# Page 2 | Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 530 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews --- Salesforce Marketing Cloud 4.2 (530) [View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Page 2 - Reviews of Salesforce Marketing Cloud ## Showing most helpful reviews Showing 26-50 of 530 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AL Ashley L. Financial planning Education Management Used the software for: 2+ years ### "10/10 finance users would recommend" June 9, 2025 5.0 We have loved using SFMC. If you're already in the Salesforce ecosystem, Marketing Cloud becomes incredibly powerful. It connects sales, service, and commerce data into one cohesive customer experience—reducing silos and improving targeting Pros Salesforce Marketing Cloud is a powerhouse for enterprise-level marketing orchestration, offering deep personalization, cross-channel automation, and real-time data activation. While the learning curve and cost may be steep, the ROI and strategic capability make it one of the most comprehensive marketing platforms on the market today. Cons It’s an enterprise platform with a learning curve. Setup, data modeling, and integrations may require support from Salesforce partners or internal IT teams. Cost: Pricing is usage- and module-based, and can be high compared to competitors—especially for mid-sized businesses. Review Source SD Sumit D. Digital Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Powerful Software For Marketing" January 23, 2025 4.0 \- Ease of Use: Was the software easy to navigate? - Features: Did it offer useful tools for marketing, like email campaigns or analytics? - Support: How helpful was customer service? - Results: Did it improve your marketing efforts? Pros Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis. Cons 1- The focus is on negative feedback. 2- Users are asked to share specific disadvantages. 3- Feedback aims to improve user experience. 4- Solicitations for critique suggest ongoing product development. Review Source IS Ilayda S. Marketing Director Apparel & Fashion Used the software for: 1-2 years ### "A powerhouse for handling fashion campaigns at scale" April 28, 2025 4.0 It has enabled us to go beyond casual campaigns to truly personalized marketing, driving customer engagement and more than doubling our return rates on offers at our primary sales seasons. Pros With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop. Cons It’s a solid platform, but it’s not easy to navigate. Automating and integrating it with our e-commerce system needed more help from IT and consultants, generating additional setup costs. Review Source SB Sunil B. Connect Partner Hospital & Health Care Used the software for: 2+ years ### "Salesforce is a seller!" May 30, 2025 4.0 Still a great marketing tool as well as a great CRM tool allowing businesses to record and target specific demographics with specific contents Pros Very customisable to businesses of varied needs and requirements fostering a more inclusive environment! Cons It can become quite technical for some people resulting in creation of multiple duplicates and linking errors. Review Source JS John S. Manager Automotive Used the software for: 1-2 years ### "Salesforce equals success" December 27, 2024 5.0 Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were doing, we’ve been able to successfully market through multiple channels with one platform, which has been fantastic. Pros What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform. Cons What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve Review Source AD Amanda D. VP - Marketing Packaging and Containers Used the software for: 2+ years ### "Most convenient marketing automation system in a Salesforce environment" January 10, 2025 4.0 I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment, Salesforce Marketing Cloud is my goto. While other marketing automation systems offer Salesforce integrations, they're essentially iframed into Salesforce to give the visual impression that they're fully integrated, but once diving into the details, there are inconvenient gaps that open up opportunities for human error and data being out of sync. I have yet to encounter a marketing automation software that integrates as seamlessly as Salesforce Marketing Cloud. Pros Extensive features, and seamless integration with Salesforce CRM. No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud. Cons Price. Salesforce Marketing Cloud isn't exactly cheap. Review Source AB Alicia B. Certified Diabetes Educator and CPR instructor Health, Wellness and Fitness Used the software for: I used a free trial ### "All things in one place " June 10, 2025 4.0 Hand on experience leveraging Salesforce Marketing Cloud's Jouney Builder to design and execute personalized, data-driven customer journeys across email, SMS, and other digital channels. My work includes building multi-step, automated campaigns tailored to user behavior and lifecycle stages, optimizing engagement and conversion rates. Pros enjoy designing personalized, multi-step campaigns with branching logic and automation. Seamless sync with Sales Cloud, Service Cloud, and CRM data Cons Steep Learning Curve. Many features like Journey Builder or Automation Studio require significant training or technical skill. It's expensive and pricing is opaque, especially when scaling or adding features. Heavy reliance on technical skills. Review Source Rachid K. Sales Executive Banking Used the software for: 2+ years ### "Salesforce marketing cloud " December 11, 2024 5.0 Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business. Pros The system provide many ways to grow the business you have. Cons Customisation of emails into customers helps to get a strong relationships reports. Review Source EM Emily M. Email Marketing Specialist Used the software for: 2+ years ### "Good tool for Email Marketing " October 3, 2017 5.0 Pros Good customer support, Good return on investment, easy-to-use drag and drop email templates, good reporting tools. Cons Salesforce Marketing Cloud has a bit of a steep learning curve. There isn't a lot of complimentary training available and some of their help center articles still haven't been updated since back in the days when they were ExactTarget. Review Source RF Rebecca F. Customer support Accounting Used the software for: 1-2 years ### "Highly Recommend" April 10, 2025 4.0 Overall...its been pretty great & I recommend utilizing salesforce. Pros I like how you can see the date & time as well as how often someone opens an email. Another feature is how you are able to generate standard & custom emails to go out and when they are sent. Cons Navigating the system sometimes is a little difficult if you are not familiar with the system. Review Source GA Gabriel A. Solution Engineer Information Technology and Services