# Emarsys Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Emarsys Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/250553/Emarsys --- # Emarsys Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Emarsys ## What is Emarsys? Create highly engaging, professional email content with our intuitive and flexible Visual Content Editor. Drag-and-drop your code, images, or block-based content straight into your email, and use the personalization engine to leverage your data, proof it in various previews, and schedule your campaign. Ensure maximum content exposure by verifying that your message reaches the recipient’s inbox with our sophisticated deliverability tools. ## What is Emarsys used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Emarsys?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.emarsys.com&name=Emarsys) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Emarsys 4.3 (12) VS. [4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting Price Contact vendor Starting Price $19 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (12) Ease Of Use 4.5 (283) Value For Money 3.8 (10) Value For Money 4.4 (166) Customer Service 4.5 (10) Customer Service 4.4 (214) ## Emarsys alternatives Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month [4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Starting price $100.00 Per User, Per Month [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing [View all alternatives](https://www.capterra.com/p/250553/Emarsys/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customer Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Customer Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Customizable Fields 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Email Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Emarsys 70 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Track the amount of clicks on individual products to measure campaign results Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Combining data from different sources and providing a unified view Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Games or game-like elements to track progress and reward accomplishments Ensure compliance with the General Data Protection Regulation protocols Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Store and manage images Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Store information about leads or contacts and track, manage and nurture them throughout the sales process Manage contacts across multiple mailing lists Manage loyalty cards that hold rewards and promotions to incentivize customers to return Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Automate workflows and trigger campaigns based on customer actions Database of members to track personal information of individuals and families Access software remotely via mobile devices Optimize content to ensure it is easily accessible for mobile users Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allows users to manage data from a number of sources Create many versions of emails, forms, or actions and gauge which is most effective Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets Analyzing historical and current data and generating a model to help predict future outcomes. Design, communicate, and distribute incentives to perform a specific action Analyze and gain insights into data in real-time Receive data and information in real time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Strategize and implement rewards for returning customers, employees and other members Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Group leads or contacts based on their specific characteristics Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Monitor activity of individuals who visit your website using cookies What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.2 (12) 4.2 Based on 12 reviews ## Pricing Value for money 3.8 (10) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.8 (10) 3.8 Based on 10 reviews ## Integrations [ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/)[ SAP Commerce Cloud](https://www.capterra.com/p/275495/SAP-Commerce-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (10) 4.5 Based on 10 reviews ## User reviews Overall rating 4.3 Based on 12 reviews Filter by rating 5(6) 4(4) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent BM Benjamin M. Account Manager Marketing and Advertising ### "Un routeur de mail assez cher" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 July 1, 2024 Pros La segmentations des clients est simple à mettre en place. La remontée des infos se fait également facilement. Cons La plateforme n'est pas très intuitive. Compliqué par moment de faire ce que l'on souhaite. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Francois Pascal N. Service provider Internet ### "Emarsys is the most complete, intuitive and efficient SaaS software I've ever used." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 19, 2023 Pros It is highly effective for setting up an optimized conversion system via: visitor tracking, analytics, social media marketing, campaign management, A/B testing, e-mail advertising, and lead management. Cons Like all other SAAS, it offers a time-limited evaluation version with limited functionality. Switched from [Braze](https://www.capterra.com/p/155423/Appboy/) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Mohammad B. Field and Digital Marketing Manager Computer Software ### "One of the best omni-channel platform for businessess" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 13, 2022 Pros It is great at personalising and providing prospects and customers with a great digital experience. The platform is extraordinary for email marketing and marketing automation. The AB testing is simple to use and provides great results for both B2C and B2B companies. Emarsys is simply great at managing your leads and prospects based on their activities. Cons Reporting is not the best for a great platform like Emarsys, it is very basic. It has revenue insights but we have tested and it does require some tweaks when reporting on sales or revenue metrics as the data is not 100% accurate. Switched from [Segment](https://www.capterra.com/p/150621/Segment/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AA Ade A. Online Digital Marketer Information Technology and Services ### "It is the Best Omnichannel I've ever Used" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 February 1, 2022 Revenue has increased greatly since we opted for Emarsys. This increase was not as a result of doing extra work but less work due to the time saving features of the platform. Asides revenue, we could easily measure performance of campaigns through the KPIs Pros Before we discovered this time-saving tool, we have tried a couple of platforms but Emarsys was the game changer. The platform is very easy to set up; We completed the onboarding process swiftly and instantly fell in love with it. Everything about Emarsys saves you headaches: the UX, the ease of use, the integrations, and the blueprints for various automations. Cons There was a time it used to load slowly but we've not had that experience again in a very long time Switched from [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Manager Translation and Localization ### "Emarsys is great, if you know how to use it. It has a lot of strengths... but" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 6, 2021 Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system. Pros It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn. Cons The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Emarsys We chose Emarsys over the others due to the fact that we were able to drill deep into our database and segment, and pin-point people based on specific information or their behaviour on our website. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Director of Marketing and IT Marketing and Advertising ### "A solid eCommerce ESP" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 21, 2020 Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP. Pros Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design. Cons The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We had run into limitations with Mailchimp, especially with integration with Magento. We needed another solution that could handle our capacity, give us more visibility into our data, and have better integration with our eCommerce platform. Alternatives considered [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/) [LISTSERV](https://www.capterra.com/p/171115/LISTSERV/) [Drip](https://www.capterra.com/p/164933/Drip/) Reasons for choosing Emarsys The other products did not demonstrate well enough that it was worth the switch. We had invested time and staff to the implementation from Mailchimp. We weren't just about to jump to another solution the following year without taking the effort into serious consideration. The sales processes we went through during the evaluation period were frustrating with each of the vendors we spoke with. They failed to let us experience the use of their product. They wanted us to buy sight unseen, with little due diligence. Ultimately, there is nothing wrong with Emarsys for our purpose, so no real reason to switch. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Senior Director of Ecommerce Apparel & Fashion ### "Very Robust CRM and ESP " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 23, 2019 We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this. Pros We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful! Cons Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Rachel B. PCp Market Research ### "Did not come through on what was promised" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 0.0 0.0 Likelihood to Recommend 2/10 February 12, 2019 Pros Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide. Cons Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Student Consultant Renewables & Environment ### "email marketing expert" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 10, 2019 I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references. Pros ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy. Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions. Cons Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sebastian R. Media Market Development Manager Media Production ### "An outstanding E-marketing Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 22, 2019 We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking. Pros First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created. Cons Sometimes the WebDokumentation is a bit tricky:-) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. 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