# Microsoft Clarity Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Microsoft Clarity the right Heatmap solution for you? Explore 56 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/236349/Microsoft-Clarity/reviews

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Microsoft Clarity

4.8 (56)

[View alternatives](https://www.capterra.com/p/236349/Microsoft-Clarity/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 15th, 2026

# Reviews of Microsoft Clarity

Ease of use

4.7

Customer Service

4.6

## Pros and Cons in Reviews

Akshay D

Product Marketing ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months.

“we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website which is actually better than google analytics, this has saved our lot of time on preparing the website report for higher management“

January 3, 2025

kiran b

ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months.

“customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution.“

January 3, 2025

ML

Maddison L

Senior Project ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years.

“It gives so much information around what users are doing on your website and where they are coming from.“

January 25, 2026

RC

Ripon C

IT ExecutiveEducation Management, 501 - 1,000 employeesUsed the software for: Less than 6 months.

“Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity doesn’t offer much in the way of customization, so you’re limited to the default reports and settings.“

May 19, 2023

CB

Christie B

CommunicationsReligious Institutions, 11 - 50 employeesUsed the software for: 1-2 years.

“It provides heatmaps for your sites, Microsoft Clarity also lets you explore a user's experience using your website - in real time.“

May 27, 2024

Simon P

Chief Operating OfficerFood & Beverages, 11 - 50 employeesUsed the software for: More than 2 years.

“It's hard to get started on it, i find as a non-technical person that it's hard to get used to it, learning curve about what kind of things you can do is not the most seamless.“

July 10, 2024

kiran b

ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months.

“The reporting metrics and user wise screen recording are very great and it provides very deep information about your website.“

January 3, 2025

Rachit S

Seo ManagerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“The data processing delay and limited historical data availability can make it difficult to get real-time insights and track long-term trends on the website performance."“

January 14, 2023

## Showing most helpful reviews

Showing 1-25 of 56 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Deepak P.  
UX and Product Designer  
Real Estate  
Used the software for: 1-2 years

### "Microsoft clarity review"

January 3, 2025

5.0

My overall experience with clarity is good. The variety of reporting metrics give me insights about my website which helps me improve my Product, SEO and overall strategy.

Pros

The variety of reporting metrics are very good (heatmaps and video records). It gives me a comprehensive view of my website

Cons

User interface could be improved in terms of simplification. Customer support needs to be improved too.

Switched from

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

I switched from Google Analytics to Microsoft Clarity because it offers a more privacy-focused approach and provides user-friendly features like heatmaps and session replays, which help me gain deeper insights into user behavior with less complexity.

Review Source

ML

Maddison L.  
Senior Project Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "FREE and easy to use!"

January 25, 2026

5.0

We use clarity on our own, plus every client website we work with. Being able to view each websites heat mapping to help from a CRO perspective has brought a ton of new insight to our analytics.

Pros

Clarity is EXTREMELY easy to setup through Google Tag Manager (or just adding a script to your website). It gives so much information around what users are doing on your website and where they are coming from.

Cons

We've had a few instances for whatever reason that the script confirms it's active, but then we find out data is not coming in and we have to close the container and start over.

Switched from

[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)

Lucky Orange was not providing as in-depth of information as we'd like consistently, and being a marketing company it was getting expensive as we needed to add clients.

Review Source

RH

Robert H.  
Owner  
Newspapers  
Used the software for: 6-12 months

### "Good for knowing your visitors"

February 26, 2024

4.0

Pros

Easy to setup and works flawless with data for my website. The heat map feature is very useful when it comes users behavior.

Cons

Nothing here, i use it along with other analytics and work like a charm.

Review Source

VR

Verified Reviewer  
Business Analyst  
Information Technology and Services  
Used the software for: 6-12 months

### "Review on my experience of using Microsoft clarity"

January 4, 2025

5.0

We opted for Microsoft clarity over the Google analytics and it was the worth as clarity is giving us the detailed metrics of website and there is no need to separately go for heatmap as it is inbuilt in Microsoft clarity. On daily basis based on Microsoft clarity recommendations we make the changes and optimization in the website and increase the page speed performance by 3x.

Pros

I like the session recording of website and heatmap metrics from the Microsoft clarity which features is nobody giving in the market with that much clarity.

Cons

User interface is quite confusing. Rest all things are good.

Switched from

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

Easy setup of Microsoft clarity and easy to learn

Review Source

VR

Verified Reviewer  
Product Marketing Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "best for seeing website visitors locations on microsoft clarity"

January 3, 2025

5.0

we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website which is actually better than google analytics, this has saved our lot of time on preparing the website report for higher management

Pros

User interface is very good and provides all in depth metrics for analysis from the website and integration process will also not take much time

Cons

all things are good, no negative pointers in Microsoft clarity i would highly recommend this

Switched from

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

analytics is quiet difficult to learn and not providing the metrics which we required

Review Source

BJ

Bartosz J.  
Head of Technology  
Marketing and Advertising  
Used the software for: 1-2 years

### "Must have as a A/B testing or AntiFraud tracking tool"

December 5, 2024

5.0

Stable, precise, detailed and very easy to use or to set up

Pros

\- it's free! - aggregates many crucial data and puts it in easy to understand panel - has got a detailed filter to search only data I need - has got dedicated bot filter - records visits on your site - top entry and top exit pages are great to see where user mostly comes and where leaves

Cons

only few integration possibilities. There's no FlutterFlow or google chat integrations, but it's no near crucial. So this tool is still great to have!

