# InAppStory Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is InAppStory the right Customer Experience solution for you? Explore 29 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/219933/InAppStory/reviews --- InAppStory 5 (29) [View alternatives](https://www.capterra.com/p/219933/InAppStory/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of InAppStory Ease of use 4.6 Customer Service 5.0 ## Pros and Cons in Reviews Artem T Head of CopywritingArts and Crafts, 51 - 200 employeesUsed the software for: 1-2 years. “Additionally, this tool has greatly simplified the client onboarding process, making it faster and more intuitive.“ November 28, 2024 SU Seva U CEOMarketing and Advertising, 51 - 200 employeesUsed the software for: Less than 6 months. “We’ve integrated stories into our CRM strategy, and the results are impressive.“ January 29, 2025 Aigul K Head of SupportMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “Firstly, we would like to emphasize the wide range of tools that can be integrated into our in-app Stories to achieve various objectives.“ May 31, 2023 Ekaterina D Head of CRMAirlines/Aviation, 201 - 500 employeesUsed the software for: Less than 6 months. “Big thanks to InAppStory team for quick response and integration.“ August 17, 2022 ## Showing most helpful reviews Showing 1-25 of 29 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Aleksei B. Engagement and Special Projects Manager Banking Used the software for: 6-12 months ### "A Versatile Engagement Tool for Fintech Growth" January 20, 2026 5.0 Pros We use InAppStory for multiple purposes at once — driving product adoption and sales, communicating promotions, and increasing the overall time users spend in our app. The SDK offers a wide range of mechanics that cover almost all proven engagement scenarios, making it a very flexible solution for fintech needs. We especially appreciate the user-friendly admin panel and the variety of formats available. We expect this tool to positively impact product conversion rates and significantly improve the app’s sticky factor over time. Cons Overall, we’re satisfied with the product, but the initial onboarding can be challenging. During integration, we realized that not all edge cases were immediately clear, and the team needed additional time to fully understand how to use all features effectively. Review Source Artem T. Head of Copywriting Arts and Crafts Used the software for: 1-2 years ### "Enhanced Engagement and Streamlined Onboarding" November 28, 2024 5.0 Pros With in-app stories, our company significantly boosted user engagement within the app. Interactive content, such as polls and games, allows us to better understand our audience and effectively encourage them to subscribe. Additionally, this tool has greatly simplified the client onboarding process, making it faster and more intuitive. Stories serve as an effective communication channel for us, allowing customers to explore our music selections, which in turn increases session time and boosts engagement. Cons we haven't observed any significant drawbacks with the Stories feature Review Source Denis K. CMO Information Technology and Services Used the software for: Less than 6 months ### "Effortless Communication with Users" January 28, 2025 5.0 Very easy to use and helpful. Recommend it Pros Stories simplify sharing updates with users and make our communication feel more dynamic. They’re visually appealing, interactive, and much more engaging than traditional banners or emails. The ability to include videos and personalized messages has been especially effective in reaching our audience. Cons The tool works great, and support is always prompt and helpful. Review Source SS Sergei S. CMO Marketing and Advertising Used the software for: 1-2 years ### "A Reliable Engagement Tool" January 28, 2025 5.0 A great platform for optimizing in-app conversions, good for user engagement and retention through interactive features. We mainly used for marketing campaigns. Pros The platform’s stability and features like onboarding and gamification have improved our app’s overall engagement rates. Additionally, the ease of integrating stories into different sections of the app makes it a versatile tool for various campaigns. Cons There’s nothing to complain about — the product and support are fantastic. Review Source YS Yuliya S. Product manager Retail Used the software for: 1-2 years ### "A New Level of Engagement" October 2, 2024 5.0 Pros As a dynamic and engaging feature, Stories have become an essential part of our sales funnel, playing a critical role in driving customer interactions and conversions. With a wide range of functionalities, Stories allow us to highlight ongoing promotions, showcase new collections, and deliver personalized content directly to our audience. This versatile tool not only enhances customer engagement but also significantly boosts sales by providing timely and relevant information that encourages quick decision-making. Cons we haven't observed any significant drawbacks with the Stories feature Review Source SV Sabina V. Content Growth Manager Computer Software Used the software for: I used a free trial ### "Interactive and Easy to Use" January 30, 2025 5.0 Pros The interface is intuitive, and creating interactive stories like quizzes or contests is straightforward. These features not only boost user engagement but also help us achieve business goals, such as improving retention and driving sales. Cons Nothing major to report — any issues are quickly handled by support. Review Source SB Sanja B. Head of CRM Retail Used the software for: 6-12 months ### "Powering Customer Engagement" September 19, 2024 5.0 Pros The integration of Stories in our app has significantly boosted our loyal users' motivation to engage with the app more frequently. This feature has made our app more appealing and user-friendly, providing an easy and intuitive way to connect with our customers. Through Stories, we regularly share updates on ongoing promotions and events, keeping our users informed and engaged. This tool has proven to be the simplest and most effective way to drive user involvement, making our app an essential part of our customers' daily routines. Cons We haven't identified any drawbacks while using the tool. Our only request is the ability to adjust the height of buttons within the Stories. Review