# Applitools Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Applitools Software - reviews, pricing plans, popular comparisons to other Application Development products and more. Source: https://www.capterra.com/p/229998/Applitools-Eyes --- # Applitools Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Applitools ## What is Applitools? Applitools provides an AI-powered end-to-end testing platform that enables teams of any skill level to create, execute, and maintain powerful tests that validate more of their app across more screens and devices in less time. We’ve revolutionized the way teams test user interfaces with autonomous testing and our proven Visual AI that replicates the human-eye and validates websites the way users use them - not how computers operate them. Our use of AI throughout the software development lifecycle leads to 18x faster test authoring, 5-10x more test coverage, and 10x less test maintenance so that teams can release code and features faster and delight their customers at every experience. ## What is Applitools used for? [Application Development](https://www.capterra.com/application-development-software/)[Automated Testing](https://www.capterra.com/automated-testing-software/) Overall rating Based on 30 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Applitools?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://applitools.com&name=Applitools) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Applitools 4.6 (30) VS. [4.9 (130)](https://www.capterra.com/p/161589/accelQ/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (30) Ease Of Use 4.9 (663) Value For Money 4.2 (23) Value For Money 4.9 (573) Customer Service 4.6 (26) Customer Service 4.9 (552) ## Applitools alternatives Highest Rated [5.0 (68)](https://www.capterra.com/p/229339/QA-Wolf/reviews/) Starting price Contact vendor for pricing [4.2 (18)](https://www.capterra.com/p/242193/Tricentis-Tosca/reviews/) Starting price Contact vendor for pricing [BrowserStack](https://www.capterra.com/p/162900/BrowserStack/) [4.6 (663)](https://www.capterra.com/p/162900/BrowserStack/reviews/) Starting price $39.00 Per User, Per Month [Learn More](https://www.capterra.com/p/162900/BrowserStack/) [TestMu AI](https://www.capterra.com/p/170732/LambdaTest/) [4.6 (543)](https://www.capterra.com/p/170732/LambdaTest/reviews/) Starting price $15.00 Per User, Per Month [Learn More](https://www.capterra.com/p/170732/LambdaTest/) [View all alternatives](https://www.capterra.com/p/229998/Applitools-Eyes/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Automated Testing Execution of software tests by leveraging automation tools Bug Tracking Monitor and track bugs and issues in the system. Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Applitools 31 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Execution of software tests by leveraging automation tools Monitor and track bugs and issues in the system. Provides a channel for team members to share media files, communicate, and work together Preview how the app will display on multiple device types and operating systems Alter the layout and content of reports Detect and remove errors Assemble applications and processes by dragging over and arranging pre-built components Organize test cases into hierarchical test plans Record and follow the progress of every issue Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance Development of applications for mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Copy and paste test cases in order to use the same tests in different suites and plans Allows developers to run the same test over and over again using different values Systematic evaluation of various aspects of a project or service to prevent defects or issues Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Enables creation, management, and tracking of product requirements & features during product production/development Assess the performance and functionality of software by testing against predefined requirements and specifications Development of software programs Tracks every modification made to source code Run multiple tests simultaneously in different environments or parts of the code base Consistent way of encoding multilingual text that enables the exchange of text data internationally Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Track revisions and updates made to files and navigate between different versions Development of applications that are delivered over the internet through a browser Create, design and manage workflows for repetitive tasks Features 4.4 (30) 4.4 Based on 30 reviews ## Pricing Value for money 4.2 (23) ### Starting price Contact vendor for pricing Free trial available [View all Pricing Plans](https://www.capterra.com/p/229998/Applitools-Eyes/pricing/) Value for money 4.2 (23) 4.2 Based on 23 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ GitHub](https://www.capterra.com/p/129067/GitHub/)[ Microsoft Azure](https://www.capterra.com/p/16365/Azure/)[ Bitbucket](https://www.capterra.com/p/233341/Bitbucket/)[ GitLab](https://www.capterra.com/p/159806/GitLab/)[ Jenkins](https://www.capterra.com/p/171026/Jenkins/)[ Travis CI](https://www.capterra.com/p/179183/Travis-CI/) ## Support, customer service and training options Customer Service 4.6 (26) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (26) 4.6 Based on 26 reviews ## User reviews Overall rating 4.6 Based on 30 reviews Filter by rating 5(19) 4(11) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Lukas L. Test Coordinator Banking ### "It simplified and improved my UI Selenium tests" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 17, 2020 I would recommend it for UI testing of web pages and web apps. Unfortunately, it is not suitable for application under test that I am currently working on but it will be my first choice once I am back to web app testing. Pros It helped me to simplify Selenium tests of my web app. I got rid of all assertions and now, I take only screenshots after specific actions. The solution is smart enough to flag only a relevant differences between baseline and screenshots from test runs as defects and I can even choose that certain parts of the web page will be ignored. Cons I struggle a bit to understand how I can give the test suites the name of my choice and how are the test runs marked by Applitools Eyes. