# Vividly Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Vividly the right Trade Promotion Management solution for you? Explore 17 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/228548/Cresicor/reviews --- Vividly 4.9 (17) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Vividly Ease of use 4.9 Customer Service 4.9 ## Showing most helpful reviews Showing 1-17 of 17 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Isabella F. Logistics and sales assistant Food & Beverages Used the software for: Less than 6 months ### "Vividly User" May 24, 2024 5.0 Pros \- Provides robust customer support, assisting users with any questions or issues they might encounter while using the platform. - The portal is designed with an intuitive and easy-to-navigate interface, making it accessible for users. Cons I don't have cons at the moment. My experience has been good. Review Source BA Becky A. Director of Sales Consumer Goods Used the software for: 1-2 years ### "An easy entry system for the smaller company" June 4, 2024 5.0 So easy to work with and so easy to get support. Looking forward to our growth so we can get into their next tier and use all the analytics they provide. Pros This system has the most amazing support team. I can ask any questions while in the system in the chat, but I also have a excellent support from my customer success manager. They also take all my wishes into consideration and put them on the list for modification. They really listen to our needs. Cons I wish they would have given us more "best practices" advise upon set up. Reason for choosing Vividly Less expensive than the other systems and while the system still needed some tweaks, they had a great foundation that was affordable. Switched from [CPGvision](https://www.capterra.com/p/192595/CPGvision/) left the company that I had the system and it was too expensive for my new company. Review Source MG Megan G. Director of Customer Marketing Consumer Goods Used the software for: Less than 6 months ### "Cresicor overview " July 13, 2021 4.0 Pros User interface is very intuitive promotion analytics is well defined Deduction matching is unique Cons Instead of using name based fields, numeric references should be standardized for customers, products, users, etc. Any field that is in the data base should be able to be linked throughout and tie back to a client's ERP. Products should be set up in a hierarchy going from top down and begin with the company Similar should be done for customers to recognize both direct & indirect ship tos, as well as total master customer Better hierarchy mapping should be implemented to link customers, agencies and channels together Review Source RB Roxanne B. Sales and Trade Analyst Dairy Used the software for: 2+ years ### "Trade Management Best Choice Vividly" June 14, 2024 5.0 I've been using for more than 3 years. We started out on their lowest tier, and over time upgraded to the full package. Vividly was a small but efficient team 3 years ago, with a focus on providing outstanding service and effective tools and today has grown to be an extremely valuable tool with many more capabilities for us. Their system is so easy to learn and teach others, which I've done a lot of. They also have functions that help me quickly and easily create and manage many promotions at once. We have used their forecasting tool for over a year. It’s extremely helpful to have volume automatically flow into our promotions, and for those promotions to flow back to the forecast. The forecast tool has streamlined and improved our internal process with our Finance and Production Teams. The Vividly team is professional, experienced in the CPG industry, friendly, helpful, and always willing to listen to requests and ideas to make managing our Trade less complicated. For a fast-growing company, the consistency and timeliness of their customer service has not waivered. Their level of unlimited customer support is exceptional! Pros Ease of input, uploads of data, user friendly, amazing customer service Cons Would like to have the option to set our fiscal calendar instead of calendar year. Reason for choosing Vividly Great value, liked the option of starting with base level tools and upgrade to full software as our business allowed. Review Source JO Jackie O. VP Finance Food Production Used the software for: 6-12 months ### "A Game-Changer for Trade Spend Management!" June 12, 2024 5.0 The team at has been exceptional from the start. Their dedication to customer service and seamless implementation has made a significant impact on our operations at 505 Southwestern. I highly recommend Vividly to anyone in the CPG industry looking to streamline their trade spend management. Pros The most notable advantage is the time and effort saved by using 's services add-on. Our team no longer has to chase down deduction backups from multiple distributor portals, which was a tedious and time-consuming process. Additionally, Vividly's platform helps us efficiently validate or dispute fraudulent deductions, effectively earning us back both money and valuable time. The ease of use and robust customer support make Vividly an indispensable tool for our business. Cons I only wish we had discovered sooner. The difference it has made in our daily operations is profound, and having it in the past would have saved us time and money. Review Source WR Wendy R. Controller Food & Beverages Used the software for: 6-12 months ### "Great Product for managing Trade Spend" May 23, 2024 5.0 The team at has been amazing. From implementation all the way through execution of the product. Great communications and customer service! I will be recommending this product to others in the CPG world as an amazing tool for managing Trade Spend. Pros The ease of the product... but more importantly the team at is amazing! Cons That I didn't have a product like in my past. It sure would have saved a lot of time and resources. Review Source NC Nick C. Staff Accountant Consumer Goods Used the software for: 1-2 years ### "Cresicor For Daily Deduction Processing" July 22, 2021 5.0 Pros Functionally the deduction matcher and promotion validation aspects are extremely useful and make otherwise time consuming and cumbersome deductions quick and easy to complete. The team at Cresicor will even take request to make the matcher compatible with different customers backup formatting. The customer service turnaround time is also excellent! They always seem friendly and make sure any issues are fully resolved. Cons The software has built in permissions that prevent people from accidently canceling planned promotions. My only recommendation would be to extend this to the saved attachments page as the download and delete buttons are right next to each other. Review Source MG Matthew G. Director of Sales West Consumer Goods Used the software for: 6-12 months ### "Simplified and Efficient Trade Management " May 