# Oktopost Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Oktopost the right Social Media Management solution for you? Explore 110 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/247569/Oktopost/reviews --- Oktopost 4.5 (110) [View alternatives](https://www.capterra.com/p/247569/Oktopost/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Oktopost Ease of use 4.5 Customer Service 4.6 ## Pros and Cons in Reviews JS Justin S Director of SalesInformation Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “What I liked most about Oktopost was its strong focus on B2B social media, especially the ability to tie social activity directly to pipeline and revenue.“ January 6, 2026 Claire V Content Marketing ManagerComputer Software, 201 - 500 employeesUsed the software for: More than 2 years. “There is still a character limit of 280, which is frustrating as this is not the case when posting directly through X.It’s also hard to post PDFs on LinkedIn so that they are embedded in the post.“ November 2, 2023 RW Richard W Senior Digital Marketing ManagerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “It’s an excellent social media scheduling platform, the analytics dashboards are useful and customer success team are very responsive.“ October 20, 2025 BT Bodounrin Joël T Graphiste Design, 2 - 10 employeesUsed the software for: Less than 6 months. “I can't share my individual comments with different members of my team in a discussion.“ October 8, 2023 AS Ale S Social Media ManagerHuman Resources, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I use it both for scheduling content and employee advocacy and it's really easy to use and navigate.“ December 24, 2025 SS Sofia S Demand Gen ManagerComputer Software, 51 - 200 employeesUsed the software for: 6-12 months. “The social listening tools and analytics are not as great as other SMM tools might have.“ November 27, 2023 DY Dominic Y VP Digital Marketing EMEAFinancial Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “We’ve been using Oktopost now for over 5 years and have it integrated with our CRM and automation platform.“ October 27, 2025 Liliana a GED Marketing and Advertising, Self-employedUsed the software for: I used a free trial. “One of the drawbacks I have found is that the initial learning curve can be a bit steep.“ June 18, 2023 ## Showing most helpful reviews Showing 1-25 of 110 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Silviu O. Social Media Manager Research Used the software for: 1-2 years ### "Great and easy to use platform but features need to be added" January 9, 2024 4.0 Overall easy to use, great support but I haven't found the platform to solve all our social media issues yet. That being said, it's still among the top to consider. A lot more training and practical example of how to leverage the auto sync feature with Marketo would help a lot. Pros Easy to set up and manage. Few bugs during the 1+ year use. Good functionality list and only platform which auto syncs with Marketo. Cons Bugs were not communicated and we had to find out the hard way, but there were few of them. The sync with Marketo is great but the built in reporting doesn't capture the lead situation correctly. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Oktopost Key features that the other products didn't have Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Auto sync feature with Marketo needed to improve attribution to organic social activity. Review Source Response from Oktopost January 10, 2024 Thanks for your feedback, Silviu. We're glad you find our platform easy to use and that Oktopost and Marketo work well together for you. We're committed to continuing to improve our service. If you need any assistance, feel free to contact us anytime. DY Dominic Y. VP Digital Marketing EMEA Financial Services Used the software for: 2+ years ### "Oktopost Social Media Management & Advocacy Experience " October 27, 2025 5.0 We’ve been using Oktopost now for over 5 years and have it integrated with our CRM and automation platform. It provides an easy to use social media management and advocacy platform all in one, with very good analytics, lead syncing and the CRM integration is really helpful for sales advisors. Pros It’s a very intuitive platform, the integrations are excellent and Oktopost really provides visibility for the entire business of social media activity and the customer support is always excellent. Cons There’s nothing really that I could specifically say that I like least. Having used other platforms I think Oktopost is the best I’ve experienced. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Oktopost It provides all of the elements we were looking for and was the only platform that did this. Review Source Response from Oktopost October 29, 2025 Thank you, Dominic, for sharing your experience and for being a long-time Oktopost customer. We’re thrilled to hear that the integrations, analytics, and CRM connectivity have made such a positive impact on your social media management and advocacy programs. Your feedback about ease of use and customer support means a lot to our team—we’re proud to be your trusted partner in driving visibility and results across your digital channels. ST Shlomit T. Director of Brand Strategy Printing Used the software for: 6-12 months ### "Oktopost sometimes is supper cool : ) " February 20, 2023 3.0 Pros Advocacy in general and the possibility of AI in particular - supper cool, supper smart ! Cons The report is not 100% accurate.Some of the option wich are available via Native Posting is not available via OKT such as the post image in not clickable Review Source AS Ale S. Social Media Manager Human Resources Used the software for: 2+ years ### "Great tool for social media management and employee advocacy" December 24, 2025 4.0 Very positive. They seem to really care about their customers' needs and add features accordingly. It is definitely my tool of choice. Pros Such a great tool. I use it both for scheduling content and employee advocacy and it's really easy to use and navigate. Great reporting features, too. Cons I wish advocates could set their own fields when they register so that the admin doesn't have to be constantly on top of doing it manually. