# iContact Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is iContact the right Email Marketing solution for you? Explore 603 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/221118/iContact/reviews --- iContact 4.5 (603) [View alternatives](https://www.capterra.com/p/221118/iContact/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of iContact Ease of use 4.4 Customer Service 4.6 ## Pros and Cons in Reviews AA Adegboyega A Ticketing AgentLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads.“ July 15, 2024 Ilysse R Project ManagerComputer Networking, 11 - 50 employeesUsed the software for: More than 2 years. “We had some challenges with proving that our email list was all customers who had opted in.“ January 2, 2025 FI Folukemi I Head, Social MediaNon-Profit Organization Management, 201 - 500 employeesUsed the software for: More than 2 years. “iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates.“ August 18, 2024 CH Chloe H MarketerInsurance, 11 - 50 employeesUsed the software for: More than 2 years. “Sometimes the tracking can be thrown off when it comes to the analytics“ March 27, 2024 NL Nicholas L Operations ManagerConsumer Goods, 2 - 10 employeesUsed the software for: More than 2 years. “Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years.“ October 15, 2024 MK Maura K Communications CordinatorReligious Institutions, 2 - 10 employeesUsed the software for: More than 2 years. “Having difficulty managing old e-mails that are in the data base. “ August 17, 2022 GG George G Sales and Marketing SpecialistHospital & Health Care, 51 - 200 employeesUsed the software for: More than 2 years. “I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price.“ September 12, 2024 Natalia G Graphic DesignerMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Sometimes, icontact blocks you when you upload new databases, I know they want to keep a good reputation and make sure users are not sending spam, but from a user side, sometimes it is really hard to wait for icontact validation before sending a campaign“ May 24, 2021 ## Showing most helpful reviews Showing 1-25 of 603 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ilysse R. Project Manager Computer Networking Used the software for: 2+ years ### "Strong platform for email marketing" January 2, 2025 5.0 iContact is overall a very strong marketing platform for those looking to stay in contact with their customers. Pros iContact was easy to set up and create campaigns. Cons We had some challenges with proving that our email list was all customers who had opted in. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We need a platform that was less expensive Review Source NL Nicholas L. Operations Manager Consumer Goods Used the software for: 2+ years ### "A User-Friendly Service with All the Features We Need" October 15, 2024 5.0 Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years. We use it for DTC and B2B communications and find it to fulfill just about everything we need. Pros iContact is extremely easy to use from uploading contacts & creating contact segments to composing emails & monitoring their performance metrics. Cons The selection of available fonts for the drag & drop email composer is very limited and I don't believe you can upload your own fonts either. Alternatives considered [Ecomail](https://www.capterra.com/p/215118/Ecomail/) Reason for choosing iContact iContact gave us a better open rate for emails and seemed to be more accepted by email providers as "not spam." Review Source CG Charles G. Owner Retail Used the software for: 2+ years ### "A good service that is no longer worth the price" April 15, 2025 3.0 My business used iContact for over 15 years, from 2009 until early 2025. Pros iContact was generally very straightforward to use, which I really liked. Adding new contacts, creating and sending emails, and reviewing reports was all very simple. Cons In the span of two years, iContact increased their monthly price for the same plan from $45 in early 2022 to $73 in early 2024. This meant our yearly cost for the service increased by $336. In the same time, iContact did add a handful of new features, but nothing to justify the significant increase. Aside from the price, iContact's user interface did not receive many updates and increasing looked more and more out of date. The site also would not keep you logged in, and sometimes had issues that required multiple attempts to login to the website. Review Source GG George G. Sales and Marketing Specialist Hospital & Health Care Used the software for: 2+ years ### "iContact is easy and reliable" September 12, 2024 5.0 I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price. Pros I like that icontact streamlines marketing through automation.I love how easy it is to create an email,template add graphics, including video links and more.Also the interface is extremely thought out and easy to navigate and very reliable. Cons No downside at all.Everything works perfectly. Review Source SM Serene M. Head of Production and Development Retail Used the software for: 2+ years ### "My Great Adventure with iContact" September 14, 2024 5.0 Pros iContact