# DemandScience Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is DemandScience the right Lead Generation solution for you? Explore 32 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/230108/PureB2B/reviews --- DemandScience 4.2 (32) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of DemandScience Ease of use 4.4 Customer Service 4.5 ## Pros and Cons in Reviews GF Germaine F Performance ExecutiveMarketing and Advertising, 10,001+ employeesUsed the software for: Less than 6 months. “In terms of data integration, PureB2B is able to transfer leads via multiple platforms, hence ideal for clients with a preferred/standard mode of lead transfer to their system.“ August 10, 2021 NS Nandini S Growth Marketing Manager Market Research, 51 - 200 employeesUsed the software for: Less than 6 months. “The customer support was fantastic and we could alter our personas accordingly.“ August 9, 2021 ZH Zach H Account DirectorSemiconductors, 51 - 200 employeesUsed the software for: Less than 6 months. “The customer service we received from the accounts team was outstanding.“ August 16, 2021 ## Showing most helpful reviews Showing 1-25 of 32 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Egemen A. Digital Campaign Manager Marketing and Advertising Used the software for: 6-12 months ### "Great Solution & Great Team" August 3, 2021 5.0 Pros We have been using their content syndication service in EMEA. We received great top of the funnel leads for our clients and the clients were happy with the pipeline value generated by PureB2B leads as well as the quality of the leads. We have been working with a great team to support us throughout the process to answer any questions or concerns. The team pays attention to your brief and work through delivering the results carefully and timely. Cons Nothing particularly. The initial company set up takes a little longer than expected but nothing major to disrupt the campaigns. Reason for choosing DemandScience Their competitive rates and quality of the leads. Review Source FN Francois N. Growth Acquisition Specialist Computer Software Used the software for: 1-2 years ### "Great Content Syndication Tool for Lead Gen!" August 12, 2021 5.0 Pros PureB2B has been a great lead-gen vehicle consistently providing us with quality leads that fit our target market. Their team is extremely knowledgeable and they seamlessly integrate with our marketing automation software making lead delivery a breeze. Cons I wish they offered a self-serve reporting platform. Alternatives considered [Priority Engine](https://www.capterra.com/p/206193/Priority-Engine/) Review Source TS Trisha S. Account Manager Marketing and Advertising Used the software for: 1-2 years ### "PureB2b" August 11, 2021 3.0 Pros Excellent support from the pureb2b team. Cons No automation with the client we are running the campaign with Review Source KC Karina C. Senior Field Marketing Manager Computer Software Used the software for: 1-2 years ### "Quality in leads and targeting" August 3, 2021 4.0 Overall I'm happy with PureB2B and continue to use them for my content syndication needs. Pros At the beginning, one year ago, when working with PureB2B some of the job titles didn't align and they did everything to get alignment to our ICP. After working with them for a year they've delivered us leads we wouldn't have had from our ABM list without PureB2B. We have since expanded to two other territories. Cons Though the leads are quality sometimes it takes a bit to get there. I recommend being hands on in the process if you are a plug and go admin this might not be right for you. Review Source CD Cindy D. Senior Manager, Demand Generation Marketing and Advertising Used the software for: Less than 6 months ### "Great to work with from vendor selection to implementation & program maintenance" August 3, 2021 5.0 Pros Very transparent sales process. Loved that they tell you what's possible and what's not, provide pricing in the first meeting (just as I requested!) and worked with my timeline to get things signed and up and running quickly. So far we've been very happy with the lead quality -- better than any third-party publisher we've worked with prior to PureB2B. Cons We're only using content syndication programming at this time and are happy with our results so far. Alternatives considered [pharosIQ](https://www.capterra.com/p/166593/Prelytix/) Reason for choosing DemandScience Pricing and database size. Review Source VR Verified Reviewer Demand Gen Manager Internet Used the software for: I used a free trial ### "Hack for a lead generation " August 9, 2021 5.0 Pros We were actually able to generate MQLs with a lower cost than our average cost per lead - and still they were all qualified and none of them had any misinformation / missing detail. Cons The problem is that you cannot choose to have something like a package of 10 leads. The minimum is 150 therefore you need to have a budget for at least 150 leads. Reason for choosing DemandScience Account Managers and CSMs really knew what their product was and what it was capable of. Review Source VM Victoria M. Sr. Digital Marketing Manager Online Media Used the software for: 1-2 years ### "Positive Partnership with DemandScience!" March 31, 2023 5.0 Positive; Very trusted partnership from a relationship and performance perspective. Pros I appreciate our trusted partnership and can always count on the DemandScience team help make our lead generation program successful! I appreciate the responsive communication, strategy brainstorms, and clean/reliable activation and optimization. We launch lead generation programs with DemandScience on a quarterly basis and have been partners for many years. Cons Nothing negative to