# UTM.io Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about UTM.io Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more. Source: https://www.capterra.com/p/214568/UTM-io --- # UTM.io Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) UTM.io ## What is UTM.io? Build, share and sync your UTMs with your team. Stop using messy spreadsheets and get good campaign data in your analytics. ## What is UTM.io used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $69 Other, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for UTM.io?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://web.utm.io&name=UTM.io) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### UTM.io 4.8 (4) VS. [4.6 (150)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting Price $69 Other, Per Month Starting Price $79 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (4) Ease Of Use 4.4 (138) Value For Money 5.0 (4) Value For Money 4.5 (112) Customer Service 5.0 (3) Customer Service 4.6 (121) ## UTM.io alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Highest Rated [4.8 (8)](https://www.capterra.com/p/206769/SegMetrics/reviews/) Starting price $27.00 Per User, Per Month [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price $0.07 Per User, Per Month [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) [View all alternatives](https://www.capterra.com/p/214568/UTM-io/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Cross Channel Attribution 5.0 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Track user conversions from all digital sources Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads UTM.io 4 features Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources Get Advice We can help you find the software with the features you need. Features 4.8 (4) 4.8 Based on 4 reviews ## Pricing Value for money 5.0 (4) Free Version Basic $69.00 Other,Per Month Value for money 5.0 (4) 5.0 Based on 4 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (3) 5.0 Based on 3 reviews ## User reviews Overall rating 4.8 Based on 4 reviews Filter by rating 5(3) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AG Amy G. Owner Marketing and Advertising ### "Great Product, Highly Recommended" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 28, 2021 Love this product and use it daily! Pros I love how UTM.io is so easy to use and how I can use my Google login to access it. This website offers so much at such a great price! We love how we can track our website traffic more efficiently by creating bitly links so that we can see how each campaign is performing. Cons The main thing I wish you could do is expand the view to see more than 10 links at a time without having to page scroll at the bottom of the screen. Reasons for choosing UTM.io Ease of use, pricing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Tal M. Head of Marketing Health, Wellness and Fitness ### "Such a great tool!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 28, 2021 Pros Super easy to use, fast, and helpful especially when working in a team and you need to collaborate. Cons Some small bugs with the Chrome add-on but nothing we can work with. Switched from [Bitly](https://www.capterra.com/p/172575/Bitly/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BK Branko K. Director of Content & Analytics Marketing and Advertising ### "Stellar alternative to the semi-automated UTM spreadsheets we used before" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 20, 2021 Pros The narrow focus on managing UTMs show in how deep you can go with the tagging thanks to this tool. Then, the features for team workflows are incredible. You can tell the people building the tool use UTMs daily. Cons Not so much to say here. The features are ahead of what we could ask for. Or I should say, the one time we put in a feature request, the team actually built it. We're mostly just impressed with the tool. Alternatives considered [Terminus](https://www.capterra.com/p/158147/Terminus/) Reasons for choosing UTM.io Better UX, deeper analytics expertise by the team who builds the product. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Connar O. Marketing and Campaigns Manager Real Estate ### "I couldn't live without UTM.IO" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 19, 2021 You login and just take control of your UTM links like never before. Pros It's so easy for an entire team to use. The free version has all of the basic features a small marketing team would want to use as part of campaign tracking and conversion tracking. The fact that it's not packed full of bloated features and integrations probably makes it more usable. Cons Nothing! UTM.io does what it says on the tin. Alternatives considered [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Reasons for choosing UTM.io It made creating UTM a more collaborative process and just works straight out of the box. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)