allocates a wide range of free email templates which makes it a breeze to create, customize and send high volume outbound emails. Cons I have not experienced drawbacks when using iContact on my end. Review Source PC Peter C. Photographer Photography Used the software for: 2+ years ### "Email Marketing Automation GURU" September 2, 2024 4.0 Pros iContact has improved the SEO ranking of my brand online through marketing campaigns and email marketing automation. Cons I slightly like that iContact lack website builder capabilities. Review Source WA Wilcox A. Managing Solicitor Legal Services Used the software for: 1-2 years ### "iContact does it well" September 14, 2024 4.0 icontact has been perfect for our organization,we needed quick and simple email campaign creation platform where visual appeal is a priority. Pros With iContact we can quickly launch ad-hoc email marketing campaigns,It is very intuitive and easy to use interface with quick campaign creation process plus hundreds of attractive email templates. Cons The subscriber based pricing gets high really fast as our subscriber grows. Review Source JM John M. Software Engineer Automotive Used the software for: 2+ years ### "J.Mwangi iContact Filled Insight" August 4, 2024 4.0 Pros iContact offers a lot of free email templates which allows me to create, customize and send high volume outbound marketing emails. Cons iContact does not offer website builder capability but it has a robust backend integration feature. Review Source LS Leticia S. Customer Experience and Operations Manager Retail Used the software for: 2+ years ### "My Encounter with iContact" August 25, 2024 5.0 Pros iContact enables me to create, customize and send marketing emails with the help of lots of free email templates. Cons Thanks for asking but iContact suits all my needs at the moment. Review Source FI Folukemi I. Head, Social Media Non-Profit Organization Management Used the software for: 2+ years ### "Contacting Customers via Outbound Emails made Easy by iContact" August 18, 2024 5.0 Email marketing automation is what I yearn most from iContact. Pros iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates. Cons I do not have any aspect that I dislike on iContact. Review Source VR Verified Reviewer Designer Apparel & Fashion Used the software for: Less than 6 months ### "Ease of use and you can save money " September 7, 2024 4.0 It has evolved into a great program on par with competitors in all my functions. Pros I can create, customize, and send many outbound marketing emails that produce quality leads. Contact management is easy to use, adding and deleting contacts and creating groups. Cons I also hope that support for solving email problems will be expanded to various platforms and viewers. Also, I would like to connect multiple social media accounts. Review Source PL Perez L. Sales Manager Automotive Used the software for: 1-2 years ### "iContact Is a Powerful Email Marketing Tool" May 9, 2024 5.0 Pros This email marketing system is so reliable. I like the efficient features of iContact. Cons iContact does not have downsides. iContact is amazing. Review Source MT Marek T. CEO Financial Services Used the software for: 2+ years ### "iContact Review" May 13, 2023 5.0 Overall, my experience with iContact was highly satisfactory. The robust email marketing features and automation capabilities made it a powerful tool for executing effective email campaigns. The intuitive interface and user-friendly design made it easy to navigate and utilize the platform's functionalities. The analytics and reporting features provided valuable insights that helped me optimize my email marketing strategies. While there were some limitations in terms of integration options, it did not significantly impact the overall experience. I found iContact to be a reliable and efficient solution for my email marketing needs, and I would recommend it to others seeking a comprehensive email marketing platform. Pros One of the things I liked most about iContact was its robust email marketing features. The platform offered a wide range of tools for designing, creating, and managing email campaigns. I particularly enjoyed the drag-and-drop editor, which made it easy to customize and personalize email templates. The automation capabilities were also impressive, allowing me to set up automated workflows and targeted campaigns based on user behavior. Additionally, the analytics and reporting features provided valuable insights into campaign performance and audience engagement. Cons While iContact had many positive aspects, one thing I liked least was the limited integration options with third-party platforms. Although it had some popular integrations available, there were certain specific applications or systems that I wished I could seamlessly connect with iContact. Having more integration options would have made it easier to synchronize data and streamline processes across different platforms. Review Source Response from iContact May 22, 2023 Marek, Thank you so much for you awesome review! We will pass along your feedback to our product team. DS Doug S. Communications Consultant Design Used the software