Switched from

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

Clarity is free and has everything we need to monitor user activities on site (video recordings), rage clicks, dead clicks, and bot traffic monitoring,

Review Source

Response from Microsoft

December 13, 2024

Thanks for the awesome review, Bartosz! We'd love to connect further, shoot us a message at msclaritysocial@microsoft.com so we can connect! Cheers, The Clarity Team

AV

Alex V.  
Digital Strategist  
Human Resources  
Used the software for: 1-2 years

### "You can get powerful UX insights from the tool"

December 6, 2024

4.0

I think in general is a very powerful tool because it gives you data not only from the heatmaps but also from the recordings.

Pros

I think the recording option is really useful to make UX improvement decisions.

Cons

It doesn't record the checkout of the ecommerce websites. Maybe they can hide the personal data somehow but it's important to know the step the users abandon.

Switched from

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

Wanted a more affordable option and with the same functionalities.

Review Source

VR

Verified Reviewer  
Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Microsoft clarity review on our corporate website "

January 3, 2025

5.0

we have implement this micorsfot clarity for our website and on daily basis we are able to track the mterics like how many users came sourcwise and location wise, and which pages they seen on website, i think these are the the best features they are provinding and we are very happy with that, also we are able to track all our website metrics just because of micorsft clarity only and improved our website performance by 50%.

Pros

The reporting metrics and user wise screen recording are very great and it provides very deep information about your website. we have implemented this in last year and still we are using this happily

Cons

customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution.

Review Source

VR

Verified Reviewer  
Account Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Best Visitor tracking system for your website"

January 3, 2025

5.0

Overall experience with clarity was the best, we mainly used heatmaps for tracking the website clicks and analysis and from that we made some optimizations in the website and that really helped us in driving 2x more traffic to our website

Pros

The Visitor metrics tracking and heatmap is the best feature i can say in Microsoft clarity and user interface is also very simple to navigate

Cons

Nothing as of now, all things are good but they can add the feature of displaying the contact number and email of users who are filling enquiry forms on the website and it should reflect in screen recording.

Review Source

SM

Safia M.  
Project Lead  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great live session recording tool "

January 20, 2025

5.0

Great free tool for those that want to save money.

Pros

I use it both at work and personal (father's ecommerce business site). The best part of the tool is the session recordings to assess what needs to be changed on your website to improve user engagement and conversions.

Cons

I would say that it seems like any "action" or "movement" is being recording on mobile.

Review Source

PD

Prashant D.  
Tech lead  
Consumer Electronics  
Used the software for: 6-12 months

### "Microsoft clarity useful tool for website manager"

January 3, 2025

5.0

Pros

It is free and integrates with Google Analytics data

Cons

Can’t filter the traffic based on campaign

Review Source

CB

Christie B.  
Communications  
Religious Institutions  
Used the software for: 1-2 years

### "Deep insights for websites"

May 27, 2024

5.0

Pros

It provides heatmaps for your sites, Microsoft Clarity also lets you explore a user's experience using your website - in real time.

Cons

I've noticed that clarity can slow down websites a lot - far more than Google Analytics or other alternatives.

Review Source

AB

Andrei B.  
Manager  
Financial Services  
Used the software for: 6-12 months

### "A quite good analytics platform"

April 13, 2024

5.0

Is probabily the best analytics platform ion the web.

Pros

It was easy to setup and install the code on the website. Data provided by Microsoft Clarity is very good and complete. Reports are very good and complex, you got a lot of data which you can use it to increase your websites traffic and user interaction. Heatmaps are a huge feature that all the analytics websites should have.

Cons

There is nothing you can say against Clarity, you have it all and is free.

Review Source

VR

Verified Reviewer  
CEO  
Arts and Crafts  
Used the software for: Less than 6 months

### "Amazing Free Analytics"

September 20, 2021

5.0

Pros

I love the integration with Google Tag Manager, it's fast and reliable.

Cons

Would like to get an easy way to compare to different timeframes.

