# Repricer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Repricer the right Pricing Optimization solution for you? Explore 37 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/236313/xSellco-Repricer/reviews --- Repricer 4.6 (37) [View alternatives](https://www.capterra.com/p/236313/xSellco-Repricer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Repricer Ease of use 4.5 Customer Service 4.5 ## Pros and Cons in Reviews RB Robert B Managing DirectorWholesale, 2 - 10 employeesUsed the software for: 1-2 years. “There have been a few issues with Amazon EU FBA repricing but overall good.“ May 23, 2024 CB Christopher B ownerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “They have an integration with Linnworks, but after being online with their customer service forever, the conclusion is that it is not working.“ April 1, 2023 DM David M Matrketplace and PPC ManagerConsumer Goods, 11 - 50 employeesUsed the software for: 1-2 years. “Repricer helps keep our products competitive all the time which maximises sales.\[SENSITIVE CONTENT\] was brilliant when it came to our renewal, offering a great price and no hassle.“ June 28, 2022 PM Paul M DirectorRetail, 2 - 10 employeesUsed the software for: 6-12 months. “After 1 year with a very expensive piece of software that basically holds my pricing data, high and low, it has not been good.“ January 18, 2022 Thanh N OwnerRetail, Self-employedUsed the software for: Less than 6 months. “I use to have to manually adjust prices every day, this has saved me a lot of time.“ March 26, 2022 DB David B DirectorRetail, 11 - 50 employeesUsed the software for: More than 2 years. “The support is A1 and it is one of the best support services that we have experienced with a low-cost SAAS platform.“ January 27, 2022 ## Showing most helpful reviews Showing 1-25 of 37 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mike P. Managing Director Retail Used the software for: 1-2 years ### "Really happy " June 17, 2024 5.0 Really happy with the customer service from \[sensitive content hidden\] she resolved a query with me really effectively and professionally would recommend Pros Customer service from \[sensitive content hidden\] Product is also good Cons Not applicable is a really good service Review Source PM Paul M. Director Retail Used the software for: 6-12 months ### "Support" January 18, 2022 4.0 After 1 year with a very expensive piece of software that basically holds my pricing data, high and low, it has not been good. Onboarding was very unproductive and without real support until today made the software useless in my mind. Pros I don't know, as I have been left to fend for myself. I have had this product for a year this month and still, didn't know how to use it correctly. I just had a 1 hr conversation with \[sensitive content \] from support who really changed my mind about this company. So the biggest advance of this software has been the support from \[sensitive content \], he is the only reason I am considering keeping this software and he is the type of person who wants you to have a good experience and should be recognized for his efforts to keep me the customer happy and informed. Cons I was sold this product under heavy sales pressure telling what I wanted to hear and that it could raise the dead... I didn't ... Alternatives considered [RepricerExpress](https://www.capterra.com/p/132853/RepricerExpress/) Reason for choosing Repricer I was told in the beginning that you had purchased Repricer Express and one tool I really wanted was to be integrated into repricer.... I am still waiting. After call after call about this, I was told that it was coming and coming, until it's not going to come. Review Source Response from xSellco January 21, 2022 Hi Paul, Thanks for your honest feedback. I've passed this along to our Customer success and repricer product teams in the hope of making this a better experience for you and other customers CB Christopher B. owner Retail Used the software for: 2+ years ### "Repricer is one of the slowest programs I've ever used" April 1, 2023 1.0 Repricer is one of the slowest programs I've ever used. When you're moving around in the system, it takes 5 times longer because the system is simply slow. They have an integration with Linnworks, but after being online with their customer service forever, the conclusion is that it is not working. The program is too expensive to not work right. Their eDesk product is amazing, which is why we went with Repricer, but it simply isn't a good product. Pros All Repricing RulesAmazon CompetitorsReprice Based On Sales Cons Move slowly from task to taskExpensiveIntegration with LinnworksHelp desk unhelpfulMultichannel useless Review Source SH Sebastian H. owner Cosmetics Used the software for: 6-12 months ### "Excellent software to maintain your prices competitive!" August 19, 2022 5.0 excellent, very good work and good customer experience team. I have a one on one with \[SENSITIVE CONTENT\] and her experience let us understand it was very useful to upgrade to ultimate version. very recommended. Pros very useful tool to maintain your prices competitive, the interface is very intuitive. the pros. you can start for free and upgrade when needed. Cons not find one at this moment. everything goes ok. Alternatives considered [Rithum](https://www.capterra.com/p/32810/ChannelAdvisor-Enterprise/) Reason for choosing Repricer better price, possibility to grow from free to ultimate version, etc. Review Source VR Verified Reviewer Co Founder Health, Wellness and Fitness Used the software for: 1-2 years ### "Repricer.com review" March 3, 2022 5.0 I use the repricer each and every day, and I enjoy working with it. Pros Very easy to use, good pricing, Great customer support Cons I can't think of any cons. I love this product Review Source Response from xSellco March 7, 2022 Hi, Thanks for this great review. If you want to let me know any agents, in particular, you were in contact with I would love to pass them this excellent feedback. Abraham H. Manager Program