for: 2+ years ### "We find iContact always exceeds our expectations, really! Friendly folks, easy to use, inexpensive." April 10, 2018 5.0 It makes my life loads easier. I can use my graphic design abilities to make eye catching emails and that intrigues people which leads them to want more information about our church. I can whip up an email in less than half the time it took prior to contracting with iContact. Also, being able to call customer support and rarely have to be on hold is a benefit along with the support coming from people who are easy to talk to, who converse as real people rather sounding mawkish. Pros The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors. The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well, explain what the problem may be, find solutions and even work-arounds to achieve what we want to produce. They welcome suggestions to improve the site. As with any shift in process, it took a bit to grasp the new site, but it was well worth it, especially that we knew we could reach out for support where truly no question was too dumb. The features are easy to manipulate, and the ease to populate our emails on social media was a real benefit for us. Congregations, by definition, need to be thrifty with funds and iContact still remains our best value for what we get, and we do comparison pricing on an annual basis. Result? We've been with iContact for 8 years and they still are our choice. Cons We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing. Review Source Response from iContact May 22, 2018 Hello Doug. We are so excited that you have been an iContact customer over the last 8 years. It makes us happy to hear that you have been able to create more professional emails with iContact in half the time! Thank you for your feedback about adding more templates as well. As you mentioned we are always open to suggestions for improvement, and will pass your comments along to our Product Management team for possible updates in a future release. VR Verified Reviewer Chief Technology Officer and Marketing Director Used the software for: 2+ years ### "Icontact is a Solid Email Platform for Small to Medium Sized Companies" March 22, 2018 4.0 The offer a quick and easy way to start sending out emails to your customers and which helps your company to grow. If you are willing to put up with their questionnaires, their basic templates, and slightly above average deliver-ability rates. Pros When our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average. Cons Their templates leave much to be desired. If you have some html/css knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day. Review Source Response from iContact April 13, 2018 Thank you for taking the time to write this detailed review. We are so glad to hear that you were very satisfied with our responsive technical support, and above average deliverability rates! Our deliverability team works hard to ensure the messages sent through our system are not unsolicited. This can sometimes result in us investigating accounts if we see a large number of bounced emails or spam complaints after an email send. We understand this can be an inconvenience, but it helps us ensure that we maintain a positive relationship with the major email providers which leads to more fast and consistent email delivery. We appreciate your honesty, and are excited to continue working with your company. AG Adam G. Full Stack Developer Information Technology and Services Used the software for: 2+ years ### "iContact: Email Marketing Program with an Eye Catching and Intrusive UI/UX" February 6, 2024 4.0 Pros iContact enables us to reach the targeted audience by creating, customizing and sending outbound marketing emails. Cons To create and design websites and landing pages, I mist integrate with external digital experience programs. Review Source Response from iContact February 21, 2024 Thank you for the review! We offer the ability to build and publish Landing Pages. If you have questions about this, our support team would be happy to help. CC Charles C. Data Administrator, Dir Communications Education Management Used the software for: 1-2 years ### "Very happy we moved to iContact" December 15, 2022 5.0 Love the systematic, logical, and flexible nature of it. Pros Many-to-many relationships of all entities (except subscription to one list). Very flexible. Also ability to select multiple segments or exclude them. Cons Would like to be able to insert an image with text scrolling around it. ((Captions do not do that.) MailChimp allows this! Reason for choosing iContact See above Review Source Response from iContact December 16, 2022 Charles, Thank you for your honest review! We will be sure to pass along your product feedback to our product team. BC Brent C. Communications Manager Used the software for: 2+ years ### "Our organization has been with I-Contact for 8 years-we love the impact of the communications!" April 10, 2018 5.0 Pros We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the platform with new templates/functions that add to the impact of each individual message. They are a SOLID email marketing solution for companies big and small. There price is in some cases lower than their competitors while offering the majority of the same features. Third, we have been extremely impressed with the level of customer service provided by their team. If you ever have an issue, they are quick to address and provide a solution! Cons Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages. Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc. Review Source Response from iContact May 17, 2018 Hi Brent. Thank you so much for being a long time iContact customer of 8 years! We are so pleased to hear that you love the upgrades we've made over the last few years. We believe that customer feedback is an extremely important tool in creating a better product, and will continue to reflect this feedback in future releases. Speaking of which, the feedback you provided is absolutely something that we will pass along to the Product Management team so that it can be reviewed for potential changes. The good news is that we are currently looking into integrating with other services and sites that will allow our customers even more options for bringing data into their iContact accounts. Cindy T. Senior Recruiter Used the software for: 2+ years ### "Easy to use!" March 29, 2018 4.0 Pros The ability to schedule emails to go out over the weekend. When I am home relaxing, the software is reaching out to qualified candidates on my behalf. Cons When I send myself a test message from iContact or send a test message to a co-worker in the same office, probably 50% of the time, the test message is found in our junk mail. Review Source Response from iContact April 16, 2018 Hello Cindy, The ability to schedule emails so that you don't have to do that additional weekend work is a popular feature that we're glad to hear you are utilizing! Based on the information you included it sounds like emails may be having a difficult time making it to the inboxes of you and your co-workers due to your company's spam filters. Please review our Help Article on why emails go to spam and how to resolve the issue here: https://app.icontact.com/icp/core/help/docs/view/en-us/icontact-for-salesforce/why-emails-go-to-spam. If you are still encountering problems our support team is happy to help troubleshoot further! LB Lora B. Communications Specialist Used the software for: 2+ years ### "Well-Equipped Email Marketing Software! " April 10, 2018 5.0 Easy mass emailing to our whole church congregation Pros At our business, we appreciate the timed releases, simple platform, and easy-to-access data following an email release. Cons The only thing we wish there could be an improvement on is ease of design. It seems like there are some quirks where we try to change a font color and it snaps back to the original, forcing us to go into HTML mode to edit. Thankfully, it's easy to switch between "design-mode" and "HTML mode." Review Source Response from iContact May 4, 2018 Hello Laura. Thank you so much for the great feedback! It's excellent to hear that you are using our timed releases. You can set everything up ahead of time so that you are able to do other things while your messages are sending out at the time you specified. We also appreciate the feedback about quirks when trying to change a font color. We will definitely pass this along so that it can be reviewed for possible updates. One of the things that can cause this behavior is copying and pasting content from an outside source. This often brings not only the text, but also the HTML over from the outside source. The new HTML mixed with the HTML in your email can conflict causing issues like you are describing. You may want to consider pasting any outside content into a text only editor, such as Notepad, before pasting it into iContact. This way we can ensure the outside HTML has been removed. Thank you for being an iContact customer! VR Verified Reviewer Founder Marketing and Advertising Used the software for: 2+ years ### "Amazing and feature-rich" November 7, 2018 5.0 iContact is great in terms of features, customer support, and ease of use. If you can afford it, go for it. It will eventually pay off. Pros I have been using iContact for over 3 years now and never had any major issues with them. Email marketing gets a whole lot easier with iContact's features and amazing tools. The best thing about iContact is the ease of use. You can get started without any training. They have kept things simple, user-friendly, and their interface is top-notch. Drag-and-drop builder is another reason why its hard to switch to other email marketing services. I have tried drag-and-drop email builders of other email marketing services as well (GetResponse, MailChimpl, Mailerlite, etc.) but I personally find iContact the best in the game. Subscriber management and ability to segment subscribers based on multiple variables is another advantage that has always helped me in understanding my subscribers and sending them relevant emails. Cons My only concern is price. It is expensive as compared to other email marketing services. Additionally, they don't have any free plan. Most of their competitors have like MailChimp and mailerlite. Review