# WooCommerce Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about WooCommerce Software - reviews, pricing plans, popular comparisons to other eCommerce products and more.

Source: https://www.capterra.com/p/225601/WooCommerce

---

# 

 WooCommerce Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

WooCommerce

## What is WooCommerce?

Web-based open source eCommerce platform that helps in the creation of online store with themes, payment, shipping options & more.

## What is WooCommerce used for?

[eCommerce](https://www.capterra.com/ecommerce-software/)[Shopping Cart](https://www.capterra.com/shopping-cart-software/)[Inventory Management](https://www.capterra.com/inventory-management-software/)

Top alternative

Featured

Overall rating

Based on 1,041 user reviews

Reviews sentiment

Positive

94%

Neutral

6%

Negative

1%

Pros & cons

Accessible e-commerce website builder

Flexible online store creation

Resource-heavy and slow performance

Frequent bugs and glitches

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for WooCommerce?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://automattic.com&name=WooCommerce)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### WooCommerce

4.5 (1,041)

VS.

[4.3 (656)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (1,022)

Ease Of Use

3.8 (6,158)

Value For Money

4.6 (827)

Value For Money

4.1 (5,085)

Customer Service

4.0 (715)

Customer Service

4.0 (4,865)

## WooCommerce alternatives

[4.2 (1,297)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting price

$31.10

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[4.2 (2,004)](https://www.capterra.com/p/135757/NetSuite/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.4 (193)](https://www.capterra.com/p/124180/Brightpearl/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (173)](https://www.capterra.com/p/186941/Sku-IQ/reviews/)

Starting price

$35.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/225601/WooCommerce/alternatives/)

## Who uses WooCommerce?

Based on Capterra reviews from the past 3 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Accessible e-commerce website builder

95% positive reviews out of 206

Most users comment e-commerce website setup is easy, budget-friendly, and integrates well with WordPress.

Ricardo R

Social Media Strategist, 1 employee.

"In general, I think that Woocommerce is the easiest and cheapest way to create professional and pretty functional e-commerce, and is well integrated with other tools in WordPress."

Resource-heavy and slow performance

67% negative reviews out of 96

Most users report performance and speed suffer with many plugins, large stores, or high traffic, impacting usability.

Isaac A

programmer apprentice, 201 - 500 employees.

"In my little experience with WooCommerce I can say that a bad point I found in this system is that sometimes it had a bad performance, since when handling a large number of products or having high traffic, it can experience some slowness."

Flexible online store creation

98% positive reviews out of 127

Most users report online store setup is simple, affordable, and customizable for diverse business needs.

Bill P

Programmer, 201 - 500 employees.

"All of these features make WooCommerce an excellent choice for anyone looking to create an online store."

Frequent bugs and glitches

47% negative reviews out of 53

Some reviewers find bugs and issues disrupt site stability, requiring ongoing troubleshooting and technical intervention.

Phil D

Ecommerce Technical Manager, 201 - 500 employees.

"Tracking in GA4 has become a little bit more of an issue but overall not a huge amount of cons for me"

Efficient client project delivery

97% positive reviews out of 59

Most reviewers indicate client support enables fast, cost-effective e-commerce site launches and ongoing satisfaction.

Rich C

Management Consultant, 1 employee.

"I have found it to have the flexibility to match my clients' various needs."

Disruptive and risky updates

70% negative reviews out of 53

Most reviewers describe updates as frequent, often causing compatibility problems, site crashes, and extra maintenance work.

Sharif J

Owner & CEO, 1 employee.

"This can be very disruptive and labor intensive for store owners to have to test the updates first and look for issues/bugs before going live with a new update just to have to do it all over again a few days later (sometimes even in the very next day)."

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Order Management

4.5 (452)

64.16% of 452 reviewers that rated this feature as important or highly important

With WooCommerce, you can easily track, update, and filter orders, send notifications, and manage returns. Users think order management is intuitive and reliable, but note that advanced billing, SMS alerts, and custom fields often need extra plugins.

