# Hotmart Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Hotmart the right Course Authoring solution for you? Explore 77 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/219169/Hotmart/reviews

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Hotmart

4.5 (77)

[View alternatives](https://www.capterra.com/p/219169/Hotmart/alternatives/)

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Last updated March 13th, 2026

# Reviews of Hotmart

Ease of use

4.5

Customer Service

4.0

## Pros and Cons in Reviews

rn

regina n

donoFood & Beverages, Self-employedUsed the software for: More than 2 years.

“the most interesting features of hotmart are: Possibility to create and sell various types of digital products, such as online courses, e-books, applications, software, among others.“

March 16, 2023

Prof. Dr. Werner K

CEOResearch, Self-employedUsed the software for: Less than 6 months.

“I earned money. But it was never paid out.“

January 31, 2024

CF

Camila F

AnalystE-Learning, 5,001 - 10,000 employeesUsed the software for: More than 2 years.

“Hotmart is an amazing platform because people can sell their content, course, generate income and people like me can buy courses or books to gain knowledge in specific areas.“

June 13, 2022

HH

Heyohaan H

Title in science with computer science emphasisMarketing and Advertising, Self-employedUsed the software for: More than 2 years.

“What I don´t like is that sometimes is difficult to search for an specific online course who is not in the number one position. When you search in the market of the platform most of the time the same courses appear, and that may be couldn´t help for someone who makes a new online course, because it will not appear in the first.“

February 3, 2022

ND

Natália D

venedoraRetail, 2 - 10 employeesUsed the software for: 6-12 months.

“I like it a lot, because I have access to my purchases and I can access them whenever I want, and also having access to books that I really like to buy, I can read whenever I want.“

March 29, 2023

AV

Aparecido V

RedatorInformation Services, 2 - 10 employeesUsed the software for: More than 2 years.

“What I like least about Hotmart is the number of tickets that are not paid, I believe that greater priority should be given to recovering tickets and paying them, this is the biggest problem that should be improved on the platform.“

April 24, 2022

NC

Nathan C

FounderMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Good option to host your own product and sell on Latam and other countries in USD“

August 15, 2023

Prof. Dr. Werner K

CEOResearch, Self-employedUsed the software for: Less than 6 months.

“I never received my money.“

January 31, 2024

## Showing most helpful reviews

Showing 1-25 of 77 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Nath M.  
travel consultant  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### " Today the best platform for course sales that I know"

September 15, 2023

4.0

I truly consider it a great experience. Of course, there are points for improvement, especially in terms of course registration being more intuitive and more content that helps in this regard. But still, for me it's the best platform there is!

Pros

the platform is easy to access and very intuitive, both for those who offer and for those who consume courses and infoproducts there. Furthermore, after so many years, they have built a reputation that gives credibility to the customer. I must have already consumed more than ten courses and already offered an infoproduct. I highly recommend

Cons

The application that allows access on the cell phone often does not work correctly, crashing... although it must be recognized that this has become less frequent.As a producer, I had a lot of difficulty at the beginning making changes and adding information to my profile. There could be more explanatory videos on how to register.

Review Source

HH

Heyohaan H.  
Title in science with computer science emphasis  
Marketing and Advertising  
Used the software for: 2+ years

### "A platform that adds a lot of value for every kind of user."

February 3, 2022

4.0

It is a very good platform, I really enjoy using it because you can improve yourself and use it to even earn money sending this online courses to people that I think I can help.

Pros

The way in which either a person who wants to buy an online course, or a person who make the online course, can win and use the platform in a good way. Either if you want to buy an online course, or sell an online course, it´s just perfect for both kind of person. But what I like the most is the way in which you can become an affiliate, and that is another way you can use the platform.

Cons

What I don´t like is that sometimes is difficult to search for an specific online course who is not in the number one position. When you search in the market of the platform most of the time the same courses appear, and that may be couldn´t help for someone who makes a new online course, because it will not appear in the first.

Switched from

[Udemy Business](https://www.capterra.com/p/209689/Udemy-for-Business/)

I just think Hotmart is more complete than Udemy.

Review Source

Forona V.  
Teacher  
Alternative Dispute Resolution  
Used the software for: Less than 6 months

### "Stay away from Hotmart"

December 19, 2024

1.0

Disappointed, dissatisfied, I don't trust them.

Pros

I liked absolutely nothing. They send you round in circles, not listening to your story, not planning to do anything.

Cons

They have excuses to not return my money, because they want what they can get :(

Review Source

SF

Samara F.  
owner  
Marketing and Advertising  
Used the software for: 6-12 months

### " online shopping"

October 4, 2024

4.0

Pros

There are many product options for us to buy to improve learning, business, health, and very complete.