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IC Ioan C. QA Automation Engineer Information Technology and Services ### "Increase your test coverage with visual asserts" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 4, 2020 I can see the benefits of it if one is aiming for great coverage on UI-UX, i18n & L10n but I wouldn't completely drop-off the existing traditional framework. Pros One line of code can replace a lot of traditional assertions (10+). How? By comparing full or partial snapshots of your AUT against a baseline. But the beauty comes in defining what to ignore (e.g. regions, dynamic content) and what to focus on (only text, text + font, relative/absolute position). All of these are so hard to account for in a traditional approach yet so easy to do in the new "modern" way. Works with JIRA & Jenkins and has many more integrations. Cons As a coder, transitioning into Eyes Dashboard to decide upon the result will make you feel that the scripts are incomplete. The Assert layer will be done outside of the automated test scripts, which requires a different approach on getting the final Test Report. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Yasser H. Senior Quality Control Information Technology and Services ### "A good automation tool helps to not write a lot lines of code " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 29, 2020 It was a great journey while using Applitools Eyes, it captures the functional and UI bugs with view line of codes and readable ones, it helps you to make your code more readable because of steps that decreases and also the assertions, you can assert your page that has more than 20 fields with one assertion instead of type 20 lines for each field I think it's a good tool to be used even at least one for any automation tester that using any kind of automation tool Pros it decreases the number of code lines, saves time, cost, and effort Cons Setup confused me a little, nothing else Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LM Lija M. python developer Computer Software ### "The coolest Applitool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 28, 2020 Its pretty good. Very much efficient for ui testing. Pros Its powered with Ai.So its pretty cool.Unlike other testing frameworks applitool is very easy to use.Because no need of heavy coding and it takes only less time.All ui defects can be found easily using this simgle tool. Cons What i didnt like is jumping from code to applitool dashboard. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BM Butch M. Software Test Manager Health, Wellness and Fitness ### "Great tool to make Visual Testing easy!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 March 26, 2020 The first time I used Applitools was during a 2019 Hackathon that they held, with a unique challenge that really surfaced how easy it is to use the Applitools eyes tool to spot changes that may or may not be easy for a human to catch. Pros The tool was really easy to setup. The documentation was all up to date, and incorporating it with both cypress (Javascript) and selenium (ruby/java) was very easy. The tool itself is very easy to use and on to existing automation tests or newly created ones. I also thought the applitools web portal was well thought out and easy to use. Cons My only con though I don't think there is a way around it is when a section of the page does change and it is intended, you have to log into the Applitools web portal and flag the new failure as the new 'default' image. I don't really see any other way around that but if you are working on something that is constantly changing, know that you will need to continually update the tests. There are ways to target certain areas to check (which is a big plus) to make this less painful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VK Vandana K. Software engineer Computer Software ### "Great value for money" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 26, 2020 Excellent product Pros It is really easy to understand the product and it provides great features to do visual regression testing Cons I did not find any cons as such till now Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SP shubham p. developer Information Technology and Services ### "Applitools Review: The product with Eagle Eye" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 26, 2020 I have been using the Applitools for more than 2 years now, I must say over the time Applitools has made fantastic progress in terms of performance and features. The simplicity is still maintained as it was in the beginning. Pros The accuracy of the Applitools is the best in the market. The simplicity in writing the tests. The wide range of features. Cons The dashboard is a bit confusing for new users but with time it becomes habitual Reasons for choosing Applitools The simplicity , the range of features, the accurancy and performance of Applitools has helped me alot. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BK Bharath K. Application Developer Information Technology and Services ### "Great Experience" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 9/10 March 26, 2020 It was a great experience. The traditional way of writing the scripts takes lots of time and effort. But applitool made it simple. Pros The test coverage is excellent with minimal lines of code Cons Marking the bugs is a time consuming process Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Henry Andres C. Senior QA Automation Information Technology and Services ### "Best visual testing tool 2020" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 24, 2020 Pros Applitools Eyes a tool easy to use, in a few minutes you can have a visual test. With Applitools Eyes is possible to make functional tests as well. I use Applitools Eyes each day for my test in differents program languages, Java, JavaScript, C#, and it supports my favorite testing tools Selenium, Cypress, WebDriverIO, Appium. Cons I have been using Applitools Eyes for testing in my own and company projects for 15 months, and so far, I haven't found something that not likes me. I love this tool. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. WG Wilder G. Test Automation Engineer Computer Software ### "Visual Regression made easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 24, 2020 Pros I really like the way I can inspect the test results in a friendly dashboard and the support for multiple languages and frameworks. Cons Time execution is slightly increased in environments that do not have best processing capacity :P Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. 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