# FriedmanU Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about FriedmanU Software - reviews, pricing plans, popular comparisons to other Learning Management System products and more. Source: https://www.capterra.com/p/228848/FriedmanU --- # FriedmanU Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) FriedmanU ## What is FriedmanU? Friedman University is an eLearning platform that offers a unique set of training content tailored to sales and management professionals within the retail industry. For over 40 years, we have focused on creating and delivering the most impactful training materials to front-line/last mile team members. We have successfully trained over 400,000 employees. ## What is FriedmanU used for? [Sales Coaching](https://www.capterra.com/sales-coaching-software/)[Learning Management System](https://www.capterra.com/learning-management-system-software/)[Training](https://www.capterra.com/training-software/) Overall rating Based on 50 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Starting price $649 Per User, Per Year Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for FriedmanU?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://friedmanu.com&name=FriedmanU) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### FriedmanU 4.7 (50) VS. [5.0 (807)](https://www.capterra.com/p/276054/Fathom/reviews/) Starting Price $649 Per User, Per Year Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (50) Ease Of Use 5.0 (232) Value For Money 4.5 (46) Value For Money 4.9 (226) Customer Service 4.6 (49) Customer Service 5.0 (227) ## FriedmanU alternatives [4.7 (131)](https://www.capterra.com/p/130044/LearnUpon/reviews/) Starting price Contact vendor for pricing [5.0 (7)](https://www.capterra.com/p/10022202/Sales-Ask/#reviews) Starting price $160.00 Per User, Per Month [4.6 (5,044)](https://www.capterra.com/p/153140/Connecteam/reviews/) Starting price $29.00 Per User, Per Month [4.7 (482)](https://www.capterra.com/p/230567/360Learning/reviews/) Starting price $8.00 Per User, Per Month ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Training Management 4.7 (14) 78.57% of 14 reviewers that rated this feature as important or highly important Track employee/learner's progression through training programs Content Library 4.2 (10) 70.00% of 10 reviewers that rated this feature as important or highly important Centralized repository to store content and assets Gamification 3.6 (10) 50.00% of 10 reviewers that rated this feature as important or highly important Games or game-like elements to track progress and reward accomplishments Learning Management 4.8 (10) 50.00% of 10 reviewers that rated this feature as important or highly important Organize and track educational activities Built-in Course Authoring 3.8 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Tools that allow users to create and publish courses and course material/content Document Management 4.8 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Store, manage, and track all electronic documents in a centralized location FriedmanU 23 features Software program that continuously adjusts its behavior based on observed data Tools that allow users to create and publish courses and course material/content Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Create, organize, and assign courses to users Track which progress and course materials have been completed by each user Add customized logos and colors to align with company branding Store, manage, and track all electronic documents in a centralized location Games or game-like elements to track progress and reward accomplishments Establish measurable goals and objectives and track their progress over a specific period of time Organize and track educational activities Designing course materials to be completed in a sequential order for personalized learning purposes Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Reporting on how each user, task or process has advanced since its initiation Analyze and gain insights into data in real-time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Reports specific to sales analysis for trends and strategies Search and filter data across systems to locate required information by entering keywords or certain criteria Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge Back-office tasks (i.e. schedule courses, organize resources, course registrations, and email reminders) Track employee/learner's progression through training programs Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Get Advice We can help you find the software with the features you need. Features 4.5 (50) 4.5 Based on 50 reviews ## Pricing Value for money 4.5 (46) Basic $649.00 Per User,Per Year Value for money 4.5 (46) 4.5 Based on 46 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (49) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (49) 4.6 Based on 49 reviews ## User reviews Overall rating 4.7 Based on 50 reviews Filter by rating 5(36) 4(13) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AM Abby M. Pawnbroker Retail ### "Great Experience Overall" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2026 It was a great experience, I learned a lot about sales and interacting with customers and how to draw them into a sale versus pushing them out. Pros It has truly helped me to interact more with customers and make more sells and learn how to approach people! Cons I'm not a big fan of test taking so taking the test wasnt my favorite but in the end it benefited me. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JI JESUS ISMAEL H. Capacitación Building Materials ### "Conociendo FriedmanU" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 20, 2026 Muy buena a nivel general, me parece atractiva la navegación, aunque siento que los cursos no resaltan como deberían. Pros La amigabilidad de la plataforma es buena, facil de entender par apoder interactuar ain conocer por completo. Cons Es un poco confuso el inicio de los cursos, cuesta un poco de trabajo al principio iniciar el curso y seguir el progreso. Alternatives considered [OneDrive](https://www.capterra.com/p/161304/OneDrive/) Reasons for choosing FriedmanU Estoy probando varias opciones para buscar lo mejor para la empresa. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB ALBERTO B. ASESOR DE CLIENTES Consumer Electronics ### "Experiencia maravillosa." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 8, 2025 Una experiencia maravillosa que me sirve día a día en mi trabajo. Pros El formato de los cursos es muy amigable y brinda mayor facilidad de retención. Cons La corta duración de los cursos, me gustaría que fueran mas extensos. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Consultor Management Consulting ### "Gracias por lo brindado" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 6, 2025 Satisfactoria y muy practica para empezar Pros Simplicidad en los contenidos pero prácticos a la vez Cons La poca derivación con casos reales, se pueden generar ejemplos mas prácticos Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RP Rene P. Pawnbroker Retail ### "Shifting my Sales Approach" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 13, 2024 It really shifted the way I think about selling and connecting with customers. I realized how important it is to stay engaged and proactive, while also building trust with clients. The tools I’ve gained have not only boosted my sales and confidence, but they’ve also helped me develop stronger, more lasting relationships. I now feel more prepared to close deals and keep customers happy. Pros I really liked that I could start using the tools right away. I didn’t have to wait for some big “AHA!” moment at the end. They were practical and useful from the very beginning. Cons Some of the lessons seemed slightly repetitive Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KC Kristopher C. Assistant Store Manager Consumer Goods ### "Novice to Expert" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 12, 2024 fantastic! I feel very prepared in my new role thanks to FriedmanU. Pros This program is very easy to follow along to. It is well balanced between informational paragraphs, and short video examples. If paired with active note taking, this hits all major, different learning methods. From knowing nothing about being a sales professional, to taking these courses, I feel very prepared and ready to hit the sales floor. Cons Time is money, however every second spent on FriedmanU is worth it. The programs took me a little longer than the advertised time it would take. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NP Nicole P. Store Manager Music ### "Friedman for the Win!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 5, 2024 It's been great! I've watched it many times and I still learn something new each time. Pros It is very good at giving examples of what to say and what to avoid. I like that each section ties into the others. Cons There are typos in the printed support documents. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PM Payton M. Associate Retail ### "Great Source for Educational Courses" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 October 27, 2024 It was a good course and I feel like I learned a lot. Friedman U specifically has good user interface and is easy to navigate and understand. Pros I liked the example videos demonstrating sales techniques. Cons Sometimes the quizzes didn't feel fair sometimes, and I dislike questions that are along the lines of selecting "every correct answer" instead of a set multiple choice. Especially when some feel like trick questions. Also, sometimes the course would say I did not fully complete a course when I had, I think it is some sort of glitch with the site. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KE Kaylee E. Sales Consultant Retail ### "Friedman Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 October 16, 2024 its been good. I have been working on the first lesson and its been good Pros The course content, it has been informative and good Cons course layout, sometimes the program doesnt work Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 4, 2024 Thank you for your review and for trusting FriedmanU over the years. We're thrilled to continue supporting your growth and success! AG Alejandro G. CEO Sports ### "Amazing Retail training " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2024 Pros Easy and the content it very useful, as a retail professional it was a great tool for me and my team Cons More content!! It’s so useful that I would love to have more! Switched from [SAP SuccessFactors HCM](https://www.capterra.com/p/144575/SuccessFactors-Perform-and-Reward/) The content that Friedman u offers it is perfect Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 4, 2024 Thank you for your review and for trusting FriedmanU over the years. We're thrilled to continue supporting your growth and success! 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