Source Alsu I. Customer care Information Technology and Services Used the software for: 6-12 months ### "Great tool to increase user engagement and CR" June 9, 2023 5.0 Pros With the help of the InAppStory tool, we are able to increase conversion rates in our application. Through native product demonstrations and widgets like product tags and product cards, which allow customers to add items to their shopping cart directly without distractions, we have seen an increase in the number of sales in our application with the help of Stories Cons During our usage of the product, we have not found any negatives or drawbacks. If we encounter any issues, the technical support promptly assists us in resolving them. Review Source Andrey A. Head of E-Merchandising Food & Beverages Used the software for: 6-12 months ### "Show only relevant content in your app via Stories" February 11, 2022 5.0 Pros "When we decided to add more personalized content in our app, we found the InAppStory Stories tool. Their personalization tools were great, but we needed to manage them in one place. For us InAppStory team created an interface, so now we have one-stop screen to manage all our activities. Imagine that you prefer oranges, but your friend always buys apples. With InAppStory we show them what they like most + add links (dynamic links) for the products." Cons With InAppStory we also create content together. It took extra time for us to collaborate with their design team directly according to our guidelines. But now everything works like a clock. Review Source Aigul K. Head of Support Marketing and Advertising Used the software for: 6-12 months ### "Great tool to imrove communication with in-app customers" May 31, 2023 5.0 Pros Firstly, we would like to emphasize the wide range of tools that can be integrated into our in-app Stories to achieve various objectives. Additionally, for us, Stories have become a new and swift communication channel with our customers, as we can deliver information directly to the targeted client through targeting. Cons During our time using the InAppStory tool, we have not encountered any drawbacks. Even if questions arise, the support team promptly assists in resolving any issues. Review Source SU Seva U. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Highly Effective CRM Channel" January 29, 2025 5.0 Pros We’ve integrated stories into our CRM strategy, and the results are impressive. It’s now much easier to keep users informed about promotions, updates, and important messages. The interactive features also allow us to maintain a personal touch in our communication. Cons The team has been extremely supportive, and any questions are quickly resolved. Review Source KM Kseniia M. Project team leader Consumer Services Used the software for: 6-12 months ### "Great tool for efficient communication with mobile app users" July 15, 2024 5.0 Pros This is a great tool for quickly, comfortably, and efficiently interacting with an audience of specialists. We have several different types of content within the framework of our in-app stories: product-related, educational/advisory, and entertainment. Each type has its own unique goals and objectives. We like that the SDK provides an easy-to-use admin panel for publishing content, which saved us a lot of time and resources. Additionally, we like that the widget library is regularly updated, and adding new widgets doesn't require a separate release. Cons Sometimes there are errors both from the backend and bugs on the clients Review Source AI Anna I. Marketer Marketing and Advertising Used the software for: 6-12 months ### "Innovative Tool for our app " June 5, 2024 5.0 Pros The InAppStor tool has literally transformed our mobile application. We've found a flexible and dynamic tool that allows us to easily experiment with differnet formats and how we present information to our clients and engage users with our content. We are also excited to try implementing games within in-app stories, as the metrics are impressive. Cons During our usage, we have had no complaints. There are a lot of detailed instructions, and the support team is always available. Review Source MS Mariya S. Head of Marketing Communications Department Investment Banking Used the software for: 6-12 months ### "New channel for marketing" April 25, 2024 5.0 Pros Thanks to the InAppStory tool, we can promptly inform our clients about promising investment ideas, notify them of trading changes, promote new products and services, and involve them in more active use of our trading application. On the first day of the module's operation, the DAU increased significantly. The product offers worked out just as well. For example, 30% of the customers who signed up for our new loyalty program came from Stories. In terms of conversion to leads, the in-app stories showed high results and is comparable to sending push messages. Cons I like the variety of settings, personalization options, quick gamification launches, and surveys. Review Source Ksenia B. CPO Marketing and Advertising Used the software for: 6-12 months ### "App ranking booster" August 3, 2021 5.0 Pros I am Chief Product Officer at Checkaso and Stories by InAppStory is one of the tools that we offer for our clients as a great platform to work on app engagement and app re-engagement that have an impact on app ranking. I enjoy the content possibilities for Stories – widgets, games, videos – it helps to communicate our clients with their app users in a familiar format. InAppStory team is open for collaboration with such as platform as we are. Cons InAppStory's core auditory – B2C mid/enterprise companies, so they have to change their tool a little bit for working with us. It is not a minor problem, it's just worth putting extra time on it Review Source EK Egor K. Product owner Banking Used the software for: 6-12 months ### "Great tool for communication with clients for fintech" April 12, 2024 5.0 Pros Our AB testing has shown that in-app stories increases the engagement of clients in using the features of our app, which is what we are talking about here. In addition, it is an effective and flexible communication tool for us, as it allows us to create content easily and quickly to inform users. Cons During the use of the tools, we have not identified any disadvantages. The only thing is that large videos are slightly reduced in quality