report. We leverage DemandScience content syndication lead generation solutions, and have been happy with performance and the relationship. Reason for choosing DemandScience Trusted in the Salesforce ecosystem; Verified audience reach and alignment with Mulesoft/Salesforce lead gen objectives. Review Source KA Kyle A. Investment Associate Marketing and Advertising Used the software for: 6-12 months ### "Thank you for your services during my time representing VMware" March 20, 2023 4.0 Pros \[sensitive content hidden\] were a joy to work with and always made it easy for me to do my job and lobby Demand Science to the client. Our programs performed well and in a timely manner. The team was willing to meet the needs through the many changes and updates we had encountered pre/mid/post campaign Cons Nothing to say here, as we learned how to work with the client and simultaneously each other the growing pains worked themselves out. Review Source VR Verified Reviewer Demand Generation Manager Financial Services Used the software for: Less than 6 months ### "Highly targeted, speedy lead delivery" August 6, 2021 5.0 Pros Easy to integrate with our marketing automation tool. Great customer service team. Leads that satisfy our highly targeted requirements and are from high value companies. Cons The audience pool engages with multiple pieces of content, so sometimes you don't get net new leads for a new campaign. Review Source VR Verified Reviewer CMO & Cofounder Information Technology and Services Used the software for: 6-12 months ### "Big database of good leads" August 12, 2021 5.0 Pros PureB2B are good service. Definitely with using as part of your content syndication marketing efforts. Cons Better filtering of leads and help with nurturing. Review Source DS Deb S. Head of Americas Regional Marketing Computer Software Used the software for: Less than 6 months ### "PureB2B Campaign for R3" August 9, 2021 5.0 Pros The team has been exceptional with guiding us through the process of for the initial program launch. First batch of leads were delivered in timely manner. Great experience! Cons Nothing comes to mind - the software has been simple to use. Review Source NK Nicholas K. Media Supervisor Marketing and Advertising Used the software for: 6-12 months ### "PureB2B | Lead Generation" August 3, 2021 5.0 Pros Very easy tool that has delivered high quality leads - both in terms of audience and persona details and in terms of validation. We are confident that our dollars are being spent on the correct, qualified audience and that we are paying for the best audiences we can find. Additionally, the PureB2B team is very strong and easy to work with, making the overall experience great. Cons The only issues that we saw were that there were sometimes some scale issues, but that is virtually all tied to the campaign structure and rigid rules on our end. Additionally, due to the client not receiving an asset all the time, we had some mapping issues from time to time, but overall it was great. Review Source KH Kevin H. Demand Generation Lead Information Technology and Services Used the software for: Less than 6 months ### "Great Partners on Content Syndication Program" August 9, 2021 5.0 PureB2B is a great partner when it comes to content syndication and other ABM programs. The service they offer is great but the people that power the business are what truly makes them stand out. Pros What I liked most about PureB2B are the people I partnered with to get a content syndication program set up. In our biweekly meetings, they had all the data and metrics I needed to measure the health of the program as well as understand who it is that is consuming our content. Their analysis and recommendations have been insightful for not just me but the rest of the marketing team as well. Cons Integration into our own MAP and CRM can always be a little bit more challenging and getting things up and running was a bit of a process to get it up and running. Review Source RR Raphael R. VP Marketing Computer & Network Security Used the software for: Less than 6 months ### "Prospects denied accessing our content, grew angry" August 9, 2021 1.0 It was good until we started having problems. And they got defensive, brought in their senior managers who got more defensive and snarky. At the very beginning of the engagement I should have known things were going to turn out poorly. I asked for references and they said “we can’t expect our customers to do our selling for us.” Now it’s very clear to me why they were not able to come up with a reference. Pros The sales people did a good job telling us how well it would work Cons All of the leads we engaged with denied accessing or downloading our content. The PureB2B team said this was normal and that people don’t remember what they downloaded or who’s content it was. Review Source SC Sreejata C. Head of Product Computer Software Used the software for: 6-12 months ### "The best lead gen company! " August 9, 2021 5.0 Pros Their customer service and overall experience throughout the process was miles ahead of any other competitor. The data was highly accurate and relevant. They take care of all requirements, attention to detail is 100% and you don't need to nickel and dime. Cons None. Didn't find any issues; The team was supportive, the quality was excellent and turnaround was quick. Review Source SB Suzanne B. VP Marketing Computer & Network Security Used the software for: Less than 6 months ### "Unethical approach to lead generation" August 3, 2021 1.0 We ran a single campaign through PureB2B. The leads we followed up with had no recollection of downloading our content. And then when we pushed hard to understand how it had been promoted