# WooCommerce Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is WooCommerce the right eCommerce solution for you? Explore 1039 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/225601/WooCommerce/reviews

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WooCommerce

4.5 (1039)

[View alternatives](https://www.capterra.com/p/225601/WooCommerce/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of WooCommerce

Ease of use

4.3

Customer Service

4.0

## Pros and Cons in Reviews

Scott C

Director of Ecommerce and MarketingBuilding Materials, 11 - 50 employeesUsed the software for: More than 2 years.

“We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and shipping rules to product logic and customer flows.“

January 26, 2026

AP

Angela P

DirectorMental Health Care, 11 - 50 employeesUsed the software for: More than 2 years.

“It works to support our storefront on the website, but it is a bit tedious and has so many settings that you can really get bogged down in checking them all.“

October 20, 2025

Aisling O

Web DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“I've used WooCommerce along with a visual builder for WordPress to create a simple ecommerce website that does exactly what I need it to.“

March 6, 2026

JA

Jess A

DesignerDesign, Self-employedUsed the software for: 6-12 months.

“it took a while to get around the shipping details. and then, Its a bit difficult to input the tax percentage of the various States in the system“

December 4, 2025

AR

Anthony R

Web DeveloperDesign, Self-employedUsed the software for: More than 2 years.

“The only ecommerce platform I use anymore coupled with the Konio WordPress theme, especially when building stores that need custom functionality.“

December 17, 2025

LB

Lauren B

Lead Content CreatorInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“I don't think WordPress and WooCommerce are suitable for mobile, because today's generation does everything on mobile devices.“

October 16, 2025

FO

Feraud O

OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“This allows them to get into the online shopping space without the recurring monthly fees by using shopify or other online merchant platforms.“

July 17, 2025

Francesco P

CEOArts and Crafts, 2 - 10 employeesUsed the software for: 1-2 years.

“A simple thing like removing some fields from the checkout can be a painful process even with plugins“

February 4, 2026

## Showing most helpful reviews

Showing 1-25 of 1039 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Scott C.  
Director of Ecommerce and Marketing  
Building Materials  
Used the software for: 2+ years

### "A Highly Customizable Ecommerce Solution for WordPress"

January 26, 2026

5.0

Overall, WooCommerce has been an excellent ecommerce platform for our business. We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and shipping rules to product logic and customer flows. We primarily use WooCommerce-developed extensions when possible, but we’ve also had strong results with reputable third-party plugins. If you want a flexible platform that can scale with your needs, WooCommerce has been a great fit.

Pros

We love how easy WooCommerce is to set up and manage, while still offering a high level of flexibility and customization. It integrates well with WordPress, and the plugin ecosystem is huge and there’s a solution for almost every use case. We’ve been able to tailor several WooCommerce plugins to match our exact business needs, and overall the platform has been very reliable. WooCommerce support has also been great whenever we’ve needed help.

Cons

The biggest downside is plugin management, especially when you run a larger store with a lot of extensions. Keeping track of plugin subscriptions, renewals, and which account they’re tied to can get confusing over time. We’ve occasionally had to reach out to support to merge or clean up subscriptions, but support has always been responsive and helpful.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

We switched from Shopify because we needed more flexibility to support complex product configurations and workflows. At the time, Shopify couldn’t accommodate several of our requirements without heavy workarounds, and it became a bottleneck as we scaled. WooCommerce gave us the customization and control we needed.

Review Source

Keith T.  
Managing Partner  
Retail  
Used the software for: 2+ years

### "WOO WHO WOo"

March 18, 2026

5.0

We might have preferred a nicer look to the product listing but this works. We have never had a glitch and enjoy the simplicity of the program

Pros

They do a great job of keeping the software updated and installed properly. Fee structure is in line with other software and often less in that there is no per transaction fee. Setup was easy, making new products or variants is also really easy.

Cons

Freight setup is complicated but this isn’t really a problem of WOO, freight is complicated. We use a third party for freight pricing. The store adds the freight but we don’t actually use WOO for freight.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Pricing was the basis but once we changed we discovered ease of use was significantly better

Review Source

Francesco P.  
CEO  
Arts and Crafts  
Used the software for: 1-2 years

### "If you are just starting out or need Wordpress, woo commerce is your main option, otherwise if you can move to something better"

February 4, 2026

3.0

I needed to use woo commerce but it's an old platform that even if has been made "modern looking" it is still too clunky.