Shopping Cart

4.6 (443)

63.21% of 443 reviewers that rated this feature as important or highly important

WooCommerce gives you a customizable, user-friendly shopping cart that supports quick checkout, payment integration, and coupon codes. Reviewers appreciate its flexibility and ease of use, though some say advanced design and dynamic carts require extra plugins.

Inventory Management

4.4 (400)

58.75% of 400 reviewers that rated this feature as important or highly important

You can manage stock levels, set alerts, and track inventory in real time with WooCommerce. Reviewers indicate basic inventory tools are helpful and easy to use, but advanced needs or large catalogs often require third-party plugins for more robust management.

Data Security

4.4 (360)

64.72% of 360 reviewers that rated this feature as important or highly important

WooCommerce helps you keep customer data secure with frequent updates and no storage of payment details. Some reviewers find security strong with proper plugins and hosting, but others feel it relies heavily on users to implement best practices.

Third-Party Integrations

4.5 (280)

67.50% of 280 reviewers that rated this feature as important or highly important

WooCommerce enables you to connect with countless third-party tools like PayPal, Stripe, QuickBooks, HubSpot, and Mailchimp. Reviewers highlight the vast plugin ecosystem and seamless integrations, though some mention quality and compatibility can vary between plugins.

Website Management

4.5 (350)

60.57% of 350 reviewers that rated this feature as important or highly important

Built-in website builder or integration with third-party site

WooCommerce 27 features

Application programming interface that allows for integration with other systems/databases

Create and manage digital catalog of products/services with their details, specifications, and price

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Add customized logos and colors to align with company branding

WooCommerce helps you keep customer data secure with frequent updates and no storage of payment details. Some reviewers find security strong with proper plugins and hosting, but others feel it relies heavily on users to implement best practices.

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Create and send email blasts/campaigns

You can manage stock levels, set alerts, and track inventory in real time with WooCommerce. Reviewers indicate basic inventory tools are helpful and easy to use, but advanced needs or large catalogs often require third-party plugins for more robust management.

Maintain and control the stock level of inventory

Access software remotely via mobile devices

Manage and handle various international currencies

With WooCommerce, you can easily track, update, and filter orders, send notifications, and manage returns. Users think order management is intuitive and reliable, but note that advanced billing, SMS alerts, and custom fields often need extra plugins.

Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more

Present a catalog of inventory that customers can view

Ability to link barcodes or serial numbers with specific items for identification

Design, communicate, and distribute incentives to perform a specific action

View and track pertinent metrics to find patterns and gain insights from data

Track and facilitate returns of products sold

Track and monitor reviews of products or services

Optimize and manage the search engine optimization efforts for a website or digital content

Manage and track orders being shipped to customers

WooCommerce gives you a customizable, user-friendly shopping cart that supports quick checkout, payment integration, and coupon codes. Reviewers appreciate its flexibility and ease of use, though some say advanced design and dynamic carts require extra plugins.

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Implementation of various strategies to manage tax obligations via planning and maintaining compliance

Sample files or documents that could be customized as needed or used as is

WooCommerce enables you to connect with countless third-party tools like PayPal, Stripe, QuickBooks, HubSpot, and Mailchimp. Reviewers highlight the vast plugin ecosystem and seamless integrations, though some mention quality and compatibility can vary between plugins.

Built-in website builder or integration with third-party site

Get Advice

We can help you find the software with the features you need.

Features

4.5 (1,016)

4.5

Based on 1,016 reviews

## Pricing

Value for money

4.6 (827)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

4.6 (827)

4.6

Based on 827 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Brevo](https://www.capterra.com/p/132996/brevo/)[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.0 (715)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.0 (715)

4.0

Based on 715 reviews

## User reviews

Overall rating

4.5

Based on 1,041 reviews

Filter by rating

5(639)

4(335)

3(61)

2(4)

1(2)

Mentioned topic

Sorted by most recent

SG

Swagat G.