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[DSMN8](https://www.capterra.com/p/204055/DSMN8/) Reason for choosing Oktopost I felt like it was more robust and answered more of my needs Review Source WH Wen H. Social Media Manager Financial Services Used the software for: 2+ years ### "Powerful, Thoughtful, and Incredibly Easy to Use" October 27, 2025 5.0 Pros What I like most about Oktopost is its user-friendly interface and well-thought-out features. Everything feels intuitive, from scheduling posts to tracking performance. It’s clear the platform was designed with marketers in mind. The analytics are robust, and the workflow makes managing multiple accounts effortless. Cons I like everything so far. No complaints, just waiting for more advanced features that will surprise me in the future! Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Oktopost is designed for B2B and way powerful and easy to use Review Source Response from Oktopost October 29, 2025 Thank you, Wen, for your wonderful feedback! We’re so glad to hear that you find Oktopost intuitive and powerful for managing your B2B social media programs. Our goal has always been to build a platform designed for marketers - one that simplifies workflows, enhances analytics, and scales effortlessly across accounts. We appreciate your trust and can’t wait to surprise you with more advanced features in the future! RW Richard W. Senior Digital Marketing Manager Information Technology and Services Used the software for: 1-2 years ### "Oktopost social media platform" October 20, 2025 4.0 Very positive. It’s an excellent social media scheduling platform, the analytics dashboards are useful and customer success team are very responsive. Pros Simple interface, easy and reliable scheduling and an employee advocacy board which means we can easily get brand content to our employees. Cons Add-ons to the platform can drive up the price. Also experienced some bugs posting early on which we were quickly resolved. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Features and usability. Social advocacy also played a role. Review Source Response from Oktopost October 27, 2025 We're glad to hear that you appreciate the platform's simple interface, reliable scheduling, and the value provided by the employee advocacy board. It's wonderful to know that these features have made it easy for you to distribute brand content to your employees. Thank you for choosing Oktopost and recognizing the platform's features and social advocacy capabilities. If you have any additional feedback or suggestions, please don't hesitate to share them. We're always here to help and support your continued success! Mathan A. Marketing Manager - Operations & Technology Banking Used the software for: 1-2 years ### "A great decision" December 29, 2022 5.0 We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team. We wanted a more complete social suite that integrated with our MarTech tools and got the added bonus of social advocacy. We have had a fantastic support and account experience, building good relationships with the Oktopost team and having direct product feedback listened to and added to the platform. Pros Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong. Cons I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback. Alternatives considered [Sprout](https://www.capterra.com/p/175756/Sprout/) Reason for choosing Oktopost MarTech integration - Marketo and CRM, plus overall easy UI and social advocacy option Switched from [Khoros Care](https://www.capterra.com/p/184924/Khoros-Care/) We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team. Review Source VR Verified Reviewer Marketing Manager Information Technology and Services Used the software for: 2+ years ### "Overall good social media management, but can use some polish" September 28, 2020 4.0 Overall good - once the two liked items in my review get addressed it'll be great. Pros Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics. Cons Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap. Reason for choosing Oktopost Included for free with our current marketing automation software. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Included for free with our current marketing automation software. Review Source JS Justin S. Director of Sales Information Technology and Services Used the software for: 6-12 months ### "Strong B2B Social Media Platform with Excellent Analytics" January 6, 2026 5.0 Overall, my experience with Oktopost was very positive. It’s a robust, B2B-focused social media platform that excels at analytics, reporting, and tying social efforts to real business outcomes. The platform was reliable, intuitive to use, and well-suited for teams that need clear visibility into the impact of their social programs. Pros What I liked most about Oktopost was its strong focus on B2B social media, especially the ability to tie social activity directly to pipeline and revenue. The analytics and reporting made it easy to demonstrate impact to stakeholders, and the integration with marketing automation and CRM tools streamlined our workflows. Overall, it helped bring structure, visibility, and measurable results to our social programs. Cons There were no major downsides that stood out during my experience with Oktopost. It consistently met our needs and performed as expected across social management, analytics, and integrations. Overall, I didn’t encounter any significant limitations worth calling out. Review Source AA Alain A. Customer Success Manager Human Resources Used the software for: 2+ years ### "Making the social network side of my job simple" November 11, 2025 5.0 I have used the platform for about 3 years now and it is always quick and easy to schedule content throughout my week or month ahead. There is always content