3, 2021 5.0 I've been fortunate enough to use this platform now at two companies and since I first started using Cresicor it has continued to evolve into an indispensable tool at both. Not only does it simplify an inherently tricky and sometimes unclear aspect of my job but it saves times and serves as a great tool to view the history of past trade spend and where/how to improve for the future. Pros Advance duplication is my favorite of the many useful features. Each customer to plan trade for can have dozens of entries and this feature allows the user to save significant time by automatically duplicating an entry for a desired period of time. Love it Cons One con I've found is that once you move past the "basic info" page you no longer have visibility into the title of the promotion. I'd like to see what I've titled the promotion on each page of editing to ensure I have dates and product lines correct. Review Source MM Michelle M. Director of Sales - National Accounts Food & Beverages Used the software for: 2+ years ### "Cresicor is a Game Changer for Trade Spend Management" May 3, 2021 5.0 Cresicor makes it so easy to keep track of trade spend. Gone are the days of keeping track of multiple spreadsheets and forms. After using Cresicor for over 2 years, I am spoiled. It is an invaluable tool that I hope to always have access to for trade spend management. Pros The overall ease of use of Cresicor cannot be overstated. The ability to contain trade spend info for all accounts in one location is ideal. And the analytics to track trade spend percentage, performance, etc are excellent tools for determining future promo plans. Cons Entry of information into the software can be tedious. Cresicor has done a great job of adding helpful features, like advanced duplication. But initial entries still require the legwork of inputting basic info. Review Source DL Danielle L. Accounting Assistant Wholesale Used the software for: 6-12 months ### "Cresicor is a time saver" May 14, 2021 4.0 Overall is an effective tool to reveal which promotions excel and which are not cost effective. It provides the company with a much broader understanding of sales and promotions. Pros What I like most about this software is the deduction matcher which saves an enormous amount of time and removes the guess work of ensuring promotions take on products are valid. Cons Integration into using this software as opposed to not using any at all was a bit of a learning curve. The upside of which was a new and much better understanding of promotions, how they work and how to keep track of all of them. This ultimately enables me to be better at my job. Review Source CB Candice B. Director of Finance and Accounting Accounting Used the software for: 1-2 years ### "Purely Elizabeth - Deductions Scanning Review" June 1, 2021 5.0 We've really enjoyed working with the Cresicor team. They are very hands on and have continued to check in with us over the last year to make sure everything is running smoothly - customer satisfaction is a top priority for them! Highly recommend! Pros The deductions scanner has been incredibly easy to use! Prior to using this, we were going through hundreds of PDF pages and manually recording all of the details. We have been able to save hours of work each week since using the deductions scanner and we couldn't be happier! Cons There is nothing that we do not like about this software! We have had zero issues, it's easy to use, and it has saved us time and money over the past year. Review Source BF Braden F. Staff Accountant Food Production Used the software for: 1-2 years ### "Cresicor - Easy to use, huge time-saver for deductions" June 1, 2021 5.0 Cresicor has allowed us to quickly and accurately tie deductions to products and customers. It's freed up hours of time trying to manually break out deductions and improved our ability to forecast. Pros My favorite and most-used feature is the converter that takes KeHE MCB deductions from PDFs and turns them into spreadsheets. It's easy to use, downloads the files quickly, and allows us to break out the deductions by customer and product much faster than before. Cons I have not had any issues using the software. Review Source AV Adam V. Senior Account Manager Consumer Goods Used the software for: 1-2 years ### "Great Trade Management Software" July 14, 2021 5.0 Pros The software is very user friendly and easy to update regularly. It gives great visibility to the planned promos and makes the process of managing plan to actual easy so focus of management is on driving business. Cons Nothing immediately comes to mind. This software is very user friendly. Any challenges I had when learning this software were quickly addressed and made my job much easier. Review Source LT Lucy T. Sr Director of Finance Consumer Goods Used the software for: 1-2 years ### "User friendly TPM" May 7, 2021 5.0 Pros Cresicor is the most user friendly TPM. It is also the only viable solution for distributor-based businesses. Customer service is great. Cons It does not fully talk to other systems, and require import/export of data files from your ERP and syndicated data provider. Review Source TM Ted M. Sr. Director, Financial Planning & Analysis Food & Beverages Used the software for: 6-12 months ### "Amazing customer service, speedy implementation process, immediate process improvements!" July 13, 2021 5.0 Our entire team has really enjoyed working with the team at Cresicor. They truly care about making sure the system works best for our business needs. Pros The accrual function within Cresicor has been a huge help for our team. From tracking outstanding liabilities to post-event analysis, Cresicor has helped us both speed up our month-end accrual process and more accurately forecast for upcoming promotional events. Cons Creiscor does not integrate directly with Netsuite, which we knew before we choose to move forward with the system. But this would be a great additional in the long-run. Review Source BD Braxton D. SR FPA Analyst Consumer Goods Used the software for: Less than 6 months ### "Great tool for Retail focused CPG Companies" May 14, 2021 5.0 Super easy and fast set-up and the product is extremely user friendly, which is rare in the CPG promo space! Pros This product is very helpful at categorizing promotional calendars to get the team out of excel and into a software that can connect to your financial software. Cons It is pricy for a smaller company, but should pay dividends in the long-term. Review Source bG buster G. SAM Food & Beverages Used the software for: Less than 6 months ### "Great for promotional support for retailers!" May 13, 2021 5.0 Pros Cresicor is a very useful tool to support our retailers abroad. The platform is very concise and works great for the intent. Cons The platform is easy to use and I don't have any suggestions at this point. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.