# TrueClicks Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is TrueClicks the right PPC solution for you? Explore 49 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213461/TrueClicks/reviews --- TrueClicks 4.5 (49) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of TrueClicks Ease of use 4.6 Customer Service 4.7 ## Pros and Cons in Reviews HB Haley B Digital SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “It has been great for the management of all our accounts and keeping track of budgeting, also the addition of the CPA tracking has been an awesome tool t help us prio4etize which accounts need optimizing“ March 11, 2024 KP Kristiāns P Digital Marketing SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter.“ December 3, 2024 BS Bohuslav S CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “I appreciate the clarity with which major discrepancies in our accounts are identified, and the convenience of rectifying them through API integration“ March 9, 2024 GV Gianluca V ownerConsumer Goods, Self-employedUsed the software for: Less than 6 months. “amount of datas presented in a good interface“ January 7, 2025 MB Morgan B Paid Search AssistantMarketing and Advertising, 10,001+ employeesUsed the software for: 6-12 months. “Very easy to use and great to understand overall hygiene of the account - paired with other hygiene checks it's very effective.“ March 7, 2024 ## Showing most helpful reviews Showing 1-25 of 49 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jaap R. Owner Marketing and Advertising Used the software for: 1-2 years ### "Almost always worth the money" January 18, 2021 5.0 A great time-saver and independent piece of software necessary for the PPC specialist of 2021. Better than OptiScore from Google, more actionable and not solely focused on growth. Pros Analysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me. Cons Updates on the score might take a while to see in the TC interface after changes have been made in Ads. Reason for choosing TrueClicks Ease of use and more focussed on errors and standardized reporting. Review Source Response from TrueClicks January 24, 2021 Hi Jaap, we're happy to hear TrueClicks has become a 'no-brainer' for you! Concerning how long it takes before improvements are reflected in the TrueClicks score: this is something we have worked on in the last months, so it should be better now. Some audit checks are based on longer timeframes, so then it may take a couple of weeks before you see a significant uplift in your score. MS Melissa S. Digital Team Lead Marketing and Advertising Used the software for: 6-12 months ### "A Game Changer for Agencies" March 8, 2024 5.0 Overall, I cannot imagine how my team could function without the help of TrueClicks! From the very beginning, the sales team was very informative and not too pushy about us signing up. We wanted to explore a few options and they encouraged that. Of course, we came running back to TrueClicks! We have been working on the platform for a little over a year and the TrueClicks team is great about checking in, and even better they are releasing updates constantly. Seriously, just when I think they can't make this platform any better, a new update comes out and improves everything! Pros Our team's absolute favorite feature of TrueClicks are the Efficiency & Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications. As a manager, I used to stress about my team's client accounts overspending but TrueClicks has completely eliminated that stress! The organization by team member is also unmatched and has improved our workflow ten-fold! One more thing we love about TrueClicks is the customer service! We sent an email about a change on the platform and we got a response within 24 hours that their internal team was on top of it, and the change was reversed hours later. Truly the best customer service we have of any platform. Lastly the learning materials are very clear and updated often. I can confidently say, using TrueClicks has made my digital team better at their jobs and improved results for our clients. Cons I wish we could see more Google Ads metrics directly in the platform, however the new Efficiency & Pacing targets solve a lot of this issue. I know other platforms allowed more changes directly in the platform to Google Ads and a majority of the changes in TrueClicks need to be made in Google Ads. Alternatives considered [Optmyzr](https://www.capterra.com/p/156308/Optmyzr/)[Opteo](https://www.capterra.com/p/153001/Opteo/)[Adzooma](https://www.capterra.com/p/188236/Adzooma/)[Adalysis](https://www.capterra.com/p/173311/Adalysis/) Reason for choosing TrueClicks We chose TrueClicks because our major concerns were answered with the platform. Our biggest want was budget pacing monitoring after we had a few instances of accounts over spending. This checked that box and so many more. On top of that, TrueClicks was in budget. It was mid range compared to the other platforms we looked at but worth every penny! Review Source pB pontus B. Paid search specialist Marketing and Advertising Used the software for: 1-2 years ### "Trueclicks" March 8, 2024 3.0 Pros Trueclicks makes it so easy to get an overview of an account and then audit it! Cons