for me to share and even better, this has been composed with my own voice in mind, however I do like to use the edit options to ensure it always reads in my authentic voice. I know there is a lot of AI functionality in there too but I don't tend to lean on that all the time. Highly recommend for anyone in sales / cs or anyone with a large social network who wants to regular post content on their sector or industry. Pros It helps maintain my social media presence in a quick and easy to use set up. In my role as a CSM, I am normally sharing insights on my social media profile about the latest trends in the HR space, and by having an easy system to schedule and post curated content in no time it helps me position myself as an industry trusted advisor Cons I wish there was more tips and tricks on best practice for being a social seller. I know LinkedIn has it's own Social Selling Index but it would be nice if I could receive industry trends on what I can do to position myself as a social seller directly through Advocacy. Review Source Response from Oktopost November 12, 2025 Thank you so much for taking the time to provide this incredibly detailed feedback! We're thrilled to hear that as a 3-year user, you find the platform quick, easy, and effective. It's fantastic that our tool helps you maintain your social presence and positions you as an "industry trusted advisor." We've shared your feedback with our product and content teams for review as we plan future updates. We're so grateful for your partnership and your high recommendation. Thanks again for helping us get better! VR Verified Reviewer Content Marketing Manager Computer Software Used the software for: 2+ years ### "Easy to use, perfect for mid-size business social media management " November 2, 2023 5.0 I rarely have any issues when using Oktopost ans don’t have any real complaints. It’s an easy to use tool, and there are periodic updates to the platform to keep it fresh and relevant.I have used other social scheduling/management tools in previous jobs and Oktpost is by far my favourite. Pros Oktopost is really user-friendly and easy to get to grips with. But its simplicity doesn’t limit its capabilities. The new AI post suggestion is an excellent new feature to help write and rephrase posts in different tones of voice.The layout is really clear, with the calendar view and colour-coded campaign labels making it easy to plan and see scheduled posts. Our account managers are friendly and supportive and pro-actively check in with us. We have explored using the employee social advocacy option with them, but it’s not the right fit for our business at the moment. Cons The integration with X could be improved. There is still a character limit of 280, which is frustrating as this is not the case when posting directly through X.It’s also hard to post PDFs on LinkedIn so that they are embedded in the post. Review Source CC Claire-Elizabeth C. Digital Marketing Coordinator Health, Wellness and Fitness Used the software for: Less than 6 months ### "Highly Recommended" November 30, 2021 4.0 Very positive. The program goes above and beyond what you can expect of a social media management tool. The company itself is a delight to work with. They have fantastic customer support and I would recommend them to anyone. Pros The integration of multiple different social media platforms is seamless and makes managing a great number of profiles easy. The analytics are insightful and laid out in a way that is easy to understand and present to anyone who might need to see it. The streams function also gives wonderful opportunity for competitor listening also. Cons While the streams function gives the opportunity for competitor listening, it is definitely one of the parts of Oktopost that needs development. However, Oktopost is very open about their development efforts and I have no doubt that this is something they plan to work on. Review Source CM Caio M. Omnichannel Support Logistics and Supply Chain Used the software for: 2+ years ### "Top Marketing Platform" January 18, 2023 5.0 Overall very positive and long-lasting, during the last 6 years we are more than happy with the developments and improvements we had in our social media alongside the platform. Support is prompt and efficient. Pros It's easy to use and integrate. Allows multiple teams, profiles, and calendars in one platform without getting chaotic. Reporting is easy and scheduling is easier. The Social Advocacy program has been a success amongst our employees. Cons Social Listening is still under development but I trust it'll be optimized soon. Review Source VS Viktoria S. Digital Marketing Manager Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Review" January 19, 2023 5.0 Great tool, great support! Pros We were looking for an employee advocacy tool and ended up with Oktopost - a one-stop solution for EA, content planning and publishing and reporting.It is very simple to use which takes the obstacle away from the colleagues to actually use Employee Advocacy.It seems like the tool is also constantly changing and improving. A good sign that customer feedback is appreciated and taken into account. Cons some small aspects like notification settings, report settings could be improved but I am aware that this might not be useful for everyone. Switched from [Swat.io](https://www.capterra.com/p/174031/Swat-io/) Employee Advocacy function Review Source VR Verified Reviewer Strategic Marketing Manager Computer Software Used the software for: 6-12 months ### "Fantastic calendar view " August 30, 2022 4.0 Very easy to use. Pros I really like the calendar view where you can see all of the weeks posts and the information about them. It's easy to plot in a campaign. Cons Sometimes hard to tag organisations and individuals into posts Review Source LN Lesia N. Senior Social Media Manager Financial Services Used the software for: 1-2 years ### "Great tool + amazing customer experience" December 14, 2022 4.0 Wonderful and responsive customer experience team - I