Pros

It is free, easy to setup (at least at the beginning) and you can start getting payment right away with a plethora of payment gateways

Cons

It is very hard to customize or adapt to your own business model. A simple thing like removing some fields from the checkout can be a painful process even with plugins

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Shopify's recurring costs that at the start where a little bit too much for us

Review Source

AA

Athena A.  
Administrative Assistant to Technology and Technical Affairs  
Information Technology and Services  
Used the software for: 2+ years

### "Great free plugin and easy to use once set up."

February 2, 2026

5.0

I enjoy working with it. While it takes a bit to learn, at times it's absolutely worth the time to learn once you have the hang of it.

Pros

WooCommerce made it easy to set up our online store, update products, offer different versions of products, and accept different payment types. Any issues we encountered have always been swiftly corrected. The core plugin is free, so the value is in it from the start.

Cons

Learning to set up products isn't entirely user-friendly, and takes a bit of effort to understand all the different components to it.

Switched from

[Alfresco Digital Business Platform](https://www.capterra.com/p/52548/Alfresco-One/)

We were rebuilding our website and online presence from the ground up, and WooCommerce was the better option for the direction we were going.

Review Source

AL

Alexandra L.  
Customer success manager  
Marketing and Advertising  
Used the software for: 2+ years

### "My go-to solution when building eCommerce "

August 30, 2025

4.0

It’s my go-to when building eCommerce websites because its flexibility. Although it requieres experience, it lets you set up almost every type of business that wants online payments. It can be catering services, an organization with member discount, monthly subscription style of service, traffic school, or normal physical product eCommerce website. It’s helpful when the website has very specific requirements.

Pros

When working with woocommerce, there is a lot of flexibility on what you what t your website to be. Whether you are selling virtual or physical products, it’s the best solution for building eCommerce with Wordpress. There is a lot of extra plugins that give great flexibility in all the needs you might encounter depending on the type of business or eCommerce you have.

Cons

It’s not a beginners system. You need to understand how to set it up correctly as there is room to a lot of confusion, specially when it comes to shipping, product variables, payment methods. The plugin does not give all solutions in one, and you need to have experience in setting up the correct way.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

There is much more flexibility for the business needs and the website loading speed is a huge difference. Wordpress/woocommerce loading speed is better and can be fixed. With wix you need to hire someone on their support team to fix loading speed. Also, woocommerce is a free solution. No monthly or yearly costs.

Review Source

Ilysse R.  
Project Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great For ECommerce"

January 12, 2026

5.0

WooCommerce is our go-to platform for ecommerce. It's compatible with a ton of plugins and there are always addons that we incorporate.

Pros

WooCommerce is an easy to use platform for ecommerce. It has a lot of plugin options and is user friendly.

Cons

While it's easy to use for a website agency, it's not as easy for clients who want to manage their own websites.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

Shopify has limited templates and most features are extra charges

Review Source

Ricardo C.  
Owner  
Information Technology and Services  
Used the software for: 6-12 months

### "Great for ecommerce"

February 3, 2026

5.0

Pros

I am a word press user and it is nice to have woo commerce available to use for listing my products for sell on my website. It integrates really well with the major payment processors. The fees are typical for any processor. 2.9%+.30 cents per transaction.

Cons

WooCommerce is able to be a little complexed to figure out and understand, but it is loaded with tons of features that makes it worth it.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

I choose WooCommerce because it doesn't have a monthly fee like shopify

Review Source

David V.  
Lead Developer  
Marketing and Advertising  
Used the software for: 2+ years

### "Good but Easy to get in over your head Quickly. "

August 22, 2025

3.0

I have set up dozen's of business's WooCommerce sites, from very basic items, to complicated setups and subscription based sites.

Pros

WooCommerce opens up the options for selling items on your WordPress website. It's a great free platform for starting a new online shop, and their payment options allow you accept the most popular payment methods online. The one aspect that WooCommerce outshines Shopify on is SEO and that's primarily because of WordPress.

Cons

WooCommerce can get complicated really fast. From variable product types, to subscriptions, every layer of customization beyond the basic shop settings will lead you to having to purchase a WooCommerce add-on. By the time you purchase the add-ons you need, you're looking at the same cost as running a shopify shop.

Alternatives considered

[MemberPress](https://www.capterra.com/p/134534/MemberPress/)

Reason for choosing WooCommerce

Client's choice based on their internal team.

Review Source

EB

Emma B.  
Financial Controller  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Excellent for small to medium sized organisations"

February 13, 2026

5.0

My overall experience with WooCommerce is a positive one for the modest size of our organisation and in-house technical knowledge and experience.