Source Will C. Associate Director of Research and Engagement Used the software for: 6-12 months ### "Robust yet simple to use" March 30, 2018 5.0 Salesforce sync and better ways to manage lists. Pros Clean reports- easy to read and understand. Salesforce sync both ways. It's easy to set up and works nicely. Good customer support. They offer great strategic support as well as help on technical issues. They are also easily accessible. You're assigned a rep, which often works better than getting a random person at any time. You can really develop a good working relationship. Cons List management can be confusing. There are both lists and segments to be managed in the software, and it can get confusing to figure out what's a list, what's a segment. But once you get the hang of it, it can be handy. I can't say I use those features as often as I just resort back to Salesforce to generate a fresh list. Review Source Response from iContact April 19, 2018 Hi Will. Thank you for your review! We're excited to hear that you're finding our Salesforce sync useful. Also, thanks for the kind words about our customer support. Making sure our customers are happy is our top priority! We also appreciate your feedback on the list management. We're currently working on some enhancements to our user experience, so we'll definitely take your suggestions into consideration. Thanks! VR Verified Reviewer Senior Account Manager Used the software for: 1-2 years ### "Good and bad, depends on what I need to do " April 10, 2018 4.0 Pros For the most part, it is easy to navigate. I like that it is compatible with almost any type of HTML code. Cons I don't like how it's set up to tag contacts. My company never uses the feature because it's way too complicated and frustrating. The HTML designers also do an okay job of creating templates from scratch. The most recent one I received had too much coding and took me hours to add in content. Review Source Response from iContact May 23, 2018 Thank you for taking the time to write this review! We're glad to hear that you find the system easy to navigate. Our goal is to ensure new customers can quickly learn how to use iContact, while still giving more experienced customers the flexibility and customization that they want. We are also thankful for your feedback about tagging contacts. At this time tagging is only available in our iContact Pro product, but we do plan to make this feature available to all of our accounts in the future. This has been forwarded on to our Product Management team so that it can be reviewed for possible updates. VR Verified Reviewer Digital Marketing Product Manager Financial Services Used the software for: 1-2 years ### "Friendly customer service folks, quick to create emails" March 29, 2018 5.0 Pros Makes responsive emails quickly, once you create your basic template/style Customer Service & Account reps are friendly Good value I used MailChimp elsewhere before iContact and I think iContact's pretty good. They updated the email designer this past year with a responsive drag and drop format that makes our emails easier to view on mobile devices and easier for the less digital-savvy members of the team to use. We send a lot of emails to a lot of people and really don't pay that much to do it. Other services may offer more bells and whistles --I don't know, I haven't looked -- but for where we are now, we're satisfied. For perspective, our usual list has <70,000 emails on it, and we send a couple times a month. Cons Creating list segments is tough without planning ahead Bullets don't center with the text Not 100% customizable, but hey, it's responsive! Integrate social sending with Hootsuite or Nuvi (<-- wishlist item) Review Source Response from iContact April 18, 2018 Thank you for taking the time to leave such a detailed review. We're happy to hear that you're enjoying the drag-and-drop editor and that you're finding our customer service so helpful. We also appreciate the suggestions you mentioned and will keep them in mind as we continue to enhance our offering. Thanks for being such a loyal customer. VR Verified Reviewer Family Travel Advisor Used the software for: 2+ years ### "IContact makes it easy to manage subscribers and create emails. Support team is very helpful." March 19, 2018 4.0 Pros Multiple email templates. Easy to set up automated workflows and new campaigns. List segmenting. Social media integration Cons Can't be integrated with PPC. Lacking some basic capabilities overall. Image upload quality isn't great. Review Source Response from iContact April 6, 2018 Thank you so much for sharing your feedback! It sounds like you are signed up for one of our iContact Pro accounts. We are happy to hear that you're easily able to set up automated workflows. We like this feature so much that we are bringing automation to our iContact accounts as well! We are always looking for new ways to improve our product, and we would love to hear some of your ideas. Please let our helpful support team know what capabilities you would like to see incorporated, so that we can ensure they are taken into account while we plan future releases. Similar Products Featured