# WooCommerce Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about WooCommerce Software - reviews, pricing plans, popular comparisons to other eCommerce products and more. Source: https://www.capterra.com/p/225601/WooCommerce --- # WooCommerce Software Review 2026: Features, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) WooCommerce ## What is WooCommerce? Web-based open source eCommerce platform that helps in the creation of online store with themes, payment, shipping options & more. ## What is WooCommerce used for? [eCommerce](https://www.capterra.com/ecommerce-software/)[Shopping Cart](https://www.capterra.com/shopping-cart-software/)[Inventory Management](https://www.capterra.com/inventory-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 1,042 user reviews Reviews sentiment Positive 94% Neutral 6% Negative 1% Pros & cons Accessible e-commerce website platform Flexible online store creation Resource-heavy and slow performance Disruptive and risky updates ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... - eCommerce / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... - Shopping Cart / 2026 Do you work for WooCommerce?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://automattic.com&name=WooCommerce) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### WooCommerce 4.5 (1,042) VS. [4.2 (2,043)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (1,023) Ease Of Use 4.0 (1,999) Value For Money 4.6 (828) Value For Money 3.9 (1,589) Customer Service 4.0 (716) Customer Service 3.8 (1,693) ## WooCommerce alternatives [4.2 (1,307)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.3 (658)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (195)](https://www.capterra.com/p/124180/Brightpearl/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars Highest Rated [4.7 (174)](https://www.capterra.com/p/186941/Sku-IQ/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/225601/WooCommerce/alternatives/) ## FAQs about WooCommerce Overview ### What problems does WooCommerce solve? WooCommerce solves the challenge of launching and running an online store without custom development, high monthly platform fees, or disconnected tools. It streamlines product, inventory, order, payment, coupon, and SEO workflows in WordPress. Small businesses, web designers, and budget-conscious ecommerce teams benefit most from its flexibility, integrations, and fast setup. Answer based on 479 reviews Overview ### Which roles and teams benefit most from WooCommerce? WooCommerce is most used by business owners, founders, and executives who need to launch online stores, manage sales, and control costs. Web developers, designers, and IT teams benefit from customizing storefronts and integrations, while marketing managers use it to run promotions, optimize conversions, and support ecommerce growth. Answer based on 1003 reviews Overview ### What company size and industries is WooCommerce built for? WooCommerce is built mainly for small businesses, which make up 92% of reviewers, with Marketing and Advertising the top industry at 17%. It also serves midsize and enterprise companies at 4% each, with Information Technology and Services at 13% and Retail at 6%, primarily for eCommerce. Answer based on 1042 reviews Features and Usability ### What are the key features of WooCommerce? WooCommerce includes core eCommerce features like product catalog, shopping cart, order management, inventory tracking, and shipping management. Its most-discussed differentiators are WordPress integration, store customization through themes and plugins, payment gateway support, multi-currency options, and third-party integrations that extend subscriptions, bookings, SEO, and reporting. Answer based on 440 reviews Integrations ### Which third-party tools and platforms does WooCommerce integrate with? WooCommerce integrates with WordPress, PayPal, Stripe, Elementor, Google Analytics 360, Mailchimp, Zapier, and Brevo. Official catalog data shows over 20 integrations overall, spanning website building, payments, analytics, email marketing, SEO, and sales channels, with additional options such as MailerLite, Meta for Business, and Yoast SEO. Answer based on 696 reviews Getting Started and Support ### How easy is it to onboard and train a team on WooCommerce? WooCommerce is fairly quick to onboard for teams already familiar with WordPress, and basic setup often feels straightforward. Training is usually supported by documentation and videos. Nontechnical users can handle everyday tasks after some practice, while admins, store managers, and teams configuring advanced features or plugins typically need more time. Answer based on 166 reviews Getting Started and Support ### What customer support options does WooCommerce offer, and how do users rate the experience? WooCommerce offers email/help desk support, FAQ/forum resources, and a knowledge base. Users often rely on documentation and the active community to solve issues, with many finding enough guidance there. Support experiences are mixed: some describe responsive help, while others report slow replies, limited hands-on assistance, and a steeper path for non-technical users. Answer based on 158 reviews Security ### How does WooCommerce handle data security and access control? WooCommerce uses the WordPress admin for store access, with users managing orders and updates through that backend, including from mobile devices. Because stores are self-hosted, security for the cart, checkout, and customer information is largely the user’s responsibility. Reviewers note there are no built-in security features, so ongoing maintenance and technical expertise are often needed. Answer based on 139 reviews ## Who uses WooCommerce? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 229 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 229 reviews IT & Software Development 21% IT & Software Development 21% Marketing 20% Administrative 17% Creative & Design 13% Others 30% Top industries Based on 229 reviews Marketing and Advertising 42% Information Technology and Services 21% Retail 15% Design 12% Other 10% ## Pros and Cons Accessible e-commerce website platform 95% positive reviews out of 211 Most reviewers indicate e-commerce website creation is simple, cost-effective, and integrates easily with WordPress themes. Ricardo R Social Media Strategist, 1 employee. "In general, I think that Woocommerce is the easiest and cheapest way to create professional and pretty functional e-commerce, and is well integrated with other tools in WordPress." Resource-heavy and slow performance 67% negative reviews out of 96 Most users report performance and speed issues, especially with many plugins or large stores, causing slow load times. Isaac A programmer apprentice, 201 - 500 employees. "In my little experience with WooCommerce I can say that a bad point I found in this system is that sometimes it had a bad performance, since when handling a large number of products or having high traffic, it can experience some slowness." Flexible online store creation 98% positive reviews out of 128 Most reviewers find online store setup straightforward, affordable, and customizable, even for those without technical skills. Francesca M Senior IT Tech, 2 - 10 employees. "I like that anyone can setup easily his online store thanks to Woocommerce." Disruptive and risky updates 70% negative reviews out of 56 Most reviewers describe updates as frequent and potentially disruptive, often causing compatibility problems and requiring extra maintenance. Patrick : Managing Partner, 2 - 10 employees. "Seems I am always updating the plug-in, and I worry about security. Although it hasn't been an issue). If I was not super savvy on web design/Wordpress, I might have found it difficult to set up." Efficient client project delivery 97% positive reviews out of 59 Most users comment client support enables rapid, low-cost e-commerce setups, meeting diverse client needs and satisfaction. Rich C Management Consultant, 1 employee. "I have found it to have the flexibility to match my clients' various needs." Frequent bugs and glitches 46% negative reviews out of 54 Some users report bugs and issues, including site crashes, plugin conflicts, and the need for frequent troubleshooting. Phil D Ecommerce Technical Manager, 201 - 500 employees. "Tracking in GA4 has become a little bit more of an issue but overall not a huge amount of cons for me" ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Order Management 4.5 (453) 64.24% of 453 reviewers that rated this feature as important or highly important With WooCommerce, you can efficiently track, update, and process orders from a central dashboard. Reviewers indicate order management is intuitive, supports various product types, and notifies customers, but some say advanced capabilities require plugins or custom development. Shopping Cart 4.6 (444) 63.29% of 444 reviewers that rated this feature as important or highly important WooCommerce gives you a customizable and user-friendly shopping cart, supporting quick access, easy checkout, and integration with payment methods. Reviewers appreciate its flexibility, compatibility with plugins, and seamless experience, though some mention the default design could be more modern. Inventory Management 4.4 (400) 58.75% of 400 reviewers that rated this feature as important or highly important WooCommerce helps you manage inventory with real-time updates, low-stock alerts, and bulk editing. Reviewers appreciate its ease of use and integration options, but note that advanced inventory needs often require third-party plugins or custom solutions. Data Security 4.4 (361) 64.82% of 361 reviewers that rated this feature as important or highly important WooCommerce provides data security by not storing payment details and supporting frequent updates. Some reviewers find security reliable when combined with WordPress best practices, but mention that overall safety depends on hosting, plugins, and user diligence. Third-Party Integrations 4.5 (281) 67.62% of 281 reviewers that rated this feature as important or highly important WooCommerce offers extensive integration options with tools like PayPal, Stripe, QuickBooks, HubSpot, and Mailchimp. Users think the vast plugin ecosystem enhances store functionality, though some mention the need for careful plugin selection and potential compatibility issues. Website Management 4.5 (350) 60.57% of 350 reviewers that rated this feature as important or highly important Built-in website builder or integration with third-party site WooCommerce 27 features Application programming interface that allows for integration with other systems/databases Create and manage digital catalog of products/services with their details, specifications, and price Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Add customized logos and colors to align with company branding WooCommerce provides data security by not storing payment details and supporting frequent updates. Some reviewers find security reliable when combined with WordPress best practices, but mention that overall safety depends on hosting, plugins, and user diligence. Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Create and send email blasts/campaigns WooCommerce helps you manage inventory with real-time updates, low-stock alerts, and bulk editing. Reviewers appreciate its ease of use and integration options, but note that advanced inventory needs often require third-party plugins or custom solutions. Maintain and control the stock level of inventory Access software remotely via mobile devices Manage and handle various international currencies With WooCommerce, you can efficiently track, update, and process orders from a central dashboard. Reviewers indicate order management is intuitive, supports various product types, and notifies customers, but some say advanced capabilities require plugins or custom development. Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more Present a catalog of inventory that customers can view Ability to link barcodes or serial numbers with specific items for identification Design, communicate, and distribute incentives to perform a specific action View and track pertinent metrics to find patterns and gain insights from data Track and facilitate returns of products sold Track and monitor reviews of products or services Optimize and manage the search engine optimization efforts for a website or digital content Manage and track orders being shipped to customers WooCommerce gives you a customizable and user-friendly shopping cart, supporting quick access, easy checkout, and integration with payment methods. Reviewers appreciate its flexibility, compatibility with plugins, and seamless experience, though some mention the default design could be more modern. Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Implementation of various strategies to manage tax obligations via planning and maintaining compliance Sample files or documents that could be customized as needed or used as is WooCommerce offers extensive integration options with tools like PayPal, Stripe, QuickBooks, HubSpot, and Mailchimp. Users think the vast plugin ecosystem enhances store functionality, though some mention the need for careful plugin selection and potential compatibility issues. Built-in website builder or integration with third-party site Get Advice We can help you find the software with the features you need. Features 4.5 (1,017) 4.5 Based on 1,017 reviews ## Pricing Value for money 4.6 (828) ### Starting price Free trial available Value for money 4.6 (828) 4.6 Based on 828 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Brevo](https://www.capterra.com/p/132996/brevo/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (716) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (716) 4.0 Based on 716 reviews ## User reviews Overall rating 4.5 Based on 1,042 reviews Filter by rating 5(640) 4(335) 3(61) 2(4) 1(2) Mentioned topic Sorted by most recent JP Jamie P. Designer Design ### "The best platform for shop development" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 April 21, 2026 Brilliant. Woocommerce would always be the platform I use to develop only stores, customer support is next to none and you have everything you need! Pros The all in one easy to use and build platform, easily integrated into any website and great value for money! Cant go wrong Cons Nothing, woo commerce is miles above the rest, and ensures everything you need is a click away, adaptable and easy to use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SG Swagat G. IT Support Technician Mental Health Care ### "Fantastic app to take your business to another heights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 10, 2026 Pros What I like most about WooCommerce is how it makes it easy for non-tech people to use it and to actually take their business online. I personally used WooCommerce with my WordPress website and it was flawless. Happy to recommend using WooCommerce to run their business online. Cons Honestly, there's nothing I like least about Woocommerce. The purpose of their app was met. They made it very easy for taking anyone's business online, no matter if they're a tech-nerd or not. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Patrick S. Managing Partner Consumer Goods ### "Plug and Play and Get Paid" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 April 3, 2026 I am please with being able to have an ecommerce store that works so I can concentrate on marketing and new product development. Pros Not only is it free to set up, but the fact that I was able to easlity create an ecommerce site to sell my products in literally in hours was great. The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly. Adding products and chaging pricing - also easy to use. Cons Seems I am always updating the plug-in, and I worry about security. (Although it hasn't been an issue). If I was not super savvy on web design/Wordpress, I might have found it difficult to set up. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) Shopify is impossible to use, and is not user friendly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RF Remo Fernando C. Ingegnere Restaurants ### "Ottimo plugin e-commerce pieno di funzionalità e potenza con tante risorse, molto intuitivo e facile da usare" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 30, 2026 Plugin che in un attimo trasforma WordPress in un potente e-commerce. Tante personalizzazioni e facilità di uso. Strumento potente con tante risorse per ogni necessità Pros Eccellente applicazione con tante funzionalità molto facile da installare e gestire. Molto completo per creare anche un e-commerce complesso. Tanti plugin addizionali per completare qualsiasi richiesta. Cons La parte di aggiornamenti e un po' caotica, e a volte crea dei problemi che sono difficili da risolvere. Devi stare sempre ad aggiornare e controllare la parte di sicurezza Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Owner Marketing and Advertising ### "Full control over your online store" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 29, 2026 Overall, WooCommerce has been a powerful option for us to get good control and flexibility in our ecommerce. It’s a great tool since we wanted to build something customized, but not necessarily the easiest path for businesses that are just getting started. Pros What I like the most about WooCommerce is that you can customize almost anything, like for example the design and the functionality, which is amazing if you want full control over your online store. Cons We had a refund issues one time and WooCommerce penalized us with a fee that felt pricy and the worst part is that we had to talk to the technical team to get it back up and running. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Keith T. Managing Partner Retail ### "WOO WHO WOo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 18, 2026 We might have preferred a nicer look to the product listing but this works. We have never had a glitch and enjoy the simplicity of the program Pros They do a great job of keeping the software updated and installed properly. Fee structure is in line with other software and often less in that there is no per transaction fee. Setup was easy, making new products or variants is also really easy. Cons Freight setup is complicated but this isn’t really a problem of WOO, freight is complicated. We use a third party for freight pricing. The store adds the freight but we don’t actually use WOO for freight. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) Pricing was the basis but once we changed we discovered ease of use was significantly better Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Web Designer Marketing and Advertising ### "Create exactly the kind of ecommerce experience you want for your customers" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 6, 2026 I've used WooCommerce along with a visual builder for WordPress to create a simple ecommerce website that does exactly what I need it to. Pros WooCommerce is very versatile and will integrate with so many different software. You have a lot of control over the type of ecommerce experience you create. Cons It's not the easiest to setup well if you're new to it. You also need to set it up properly to avoid security concerns. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EB Emma B. Financial Controller Non-Profit Organization Management ### "Excellent for small to medium sized organisations" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 13, 2026 My overall experience with WooCommerce is a positive one for the modest size of our organisation and in-house technical knowledge and experience. Pros WooCommerce offers great value for money and a flexible service. It is free to install and you can customise options to your preference. It is easy to use and set up. WooCommerce supports many different payment options and methods, supporting major credit cards, digital wallets, and bank transfers. We have never experienced any payments being declined using WooCommerce which is vital to ensure smooth sales and maximising income. Cons To get the best out of WooCommerce and all the features, you do need to get the add on extensions. These are paid for and require some technical expertise to maximise their efficiency and functionality. It works fine for our smaller set-up as we do not require many of these additional features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Francesco P. CEO Arts and Crafts ### "If you are just starting out or need Wordpress, woo commerce is your main option, otherwise if you can move to something better" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 February 4, 2026 I needed to use woo commerce but it's an old platform that even if has been made "modern looking" it is still too clunky. Pros It is free, easy to setup (at least at the beginning) and you can start getting payment right away with a plethora of payment gateways Cons It is very hard to customize or adapt to your own business model. A simple thing like removing some fields from the checkout can be a painful process even with plugins Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) Shopify's recurring costs that at the start where a little bit too much for us Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ricardo C. Owner Information Technology and Services ### "Great for ecommerce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 3, 2026 Pros I am a word press user and it is nice to have woo commerce available to use for listing my products for sell on my website. It integrates really well with the major payment processors. The fees are typical for any processor. 2.9%+.30 cents per transaction. Cons WooCommerce is able to be a little complexed to figure out and understand, but it is loaded with tons of features that makes it worth it. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reasons for choosing WooCommerce I choose WooCommerce because it doesn't have a monthly fee like shopify Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/225601/WooCommerce/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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