IT Support Technician

Mental Health Care

### "Fantastic app to take your business to another heights"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 10, 2026

Pros

What I like most about WooCommerce is how it makes it easy for non-tech people to use it and to actually take their business online. I personally used WooCommerce with my WordPress website and it was flawless. Happy to recommend using WooCommerce to run their business online.

Cons

Honestly, there's nothing I like least about Woocommerce. The purpose of their app was met. They made it very easy for taking anyone's business online, no matter if they're a tech-nerd or not.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Patrick S.

Managing Partner

Consumer Goods

### "Plug and Play and Get Paid"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

April 3, 2026

I am please with being able to have an ecommerce store that works so I can concentrate on marketing and new product development.

Pros

Not only is it free to set up, but the fact that I was able to easlity create an ecommerce site to sell my products in literally in hours was great. The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly. Adding products and chaging pricing - also easy to use.

Cons

Seems I am always updating the plug-in, and I worry about security. (Although it hasn't been an issue). If I was not super savvy on web design/Wordpress, I might have found it difficult to set up.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Shopify is impossible to use, and is not user friendly.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RF

Remo Fernando C.

Ingegnere

Restaurants

### "Ottimo plugin e-commerce pieno di funzionalità e potenza con tante risorse, molto intuitivo e facile da usare"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

March 30, 2026

Plugin che in un attimo trasforma WordPress in un potente e-commerce. Tante personalizzazioni e facilità di uso. Strumento potente con tante risorse per ogni necessità

Pros

Eccellente applicazione con tante funzionalità molto facile da installare e gestire. Molto completo per creare anche un e-commerce complesso. Tanti plugin addizionali per completare qualsiasi richiesta.

Cons

La parte di aggiornamenti e un po' caotica, e a volte crea dei problemi che sono difficili da risolvere. Devi stare sempre ad aggiornare e controllare la parte di sicurezza

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Owner

Marketing and Advertising

### "Full control over your online store"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

March 29, 2026

Overall, WooCommerce has been a powerful option for us to get good control and flexibility in our ecommerce. It’s a great tool since we wanted to build something customized, but not necessarily the easiest path for businesses that are just getting started.

Pros

What I like the most about WooCommerce is that you can customize almost anything, like for example the design and the functionality, which is amazing if you want full control over your online store.

Cons

We had a refund issues one time and WooCommerce penalized us with a fee that felt pricy and the worst part is that we had to talk to the technical team to get it back up and running.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Keith T.

Managing Partner

Retail

### "WOO WHO WOo"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 18, 2026

We might have preferred a nicer look to the product listing but this works. We have never had a glitch and enjoy the simplicity of the program

Pros

They do a great job of keeping the software updated and installed properly. Fee structure is in line with other software and often less in that there is no per transaction fee. Setup was easy, making new products or variants is also really easy.

Cons

Freight setup is complicated but this isn’t really a problem of WOO, freight is complicated. We use a third party for freight pricing. The store adds the freight but we don’t actually use WOO for freight.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Pricing was the basis but once we changed we discovered ease of use was significantly better

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Web Designer

Marketing and Advertising

### "Create exactly the kind of ecommerce experience you want for your customers"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

March 6, 2026

I've used WooCommerce along with a visual builder for WordPress to create a simple ecommerce website that does exactly what I need it to.

Pros

WooCommerce is very versatile and will integrate with so many different software. You have a lot of control over the type of ecommerce experience you create.

Cons

It's not the easiest to setup well if you're new to it. You also need to set it up properly to avoid security concerns.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EB

Emma B.

Financial Controller

Non-Profit Organization Management

### "Excellent for small to medium sized organisations"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

February 13, 2026

My overall experience with WooCommerce is a positive one for the modest size of our organisation and in-house technical knowledge and experience.

Pros

WooCommerce offers great value for money and a flexible service. It is free to install and you can customise options to your preference. It is easy to use and set up. WooCommerce supports many different payment options and methods, supporting major credit cards, digital wallets, and bank transfers. We have never experienced any payments being declined using WooCommerce which is vital to ensure smooth sales and maximising income.

