# Google Tag Manager 360 Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Google Tag Manager 360 Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/245657/Google-Tag-Manager --- # Google Tag Manager 360 Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Google Tag Manager 360 ## What is Google Tag Manager 360? Google Tag Manager 360 is an enterprise tag management solution that enables businesses to deploy and manage tags on their website without editing code. It provides features like unlimited workspaces, refined access controls, and multi-environment testing to help marketing and IT teams collaborate more efficiently. The platform integrates with Google and third-party tags, offering templates to simplify implementation and help eliminate errors. ## What is Google Tag Manager 360 used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 28 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Google Tag Manager 360?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.google.com/webhp&name=Google Tag Manager 360) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Google Tag Manager 360 4.8 (28) VS. [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price Contact vendor Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (28) Ease Of Use 4.3 (8,028) Value For Money 4.8 (18) Value For Money 4.2 (5,515) Customer Service 3.1 (15) Customer Service 4.4 (5,170) ## Google Tag Manager 360 alternatives [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month [4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) [4.7 (279)](https://www.capterra.com/p/249574/Jungle-Scout/reviews/) Starting price $29.00 Per User, Per Month [Learn More](https://www.capterra.com/p/249574/Jungle-Scout/) [View all alternatives](https://www.capterra.com/p/245657/Google-Tag-Manager/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Tracking 4.9 (17) 35.29% of 17 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Performance Metrics 4.8 (16) 43.75% of 16 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Dashboard 4.1 (15) 20.00% of 15 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Multi-Channel Attribution 4.3 (11) 27.27% of 11 reviewers that rated this feature as important or highly important A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Tag Management Generate or append custom campaign parameters to URLs Google Tag Manager 360 5 features Track the performance of marketing campaigns across multiple channels. Assembly of graphs and charts for visualizing and tracking statistics/metrics A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Generate or append custom campaign parameters to URLs Get Advice We can help you find the software with the features you need. Features 4.8 (28) 4.8 Based on 28 reviews ## Pricing Value for money 4.8 (18) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.8 (18) 4.8 Based on 18 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.1 (15) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.1 (15) 3.1 Based on 15 reviews ## User reviews Overall rating 4.8 Based on 28 reviews Filter by rating 5(22) 4(6) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JB Jerrica B. IT Manager Retail ### "Tracking at its finest " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 June 24, 2024 It is a wonderful product for the price. There is almost no downside and the wealth of information you can gather is well worth the effort for setup. Pros The best features of this is the ease of reporting and customization. The cost is not bad for all the information that you get from it. The reports are very easy to work with and great if you need to compile them to show figures to. Cons Setup can take a bit too long and can be tedious. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KK Karambir K. CEO Non-Profit Organization Management ### "Affordable Tag Management Solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 25, 2024 Learning curve notwithstanding, Tag Manager provided a server-based option for deploying code that could be called from research participant browsers to track their activity as part of a research study.Being a Google product, it integrated with Google Sheets seamlessly to store user activity data. Pros First of all, it was free. More importantly, it helped us to meet an urgent business need that supported two separate research studies. Cons There is a fairly steep learning curve that comes with a product like this. Alternatives considered [Zapier](https://www.capterra.com/p/130182/Zapier/) [Airtable](https://www.capterra.com/p/146652/Airtable/) [monday.com](https://www.capterra.com/p/147657/monday-com/) Reasons for choosing Google Tag Manager 360 We did not do an exhaustive comparison. We explored various web-based solutions that might meet our particular need; namely, being able to call server-based code from a client browser from an event handler. Once we found something that worked, we stopped looking. There are likely other options for what we were trying to do. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Alex M. Freelance Marketing and Advertising ### "Una herramienta imprescindible para cualquier proyecto online." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 17, 2024 Pros Como media buyer, tener todas las etiquetas de tracking y de configuración de plataformas en un solo lugar es la bomba. Además facilita mucho la vida para todas las partes si das servicios, tanto para el cliente, proveedor y otros terceros. Cons No hay nada que no me guste. Es una herramienta fabulosa. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FK Francois K. Directeur de clientele Marketing and Advertising ### "Solution indispensable pour la gestion de ses tags" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 January 3, 2024 Pros Déploiement relativement facile et compatible sur la majorité des environnements Cons Utilisation un peu complexe quant on est pas habitué. Je recommande de faire appel à des personnes dédiées. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mandy P. Analyste de donnees Marketing and Advertising ### "Vous pouvez tous tracker !" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 5, 2023 Pros Il y a une réelle facilité à prendre en main le logiciel avec une interface claire même pour les débutants. Google accompagne son utilisateur tout au long du processus avec des aides en ligne très bien documentées. Le logiciel est très performant et on peut littéralement tout tracker. Cons Certaines modifications d'interface ou de fonctionnalité sont apportées assez régulièrement (ce qui est certes une bonne chose) mais cela demande une gymnastique pour s'y retrouver parfois. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Yosue V. Web Designer Program Development ### "Gestion de Etiquetas para mejorar el marketing digital" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 4, 2023 Pros Fácil de usar por cualquier persona, puedes implementar etiquetas y scripts Google Marketing Platform, Adobe Marketing Cloud y otras plataformas de terceros Cons Es un poco costoso para iniciar con esta plataforma, quizás cuando se tenga más solidez sea una excelente herramienta Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CI Celia I. Performance marketer Logistics and Supply Chain ### "Easy to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 22, 2023 Pros It is « easy » to use it once you have learned a bit about how to use it beforehand. But the great part is to be able to have all our tracking in one place. Cons It takes some time to understand how it works Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Web Designer Marketing and Advertising ### "Google Tag Manager 360 is another way to keep your site on track!" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 September 27, 2023 Pros Its another way to keep track of lead conversions and length basically whatever you want. Cons Its strange and kinda complex to adapt to every single Google web app, but once you do know all the environment, you can set up and do a lot with them! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CM Claire M. Founder Writing and Editing ### "Google tag manager " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 3, 2023 Overall Id recommend google tag manager to anyone who has a website, it can give you great insights and allows you to make informed decisions on data Pros I love that it's got an easy to read dashboard and easily integrates with GA4 so you can get more relevant data about your website Cons I found it quite difficult to learn, they do have lots of resources and training videos/ courses but. wouldnt say its intuitive Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Ernährungsmedizin Health, Wellness and Fitness ### "Genial " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 July 25, 2023 Pros Integration von Facebook pixel und Google analytisch sind für mich die wesentlichen Vorteile Cons Ich konnte bisher keine Nachteile feststellen. Alleine die Einrichtung ist nicht ganz optimal. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/245657/Google-Tag-Manager/reviews/) Popular comparisons [Google Analytics 360 vs Google Tag Manager 360](https://www.capterra.com/compare/177042-245657/Google-Analytics-vs-Google-Tag-Manager)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. 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