While most of Trueclicks features is great and I really like it, I do miss some more advanced features that other products offer. Hopefully that will come in the future! Review Source CV Charissa V. Head of SEA Marketing and Advertising Used the software for: 2+ years ### "Great help for all our consultants" March 13, 2024 4.0 Pros The quick overview of the status of your accounts, the score initially raises a flag when somethings wrong. Hygien tasks which normally takes a lot of time are now a piece of cake. With this we can garantuee a overall quality of our clients accounts Cons The only thing we missed was the ability to download reports and visuals of campaign results to share directly with our clients. Alternatives considered [Opteo](https://www.capterra.com/p/153001/Opteo/) Reason for choosing TrueClicks More advanced features for auditing, hygien and campaign management Review Source VR Verified Reviewer Strstegist Marketing and Advertising Used the software for: 2+ years ### "Great tool for insights on each reporting level" January 19, 2021 5.0 The whole team is very knowledgeable and open to suggestions. I really value that they actually listen and act upon feedback. Pros It’s the best one stop shop for paid search to have a quick and extensive review on your PPC team and account performance Cons Only in the first beta version there were some issues with fetching data. We’re really happy with how it works. Switched from [Adalysis](https://www.capterra.com/p/173311/Adalysis/) We needed something that was useful for both management and operations. Review Source AM Allard M. SEA Specialist Marketing and Advertising Used the software for: 2+ years ### "TrueClicks to start your day in PPC" December 5, 2024 5.0 Very pleased with TrueClicks on an overall basis. Use it everyday and makes my start of the day much easier than manually checking my accounts, one by one. Pros The budget-tracker is an absolute must. Every morning I can track all my accounts under 'My accounts'-section, which are a lot, very easily on how they are spending. Also the quality checks provide substantial insights on how my accounts are performing and direct actions are taken easily either within TrueClicks itself or a suggestion is made, which can be used to make the proper changes in the account. Cons When you set up a budget tracker, so a tracker based on cost, I have had numerous times where my monthly budgets didn't line up correctly with what I have provided. When setting up a cost-tracker for an account, I would advice a more clear text-box where you can fill out the budget per month. Now it's a budget per line, is a budget per month, where mistakes are easily made. A more clearer textbox with months + budget would help. Review Source KP Kristiāns P. Digital Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "The budget pacing feature is awesome!" December 3, 2024 5.0 Our team is very, very pleased with TrueClicks, we are all using it for budget pacing monitoring. Pros Most of all, I like the budget pacing feature the most, it helps me keep track of individual campaign spends, especially when the client has a set budget for a campaign or a set of campaigns. Cons When using the budget pacing feature and setting the budget start date to today, sometimes target daily spend doesn't show, and I have to manually calculate it. I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter. Review Source TS Tom S. SEA Specialist Marketing and Advertising Used the software for: 6-12 months ### "Perfectly categorised overview of account hygiene and optimisation opportunities. " December 4, 2024 5.0 Very good and satisfied with the application so far. Happy that development of the application is well underway and new functions seem to rise really frequent, which is very nice. I am pretty sure that both a junior and a medior SEA specialist can extract enough useful data from it to improve overall account hygiene. Pros 1\. Clear breakdown of key hygiene optimisations within the account. 2. Alerting on specific metrics within accounts as well as bulk alerting 3. Ability to fix broken links within the application 4. Clear category overview of your account and which actions expect the most result in optimization. Not all can be copied 1:1, but it gives a very good idea Cons 1\. That ROAS pacing doesnt account (yet) for conversion delay. Review Source SD Stefan D. Partner Marketing and Advertising Used the software for: 2+ years ### "A must have tool within PPC" December 3, 2024 5.0 A wonderfull technology which helps the PPC specialist with regards improvement of results within a few steps. Pros Objective analysis, hands on and development and yhe usage of AI / direct implemenatatiomn Cons I miss daily support & training for juniors. Perhaps adding prioritation of all optimisation points. Review Source NL Niels L. Head of Search Marketing and Advertising Used the software for: 2+ years ### "The #1 tool for experts" December 3, 2024 5.0 As a long-standing client of TrueClicks, we find it an exceptional platform that uniquely combines responsive product development with direct stakeholder engagement. The tool's creators maintain an ongoing commitment to innovation, consistently introducing new