# Page 8 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Google Ads the right Campaign Management solution for you? Explore 1010 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1010) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 8 - Reviews of Google Ads ## Showing most helpful reviews Showing 176-200 of 1010 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use NP Nicola P. Amministrazione del personale Human Resources Used the software for: 2+ years ### "Pubblicità con Google, indispensabile e funzionale" October 19, 2023 4.0 Lo strumento è divenuto col tempo un elemento essenziale per l'azienda. Pros Google Ads è uno strumento di google che permette di creare delle vere e proprie campagne di advertising sulla rete. II suo piu' grande vantaggio e che tramite il motore di ricerca riesce a raggiungere milioni di utenti utilizzando adeguatamente parole chiavi e con un buon investimento risulta essere un ottimo strumendo pubblicitario. Cons Non ci sono particolari cose negative da evidenziare sia nell0uso che nell'esperienza di utilizzo di Google Ads Review Source LD Lisa D. Business Owner/Admin Hospitality Used the software for: 6-12 months ### "Could not be more user UN-friendly. " October 3, 2023 1.0 Just awful. They keep flagging every ad without an explanation of what I did wrong and how I can fix it. Cloaking? I am a business. I have an EIN number. I have an ID. I have a bank account. I have an address. I am on Airbnb and VRBO. I have a website. I have a Google email address. What do they want from me in order to just get an ad published? Maybe I will never know because they don't have customer service. Pros The features of the actual ad are good provided you do everything expected, without knowing what is expected. Cons There is so much potential to run ads for my business and attract the exact customers I am targeting but no matter what I do, I am flagged for some nefarious behavior. I follow the rules. I try to be exact in what Google Ads is asking. EVERY TIME it is flagged. This would be OK if the issue was actually explained to me or if there was an actual person I could discuss it with. I am just flagged and no explanation. When I try to figure out what the problem is, they same I am cloaking. OMG. I solely use Google products so they are buggering their own pocket. Such a waste of my time even trying to use this unfriendly, anti-tech nerd process. Review Source VR Verified Reviewer Sr. Executive Digital Marketing Computer Software Used the software for: 2+ years ### "Overall a good tool to manage all Google campaigns in one place" May 5, 2022 5.0 Pros Google Ads offers a variety of options to run your campaign on Google-aligned products. You can run PPC search ads to retargeting and video ads from the same software without any hiccups. Cons What I hate about Google ads is its tight policies and not so transparent pricing policy. Otherwise, a good software to work with. Support could have been better. Review Source VI Vincenzo I. Web Developer Marketing and Advertising Used the software for: 2+ years ### "Ogni attività dovrebbe utilizzarlo " November 2, 2022 5.0 Siamo un’agenzia Google Partner e usiamo Google Ads ogni giorno per aiutare i nostri clienti ad incrementare il loro fatturato Pros La completezza della piattaforma che consente di agire su tutto l’ecosistema Google per la promozione delle attività online Cons Assenza di report Ustica con info grafiche da presentare ai clienti, bisogna necessariamente passare da Data Studio Review Source RC Ross C. Senior PPC Account Executive Marketing and Advertising Used the software for: 1-2 years ### "Google Ads Review" January 2, 2024 4.0 Once familiarised with the interface, it is easy to navigate and access the pages you need quickly which helps with day to day management of accounts. There are lots of features and constantly added functionalities, not all generate the best results but useful nonetheless. Pros Provides the industry standard when it comes to features and user interface, which can be seen by competitors mirroring their interface from Cons Limited insights and control of Performance Max campaigns resulting in us not knowing why a campaign is either working, not working or generating spam/low quality traffic Review Source JK Jakub K. Online marketing specialist Broadcast Media Used the software for: 2+ years ### "Google Ads Review as a digital marketing channel" May 17, 2022 4.0 Google Ads campaigns are the foundation in the world of digital marketing. And it doesn't really matter if you want to or not. The advantage is that everyone can run a campaign. It's not the case that campaigns run in this way are beneficial for everyone, and not everyone can optimize them. Pros Google Ads provides a huge opportunity to reach both new customers, to re-reach as part of a remarketing strategy. I consider the greatest advantage to be the advanced technical possibilities for targeting and campaign management. Cons Complications for me are often caused by meaningless rules, incorrectly automatically disapproved ads automatically, complex settings or slow system response. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Review Source Danny V. Diseñador Design Used the software for: 2+ years ### "Las mejores campañas las encuentro aqui" March 29, 2024 5.0 Pros En cuestión a mi puesto de trabajo me toca estar informado de las campañas que se hacen y poder ganar clientes ofreciendo mis servicios como diseñador y Google ads me a servido mucho para el marketing. Cons En general todo está bien pero suelen repetir mucho los anuncios Review Source MM Miriam M. Marketing Digital Banking Used the software for: 2+ years ### "Buena herramienta para publicidad en buscador Google y terceros" October 7, 2022 4.0 Muy buena, herramienta de uso diario para planificar, gestionar y medirel rendimiento de las campañas de paid en digital. Herramienta imprescindible, que además permite su integración con otras del entorno Google y exteriores (Tableau, etc) , lo que facilita la presentación de la info mostrada y el reporting Pros Se renueva constantemente, cada vez incluye más funcionalidades y mayor control de las campañas y su rendimiento en directo. Cons Cada vez por contra mayor regulación, en caso de actividades y productos o servicios financieros. Dificulta de gestión y burocracia en los trámites. Dificultad para compartir a veces info con terceros , partners o gestionar permisos. Dificultad para contactar con soporte de Google en caso de incidencia en las campañas o en la facturación. Reason for choosing Google Ads Herramienta principal para gestionar las campañas publicitarias con Google. Review Source OP Omkar P. Digital Marketing Trainer Professional Training & Coaching Used the software for: 6-12 months ### "I cannot imagine lead acquisitions without google ads" September 28, 2022 5.0 Its been great, we switched to google ads few months back and we’ve seen amazing results since then. Highly recommended for marketers. Pros Being in a digital marketing training profession, I can not imagine how I can acquire leads without Google Ads. We acquire most of our leads from Google ads. The thing that I love most about google ads is it offers personalised targeting on a very granular level. It offers many advanced features like ad placement options, including/excluding websites from ads, and so much more. It also offers many type of campaigns, we recently tried smart campaigns and it really worked so well. Google did everything, from targeting to selecting audience, it helped us acquire around 10% of our leads last month. Thou, it was little expensive, but given the time that we saved for optimizing ads, it was worth it. Cons Its UI is so complicated, if you’re running ads for the first time on Google ads, you’re going to need professional help otherwise you’ll just lose money. The average learning curve for me was 15 days. Google can work on it, everything else is fine. Review Source ŠJ Šimon J. Owner Textiles Used the software for: 2+ years ### "Google ads" February 23, 2024 5.0 Pros A tool that is essential for doing business online. It is almost impossible to do business without this program. We use it every day and it is connected to all our e-shops. Cons I have to use an ether worker who sets up google ads, because the setup is quite complicated. It has many features.. Review Source AL Arina L. Intern Marketing and Advertising Used the software for: Less than 6 months ### "First experience with Google Ads" December 15, 2023 3.0 Using GAds wasn’t really a choice, since they monopolise the search engine marketing space. However, I am disappointed by the user experience in the menus Pros “Googling” is a household term, so the ads do get delivered to its target audience. Both online and offline services can be advertised. It has plenty of ad extensions (particularly useful for phone calls) Cons Google’s monopoly as a search engine and a marketing tool. The user experience. The navigation pane is not intuitive at all. The default options are most costly and ineffective. User is often mislead by phrases like “this is an advanced option” against better techniques. The versions always change and not enough educational resources are being released on time Review Source Hana K. PPC Specialist Marketing and Advertising Used the software for: 2+ years ### "Recommended for all businesses" March 4, 2022 5.0 If you need more clients Google Ads is what you are looking for. I use it every day as it is the main tool for doing my job. It requires some knowledge but at the end of the day if the strategy is right, it can help business. Pros The interface is easy to navigate. There are plenty of campaign types and functionalities that can be used. Built-in Google Scripts environment is great to automize tasks. Every month there are tens of new functionalities they add. Cons I recommend getting some knowledge first before launching the first campaign or getting a specialist who works with it every day. Review Source LGG Larissa Gabrielle G. COO Marketing and Advertising Used the software for: 2+ years ### "Excelente ferramenta para quem busca aumentar receita" February 4, 2023 5.0 Pros Gosto muito do custo-benefício do Google Ads, da capacidade da ferramenta de encontrar pessoas certas e do controle que temos no orçamento Cons Não gostei muito da atualização das campanhas que destacavam o local pararem de rodar independente, agora preciso fazer uma Máxima para poder ativar esse recurso Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Não troquei, os produtos se complementam Review Source VR Verified Reviewer Ecommerce manager Retail Used the software for: 2+ years ### "One