Pros

WooCommerce offers great value for money and a flexible service. It is free to install and you can customise options to your preference. It is easy to use and set up. WooCommerce supports many different payment options and methods, supporting major credit cards, digital wallets, and bank transfers. We have never experienced any payments being declined using WooCommerce which is vital to ensure smooth sales and maximising income.

Cons

To get the best out of WooCommerce and all the features, you do need to get the add on extensions. These are paid for and require some technical expertise to maximise their efficiency and functionality. It works fine for our smaller set-up as we do not require many of these additional features.

Review Source

VR

Verified Reviewer  
Web Designer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Create exactly the kind of ecommerce experience you want for your customers"

March 6, 2026

4.0

I've used WooCommerce along with a visual builder for WordPress to create a simple ecommerce website that does exactly what I need it to.

Pros

WooCommerce is very versatile and will integrate with so many different software. You have a lot of control over the type of ecommerce experience you create.

Cons

It's not the easiest to setup well if you're new to it. You also need to set it up properly to avoid security concerns.

Review Source

Sola M.  
CMO  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Ecommerce Tool"

August 5, 2024

5.0

I love WooCommerce. I use it to build my Ecommerce website and those of my clients. Processing sales, marketing using coupons and it’s integration to many email marketing software makes it even amazing.

Pros

I love how seemless it is to use WooCommerce with WordPress. It’s easier to use it to collect payment and easy to use.

Cons

The only cons I have is that you need to buy some more tools if you need to use some advance features but most of those features are just addons.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

I choose Woocommerce because of flexibility and price

Review Source

Natan M.  
Ecommerce Designer  
Computer Software  
Used the software for: 2+ years

### "Easy to start, hard to optimise"

June 13, 2024

4.0

Pros

Is the 2nd fastest tool to create an ecommerce in less than 1 hour. You are in control of your checkout process and your money, and you are not forced to pay fees on every sell

Cons

You need to pay a lot of plugins or have your coders in order to optimise everything. There is a lot of things you cannot do without coding

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing WooCommerce

You are in control of your money and payment process.

Review Source

IP

Imanol P.  
CTO  
Entertainment  
Used the software for: 2+ years

### "Cheap, reliable but quite slow. "

July 8, 2025

5.0

More than 50 ecommerces created with this platform about different topics. It's a very reliable platform and easy to maintain

Pros

Very easy to create plugins and customize themes. And the price of this platform is the most competitive.

Cons

It's easy to break the platform and when you install multiples plugins, sometimes them slow a lot the system.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Because the fees and the payment methods.

Review Source

LM

Laz M.  
Fulfillment Operations Manager  
Retail  
Used the software for: 2+ years

### "Innumerable and high-value customization -- with the key of experience"

July 18, 2025

5.0

WooCommerce allowed us to create and develop a subscription based monthly ecommerce club. Our dedicated team of devs was able to introduce literally dozens of subscriber features, with design on both the front and back ends. This level of customization was essentially impossible to achieve using other site builders without amassing excessive additional monthly fees. We were able to integrate several critically important 3rd party apps in order to complete out tech stack.

Pros

Woocommerce allowed us to modify our website, and add all sorts of features with minimal additional costs beyond labor and coding.

Cons

Woocommerce requires a level of familiarity with intermediate coding that not everyone in our organization has.

Review Source

HV

Haseeb V.  
Director  
Internet  
Used the software for: 2+ years

### "Mainstay for my Online Store"

October 24, 2025

5.0

It has been important for my business. I was told by my devs to use Woocommerce from the start, and I have trusted them to do so. For 8 years, it has been the backbone of our online operations.

Pros

The fact that it allowed me to sell online at (www.planhoot.com), seamlessly. The ease with which I can offer multi-currency options - deep integrations with other tools is something that was super beneficial and critical. Moreover, the payment processing is something that made life easier for customers.

Cons

There could be more customizations available for people such as me. I am not a super techy guy, and I am not saying that it was hard to use - but, there could be a little but of easy in use.

Review Source

FC

Fergus C.  
Marketing Executive  
Building Materials  
Used the software for: 2+ years

### "Effective and customisable but sometimes volatile"

July 18, 2025

4.0

Pros

Effective E-commerce platform with a broad range of customisable options for users, pricings and products.

Cons

Frequent plugin compatibility errors occur with no changes, analytic bugs, some methods of creating custom products can be longwinded.

Review Source

BM

Brian M.  
Data Analyst and IT  
Furniture  
Used the software for: 2+ years

### "Good Product"

June 9, 2025

4.0

My overall experience with woocommerce was good. We used it for a few years before switching to shopify.

