--- title: "Microsoft Clarity Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Microsoft Clarity Software - reviews, pricing plans, popular comparisons to other Heatmap products and more." source_url: "https://www.capterra.com/p/236349/Microsoft-Clarity/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Microsoft Clarity Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Microsoft Clarity ## What is Microsoft Clarity? Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start receiving data in minutes. With features including advanced heatmaps, session recordings, and robust user insights to analyze your website or mobile app. Experience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity. ## What is Microsoft Clarity used for? [Heatmap](https://www.capterra.com/heatmap-software/)[Website Monitoring](https://www.capterra.com/website-monitoring-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Recognitions Shortlist Best ease of use Best value for money Top alternative Featured Overall rating Based on 57 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Contact vendor for pricing Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... - Customer Satisfaction / 2026 - Marketing Analytics / 2026 - User Experience (UX) / 2026 - Web Analytics / 2026 - Qualitative Data Analysis / 2025 Our "Best of" badge program showcases products with the highest ratings... - Customer Satisfaction / 2026 - Marketing Analytics / 2026 - User Experience (UX) / 2026 - Web Analytics / 2026 - Website Monitoring / 2026 - Website Optimization Tools / 2026 Do you work for Microsoft Clarity?[Manage this product listing](https://www.g2.com/products/microsoft-microsoft-clarity/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Microsoft Clarity 4.8 (57) VS. [4.7 (269)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price Contact vendor Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (57) Ease Of Use 4.6 (269) Value For Money 4.9 (48) Value For Money 4.6 (233) Customer Service 4.6 (40) Customer Service 4.7 (219) ## Microsoft Clarity alternatives [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars Highest Rated [5.0 (76)](https://www.capterra.com/p/156125/Phonexa/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (546)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $40.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163516/Hotjar/) [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,364)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) [View all alternatives](https://www.capterra.com/p/236349/Microsoft-Clarity/alternatives/) ## FAQs about Microsoft Clarity Overview ### What problems does Microsoft Clarity solve? Microsoft Clarity solves the problem of incomplete website analytics by showing where visitors click, scroll, hesitate, abandon pages, or encounter dead and rage clicks. Heatmaps, session recordings, and filters help UX designers, conversion-rate specialists, marketers, product teams, and small-business site owners diagnose landing-page friction, refine content and forms, and improve engagement and conversions. Answer based on 50 reviews Overview ### Which roles and teams benefit most from Microsoft Clarity? Microsoft Clarity is most used by marketing teams, product managers, and business owners who analyze visitor behavior, campaign landing pages, and conversion paths. Developers and IT leads use session recordings and heatmaps to identify usability issues, while project and account managers monitor site experiences to support client reporting and improvement priorities. Answer based on 57 reviews Overview ### What company size and industries is Microsoft Clarity built for? Microsoft Clarity is for every website owner, with small businesses representing 77% of reviewers and Marketing and Advertising leading at 19%. It also serves enterprises (16%) and midsize businesses (7%), with frequent adoption in Information Technology and Services (18%) and Computer Software (11%). Answer based on 57 reviews Features and Usability ### What are the key features of Microsoft Clarity? Microsoft Clarity includes core behavior analytics features such as heatmaps, scroll maps, session recordings, and user interaction tracking. Its dashboard and website analytics report visitor activity, pageviews, traffic sources, and performance metrics. Filters for dead clicks and rage clicks help teams identify friction points and guide website improvements. Answer based on 29 reviews Integrations ### Which third-party tools and platforms does Microsoft Clarity integrate with? Microsoft Clarity integrates with Google Analytics 360, which reviewers commonly cite for connecting behavioral and analytics data. Its catalog also includes website and ecommerce platforms such as Shopify, Shopify Plus, WordPress, WooCommerce, Wix, Squarespace, and Bubble, supporting Clarity deployment across a range of site-building environments. Answer based on 18 reviews Getting Started and Support ### How easy is it to onboard and train a team on Microsoft Clarity? Microsoft Clarity is quick to install and easy for teams familiar with website analytics, with intuitive navigation, heatmaps, and session recordings helping users get started. Documentation is available for training. Nontechnical users and analytics beginners may need more time to understand the interface, filters, and how findings apply to business processes. Answer based on 11 reviews Getting Started and Support ### What customer support options does Microsoft Clarity offer? Microsoft Clarity provides email/help desk support, an FAQ/forum, and a knowledge base. Users say support could be improved, with