# Ultatel Cloud Business Phone System Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ultatel Cloud Business Phone System Software - reviews, pricing plans, popular comparisons to other Cloud Communication Platform products and more. Source: https://www.capterra.com/p/215555/Clarity-Business-Phone-System --- # Ultatel Cloud Business Phone System Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 18, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ultatel Cloud Business Phone System ## What is Ultatel Cloud Business Phone System? Ultatel delivers a powerful yet easy-to-use cloud communications suite that scales with your business—combining voice, SMS, chat, video, online fax, and contact‑center capabilities in one platform. Our transparent, per-user subscription includes unlimited calling in the US/Canada, advanced IVRs, auto attendants, and robust integrations with top CRMs and help desks. Every plan is powered by AI capabilities that transform how teams work: voicemail transcription, call sentiment and topic analysis, AI-generated post-call summaries, and live coaching in our top-tier plan. The Ultimate plan unlocks real-time sentiment alerts, advanced topic trends, full call transcription, and smart action-item suggestions—helping you reduce support costs and elevate customer experience without extra integrations. Explore Ultatel to see how our intelligent, integrated cloud communications—which thoughtfully balance pricing, AI, and support—can deliver immediate value and long-term growth. ## What is Ultatel Cloud Business Phone System used for? [Business Phone Systems](https://www.capterra.com/business-phone-systems-software/)[VoIP](https://www.capterra.com/voip-software/)[Remote Work](https://www.capterra.com/remote-work-software/) Overall rating Based on 41 user reviews Reviews sentiment Positive 95% Neutral 2% Negative 2% Starting price $18 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Ultatel Cloud Business Phone System alternatives Highest Rated [4.7 (858)](https://www.capterra.com/p/169627/RingOver/reviews/) Starting price $29.00 Per User, Per Month [4.7 (313)](https://www.capterra.com/p/208208/800-com/reviews/) Starting price $149.00 Per User, Per Month [4.4 (465)](https://www.capterra.com/p/158704/3CX/reviews/) Starting price $350.00 Per User, Per Month [4.5 (243)](https://www.capterra.com/p/208535/Zoom-Phone/reviews/) Starting price $10.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/215555/Clarity-Business-Phone-System/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Call Routing 4.5 (29) 86.21% of 29 reviewers that rated this feature as important or highly important Sends voice calls to a specific queue based on predetermined criteria Mobile Access 4.6 (19) 100.00% of 19 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Call Recording 4.6 (18) 55.56% of 18 reviewers that rated this feature as important or highly important Record the audio of phone conversations for quality assurance purposes Voice Mail 4.6 (18) 94.44% of 18 reviewers that rated this feature as important or highly important Computer-based system that allows users to send and receive voice messages Caller ID 4.5 (15) 93.33% of 15 reviewers that rated this feature as important or highly important Identify the number and contact information of a caller before answering the phone Alerts/Notifications 4.4 (12) 66.67% of 12 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Ultatel Cloud Business Phone System 114 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Agents can view and manage all customer requests and interactions. System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Ability to make voice calls within the system Record audio and/or video A voice menu system or virtual receptionist that transfers callers to an extension without going through a telephone operator. Tickets are automatically assigned to specific agents based on predefined rules Distribute/route/connect calls A call center that both makes and receives calls Track and manage schedules and meetings via an integrated calendar Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. Facilitate virtual conferences that connect multiple people remotely Track and report on call outcomes Manage and track all past and future calls. Collects essential call data such as call origin, call destination, call length, and other transaction details Listen to live phone conversations for the purpose of training and assessing agent performance Place callers on hold sorted in line based on the order of the incoming calls until the next available agent can pick up the call Record the audio of phone conversations for quality assurance purposes Track and report on all incoming and outgoing calls Sends voice calls to a specific queue based on predetermined criteria View caller ID details such as name and number and determine how to respond by prioritizing or blocking it Provide agents with a typical response for common call subject matter Highlight specific time marks for annotation and review purposes Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number Measure campaign influence through collection of keyword tracking and revenue sources Voice conversion to text Transfers live calls to other agents Displays a personalized message to the receiver of the call, offering details about the reason or origin of the call. Schedules callback times Identify the number and contact information of a caller before answering the phone Communicate using direct chat or messages within the system Provides a channel