# Page 9 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 9 - Is Google Ads the right Campaign Management solution for you? Explore 1010 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1010)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 3rd, 2026

# Page 9 - Reviews of Google Ads

## Showing most helpful reviews

Showing 201-225 of 1010 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Brand director  
Retail  
Used the software for: 1-2 years

### "il servizio clienti di google ads è come avere un team marketing"

March 26, 2023

5.0

ottimo il credito promozionale per provare il servizio e davvero ottima esperienza con il loro team italiano che mi ha guidato passo dopo passo

Pros

avendo il materiale marketing pronto, la gestione e il setup delle campagne su google ads sono ottime, il loro customer service è come un vero e proprio team marketing in grado di consigliare anche il SEO giusto per ottimizzare le conversioni

Cons

ahime come tutte le gestioni di ads i frame dei budget non sempre si riescono a rispettare per ottenere delle conversioni, ma resta il sistema più completo per la creazione e il successo delle campagne pubblicitarie online

Review Source

Olivia C.  
CEO  
Retail  
Used the software for: 2+ years

### "Google Ads are key"

May 31, 2024

5.0

We rely on google ads to bring in new customers.

Pros

Google ads are our best way to spend our marketing budget. It gives the most bang for our buck.

Cons

I wish we had a support/strategy person from Google assigned to us at no charge.

Review Source

MS

Mohammed S.  
Field Manager  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "guaranteed outreach, solid results"

July 6, 2021

5.0

Beyond the first two months when we weren't too sure of how to reach our goals at the cheapest cost, our campaigns on Google Ads have been the most impactful to our projects. With coverage on Google Maps, our campaigns are not only informative, but also quite actionable and has increased patronage of our (originally) least accessible locations greatly.

Pros

The best thing about google ads is the guaranteed outreach your ad gets while you essentially only pay for the impact of the ad campaign, and not just having your ad broadcast. So then there is never really anything like an unproductive ad campaign with Google Ads. Secondly, for the price of one, ads get broadcast over the several google platforms commonly used in our target communities, so we are able to get better results in shorter times.

Cons

The Display Network option ended up being an added layer we didn't need for our campaigns because it yielded very poor results while costing us quite a bit. We only discovered it after two months when we were scrutinizing the analytics reports.

Alternatives considered

[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)

Reason for choosing Google Ads

LinkedIn didn't have enough reach within the pool of people we were targeting for our ad campaigns.

Switched from

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Our facebook campaigns were great at increasing awareness and visibility, but wasn't so great at converting those numbers into increased customer business.

Review Source

JG

Jessica G.  
Content Marketer  
Marketing and Advertising  
Used the software for: 2+ years

### "Necessary For Any Size Business "

October 13, 2022

4.0

Search page results placements against competitors

Pros

Google ads is a quick and easy way to get your brand recognized by potential customers.

Cons

The "customer support" is usually trying to up-sell me on services that I do not need or services that will not add value to my campaigns.

Reason for choosing Google Ads

Search ads vs. in-feed ads.

Review Source

Favio R.  
Chief Operations Officer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Good alternative for medium to large companies, not the best for small start ups"

April 2, 2024

4.0

Good experience with the interface and customer supports. However got better results in alternative platforms.

Pros

Amazing customer support to understand better how to select most suitable alternative to set up in campaings. Your can manage maximum money you want to spend.

Cons

Even though the platform has the biggest reach in the market, it can get quite expensive for small businesses

Reason for choosing Google Ads

It had the biggest people universe, meaning the largest reach and possibilities.

Switched from

[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Try different alternatives to achieve better results on our specific market

Review Source

JP

Johnna P.  
Senior Analyst  
Legal Services  
Used the software for: 2+ years

### "Google Ads Review"

July 28, 2021

4.0

I have had a positive experience with Google Ads and would recommend to others

Pros

Everyone uses google and therefore, in my opinion every advertiser should be on google ads. Google Ads has throughout reporting and i like that it connects to Google Analytics and GDS seamlessly since they are all google products.

Cons

Automated bidding is not completely transparent.. To have more control, i wish you could manually bid on selected keywords.

Review Source

Paulette H.  
Assistante Commerciale  
Marketing and Advertising  
Used the software for: 1-2 years

### "Google Ads"

November 9, 2023

4.0

Pros

Je n'ai pas encore rencontré un outil de gestion de campagne publicitaire plus puissant que Google Ads depuis que je suis dans le domaine du marketing digital. En un mot, Google Ads est une plateforme tout-en-un de marketing. Il dispose tout ce dont vous avez besoin pour attirer du traffic web.

Cons

A ce coté, j'ai simplement une suggestion à faire à l'équipe de Google Ads. S'ils peuvent ajouter les paiements par Crypto (Bitcoin, USDT, TRX...) aux modes de paiement de facturation, ce sera encore super.