requests for faster help and more direct contact options for urgent questions. The available resources mainly center on self-service guidance and written assistance. Answer based on 2 reviews Features and Usability ### How well do Microsoft Clarity heatmaps work? Microsoft Clarity provides clear click and scroll heatmaps that help website owners spot engagement patterns and improve page layouts. Marketing teams and small businesses value the easy setup and visual reporting, though some users encounter limitations with dynamic tabs, responsive views, pop-ups, and historical comparisons after website changes. Answer based on 29 reviews Features and Usability ### How does Microsoft Clarity track user behavior? Microsoft Clarity tracks visitor behavior through session recordings, heatmaps, filters, and engagement metrics that reveal navigation issues such as dead clicks and rage clicks. UX, marketing, and ecommerce teams use these insights to refine landing pages, although users needing advanced testing, deep customization, or detailed commerce reporting may need additional analytics tools. Answer based on 23 reviews ## Features AI summary Based on 428 Heatmap reviews Capterra data shows that buyers of heatmap software rank the following features as their top priorities: - **Data Visualization** (**45%** of reviewers rated this feature as critical) - **Conversion Tracking** (**62%**) - **Activity Tracking** (**61%**) Microsoft Clarity supports all three of the features reviewers rate most highly: **Data Visualization**, **Conversion Tracking**, and **Activity Tracking**. Taken together, these capabilities give teams a clear view of user behavior, help them measure how visitors move toward key goals, and make it easier to spot patterns that can improve site performance and conversion results. Data Visualization 4.7 (11) 45.45% of 11 reviewers that rated this feature as important or highly important Graphical representation of data Conversion Tracking 4.7 (10) 40.00% of 10 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Activity Tracking 4.7 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Visual Analytics 4.7 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data Heatmaps 4.8 (20) 30.00% of 20 reviewers that rated this feature as important or highly important A visual display that uses a color spectrum to show how visitors interact with areas of a web page Behavioral Analytics 4.8 (29) 72.41% of 29 reviewers that rated this feature as important or highly important Track and analyse user behavior within a system or network Microsoft Clarity 55 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Annotations: Highlight content and/or make notations about parts of content - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Analytics: Track and analyze user behavior within a system or network - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Activity Tracking: A report showing what actions customers perform - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Linking: Collating information from different sources in order to create a more valuable and helpful data set. - Data Visualization: Graphical representation of data - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - For Websites: Software is used for working on online pages - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Multi-Language: Manage and support multiple languages - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Screen Activity Recording: Capture what is happening on a computer screen - Scroll Maps: Mapping/visual representation of exactly where users stop scrolling and leave website pages - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Session Recording: Record active support and chat sessions for auditing and training - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Survey/Poll Management: Create and administer polls and surveys - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Interaction Tracking: Monitor user activity through engagement methods - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.6 (57) 4.6 Based on 57 reviews ## Pricing Value for money 4.9 (48) Free Version [View pricing plan details](https://www.capterra.com/p/236349/Microsoft-Clarity/pricing/) Basic $0.00 Value for money 4.9 (48) 4.9 Based on 48 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ Weebly](https://www.capterra.com/p/246168/Weebly/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (40) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (40) 4.6 Based on 40 reviews ## User reviews Overall rating 4.8 Based on 57 reviews Filter by rating Counts reflect reviews available in this feed. 5(46) 4(11) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful David V. Lead Developer Used the software for: 1-3 years ### "A powerful CRO tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 19, 2026 Overall, our team depends on Microsoft Clarity to provide key insights for user behavior and conversion rate optimization that we just don't find with other tools. Pros Microsoft Clarity provides a massive amount of data for any website to see how visitors interact with your site and consistently helps us identify weak spots in our funnels and UI/UX Cons Filtering and getting the data you need segmented can sometimes be a little overwhelming and require a lot of clicks. SP Senior Project Manager Senior Project Manager Used the software for: 1-3 years ### "FREE and easy to use!