for team members to share media files, communicate, and work together Manage and track all internal and external communication conducted via calls, email, text, or chat Computer-telephony integration is the use of computers to manage telephone calls Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Access previous interactions or concerns to maintain customer relationships Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Create, edit, preview, and send faxes electronically Reminders sent via email Access names, contact information, and roles of employees in a centralized repository Plan an event's time and location Public or private sharing of digital files such as documents, audio/video, images, and more Move files across different systems or networks For Cloud-based phone system that sends and receives calls via the internet. Group messaging lets multiple people carry on a group conversation High-definition audio and/or video capabilities Provide special privileges to hosts and presenters to control audience actions, such as putting someone on mute, etc. A call center that primarily receives calls, typically customer service focused Make international audio and/or video calls Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response Agents choose who to call and when Manage the process of planning and scheduling meetings, including agenda creation Access software remotely via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Record the audio of phone conversations for quality assurance purposes An on-demand webcast is a pre-recorded presentation available online at the viewer's convenience Transmit voice and other information digitally A call center that primarily makes calls, typically sales focused Telephone system that allows users to connect internally as well as place and receive external phone calls Organize and manage the accomplishments and development of employees or performance of applications or systems Broadcast live or pre-recorded presentations, including slides, videos, and multimedia content, over the internet Send messages to selected individual(s) from the entire audience Focuses on improving processes by collecting data and spotting bottlenecks or other challenges. Monitor wait time and abandonment for incoming requests that have not been routed Analyze and gain insights into data in real-time Engage in direct, instant messaging with customers, users, etc. Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Receive system updates as soon as any changes are made Record live video calls to play later Timed notification for any upcoming task, deadline, appointment, or activity Access work applications remotely, for when working away from the office and/or traveling Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Set & manage permission levels based on user roles and restrict access to only authorized individuals Automatically record calls at predetermined times Digitally share screen view with others Allow users to access multiple services after entering their login credentials once Enables the connectivity to send and receive calls over the internet Send messages via SMS Use your computer as a phone device to make calls over the internet Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Gauge satisfaction and receive information for improvement and success Set up connections to third-party platforms to improve business processes Presenter can see and hear participants and vice versa. Presenter can see and hear participants and vice versa Consolidate and integrate communication tools as one platform or entity to enhance business communication and collaboration Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Profiles of users providing basic information Record and playback video calls Chat with your counterparts over the video in real time Connect with meeting participants remotely over video Store and manage online video content Allows users to view videos without downloading media files Supports various video file formats Upload or use pre-set virtual backgrounds during video meetings Voice messages are stored online and accessible via a visual interface Computer-based system that allows users to send and receive voice messages Recognize/detect varying frequencies in a person's voice to identify/verify "who" is speaking Transcribe voicemail audio messages to written text that is sent over email Place/receive calls through voice over IP connection Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.6 (41) 4.6 Based on 41 reviews ## Pricing Value for money 4.8 (40) Free Trial [View pricing plan details](https://www.capterra.com/p/215555/Clarity-Business-Phone-System/pricing/) Essential $18.00 Per User,Per Month It includes: - Complete Business Phone System & Service (Voice, SMS/MMS, Chat, Video) - No limit on the number of users - Unlimited US & Canada Calling - Business SMS and MMS - Basic Internet Fax - Video Conferencing Up to 50 Participants - 24/7/365 Support - Single-Level Auto-Attendant, IVR and ring groups - Build in Reports and Call Analytics - Single sign-on (SSO) - 24/7 Chat & Phone Support - Reliable calling, foundational AI for understanding. - AI: On-Demand Call Transcripts (limited) - AI: Voicemail Transcription - AI: Basic Sentiment Analysis Premium $24.00 Per User,Per Month It includes: - Everything in Essential, PLUS - Auto call recording - Call monitoring and whispering - Multi-Level IVR - Call Queues - Queue Callback - Auto Voice Recording - Video Conferencing Up to 100 Participants + Meeting Recording - Enhanced