when uploaded. Review Source RN Ramina N. \- Building Materials Used the software for: 6-12 months ### "Effective tool for your ecommerce app" April 3, 2024 5.0 Pros We really like the intuitive interface of inAppStory. It's convenient and visually pleasing to work with. The statistics section is very useful and informative. You can find a lot of interesting data for analysis. The wide variety of widgets allows us to not repeat formats from month to month and constantly create new content. Stories have enriched our app and made it more lively and closer to customers. It's a very important and powerful communication channel with a great future ahead. Cons During our time using the platform, we haven't encountered any disadvantages. Review Source Mikhail V. Head of Digita Civic & Social Organization Used the software for: Less than 6 months ### "Web Stories that young generation loves" November 2, 2021 5.0 Pros "WWF for Q3 rolled out the mission to attract young audience more on your two sites – in English and in Russian. After we surveyed what Z and millennials do in Internet, we found out that they prefer Stories to feed on social media. So we looked for Stories tool for our website. We appreciate our collaboration with InAppStory because they give us a one-place platform with an advanced segmentation to manage all the content for Stories. Imagine that you are crazy about pandas and you will see them more in Stories. Wow! Our Stories reach aroung 2000 unique users every day now. Personally, I see how InAppStory team drives the idea for the best tool for Stories creation. They released a lot of new widgets in few last months." Cons InAppStory news section is updated not frequently so it's quet hard to be in a line with updates. We know that InAppStory are working on it. Review Source Angelina A. CRM Director Consumer Services Used the software for: 6-12 months ### "Marketing, CRM sale and product tools" May 31, 2023 5.0 Pros Intuitive in a using, interactive features, visual statistics and reports. Api available. Friendly team and good support. Team are open to develop new features Cons In some cases we have to follow the defaulted design concept. We can't use your brandbook colors or graphic elements. Review Source AM Adelina M. Customer Support Manager Marketing and Advertising Used the software for: 6-12 months ### "Useful tool for your mobile app" June 2, 2023 5.0 Pros InAppStory is very easy to integrate without any coding, which means you won't have to bother your IT team. Everything is intuitively clear, and if any questions arise, the InAppStory support team will always help and respond promptly. Additionally, we would like to highlight the increased level of user engagement with the mobile application, indicating that our customers enjoy this interactive communication format. Cons I haven't had a negative experience that I can provide as an example Review Source NM Nikhil M. Marekting Information Technology and Services Used the software for: 6-12 months ### "Great tool for onboarding process" October 3, 2023 5.0 Pros A great tool for onboarding processes for new users. It has made it much more convenient for us to guide users on how to use our tool by integrating instructions into an easily understandable and accessible format through stories. One of the advantages is also the prevention of questions, as not all users used to read the instructions before. Now, stories appear immediately for new clients, and they have no opportunity to skip the orientation. Cons We have encountered some issues with creating video format stories, but the InAppStory support team helped us immediately. Review Source Ekaterina D. Head of CRM Airlines/Aviation Used the software for: Less than 6 months ### "Great tool to increase the engagement rate!" August 17, 2022 5.0 \- Pros First of all, we decided to integrate stories to increase sales, as well as for convenience and benefit for users (to show what new features we implement, to collect feedback, let them play quizzes). At the moment, we are seeing an increase in the session time and sales via stories. Now InAppStory tool are showing stable growth, we will continue to experiment with formats and content. A great tool for informing users. Big thanks to InAppStory team for quick response and integration. Cons There is no moments that we dislike. The only thing that we wish to improve is the format of analytic tools. Review Source SA Sara A. Customer Success Marketing and Advertising Used the software for: 6-12 months ### "Gamify your mobile app users" June 5, 2023 5.0 Pros We appreciate that the InAppStory tool provides the freedom for creativity and the ability to create engaging content for our users through a wide range of diverse tools: quizzes, surveys, games, and much more, all within the Stories format in our mobile application. Cons We were really missing a tool like an eyedropper to select the desired color, but thanks to the support team, they took our feedback into account and integrated it. Review Source Nataliia B. Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "B2B hacker for better communication with clients" May 27, 2021 5.0 Pros We embedded InAppStory Stories to Precoro Product because we saw the low conversion from push notifications. Via Stories we found touchpoints with our clients. Now it's easier to send them product updates or inform them about changes. We collected feedback from clients, and all of them think that via Stories cards they understand and memorize better what we tell. Another useful feature is widgets, we use them as a survey tool and have more answers than ever. Cons InAppStory has an onboarding feature only at the high-price plan. We want this feature for all plans. Review Source RN Rita N. PO Wine and Spirits Used the software for: 6-12 months ### "Powerful tool for in-app sales" April 6, 2022 5.0 Pros InAppStory became a great tool to stimulate users to make purchases right in our app. With different features we can create a various of stories, that engages our clients. It helps us to display the most trending and exclusive offers and showcase new products that we have. SDK meet all our needs that helps to make stories interesting and different Cons The process of integration was quick and easy. We foster online sales and deliver offers to targeted audience. Review Source Similar Products Featured