Review Source

AM

Angela M.  
Owner  
Luxury Goods & Jewelry  
Used the software for: 2+ years

### "Great Functionality for Small Business"

October 12, 2023

5.0

Overall I am satisfied with the performance

Pros

Low the fact that with a little learning, they are easy to use

Cons

Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying

Review Source

VS

Victor S.  
Cashier  
Apparel & Fashion  
Used the software for: 2+ years

### "Google ads review "

June 2, 2023

4.0

I think it really helps people getting into online marketing especially content creators

Pros

It allows people to market their products and services to make a nice sidehustle

Cons

There can be bugs when logging in and out and when managing your software

Review Source

NM

Ntombifuthi M.  
Data capturer  
Retail  
Used the software for: 2+ years

### "Google Ads best honest review"

October 30, 2021

5.0

Amazing, we have received a lot of customers because of this software. It's an easy way to advertise your business.

Pros

I like everything about this software, being able to advertise your products on google site which may attract your a lot of customers. It's inexpensive and easy to use.

Cons

Nothing, the software is great and helpful.

Review Source

Antonio R.  
Entrepreneur  
E-Learning  
Used the software for: 2+ years

### "Best Ad Platform you can use"

January 19, 2022

5.0

Pros

It allows you to reach a large audience in various ways, either by using text campaigns only, or by using video campaigns and more. Great for those who need to promote a business and attract new customers to make their products or services known. Easy management of advertising campaigns with the possibility of finding a very targeted audience for your company.

Cons

Google Ads is sometimes slow to load even if you have a good internet connection.

Review Source

VR

Verified Reviewer  
Edición de vídeos  
Marketing and Advertising  
Used the software for: I used a free trial

### "Indispensable para emprender campañas publicitarias"

October 19, 2023

4.0

Es una buena herramienta para principiantes en la creación de campañas publicitarias, pero está lejos de ser una herramienta suficiente para tener buenos resultados. Sugiero utilizarla pero al mismo tiempo utilizar otros softwares similares.

Pros

Me ha gustado que el software en general es muy limpio, y presenta la información de forma bastante clara, lo cual facilita que el usuario pueda tener un manejo de la herramienta sin necesidad de pasar por procesos de aprendizaje complejos previamente.

Cons

El enfoque del software se centra casi principalmente en cuánto puedes pagar, lo cual perjudica enormemente a pequeños emprendedores que quieren usar la herramienta y no le pueden sacar mucho provecho por falta de capital.

Review Source

MB

Morgan B.  
Director of Operations  
Marketing and Advertising  
Used the software for: 2+ years

### "Great SEM tool for most business"

March 25, 2024

5.0

Overall, I've had a great experience with Google Ads.

Pros

Google Ads is a great way to target low funnel audience members for most businesses.

Cons

Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder.

Review Source

Brandon S.  
Marketing Content Manager  
Biotechnology  
Used the software for: 2+ years

### "A Must-Have Platform, But Pretty Complex"

February 13, 2021

4.0

Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends far more time in the platform than I do. If you plan to spend upwards of $5K/mo on the platform, you should really have a dedicated resource at the controls.

Pros

Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.

Cons

The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.

Alternatives considered

[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reason for choosing Google Ads

Google has the best reach and channel options.

Review Source

HH

Haylie H.  
Relationship Director  
Hospital & Health Care  
Used the software for: 2+ years

### "Necessary Evil"

June 25, 2024

4.0

Pros

Having a google ads account is probably the most important thing for you to have to show an online presence. It is somewhat user-friendly but there are a lot of details that go in to it. It would be beneficial to do proper training to make sure you are allocating your dollars correctly.

Cons

It is a lot of data and hard to analyze without proper training.

Review Source

EG

Elsa G.  
SEM Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Indispensable para publicidad online"

December 2, 2022

4.0

Pros

Es una herramienta indispensable para todo aquel que quiera hacer publicidad online. Las diferentes tipologías de campaña, puedes crear anuncios en todo el espacio de Google de manera sencilla. Eso sí, conoce bien tu público, porque sino puedes "tirar" el dinero. Publicitarte en Google puede traerte muchos clientes siempre y cuando sepas como hacerlo.

Cons

El soporte técnico debería de tener mayor conocimiento, a veces dan respuestas "de manual" que no solucionan nada, parece que leen directamente la ayuda y eso cualquiera puede hacerlo.

Review Source

JL

Javier L.  
Head of Brand and Digital  
Insurance  
Used the software for: 2+ years

### "A must for any ecommerce model"

March 27, 2023

4.0

Pros

I really appreciate the flexibility and targeting options that Google Ads offers. The ability to target specific audiences based on their interests, demographics, and location is incredibly powerful. Additionally, the platform’s user-friendly interface makes it easy to create and manage campaigns. Overall, I’ve had a great experience using Google Ads to reach my target audience and drive conversions.