Cons

Customer service is sometimes very time-consuming, chargeback also takes time sometimes.

Review Source

rN

regina N.  
dono  
Food & Beverages  
Used the software for: 2+ years

### "Hotmart platform assessment: ease of use, security and resources for sellers, buyers and affiliates"

March 16, 2023

5.0

my experience so far, is perfect but as in any ecommerce platform, there may be occasional problems, such as delays in delivery or problems with payments.

Pros

the most interesting features of hotmart are: Possibility to create and sell various types of digital products, such as online courses, e-books, applications, software, among others.Access to a large affiliate base that can help promote and sell the products.Content management tools and resources to create professional sales pages.

Cons

one feature that Hotmart could improve is customizing the user experience. This could include creating a more intuitive and easy-to-use platform, developing a more efficient recommendation system based on user preferences and purchase history, and improvements in product search and filtering features

Review Source

PC

Priscila C.  
VENDEDOR  
Accounting  
Used the software for: 2+ years

### "I've been using the platform for a few years and I really like how easy it is."

May 23, 2023

5.0

I'm a user of the platform for several segments, including food courses and sexual ebooks, despite the cons it works for me every day

Pros

the platform is complete , mainly for those who study distance learning and offers a practical way for people who want to promote their products

Cons

I don't think it's right for the platform not to allow producers to show their brands, in addition to not guaranteeing product sales

Review Source

AV

Aparecido V.  
Redator  
Information Services  
Used the software for: 2+ years

### "hotmart pros and cons"

April 24, 2022

5.0

I have been using the Hotmart platform for over nine years and it has been very good for me because I have implemented product links on my websites and also on social networks, greatly increasing my earnings. There are many good digital products that sell like crazy if you apply the right strategies. I just have to congratulate and thank Hotmart, thanks for being part of my success.

Pros

What I like most about the Hotmart platform is the simplicity of its features, I also love the security of my data. It's great to sell products without worrying about delivery and receipt. A huge amount of digital products that I can choose from and best of all, the commission payments are super fast, I highly recommend Hotmart.

Cons

What I like least about Hotmart is the number of tickets that are not paid, I believe that greater priority should be given to recovering tickets and paying them, this is the biggest problem that should be improved on the platform.

Review Source

Eduardo C.  
VP of Sales  
Marketing and Advertising  
Used the software for: 2+ years

### "All in one solution for digital courses and sales"

November 4, 2021

5.0

I launch online courses and Hotmart is the platform that hosts and sells it.

Pros

Extremely simple to setup and create products. You don't need anything else to launch and sell online products. It has a simple interface, easy to use and once you get to a certain revenue level, the account support is phenomenal.

Cons

It is expensive... a 10% commission on top line is steep. But... you can see where your money is being invested. This is a high tech company and that comes with this price point.

Reason for choosing Hotmart

Full stack in one product

Review Source

Jander S.  
Project Manager  
E-Learning  
Used the software for: 2+ years

### "Best platform to sell online courses"

March 27, 2022

5.0

Hotmart has all the features for selling online courses. Acting from the beginning, we can offer a quality service to our students.

Pros

Intermediation of payments with various forms of payment. Platform for hosting online courses, secure and customizable. Customizable checkout page. Mobile app.

Cons

The student platform could have more features to increase class engagement. It could have resources for those who use the sales strategy Launch: Sales opening schedule, for example.

Reason for choosing Hotmart

Hotmart has more features and more quality.

Review Source

Prof. Dr. Werner K.  
CEO  
Research  
Used the software for: Less than 6 months

### "Be careful"

January 31, 2024

1.0

Difficult to set up the course. I set up a membership subscription. That worked. I earned money. But it was never paid out.

Pros

I like the setup and people told me that it does also work in Latin America, where we have a lot of restrictions and many similar systems do not work. So I set it up, it worked, I connected my bank account .... and (please see the cons- section)

Cons

I never received my money. It was not possible to transfer the money to my bank account here in Latin America, the money was sent back and customer support sent me a weird message. They don't care too much.

Switched from

[Kartra](https://www.capterra.com/p/184946/Kartra/)

It was easier to use. Kartra is too complex.