features throughout the year and offering clients meaningful input into the product roadmap. Pros Sophisticated PPC solution tailored for expert practitioners, delivering substantial time efficiency and enabling proactive prevention of critical campaign issues at enterprise scale. Cons We find the tool to be a comprehensive solution with no apparent drawbacks or areas requiring improvement. Review Source LV László V. PPC MANAGER Marketing and Advertising Used the software for: 1-2 years ### "Solid Tool" March 8, 2024 4.0 Pros Great at quick audits and very easy to use Cons Great tool, but would love to have more features. Review Source BS Bonno S. PPC Account Executive Marketing and Advertising Used the software for: Less than 6 months ### "Mixed feelings, but certainly a lot of potential" December 17, 2020 4.0 Overall, I think it has a lot more potential and user-friendliness than other auditing tools I've used, but just needs cleaning up in some areas of functionality. Pros Nice layout for checking up on multiple accounts at the same time, I also like the scoring system and UI, which is intuitive and looks good. Cons I find that it can sometimes behave in a buggy fashion and sometimes takes simple things a bit too long to load. I also find it frustrating that we're scored down on not linking to Search Console, as my client team doesn't have access to this. Review Source Response from TrueClicks December 18, 2020 Thanks for taking the time to leave a review, we really appreciate that! We've done a lot of releases lately (November-December 2020), which caused quite a few bugs indeed. Fixing these always has our highest priority, so you should have a better experience by now and especially in the coming weeks. If you ever run into a specific issue while using TrueClicks, please send us a message from the bottom-right messenger and we'll answer as quickly as we can. Concerning Search Console data, we understand an agency can't always enable this for their clients. But this doesn't mean you can't talk about it with your client. They probably already have Search Console set up for their website, so it's just a matter of someone with the right access levels performing these steps once https://support.google.com/google-ads/answer/7529561 and after that, you can profit from the insights in the paid & organic report in Google Ads! JA Jawad A. Campaign Manager Marketing and Advertising Used the software for: 6-12 months ### "A practical tool" March 8, 2024 4.0 Pros Budget pacing feature is really handy. As an agency we need to check the spend on a daily basis for multiple clients to make sure we are on track with our spending. Trueclicks shows exactly the metrics that we need for budget pacing. Cons Providing optimization suggestions for paused campaigns and ads. Review Source TV Tessa V. Online Marketing Consultant Marketing and Advertising Used the software for: 1-2 years ### "Very satisfied" January 22, 2021 5.0 Pros Great solutions for online marketing companies that maintain a lot of Google Ads campaigns for several clients. Cons Nothing missing at the moment, and if we find something missing it is easy to contact TrueClicks with your wishes. Review Source WN Wouter N. Head of Data & Analytics Internet Used the software for: 6-12 months ### "Very useful tool for PPC agencies" January 22, 2021 4.0 TrueClicks is useful for agencies like ours. We use it for better quality control and budget monitoring over our client center while the team is working from home during the covid lockdown. Pros TrueClick is clearly made with agencies in mind instead of single accounts. They make it easy to monitor for issues over multiple accounts. They also provide clear and objective suggestions for improving accounts. Cons I doubt if TrueClicks will be as relevant after a longer period of usage as it is when you first start using it. In the beginning the tool provides a lot of useful suggestions for improvement, but will it still be useful if those suggestions have been implemented? Review Source AL Amanda L. Performance Marketing Manager Retail Used the software for: 2+ years ### "True Clicks Review" January 19, 2021 4.0 Pros True Clicks is impactful to allow us to hit a certain score and evaluate our search performance with ease. Cons There are a number of errors that may not be in our control or that occur due to the way Google is structured. Review Source Response from TrueClicks January 22, 2021 Thanks for leaving a review Amanda! Concerning our recommendations that are outside of your control, we allow disabling or adjusting quite a few checks with custom attributes. If that doesn't help, feel free to chat with us from TrueClicks, so we can investigate if we can do something about it on our end. PT Peter T. SEM team lead Hospitality Used the software for: Less than 6 months ### "Very helpful tool to increase SEA performance" January 13, 2021 4.0 Pros TrueClicks is easy to use. Set-up only takes 5 minutes. Gives a good overview of opportunities and quickwins within your Adwords accounts. No need for audits anymore Cons Integration with Microsoft Ads is missing, would be a good improvement. Review Source Response from TrueClicks January 24, 2021 Hi Peter, glad to hear you found