we discovered that the source of promotional emails was misrepresented. At that point we canceled our contract. Pros Appeared to be a solid approach to content syndication. Sadly was not. Cons Discovered that PureB2B was promoting our content through a third-party provider who was pretending to be Gartner. Would not want to be associated with any company that misrepresented itself like this. Review Source pP polina P. Paid Media Manager Marketing and Advertising Used the software for: 6-12 months ### "Lead Generation" August 9, 2021 5.0 Pros Quality of leads are great and flexibility to adjust when needed. Cons Not to much we don't like so far-would like to use other product offering as well. Review Source RS Roxanne S. Digital Media Supervisor Marketing and Advertising Used the software for: Less than 6 months ### "Roxanne" August 23, 2021 4.0 Great. I wish we would have more insight into the lower funnel quality of the leads but everything on our end ran very smooth. Pure B2B was great at ensuring things were running effectively. Pros The Pure B2B team made setting up and executing our campaign run so smooth. They were very responsive and helped us get things setup for success. Cons We didn't get to use PureB2B services again since we are no longer working with any B2B clients. Reason for choosing DemandScience Great customer service and quality leads. Review Source JB Jessica B. Head of Demand Generation Information Technology and Services Used the software for: Less than 6 months ### "Great strategy for building your email database and setting up business development!" August 9, 2021 4.0 We are growing our email database and increasing pipeline with PureB2B. Pros I really like the targeting in combination with customer support. You can effectively target your ideal customer profile and have a high-quality customer experience, when iterations to the program are needed the PureB2B team is there to immediately help you. Cons This may have to do with the maturity of the business development team, but it does take a few months to convert these leads to sales qualified opportunities. Review Source GF Germaine F. Performance Executive Marketing and Advertising Used the software for: Less than 6 months ### "Feedback" August 10, 2021 4.0 Pros In terms of data integration, PureB2B is able to transfer leads via multiple platforms, hence ideal for clients with a preferred/standard mode of lead transfer to their system. Cons So far no concerns raised by client in terms of software. Review Source FM Fay M. Corporate Marketing, Cloud Campaigns Information Technology and Services Used the software for: 6-12 months ### "Recommended" August 3, 2021 5.0 Excellent customer service in terms of optimisation - great attention to detail. Pros The product aligns with our values around trust and compliance to an extremely high standard and delivers ROI. It's a great partnership, they deliver feedback on insights alongside optimisation recommendations . Their customer service delivers over and above expectations. Cons We lost our super stellar account manager \[SENSITIVE CONTENT\] recently however I'm hoping our new one will be just as amazing. Reason for choosing DemandScience Proven business case existed within the broader company. Review Source DW Dillon W. Director of Marketing Computer Software Used the software for: Less than 6 months ### "Great value" August 16, 2021 4.0 Excellent customer service from the accounts team! \[SENSITIVE CONTENT\] were amazing to work with. Very responsive, resourceful and timely with their research. Pros We used the content syndication, so we didnt engage with the software itself. Cons We definitely got leads, but the leads didnt seem to convert or engage once I received the leads. Can't really put the blame on Pure B2B though. Reason for choosing DemandScience Cost per lead was lower and the team was highly responsive and was not pushy. Offered deeper insights before the sale. Review Source KM Kate M. Demand Computer Software Used the software for: Less than 6 months ### "Great service and helpful team! " August 4, 2021 5.0 Overall, my experience with PureB2B has been great and I am looking forward to continuing to work with them. I appreciate their helpful team who made this process a breeze. Pros The PureB2B team is great! They answered all of my questions, created a great proposal that fit our needs, and quickly launched our campaign. The price of their service is very reasonable as well. The entire process was easy and we are looking forward to continued success with the team over the next few months! Cons So far, there is nothing that I like least about the software. The process has been great so far. Review Source HH Hayley H. Content Marketing Manager Information Technology and Services Used the software for: Less than 6 months ### "PureB2B Is Fast and Leads Meet our Target Criteria" August 16, 2021 5.0 Pros PureB2B delivers leads quickly and all leads meet our target criteria which is important for our sales team. Cons We have not seen any conversions yet. Not sure if that has anything to do with the quality or our efforts. Review Source ZH Zach H. Account Director Semiconductors Used the software for: Less than 6 months ### "Publitek lead gen + ABM " August 16, 2021 4.0 Fantastic! The customer service we received from the accounts team was outstanding. They were thorough in their communications with us, easy and pleasant to work with, and most importantly (for us as an agency) not annoying! We love working with PureB2B. Pros Ease of use - we worked with the Pure B2B team who sent us leads on a monthly basis Cons didn't use the software much ourselves, no negative feedback Review Source Similar Products Featured