Review Source

Fernando C.  
Cofounder  
E-Learning  
Used the software for: 2+ years

### "Eles tem tudo o que você precisa pra vender cursos online"

December 23, 2022

5.0

Eu uso a Hotmart desde 2017, já usei em diferentes empresas que trabalhei e já usei na minha conta pessoal que depois acabou virando empresarial. Eles realmente ajudam o produtor de conteúdo a colocar seus cursos para vender, não tem taxa de inscrição para começar e você só paga se vender. Atuo bastante como afiliado e gosto bastante das ferramentas que eles tem e dos cursos que estão disponíveis para afiliados. Além disso, fazem um evento anualmente com uma vibe muito boa e com muito aprendizado, o Fire. Já fui em dois e já estou com ingresso comprado para o terceiro. Enfim, a experiência com a hotmart foi a melhor possível.

Pros

A plataforma é bem completa e raramente precisei acionar o suporte. Isso significa que o serviço é de qualidade e que é bem fácil de usar. O que eu mais gosto da hotmart é essa facilidade colocar um produto no ar sem gastar nada, só paga alguma coisa se vender.

Cons

A única coisa que melhoraria na Hotmart seriam as Taxas, tem outras plataformas no mercado que são mais baratas. Mas não oferecem tudo que a Hotmart oferece, então entendo as taxas serem mais altas. O restante está tudo muito bom, não trava, é fácil de usar e só paga quando vende.

Reason for choosing Hotmart

A Eduzz cobra mais barato, mas não tem tudo o que a hotmart tem, pra criar um quiz, por exemplo, para os alunos eu tive que contratar um plano a parte. Sendo assim, considero que a Hotmart tem o melhor custo benefício para tudo o que oferece. A Eduzz está no caminho certo, mas como cobra tudo a parte, acaba saindo mais caro no final.

Switched from

[Monetizze](https://www.capterra.com/p/240237/Monetizze/)

A Monetizze não evoluiu muito o produto no período que eu usava, a Hotmart apresentava mais ferramentas e mais novidades quase que diariamente, então optei por migrar para Hotmart.

Review Source

Gislene L.  
Marketing Digital  
Marketing and Advertising  
Used the software for: 6-12 months

### "Aplicativo excelente!"

February 14, 2023

5.0

Gosto muito de utilizar a plataforma.

Pros

A funcionalidade que permite navegar em vários lugares, sem precisar clicar em outras páginas.

Cons

Como trabalho com marketing digital, o que eu não gostei, foi em relação a informações de produtos disponíveis para afiliação.

Review Source

TA

Tauan A.  
professor  
Marketing and Advertising  
Used the software for: 2+ years

### "uma das melhores plataformas de infoprodutos do mundo "

February 17, 2023

5.0

tenho vendido muito através da hotmart tanto como afiliado e co-produtor. aconselho muito a hotmart para meus amigos a começar no mundo digital através da hortmart .

Pros

gosto do suporte que é rápido de responder do que as outras plataformas. as integrações são fáceis de fazer.

Cons

as taxas são um pouco altas em relação as outras plataformas de infoprodutos.

Review Source

VR

Verified Reviewer  
Editor de video y project manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Hotmart como herramienta para subir tus cursos"

January 22, 2023

4.0

Mi experiencia es buena ya que Hotmart como tiene sus defectos, es una plataforma bastante completa a la hora de querer dedicarte a la enseñanza.

Pros

Lo que más me gusta es que tiene muchas funcionalidades a la hora de publicar tu curso y después un montón de herramientas para poder publicitar tu producto tanto dentro como fuera de la plataforma.

Cons

Lo que menos me ha gustado es que tiene muchos fallos de sistema y se cuelga bastante. Por otro lado la atención a dudas tarda mucho en responderse.

Reason for choosing Hotmart

Porque es una herramienta completa de venta al público de manera internacional.

Review Source

CF

Carolina F.  
diretor de vendas  
Marketing and Advertising  
Used the software for: 6-12 months

### "usabildade da plataforma"

August 21, 2023

4.0

No geral estou gostando muito de usar a plataforma como aluna de cursos, mas acho que facilitaria ter mais integração com outras plataformas e treinamento pra quem quer começar empreender no mercado digital

Pros

acessibilidade e usabilidade são muito boas na hotmart e tem o reconhecimento da plataforma como uma das maiores em termos de conteúdo.

Cons

Eu acho que a hotmart poderia oferecer mais capacitação para quem quer iniciar no lançamento de produtos digitais ou de afiliado, não se limitar somente as funcionalidades da plataforma , mas trazer conteúdo ao usuário que o qualifique por exemplo a fazer o marketing e lançamento do produto , ou oferecer algum tipo de integração com outras plataformas que oferecem isso

Review Source

DF

Danyele F.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "A melhor plataforma que já usei"

May 31, 2023

5.0

95% dos cursos que eu faço são da hotmart. Tenho mais segurança ao adquirir algo na plataforma porque já sou cliente há anos, não só de cursos como também já fui afiliada.