get all my questions answer in time and always with a positive attitude. Pros Simplicity for admins and end users - advocates. Easy to navigate, schedule and monitor the performance. Cons Analytics part can be improved. We'd like to report on KPIs the same way they are present natively on social media platforms. Review Source VR Verified Reviewer Digital Marketing Coordinator Information Technology and Services Used the software for: 1-2 years ### "Great, affordable social media tool for any size organization" May 3, 2019 4.0 Pros Easy to use with a very small learning curve. Ability to create campaigns and tag them with campaign attributes is a plus. Cons Reporting could be a bit more robust, along with the platforms ability to recommend the "best" time to post based on past performance. No Live Chat option can be frustrating, although email support is generally pretty quick (one business day). Review Source VR Verified Reviewer Marketing Associate Marketing and Advertising Used the software for: 6-12 months ### "Social analytics done right!" October 18, 2018 5.0 Pros Oktopost makes the life of a social media manager so much easier. Beyond making scheduling and advocacy incredibly simple, I appreciate the integrations available and the amount of data and analytics that come with the platform. Cons No complaints. Oktopost has made social so much easier! Review Source AK Amal K. Head of digital reputation and social media Financial Services Used the software for: 2+ years ### "Great tool - easy to use - convenient - amazing support" November 24, 2020 5.0 Great ! I would highly recommend. Great way to gain time and set a proper social media strategy. Pros How easy and convenient it is to use + regular new additional features added to the platform + amazing support from the team. Cons I don't see any major downside. I am looking forward to be able to schedule stories from Oktopost. Review Source NA Natasha A. Digital Marketing Specialist Computer & Network Security Used the software for: 1-2 years ### "Okto-perfect lol" September 28, 2016 5.0 Been using this tool for a while now. I still think there are some things it can improve on but honestly this is the best B2B social tool on the market without a doubt. Hopefully they have an IT team listening to and responding to feedback quick enough to build the platform even further. Thanks again guys for being so awesome x Pros Campaigns, Streams, Advocacy Board User Management Cons Hardly anything tbh - i think the streams area could have top level tabs. For example I want to have 5 streams in the UK and then have the same streams in French etc. So the tool might need to be considered from a GLOBAL company perspective but other then that it is a perfect tool. Review Source RM Rahul M. Paid Marketing Specialist Management Consulting Used the software for: Less than 6 months ### "User friendly B2B social media management tool" October 26, 2021 5.0 Pros Easy to use, intuitive interface, easy to manage different accounts on social media. I love it! Cons If you accidentally archive the campaign, then the content associated with it vanishes and doesn't come back even if you undo it. If you can figure this out, that would be great! Review Source MM Maja M. Marketing manager Information Technology and Services Used the software for: Less than 6 months ### "Keep on rocking, Oktopost :)" November 9, 2023 5.0 Pros It's user friendly, it's fast, I like all the features. Cons I don't like that I can't upload more than one photo at once. Review Source Response from Oktopost November 13, 2023 Hi Maja, we're so happy to hear that you are enjoying using Oktopost! When you need to upload photos in bulk, you can utilize the file upload feature within the Media Library for multiple uploads at once. If there's anything we can do to support you, never hesitate to ask. Team Oktopost is always here for you! VR Verified Reviewer Global Social Media Manager Computer Software Used the software for: 6-12 months ### "Great tool for small scale social teams" January 9, 2018 3.0 Pros This is a really great tool for smaller scale social teams that do not need super detailed reporting metrics. I loved the calendar view and being able to create and report on campaigns. Cons The metrics for reporting is nowhere close to Oktopost's large competitors like Hootsuite. And it is not a great tool for global social teams. Review Source DH Dan H. Digital Marketer Used the software for: Less than 6 months ### "Fantastic capabilities and workflow - UI/UX takes a little getting used to, but is manageable. " May 8, 2017 5.0 Pros Love the native tagging for Twitter content. The campaign org of all content should be the gold standard for marketing automation products. Best customer service team I've worked with to date - if they do not know the answer (which they usually do), they will go well out of their way to find it for you. Calendar view is a little less intuitive than I would like, but once you get the hag of it, it is head and shoulder above the competition (I find this view is often the most sought after by leadership or cross functional partners for visibility into the content strategy). Cons Inability to copy posts from various listening streams to advocacy board without first posting from business account. Glitchy time zone settings. Inability to tag when purposing content for LinkedIn or Facebook. Review Source CO Caitlin O. Digital Marketing Coordinator Computer Software Used the software for: 6-12 months ### "Great Social Media Insight for ROI" December 14, 2016 4.0 Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to give our sales team greater insight on what prospects are engaging with, and helps us attribute MQLs back to social media. Love the employee advocacy functionality too. Pros Conversions, integration with Marketo Cons A bit clunky sometimes Review Source Response from Oktopost December 15, 2016 Hey Caitlin, Thanks for the great review! Always great to see that our users love the platform. Similar Products Featured