Development Used the software for: 2+ years ### "Fulfills our needs" April 27, 2022 5.0 Pros Repricing Rules and CRM and auto responders Cons Better reports, like they used to have on previous versions Review Source VR Verified Reviewer Senior Account Manager Internet Used the software for: 2+ years ### "A fantastic repricer for anyone starting an Amazon store" August 23, 2018 5.0 I would recommend this repricer to anyone starting a new Amazon store. Pros For two years, this was our go-to repricer. It was simple and easy to use, we set the repricing rules (which can be very specific for certain products, or broad for an entire catalog). There are many unique and useful features that allow you to customize exactly how you want your products priced. Cons As our business grew, we ultimately moved to a more robust algorithm-based repricer with greater visibility on historical data of product pricing. Review Source VR Verified Reviewer Owner Used the software for: 1-2 years ### "very useful" February 5, 2018 5.0 Pros repricing is so useful to keep the buy box. One main feature is the capacity to follow the margin of each product Cons can't just manage price with promotions. It will be more precise to set the regular price with a discount Review Source VR Verified Reviewer Manager Used the software for: 6-12 months ### "We use this to stay competitive on amazon" May 18, 2018 5.0 It is really the only way to get the edge for the buy box without being FBA or a prime vendor Pros It gives you lots of information on what is going on with your amazon listing and reprices to keep you competitive in the most competitive market in the world. The visuals and data it provides helps to make plans and goals based on data. It also handles all of the different Amazon marketplaces in one spot Cons If something goes out of stock, when stock is added, you almost have to start over. We have more items on Amazon then sync to Xsellco Review Source Response from xSellco May 25, 2018 Hi there, Thanks so much for taking the time to leave us a review. If you would like to DM us with your account details, one of our support agents will reach out to see how we can assist you with handling out of stock items. Kind regards, The xSellco team VR Verified Reviewer Director Used the software for: 6-12 months ### "It helps me to manage amazon across multiple market places" February 2, 2018 5.0 Timesaving Pros Able to get a true picture of net profit per sku once you feed it with all the relevant info. Ability to mass maintain SKU's as you change tactics or strategy is great too. Cons A few minor glitches that can be irritating. Dashboard could be a bit more interactive and have different views Review Source DS Doug S. Owner Internet Used the software for: 6-12 months ### "xSellco repricer makes it easy to implement my pricing strategy." February 5, 2018 5.0 Pros Probably the best feature is the advanced search filter. I can filter by Buy Box Owned, Sales Rank, Price Alert etc. So useful for seeing important information quickly. I tried other repricers that had lots of repricing rules, but it would never work the way I wanted it to. xSellco just did what I thought it would. The data is accurate even though I am working in multiple marketplaces. Cons I think the weekly summary emails are confusing, but perhaps I haven't figured them out yet. They always show my sales as dropping, even when I am having increasing sales. Review Source RP Roseann P. CEO Online Media Used the software for: I used a free trial ### "Kudos to \[SENSITIVE CONTENT\]" February 22, 2022 5.0 Pros I am just getting started with the software but so far it has been wonderful. Cons Like most things there is a learning curve however \[SENSITIVE CONTENT\] (live chat help) was very patient and helpful. Review Source Response from xSellco February 28, 2022 Hi Roseann, Thank you so much for this great feedback. Our customer support team will always try and help you get the best out of Repricer so send us an email or chat if you can't find the answer in our knowledge base. SP Sandip P. Pharmacist Used the software for: Less than 6 months ### "one of the better applications available" February 8, 2018 5.0 Pros made it easier to manage 100's of skus, specially with all the pricing changes that can occur daily. Cons i dont like how you cannot track profits accurately if the product is not sold through amazon fulfillment. Review Source Response from xSellco February 12, 2018 Hi Sandip, Thanks for the review, we really appreciate your feedback! In terms of viewing your profitability trends, this feature is available with our Ultimate package. If you're interested in hearing about the extra features on our Ultimate package, please get in touch and we can arrange your account manager to give you a call. If you have any further questions, don't hesitate to ask! Kind regards, Holly RB Robert B. Managing Director Wholesale Used the software for: 1-2 years ### "Good Software that Integrates with Linnworks " May 23, 2024 5.0 There have been a few issues with Amazon EU FBA repricing but overall good. Pros Linnworks Integration and good automation Cons Slightly complicated to import price changes, Review Source DB David B. Director Retail Used the software for: 2+ years ### "Best Repricer on the market" January 27, 2022 5.0 Great experience Pros The software is really good intuitive and highly functional. The support is A1 and it is one of the best support services that we have experienced with a low-cost SAAS platform. Cons The only thing I would like to see is the ability to reprice eBay variation listings Review Source MB Marcus B. Channel Marketing Manager Retail Used the software for: 2+ years ### "Great Service" December 9, 2022 5.0 Pros Ease of use. Competitor price tracking. Fast price amendments. Good customer service. Cons Nothing, we are very happy with all features. Review Source Response from xSellco December 13, 2022 Hi Marcus, I'm glad to hear you're enjoying using Repricer. I will share your positive comments with our product and