Used the software for: 1-2 years ### "Great modern multi-channel tool (email, SMS, mobile, ads, social)" February 27, 2025 5.0 I have been a Salesforce Marketing Cloud solution engineer for 3 years where I was demoing it to potential customers in order to sell them the product Pros \- multichannel marketing tool (email, SMS, mobile, ads, social) - dynamic customer journey - one-stop shop for marketers - Einstein AI to provide great recommendations/actions - great insights with Datorama Cons \- segmentation can be tricky (need to use Salesforce Data Cloud for it) - mobile capabilities could be better Review Source EC Ellese C. Sales Consultant Luxury Goods & Jewelry Used the software for: 2+ years ### "My Remarkable Experience with Salesforce Marketing Cloud" September 30, 2024 5.0 Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud. Pros With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns. Cons I face zero flaws when utilizing Salesforce Marketing Cloud. Review Source KP Khevana P. CRM Lead Professional Training & Coaching Used the software for: 2+ years ### "Great Marketing automation tool" September 23, 2024 5.0 We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys Pros Great marketing automation tech for complex automation and detailed customer footprint tracking Cons It is a complex product and we need to understand the platform before beginning any solution Review Source SD Steve D. Sales Specialist Machinery Used the software for: 1-2 years ### "Salesforce Marketing Tool" September 20, 2024 4.0 Using this program to keep track of pending sales and track completed orders, also able to set reminders to track upcoming sales monitors Pros it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing. Cons Nothing is wrong with this service, I would recommend it. Review Source SK Sarah K. Content Marketing Manager Computer Software Used the software for: 1-2 years ### "Powerful tool but a steep learning curve" September 3, 2024 3.0 Pros The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences. Cons Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved. Review Source WT Wasif T. Student worker Education Management Used the software for: Less than 6 months ### "Great application for wide usage" December 2, 2024 5.0 Pros It's user friendly, easy to use, and minimal effort required. Cons I don't have much complaint about it. It's a good software overall. Review Source SS Samantha S. Program Manager Events Services Used the software for: 2+ years ### "A great CRM solution!" October 3, 2024 4.0 It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received. We are able to automate the process and make following up and answering the questions so much easier. The cost can be high for small businesses but so far we have made it work Pros How easy it was to customize it to fit our needs. We were able to automate a whole process and streamline our worflows. Cons Cost-- It was getting expensive to add more users and features to our account. With such a large group that needed access we could not justify the cost. Review Source GN Gabriel N. CEO Entertainment Used the software for: 6-12 months ### "Utilização e resultado" September 13, 2024 4.0 A usabilidade no começo foi complexa, design pode melhorar. Pros Dependendo da feature dependemos do suporte para aplicar. Cons Complexidade em algumas funcionalidades. Review Source KJ Kurt J. LNAM-LTC Mental Health Care Used the software for: 6-12 months ### "Recommend Salesforce Marketing Cloud" September 3, 2024 5.0 I utilized this successfully aid in my Email marketing & advertising ,and I look forward to utilizing this tool in many other ways In the near future! Pros The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.. Cons A bit too technical at times, but that could be on me @ my knowledge Review Source MLV Maria Lourdes V. Lead Associate Logistics and Supply Chain Used the software for: 2+ years ### "Salesforce effectiveness " August 7, 2024 4.0 This platform is an effective tool for shipping and logistics. There are alot of opportinities to improve on as well as enhancement that aid in bussiness. Pros provides different reports in an instant which help analyze team perfomance Cons unable to find explanation or description/meaning/formula of a report Review Source AP ADAM P. MANAGER Real Estate Used the software for: I used a free trial ### "Salesforce is useful" October 2, 2024 5.0 very happy with salesforce at this stage Pros great software and viable. Is very easy to use and effective Cons dont really have a con as yet as only started trialing Review Source MB Mark B. Founder and CEO Apparel & Fashion Used the software for: 6-12 months ### "Salesforce review " August 30, 2024 4.0 Pros Great storage of data. Able to look at analytics and properly guage information. Cons Doesn't have any automation. Have to take time to put in data Review Source RC Rhea C. Intern Marketing and Advertising Used the software for: 6-12 months ### "Effective tool for HR/Marketing! - Easy to use" July 12, 2024 5.0 Pros User support options were diverse and efficient management was possible in both HR and marketing. Quick updates and relatively easy tools have increased convenience during work, making it easy to view and quickly feedback reports, especially during programs or events within the company. Cons Sometimes, bugs occurred and it took a while to organize the data due to diverse options, but it was good that the data was maintained in detail and accurately. Review Source Jana F. Senior Director Of Marketing Computer Software Used the software for: 1-2 years ### "Incredibly Powerful Cloud-Based Marketing Automation Platform" August 7, 2023 5.0 Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management. Pros It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need. Cons It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously. Switched from [Act-On](https://www.capterra.com/p/103468/Act-On/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We are thrilled with how seamlessly everything works with our existing Salesforce Commerce Cloud website, and we no longer have to manage hundreds of separate connectors to complete the same job. The higher scale of operations at Salesforce means superior customer service, well-informed account managers, and regular product updates. Review Source JM Jayson M. Founder Real Estate Used the software for: 1-2 years ### "Marketing Cloud - The best for Sophisticated Email Marketers" June 8, 2024 4.0 I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes. Pros This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn. Cons It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I needed more robust options than I could accomplish with Mailchimp and I wanted the features that came from having an integrated CRM. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.