Cons

To get the best out of WooCommerce and all the features, you do need to get the add on extensions. These are paid for and require some technical expertise to maximise their efficiency and functionality. It works fine for our smaller set-up as we do not require many of these additional features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Francesco P.

CEO

Arts and Crafts

### "If you are just starting out or need Wordpress, woo commerce is your main option, otherwise if you can move to something better"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

February 4, 2026

I needed to use woo commerce but it's an old platform that even if has been made "modern looking" it is still too clunky.

Pros

It is free, easy to setup (at least at the beginning) and you can start getting payment right away with a plethora of payment gateways

Cons

It is very hard to customize or adapt to your own business model. A simple thing like removing some fields from the checkout can be a painful process even with plugins

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Shopify's recurring costs that at the start where a little bit too much for us

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Ricardo C.

Owner

Information Technology and Services

### "Great for ecommerce"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 3, 2026

Pros

I am a word press user and it is nice to have woo commerce available to use for listing my products for sell on my website. It integrates really well with the major payment processors. The fees are typical for any processor. 2.9%+.30 cents per transaction.

Cons

WooCommerce is able to be a little complexed to figure out and understand, but it is loaded with tons of features that makes it worth it.

Alternatives considered

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reasons for choosing WooCommerce

I choose WooCommerce because it doesn't have a monthly fee like shopify

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AA

Athena A.

Administrative Assistant to Technology and Technical Affairs

Information Technology and Services

### "Great free plugin and easy to use once set up."

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 2, 2026

I enjoy working with it. While it takes a bit to learn, at times it's absolutely worth the time to learn once you have the hang of it.

Pros

WooCommerce made it easy to set up our online store, update products, offer different versions of products, and accept different payment types. Any issues we encountered have always been swiftly corrected. The core plugin is free, so the value is in it from the start.

Cons

Learning to set up products isn't entirely user-friendly, and takes a bit of effort to understand all the different components to it.

Switched from

[Alfresco Digital Business Platform](https://www.capterra.com/p/52548/Alfresco-One/)

We were rebuilding our website and online presence from the ground up, and WooCommerce was the better option for the direction we were going.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/225601/WooCommerce/reviews/)

Popular comparisons

[Shopify vs WooCommerce](https://www.capterra.com/compare/83891-225601/Shopify-vs-WooCommerce)[Wix vs WooCommerce](https://www.capterra.com/compare/169007-225601/Wix-vs-WooCommerce)[Shopify POS vs WooCommerce](https://www.capterra.com/compare/205337-225601/Shopify-POS-vs-WooCommerce)[Adobe Commerce vs WooCommerce](https://www.capterra.com/compare/225601-227129/WooCommerce-vs-Magento-Commerce)[Squarespace vs WooCommerce](https://www.capterra.com/compare/143461-225601/Squarespace-vs-WooCommerce)[Weebly vs WooCommerce](https://www.capterra.com/compare/225601-246168/WooCommerce-vs-Weebly)[SellerChamp vs WooCommerce](https://www.capterra.com/compare/179124-225601/SellerChamp-vs-WooCommerce)

[Odoo vs WooCommerce](https://www.capterra.com/compare/135618-225601/Odoo-vs-WooCommerce)[NetSuite vs WooCommerce](https://www.capterra.com/compare/135757-225601/NetSuite-vs-WooCommerce)[Brightpearl vs WooCommerce](https://www.capterra.com/compare/124180-225601/Brightpearl-vs-WooCommerce)[Cin7 Omni vs WooCommerce](https://www.capterra.com/compare/133133-225601/Cin7-vs-WooCommerce)[Lightspeed Retail vs WooCommerce](https://www.capterra.com/compare/120491-225601/Lightspeed-Retail-vs-WooCommerce)[SKU IQ vs WooCommerce](https://www.capterra.com/compare/186941-225601/Sku-IQ-vs-WooCommerce)[Rain POS vs WooCommerce](https://www.capterra.com/compare/140893-225601/Rain-Point-of-Sale-vs-WooCommerce) 

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