Review Source

Response from Microsoft

September 21, 2021

Thanks for your review and feedback! We would love to understand more about your suggestion of 'comparing to different timeframes' easier. Feel free to reach out to us at ClarityMS@microsoft.com.

jP

jonathan P.  
seo  
Marketing and Advertising  
Used the software for: 6-12 months

### "Buena herramienta gratuita para mapas de calor y videos de comportamiento de usuarios"

October 12, 2022

4.0

Contento, no se puede pedir mas a una herramienta gratuita

Pros

Grabación del comportamiento de usuario a coste cero

Cons

Errores puntuales de funcionamiento al cargar la herramienta

Review Source

VR

Verified Reviewer  
Research Assistant  
Higher Education  
Used the software for: Less than 6 months

### "Free behaviour analytic tool for the website owner "

May 4, 2022

5.0

Pros

The tool is free, easy to use and deploy. It assist in analyzing the behavior of customers interacting with your site. For beginners it is very useful as it doesn't require some extra skills to learn. It help a lot in improving the your website. The visual analytics feedback is a great feature.

Cons

Heat map is only available on the default tab. You cannot get demographic info of the users interacting with your site. Lacks tutorial videos

Review Source

JP

Junwon P.  
PM  
Internet  
Used the software for: Less than 6 months

### "Clarity is a no brainer for startups, SMBs, and personal bloggers."

September 17, 2021

5.0

Pros

Clarity has powerful features such session recordings, click heatmaps, and visitor filters. At the same time, it is free for life which no competing products offer.

Cons

I don't have any complaints. It'd be great to see similar session recordings.

Review Source

CB

Chris B.  
Business Development Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Great Product"

September 30, 2021

5.0

I think it's integral to our teams success and is an importance peace to what we do.

Pros

It is easy to use and is so impactful with our day to day work.

Cons

It does need to be explained in terms of how it will help with our other business processes.

Review Source

SG

Sidd G.  
Customer Success Manager  
Computer Software  
Used the software for: Less than 6 months

### "Get the benefits of pricey tools, without paying a dime!"

September 30, 2021

5.0

Pros

Easy to implement, has ALL the main features as compared to fullstory (what we were considering earlier)

Cons

Would love to include console logs & network requests

Alternatives considered

[Fullstory](https://www.capterra.com/p/153721/FullStory/)[LogRocket](https://www.capterra.com/p/187552/LogRocket/)

Reason for choosing Microsoft Clarity

Its FREE!!

Review Source

VG

Vayunandan G.  
Founder and CEO  
Information Technology and Services  
Used the software for: 6-12 months

### "Best adoption tool "

January 3, 2025

5.0

Overall it's a good experience with MS Clarity so far

Pros

User-friendly Interface, Heatmaps, Privacy-conscious, Session Replays

Cons

Limited Integration with Other Tools and lack of advanced fund analysis bother us

Review Source

VR

Verified Reviewer  
Marketer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Awesome, especially for being free!"

June 23, 2024

5.0

It's amazing. Easy to work with and gives our businesses tremendous value!

Pros

It's awesome, especially when you consider it's free (I know, they want to collect as much data as possible).

Cons

That I cannot provide screenshots manually. When analyzing our webpages, some screenshots Clarity provides show popups and other elements I can't hide.

Alternatives considered

[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)

Reason for choosing Microsoft Clarity

Lucky Orange wasn't even close, and not free.

Switched from

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

Just becuase it's free. Not necessarily better but so much more value!

Review Source

LW

Lee W.  
Manager  
Civil Engineering  
Used the software for: 1-2 years

### "Microsoft Clarity"

July 3, 2024

5.0

Microsoft Clarity is a well build app, is has a nice and intuitive design, getting to features you want fast. Reports are easy to export and with useful information.

Pros

Setting up a project for the first time is easy and you dont have to have programing skills, tracking code can be added via plugins in wordpress or Google Tag Manager. Heatmap in an important feature for tracking clients behavior and understant it.

Cons

You can't say you have propper support, but is free.

Review Source

S-

Sammy -.  
Co-founder  
Information Technology and Services  
Used the software for: Less than 6 months

### "Get great insights in customer behavior"

August 1, 2024

5.0

Microsoft Clarity is easy to install and use. Recommend to try it out.

Pros

Microsoft Clarity is a great tool to help you understand your visitor's behavior. It guides you into actionable measure you can take to improve your site.

Cons

There is nothing to mention here. It is easy to install and just works.

Review Source

Simon P.  
Chief Operating Officer  
Food & Beverages  
Used the software for: 2+ years

### "Great piece of SaaS to save my aSS."

July 10, 2024

5.0

Pros

It's ease of use, i love how i can just get to recordings and know exactly or switfly what is causing bugs in peoples journeys.

Cons

It's hard to get started on it, i find as a non-technical person that it's hard to get used to it, learning curve about what kind of things you can do is not the most seamless.

Review Source

LK

Liam K.  
CMO  
Automotive  
Used the software for: 6-12 months

### "Microsoft Clarity"

April 23, 2024

5.0

A great and intuitive platform, data given is complete and just what a marketing team needs.

Pros

Setting up the projects is very easy, the installation code is easy to add and doesn't affect websites speed. I started to use Microsoft Clarity for the Heat Map feature especially, adding important info around hot areas improved our sales. The info about the users is complete and very informative.

Cons

In my opinion the UI is a little to heavy.

Review Source

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