Analytics Dashboard - \+ Popular CRMs (Zoho, HubSpot Lite) - Advanced Single Sign-On (SSO) - Robust collaboration, deeper call intelligence & AI efficiencies. - Basic Topic ID - AI: All Calls Transcribed - AI: Detailed Sentiment Analysis - AI: Call Summaries Ultimate $34.00 Per User,Per Month It includes: - Everything in Premium, PLUS - Video Conferencing up to 250 Participants - Advanced Features (Breakout Rooms, AI Live Transcription) - Advanced IVR, Advanced Queues, Auto Voice & Video Recording (Policies) - SMS/MMS: 1000 messages/user/month - Comprehensive AI-Driven Analytics Dashboard - Advanced CRMs (Salesforce, Zendesk), APIs, MS Teams Integration - Custom Roles & Permissions - Priority Support, Opt. Dedicated Account Manager, Strategic Onboarding - Advanced AI, comprehensive intelligence, enterprise control & premium integrations. - AI: Real-Time AI Transcripts & Sentiment (Alerts) - AI: Advanced Topic ID (Trends) - AI: Call Summaries (Action Items) - AI: Quality & Coaching Tools Value for money 4.8 (40) 4.8 Based on 40 reviews ## Integrations [ Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[ Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (40) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (40) 4.9 Based on 40 reviews ## User reviews Overall rating 4.7 Based on 41 reviews Filter by rating 5(30) 4(9) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent BT Brianna T. Project consultant Health, Wellness and Fitness ### "Great communications system at an affordable rate " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 23, 2025 Pros The implementation was guided and easy. The support is fabulous, and the cost is reasonable. They saved us from our previously used company. Cons I don't have any complaints about Ultatel. Any time there is an issue, support responds very quickly to resolve it. Switched from [Nextiva CRM](https://www.capterra.com/p/175763/Nextiva/) The other system was not meeting our needs, as calls were constantly dropping and support was nonexistent. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 27, 2025 Thank you for your review. We appreciate your kind words on our support, and we will continue to be there if you ever need us! DC David C. Director and VP Electrical/Electronic Manufacturing ### "They absolutely do what they promise to do." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 8, 2025 We take our VoIP service for granted; they are that good. Pros The system is available for our use 99.99% of the time - OK, I really don't have a firm number, but we have had two minor problems over the last couple of years and they were handled by Customer Service within minutes, a promised, and no delay between my placing the call and immediate attention. Neither of the problems impacted our ability to use the system, so the true score compared to a POTS was really 100%. Additionally, all of Ultatel Customer Service personnel are perpetually upbeat and personable. It is a pleasure doing business with this company. Cons They never have called me on my birthday. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TM timothym m. Head of Workspace Technology Consumer Services ### "Awesome Service and Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 January 8, 2025 Pros Service and Support is excellent. No complaint's. Cons nothing. I haven't had any issues since we started. Alternatives considered [Zoom Phone](https://www.capterra.com/p/208535/Zoom-Phone/) Reasons for choosing Ultatel Cloud Business Phone System Support was excellent and they had a very good overall rating Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MM Mishelle M. Project Manager Financial Services ### "Great Service! Great Support! Great System! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 5, 2024 Ultatel has been excellent to work with. They have always been able to resolve any request. Their website it user friendly and their customer service is knowledgeable. Pros Easy to use and excellent customer service. Cons I wish Ultatel had a little more detailed reporting and analytics allowing users to create their own automated reports. Alternatives considered [RingCX](https://www.capterra.com/p/242186/RingCentral-Contact-Center/) [Lumen5](https://www.capterra.com/p/167719/Lumen5/) [GoTo Connect](https://www.capterra.com/p/163604/GoTo-Connect/) [Vonage Business Communications](https://www.capterra.com/p/159047/Vonage-Business/) [Nextiva](https://www.capterra.com/p/175788/Nextiva/) Reasons for choosing Ultatel Cloud Business Phone System We were happy with the pricing and they had the ability to integrate with our existing polycom and cisco phones. We were also told that there would be some additional features coming in reference to call centers that we would be interested in learning about. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BA Brittany A. Patient Care Coordinator Supervisor Hospital & Health Care ### "Review from AIM " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 17, 2024 Our salesperson,\[sensitive content hidden\], was great! We didn't want to see demo's, so he did an amazing job outlining everything that they do and how it would benefit us and our company. Exactly what we wanted to hear! He was also a huge help with getting us out of our old phone contract.