Cons

The platform can be complex and overwhelming for beginners. Additionally, the cost per click can be high for certain industries and keywords. It’s important to carefully monitor and optimize campaigns to ensure a good return on investment.

Review Source

Siim P.  
CMO  
Automotive  
Used the software for: 2+ years

### "Google Ads - great for low to high budgets. "

June 6, 2023

5.0

Pros

Google doesnt spend more than you've allocated to the campaign. SEM is a necessary channel for businesses and everyone should use it for marketing.

Cons

Its hard to understand and you need help at first.

Review Source

Rozi B.  
Creative Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Good, but enterprise customer service can improve"

February 16, 2022

5.0

Pros

\- Cheaper CPC costs than other advertising platforms - Works great for E-Commerce brands - Interface is clean - Easy to set up ads or duplicate

Cons

\- Customer service wasn't very helpful when we tried to get some insights - Managing rejected ads is very annoying as you have to go through each account - It's impossible to change image for rejected display ads within the platform

Review Source

MF

Magellan F.  
Freelance  
Marketing and Advertising  
Used the software for: 1-2 years

### ""Un guichet unique pour promouvoir vos articles ou votre entreprise""

March 24, 2022

5.0

En tant que freelancer, google Ads aide beaucoup pour booster la vente des produits et d'avoir des prospects. Bref, c'est vraiment génial et je recommande vivement mes amis à l'utiliser

Pros

Par rapport à la publicité traditionnelle, les annonces Google nous aident à promouvoir les produits et services de notre entreprise auprès de tous les utilisateurs du monde entier à moindre coût. Les annonces Google ont une portée et une efficacité beaucoup plus importantes que ses concurrents sur le marché. De plus, le support fourni par Google Ads est exceptionnel pour résoudre tous les problèmes liés aux publicités.

Cons

Il n'y a rien à redire sur les publicités Google, car il s'agit de l'une des solutions de publicité en ligne les plus connues et les plus efficaces. En plus de veiller à ce que notre entreprise ait une forte présence en ligne.

Review Source

JA

Jéssica A.  
Social Media  
Marketing and Advertising  
Used the software for: 1-2 years

### "É uma excelente ferramenta para gestão de campanhas "

March 23, 2023

5.0

Pros

O Google ads é uma ótima ferramenta em todos os aspectos, e ajuda muito a acompanhar os anúncios.

Cons

O aplicativo ás vezes demora para abrir, e se você não tem conhecimento em tráfego talvez encontre dificuldades em usar.

Alternatives considered

[Pinterest](https://www.capterra.com/p/234608/Pinterest/)

Review Source

LW

Lianne W.  
Owner  
Furniture  
Used the software for: 1-2 years

### "a fantastic platform for running ad campaigns and targeting customers for your ecommerce site"

November 18, 2022

5.0

Pros

I've been using Google Ads for over a year and I love it! I was using Meta for business prior to this but it lacked some key features that Google offers. It's easy to use, has all the features needed for running ad campaigns, and there are even some nifty insights to help with targeting customers. I would definitely recommend this for eCommerce store owners who want to get some good traffic to their site.

Cons

There are a lot of features that take so much time to explore. The learning curve should be reduced for quick implementation

Switched from

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

better targetting options

Review Source

VA

Vasyl A.  
CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "n essential tool for any marketing agency looking to drive measurable results for their clients"

January 10, 2023

5.0

Pros

The platform's ability to reach a specific target audience and track conversions makes it a valuable asset in any campaign. The platform's user interface is intuitive and easy to navigate, making it simple for even the most inexperienced marketer to set up and manage a campaign. One of the best features is the granular targeting options, which allow agencies to reach the right people at the right time. The platform also provides robust reporting and data analysis tools that provide valuable insights into campaign performance, making it easy to make data-driven decisions to optimize campaigns and improve ROI.

Cons

PPC is expensive. Everything else is amazing about this tool

Review Source

Lisa T.  
Senior Data Analyst  
Telecommunications  
Used the software for: 2+ years

### "You can't ignore Google!"

October 13, 2017

5.0

Pros

Adwords is an excellent tool for advertisers of all types in almost all industries. Their customer support is stellar (at least for a business) and their new interface makes it even easier to use and manage. Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.

Cons

Adwords is not something you can set up and then walk away. In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.

Review Source

Emmanuel K.  
GSM  
Computer & Network Security  
Used the software for: 2+ years

### "Intelligence artificielle"

October 23, 2023

4.0

Pros

Google ads est l'une des meilleures sites connues pour la publicité en ligne. Il est très simple et vraiment rentable, des meilleures fonctionnalités comme mesure de performances, contrôle de coût en permettant de définir un budget quotidien

Cons

Le coût des annonces Google ads sont très élevés on dirait que c'est pour ça les grandes entreprises seule

Review Source

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