support team. Thanks, Ronan RB Robin B. Director Retail Used the software for: 2+ years ### "An excellent repricing tool" March 13, 2022 5.0 Pros I've been using this for years for Amazon repricing for several years and it keeps getting better. The support is excellent, with a special mention to both \[SENSITIVE CONTENT\] for their help this week. Cons It isn't the cheapest option, and there is a lot to learn about how it works, but it is worth it. Switched from [Feedvisor](https://www.capterra.com/p/173811/Feedvisor/) They massively increased the price Review Source EC Erika C. E-commerce Rep/Admin Assistant Consumer Goods Used the software for: 2+ years ### "\[SENSITIVE CONTENT\] in support is AWESOME!" November 30, 2021 4.0 We've been considering an upgrade and were surprised that Black Friday weekend we lost 50% of the Buy Box Ownership we had and that there is no solution being offered but to upgrade our package to get those Buy Boxes back. Overall this is pretty disappointing. Pros Overall this softward is easy to use and set up. Cons With the Basic package you are fairly limited on your options to get support, we wanted to speak on the phone with our account executive and after playing phone tag for a whole month he has entirely stopped responding, although the support team, \[SENSITIVE CONTENT\] specifically, is as helpful as they could possibly be! Review Source RG Roberto G. Company Director Retail Used the software for: 2+ years ### "Good Repricing Software" November 23, 2021 4.0 Questions on the software are usually quickly resolved with their Customer support. Pros Lots of functionality and reporting features Cons For small companies that just want repricing on a small catalogue, this can look as an expensive product. Reason for choosing Repricer We were moved across from Repricer Express. Review Source EF Edoardo F. IT Apparel & Fashion Used the software for: 2+ years ### "A very relieable and easy to use solution" November 29, 2021 5.0 I have always the best price compared to my competitors Pros Very intuitive and fast, also very relieable Cons It would be perfect with an option to directly drop listings from marketplace and a scheduler for price changes in specific time slots Review Source GA Gemma A. Managing Director Food & Beverages Used the software for: 2+ years ### "Without Xsellco we would not be where we are today." September 24, 2019 5.0 The experience has been transformational, taking the business from annual sales of £1m to annual sales of £10m+ Pros The repricer is market leading and incredibly robust. Helpdesk is also an incredibly powerful tool. Cons Support tends to be business hours only, whereby with us being a 24/7 enterprise we have to occasionally wait for a response. However, the online help documents are clear, concise and easily accessible. Reason for choosing Repricer Seemed to be the better offer in every regard. Review Source PD Philip D. IT Assistant Used the software for: 1-2 years ### "Very easy keeps prices competitive without me having to monitor (I have watched it running too)" February 2, 2018 5.0 Pros I like how easy it is to use once you have set your parameters you can use the bulk upload feature. It keeps the prices competitive and is constantly working so I know I don't have to worry about that. The dashboard is useful to have a quick and easier to understand sales report than the in depth ones available on amazon, for monitoring day to day sales. Cons Due to my positive experiences with this software, I would have to say the not knowing what to do if something goes wrong, however I see there is a chat feature that is very prominent and would probably go via this route Review Source Response from xSellco February 12, 2018 Hi Philip, We're delighted to hear you're having a positive experience using our software. Feel free to get in contact with any queries you may have. Kind regards, Holly TM Timothy M. President Retail Used the software for: Less than 6 months ### "Repricer.com is an excellent product with great customer support" December 8, 2021 5.0 I had a couple of issues that needed attention and \[SENSITIVE CONTENT\] from their customer support team was immediately on the case. She was friendly and extremely professional. She took care of my problem and followed up later to make sure all was going well. Pros Repricer is easy to set up and manage. It helps me to keep on top of how my store is doing and keeps my profit margins in the black. Cons It would be nice to be able to sort data in more ways. It might help to have more ways to sort top selling items so one has further insight into selling trends. Review Source R. Roxy .. admin Automotive Used the software for: 6-12 months ### "great results" February 5, 2018 5.0 saving time and money. Pros What I like most about this software is that you "set it and forget it" as a small business we dont have time to manually update pricing all over all platforms of the internet, this allows us to be competitive, and we have even seen how this tool has also helped us make more money on items we were pricing to low. Cons at first this was difficult to get and understand, especially once you get into multiple currencies, but that is the con of anything right, you have to LEARN how to do it .... Review Source Response from xSellco February 12, 2018 Hi Roxy. We're delighted to hear that you are happy with our software! If you have any questions in future, please don't hesitate to get in touch. Kind regards, Holly DM David M. Matrketplace and PPC Manager Consumer Goods Used the software for: 1-2 years ### "An essential for any e-commerce business" June 28, 2022 5.0 Pros Integration was very easy for us. Repricer helps keep our products competitive all the time which maximises sales.\[SENSITIVE CONTENT\] was brilliant when it came to our renewal, offering a great price and no hassle. Cons Occasionally there has been some downtime on Repricer and slow loading speeds from time to time although these issues seem to be fixed now. Review Source Similar Products Featured