\[sensitive content hidden\], our onboarding team leader, was wonderful too! For weeks she answered all of my daily emails and calls, quite quickly I might add, and made sure everything was running smoothly. We have had quick turnaround times when calling into tech support. They are always very helpful whenever we have needed help. We've been extremely satisfied since making the switch. Would highly recommend!! Pros How I can monitor live calls and the features that come along with that. The listening, listening and speaking to staff, and the listening and speaking to the staff and the patient all at the same time. I also like that I can listen to phone recordings from the same day. The new dashboard looks very nice too! Cons Recording are only available for 6 months. I would have preferred a year, but its not a deal breaker. Switched from [Comcast Business VoiceEdge](https://www.capterra.com/p/230309/Comcast-Business/) Not happy with the Comcast, the price or the product. Limited features for the price we were paying. Turnaround time for anything with Comcast was not quick. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RH Rayni H. IT Director Transportation/Trucking/Railroad ### "Dorsey Trailer Ultatel Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 26, 2024 Great service, great support, great price! We love it! Pros All the feature we need and want for a much better price! Cons So far, there has not been anything I dislike about Ultatel service. Switched from [One Talk](https://www.capterra.com/p/268546/One-Talk/) Verizon was too expensive with no feature options. Alternatives considered [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Reasons for choosing Ultatel Cloud Business Phone System More features, 99% uptime guaranteed, better price. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TG Thomas G. CEO Construction ### "Ultatel Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 25, 2024 The system works great and we have not had any issues with the it. Pros I like the support both from the setup perspective and user perspective after it was installed. Their support team is always there to assist. Cons No real negative issues with Ultatel. Any issues or questions we had were addressed immediately. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AT Algertha T. Special Projects IT Analyst II Government Administration ### "Excellent Phone System for Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 19, 2024 Our overall experience with UltaTel has been great. I cannot say enough how impressed and happy we are with the their excellent customer service and technical support team. From the onboarding, to transition and continued support for our agency, we are very happy with this phone system. Pros The best features of this company are the superior customer service and technical expertise of their staff. Cons If your business prefers on-site assistance for installation of a phone system, you may be a little hesitant to have UltaTel as your phone service provider. However, because of their excellent customer service and technical support team, the transition for our agency to UltaTel was very easy. Reasons for choosing Ultatel Cloud Business Phone System Experience with VoIP systems and Microsoft Teams integration. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. David B. CEO Design ### "The Disappointing Tel All about Ultatel" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 2/10 March 15, 2024 The front line customer service is very nice. Unfortunately for them the consistency of the technology is just not there. I WOULD NOT AT ALL EVER SIGN A CONTRACT WITH THIS COMPANY NOT EVER! Pros The front line customer service is very nice AND IF THEY WORKED THE FEATURES WOULD BE INCREDIBLE. Cons Unreliable, lost calls daily, complaining customers, HANGING APPLICATIONS, and the amount of data they will ask you for in order to be able to fix absolutely anything is insane. Switched from [Comcast Business VoiceEdge](https://www.capterra.com/p/230309/Comcast-Business/) More Features with Ultatel, we were excited until we found out how much its actually costing us with the unreliability of the service. Reasons for choosing Ultatel Cloud Business Phone System The dashboards and reporting are phenomenal. If it were more reliable, we would absolutely be with them for a long time. It is a shame they just cant get it to work reliably. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GK Gina K. Director of Information Technology Medical Devices ### "Very happy we chose ULTATEL!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2024 Overall, our ULTATEL system has been very dependable and the team at ULTATEL has been responsive. They are continually improving their solution! Pros The ULTATEL system offers many features, some we utilize now and others we may in the future. The ULTATEL team has been very responsive to our needs. Cons No system is perfect, we have experienced a couple of blips, but we have been happy with ULTATEL's response. Switched from [Converge](https://www.capterra.com/p/252110/Converge/) We were in test mode with another cloud solution for about a year and the solution still was not working correctly. Reasons for choosing Ultatel Cloud Business Phone System The ULTATEL system offered many features with the ability to be very flexible. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/215555/Clarity-Business-Phone-System/reviews/) Popular comparisons [Ringover vs Ultatel Cloud Business Phone System](https://www.capterra.com/compare/169627-215555/RingOver-vs-Clarity-Business-Phone-System) [RingEX vs Ultatel Cloud Business Phone System](https://www.capterra.com/compare/215555-242188/Clarity-Business-Phone-System-vs-RingCentral-MVP)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)