Pros

Gosto muito da facilidade do uso da Hotmart, tanto na área de membros, quanto na área de cursos e das estatísticas e relatórios. Sempre tive ótimas experiências com a hotmart!

Cons

Não tenho nada a reclamar, muito pelo contrário.

Review Source

VR

Verified Reviewer  
Enfermeira  
Hospital & Health Care  
Used the software for: 1-2 years

### "Diversos cursos disponíveis para compra EAD"

September 29, 2022

4.0

Utilizei a plataforma para uns cursos específicos que havia comprado. Nada de muito espetacular.

Pros

Os pagamentos são feitos via Paypal, plataforma amplamente utilizada em serviços financeiros e segura aos usuários.

Cons

Pouco interativo, travava bastante no sistema Android, com IOS não tive esse problema. Quando não concluía um módulo, ao retornar tinha que ir manualmente ao ponto onde parei…

Review Source

CP

Christian P.  
PDG  
Individual & Family Services  
Used the software for: Less than 6 months

### "Attention: Hotmart est associé à des produits frauduleux"

March 25, 2023

2.0

Horreur ! Cauchemar, non professionnel, la pire expérience de ma vie.

Pros

Aucuns avantages. C'est l'angoisse totale. même si vous écrivez au support technique, ils ne répondent tout simplement pas.

Cons

Hotmart s'associe à des produits frauduleux et quand vient le temps de respecter les garanties ou demande de remboursement, ils ne vous répondent tout simplement pas. Hotmart dit répondre en 1 jour ouvrable, mais ne répond pas.

Review Source

Sofía L.  
Escritor de reseña  
Consumer Goods  
Used the software for: 6-12 months

### "Espacio seguro y confiable "

January 9, 2024

5.0

Pros

Lugar donde puedo comprar o vender cursos con total confianza. Nunca tuve problemas y si necesité me hicieron reembolsos, hasta el día de hoy lo uso sin problemas

Cons

Solo ventas y compras de cursos no de otras cosas

Review Source

Carolina P.  
Administrativa  
Management Consulting  
Used the software for: 1-2 years

### "Plataforma de cursos para criadores "

December 26, 2023

4.0

Pros

Ter uma plataforma onde consiga entregar os cursos gravados da empresa de forma de fácil utilização para os utilizadores.

Cons

Poder por vezes ser mais intuitivo na parte da faturação (interno para criadores de conteúdo).

Review Source

ASS

Alan Smyth S.  
Fotógrafo  
Photography  
Used the software for: 6-12 months

### "Acesso meus cursos"

March 7, 2023

4.0

Pros

A qualidade dos vídeos e de conseguir marcar aonde eu parei até mesmo no próprio vídeo, posso voltar e continuar a aula depois. Poder baixar materiais de aula com facilidade e sem links externos.

Cons

O Player no navegador poderia aparecer maior ou ter a opção de aumentar sem precisar colocar em tela inteira.

Review Source

EF

Eric F.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Plataforma de cursos"

October 10, 2022

4.0

Pros

Me encanta poder tener todos los cursos en un mismo lugar

Cons

La APP tiene algunos fallos en las reproducciones

Review Source

FG

Fabia G.  
Administradora  
Design  
Used the software for: 1-2 years

### "Transformation in the pandemic"

April 13, 2022

5.0

Super attentive support, they took all my doubts from the beginning, I was even embarrassed after seeing how simple it was.

Pros

Speed, practicality and ease, in classes.

Cons

I felt a little lost at first, I found it difficult.

Review Source

LS

Legiane S.  
auxiliar administrativo  
Human Resources  
Used the software for: 2+ years

### "option to study and work"

August 31, 2022

5.0

I use it as a study platform through the acquisition of courses and I'm also starting to use it for online work through the affiliate market.

Pros

the study platform is very didactic and safe, easy to access. In the affiliate option I found it a little less didactic, but very useful, as it is possible to have an extra income or make this platform your choice of work.

Cons

I found the affiliate platform a little less intuitive than the study platform

Review Source

EL

Elliott L.  
Tattoo Artist  
Arts and Crafts  
Used the software for: Less than 6 months

### "Hotmart made my life easy!"

March 23, 2022

5.0

Well, it has the necessary that I'm looking for and made my life easy with any doubt.

Pros

At the moment I used to take some special instruction for my freelance purposes and it ran faster and show me what I want.

Cons

I don't see any Cons right now and I secure that it hasn't.

Review Source

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