our product easy to use and fast to set up! Concerning Microsoft Advertising: it will come, but in the second half of this year the soonest. So stay tuned! TD Tom D. PPC-manager Events Services Used the software for: 1-2 years ### "Life saver" October 14, 2024 5.0 Average experience. I know most of the functions, although I don't use everything. Pros The overview of all my accounts. The auto apply function to fix the annoying Google ads recommendations. Cons Nothing in particular. We are very satisfied with TrueCliks Review Source AJ August J. Head of Digital Marketing and Advertising Used the software for: I used a free trial ### "Save Time With TrueClick - Free Plan up to 50k/month" December 20, 2024 5.0 Its great for daily monitoring of multiple accounts. Gives you great suggestions and auto-apply function which 10x better than Google has. Pros easy interface, insightful. Very great tool for daily monitoring. Would recommend to every Google expert out there Cons No option to filter specific conversions, no option to connect Meta and other PPC platforms. Rest is great Review Source GV Gianluca V. owner Consumer Goods Used the software for: Less than 6 months ### "quite good" January 7, 2025 4.0 overall quite good, It helps for sure to understand the metrics Pros amount of datas presented in a good interface Cons nothing particularly... maybe some difficulty (for me) to retrieve informations I need for my case Review Source RA Renée A. PPC Director Media Production Used the software for: 2+ years ### "An amazing way to reduce manual account hygiene tasks" March 13, 2024 4.0 Pros It gives an overview of the most important subjects of your account, such as disapprovals, optimizations and outliers. I like the fact that it gives you a clear overview and you know how your account is doing in a couple of minutes. Cons To benefit from all the features you need to make time to implement all necessary information such as budgets and targets. Since these budgets and targets could change often or are not completely set and stone this requires some time. Review Source HB Haley B. Digital Specialist Marketing and Advertising Used the software for: 6-12 months ### "Trueclicks Review 2024" March 11, 2024 5.0 It has been great for the management of all our accounts and keeping track of budgeting, also the addition of the CPA tracking has been an awesome tool t help us prio4etize which accounts need optimizing Pros \-I love having once place to see and manage all the account that I oversee versus having to sift through accounts managed by others -The recommendations are great when I am stumped and not seeing what other optimizations I could be making -The CPA and budget pacing tools are great for keeping track of spend and seeing an overall idea of how camping is looking for CPA performance Cons Could share or push more of the training and updates, as I am not sure what AB testing and data import options they have available Review Source GB Guus B. Team Lead Online Media Used the software for: 2+ years ### "TrueClicks - The Ultimate tool for comprehensive oversight for specialists and team leads" March 7, 2024 5.0 TrueClicks has not only assisted my team in working more purposefully but has also significantly enhanced overall team performance. As a team manager, I can confidently state that TrueClicks is well worth the investment and has become an essential tool in my pursuit of successful team management. Pros User-Friendly Interface Increased Efficiency Cons The inclusion of the new campaign types, Performance Max or Discovery, in the checks does not appear to be as effective. Review Source CP Charles P. PPC Specialist Marketing and Advertising Used the software for: 2+ years ### "Every PPC Specialist should be using it" March 13, 2024 5.0 My team uses it daily to monitor campaigns and never miss an issue. Also very useful to put projects on the roadmap thanks to deeper analysis on quality score, impression share or match types. Pros Plug and play, simple to use and good tips. The tool goes beyond simple analysis and gives you best practices reminders. You can see it was built by real PPC experts; and a beginner could step up really fast just by using it. Cons Not much I dislike except seeing a low Trueclicks score for a client when the reasons are out of my control Review Source LV Linda V. Online Marketing Consultant Marketing and Advertising Used the software for: 6-12 months ### "Nice to have to quickly evaluate the quality of your ads" March 8, 2024 4.0 I like TrueClicks as a tool to evaluate my campaigns once every two weeks. To investigate errors and quick wins. Pros I like it that you can easily see what critical errors are in the account and if there are other errors with a high priority. Besides, you can easily make changes to ads and settings within TrueClicks. You don't necessarily need to navigate to Google Ads to make important changes. Cons Sometimes optimizations are not important or relevant for the ads account, but you get a lower account percentage in TrueClicks when you keep these optimizations open. In case you want a high TrueClicks score, you might make some changes you are not 100% fond off. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.