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 27, 2026 We use clarity on our own, plus every client website we work with. Being able to view each websites heat mapping to help from a CRO perspective has brought a ton of new insight to our analytics. Pros Clarity is EXTREMELY easy to setup through Google Tag Manager (or just adding a script to your website). It gives so much information around what users are doing on your website and where they are coming from. Cons We've had a few instances for whatever reason that the script confirms it's active, but then we find out data is not coming in and we have to close the container and start over. robert H. Owner Used the software for: Less than 1 year ### "Good for knowing your visitors" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 February 27, 2024 Pros Easy to setup and works flawless with data for my website. The heat map feature is very useful when it comes users behavior. Cons Nothing here, i use it along with other analytics and work like a charm. Deepak P. UX and Product Designer Used the software for: 1-3 years ### "Microsoft clarity review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 January 7, 2025 My overall experience with clarity is good. The variety of reporting metrics give me insights about my website which helps me improve my Product, SEO and overall strategy. Pros The variety of reporting metrics are very good (heatmaps and video records). It gives me a comprehensive view of my website Cons User interface could be improved in terms of simplification. Customer support needs to be improved too. BA Business Analyst Business Analyst Used the software for: Less than 1 year ### "Review on my experience of using Microsoft clarity" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 7, 2025 We opted for Microsoft clarity over the Google analytics and it was the worth as clarity is giving us the detailed metrics of website and there is no need to separately go for heatmap as it is inbuilt in Microsoft clarity. On daily basis based on Microsoft clarity recommendations we make the changes and optimization in the website and increase the page speed performance by 3x. Pros I like the session recording of website and heatmap metrics from the Microsoft clarity which features is nobody giving in the market with that much clarity. Cons User interface is quite confusing. Rest all things are good. PM Product Marketing Manager Product Marketing Manager Used the software for: Less than 1 year ### "best for seeing website visitors locations on microsoft clarity" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 7, 2025 we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website which is actually better than google analytics, this has saved our lot of time on preparing the website report for higher management Pros User interface is very good and provides all in depth metrics for analysis from the website and integration process will also not take much time Cons all things are good, no negative pointers in Microsoft clarity i would highly recommend this Bartosz J. Head of Technology Used the software for: 1-3 years ### "Must have as a A/B testing or AntiFraud tracking tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 10, 2024 Stable, precise, detailed and very easy to use or to set up Pros \- it's free! - aggregates many crucial data and puts it in easy to understand panel - has got a detailed filter to search only data I need - has got dedicated bot filter - records visits on your site - top entry and top exit pages are great to see where user mostly comes and where leaves Cons only few integration possibilities. There's no FlutterFlow or google chat integrations, but it's no near crucial. So this tool is still great to have! Alex V. Digital Strategist Used the software for: 1-3 years ### "You can get powerful UX insights from the tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 December 30, 2024 I think in general is a very powerful tool because it gives you data not only from the heatmaps but also from the recordings. Pros I think the recording option is really useful to make UX improvement decisions. Cons It doesn't record the checkout of the ecommerce websites. Maybe they can hide the personal data somehow but it's important to know the step the users abandon. MA Marketer Marketer Used the software for: 1-3 years ### "Awesome, especially for being free!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 24, 2024 It's amazing. Easy to work with and gives our businesses tremendous value! Pros It's awesome, especially when you consider it's free (I know, they want to collect as much data as possible). Cons That I cannot provide screenshots manually. When analyzing our webpages, some screenshots Clarity provides show popups and other elements I can't hide. MA Manager Manager Used the software for: Less than 1 year ### "Microsoft clarity review on our corporate website " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 9, 2025 we have implement this micorsfot clarity for our website and on daily basis we are able to track the mterics like how many users came sourcwise and location wise, and which pages they seen on website, i think these are the the best features they are provinding and we are very happy with that, also we are able to track all our website metrics just because of micorsft clarity only and improved our website performance by 50%. Pros The reporting metrics and user wise screen recording are very great and it provides very deep information about your website. we have implemented this in last year and still we are using this happily Cons customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution. [View all Reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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