Pros

WooCommerce was the first E-commerce platform I ever used. That being said I found it pretty simple to get the hang of.

Cons

It seemed like woocommerce was dependent on too many plugins. We had to outsource a team to help customize our site and integrate with stuff like cylindo.

Review Source

Samuel A.  
Digital marketing manager  
Logistics and Supply Chain  
Used the software for: 2+ years

### "Great plugin, easy integration"

February 3, 2025

5.0

Woocommerce easy integration to wordpress themes make it possible to create an ecommerce website and manage orders even with little technical knowledge at the start, I strongly recommend

Pros

Easy integration and ability to turn any website to an ecommerce website so seamlessly, uploading products and managing orders efficiently

Cons

Hard to customize the features in the ecommerce website, so most times, your website look similar to everyone else.

Review Source

VR

Verified Reviewer  
Product Manager  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "WooCommerce, What a Time Saver, Woo Hoo "

January 10, 2025

5.0

Overall we love using WooCommerce for our website, our web designer highly recommended it and it hasn't failed us yet!

Pros

WooCommerce has made our lives easier when starting our coaching business. The WooCommerce payments and products functionality allows us to use subscriptions to easily accept payments from clients without reminders or manual processes.

Cons

We've only been using it for about 6 months, I would say the user interface needs some work. It doesn't look professional and would need a UX overhaul.

Review Source

OH

Olivia H.  
Owner  
Publishing  
Used the software for: 2+ years

### "A good option for those looking to sell direct from their site"

April 23, 2025

4.0

The system works great for selling directly to customers.

Pros

It is a good platform for those selling a lot of product that need to keep track of inventory.

Cons

It was a little more complex than what I needed. It required a lot of detailed set up that was more than I wanted to deal with

Review Source

AA

Adam A.  
CEO  
Information Technology and Services  
Used the software for: 2+ years

### "Quite good software for basic shops"

October 15, 2024

4.0

As a developer, I created many shops for my clients. It is a good software for basic ecommerce needs. There are many free plugins for it, but often there is a need to buy additional subscription plugins. So it appears that it is free, but in reality it is not. So you are left with writing extensions by yourself or keep paying for extentions.

Pros

\- Basic functionality is free - Enough for most ecommerce needs - Easy to set up - Quite good documentation

Cons

\- For more advanced functions you need a lot of paid plugins - Seems a litle bit bloated

Review Source

AM

Advaldo M.  
Director  
Automotive  
Used the software for: 2+ years

### "WooCommerce"

July 31, 2024

5.0

WooCommerce is the perfect tool for every online shop. It is easy to setup and add your products and easy to manage the orders.

Pros

WooCommerce is the best plugin for everybody who needs an online shop. One of the biggest advantages using WooCommerce is that it uses WordPress platform which is very versatile and customizable. It is compatible with all WordPress plugins that can help you with website speed and search engine optimization. It allows you to easily import and manage the products, check inventory and stocks.

Cons

There are no cons from my point of view.

Review Source

Angela V.  
Owner  
Retail  
Used the software for: 2+ years

### "Woo Is E-commerce At Its Finest"

June 21, 2024

5.0

My overall experience was wonderful, except for the price changes. If it wasn't for the price changes I would still be with them today. I'm actually considering going back because it's such a good platform I'd recommend it to everybody.

Pros

It's amazing how it's an all in one app. There is nothing u can't find on Woo! It was my initial platform, and I am considering going back

Cons

Price changed too many times and made it hard to keep up with.

Alternatives considered

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Review Source

RL

Robyn L.  
Owner  
Arts and Crafts  
Used the software for: 1-2 years

### "WooCommerce"

August 2, 2024

5.0

Overall I really like the product management and commerce features. I have not run into any issues so far.

Pros

I love this platform, I use it daily for my small business.

Cons

Learning it took a little while, but once I learned where everything was it is easy to manage. My only real negative is I have not figured out how to add outside tracking. I have to buy postage through the system.

Review Source

VR

Verified Reviewer  
Copywriter  
Marketing and Advertising  
Used the software for: 6-12 months

### "Go-to site for ecommerce business"

June 18, 2024

4.0

This platform is a great start for e-commerce business owners. It does a good job selling products and is easy to integrate with other software.

Pros

If this is your first time doing e-commerce or handling a client's business, you will not have difficulty understanding WooCommerce's features and functionalities.

Cons

Sometimes, the website speed is slow, so it takes a while for the pages and product images to load.

Review Source

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