of best option to attract more trafic" June 2, 2022 4.0 Pros The most powerful tool to attract more traffic to your website Cons Due the cookies law in EU, we are having less visibilty about our customers Alternatives considered [TradeTracker](https://www.capterra.com/p/201786/TradeTracker/) Review Source James M. User Experience Design Expert (UXE) Information Technology and Services Used the software for: 1-2 years ### "AdWords has helped me affordably attract new clients" February 17, 2018 4.0 Pros I use AdWords on a local level (local meaning a handful of zip codes across two counties) and it has helped me raise awareness for my brand and services as well as attract new clients. Local does the same but takes more time and effort whereas AdWords gives me a much faster turnaround time. I like that I can set budgets and monitor campaigns in real-time so I know if my campaigns are cost-effective. I feel that I have 100% control over my campaign design and budgeting so I am not concerned of spending too much. If after a certain threshold, new customer acquisition is still too low, then I know to either stop the campaign temporarily or to more likely investigate why and modify my keywords or ad messages. Cons To run an effective local campaign, it is critical to know your target audience but even more critical to conduct elaborate keyword research. This can be very time consuming, even tedious and repetitive at times. However, this is the time investment necessary to ensure you have quality campaigns that will actually be profitable. If you do not have a background in PPC advertising or general knowledge in digital marketing, AdWords is not simple to dive right in (or at least not simple to do it right). Take the time to do ample research and even consider the training and certification offered by Google. I felt this was more fit for someone whose line of work is PPC as opposed to running your own ads for your business so I have not completed these. I am certain they would be exponentially beneficial to anyone, but I feel confident my keyword research and message design was enough to at least turn profits from the time and money spent using AdWords. Review Source VR Verified Reviewer Director Retail Used the software for: Less than 6 months ### "Stay away from google ads, focus on building your brand through social media platforms." January 16, 2024 1.0 Terrible in every shape and form, they will do whatever they can to grab your money. Pros There are no pros to using google ads. If you want to spend £100 to sell something for £20 and repeat this great business practice, then use google ads. Cons The discovery team, the on boarding team, the optimisation teams, all useless. Alternatives considered [TikTok](https://www.capterra.com/p/237591/TikTok/)[Instagram](https://www.capterra.com/p/210721/Instagram/) Reason for choosing Google Ads I did not choose google ads over these platforms, we ran campaigns in parallel and it is clear that it is better to focus on social platforms. Review Source DL Daniel L. Ilustrador Arts and Crafts Used the software for: 2+ years ### "the modern way to fly" January 12, 2023 4.0 Since the first time I used it, I've had no problems. It's pretty easy and there's a lot of "literature" online on how to make an ad. This makes it possible for small entrepreneurs to create advertisements and boost their business. Pros ease of creating a campaign is the best part of the google adsense system. For those who are microentrepreneurs and need campaigns, this is vital, as paying an agency becomes unfeasible. Advice from google experts also helps a lot, apart from opportunities with promotions. Cons in addition to the higher prices for small businesses, not always getting right how the algorithm will distribute its campaigns, getting the type of campaign right, a simulator where it could be tested before actually running would help to create more campaigns. Reason for choosing Google Ads reliability, ease of use and display network where the ad is shown. Review Source DO Damian O. Manager Internet Used the software for: 2+ years ### "Me encanta usar Google Ads en mis sitios" March 25, 2023 5.0 Pros Me encanta la facilidad de integración, y la facilidad con que puedes configurar tu sitio con los ads. Tengo muchos sitios con Google Ads y todos están generando ganancias sin problema alguno. Veo que los pagos son buenos, y se pueden ver sin problemas desde cualquier computadora, tablet o smartphone. Los reportes que genera son muy buenos, te permitan saber claramente cómo está generando ganancias tu sitio y los informes o filtros son muy personalizables. Lo recomoiendo ampliamente. Cons No tengo queja alguna, veo que todas las funciones son prácticas y sencillas de usar. Reason for choosing Google Ads La facilidad y el control de ads sobre el sitio me gustaron Review Source EA Evelyn A. Sociologist Civic & Social Organization Used the software for: 2+ years ### "My experience using Google Ads " April 24, 2022 5.0 The use of this software is important for my work, in general it seems appropiate and helps me save a lot of time Pros What impacts me most about the software is the large number of campaigns that relate to my preferences, which makes me save search time and expand my tastes further. Cons I consider that so far there is nothing that doesn´t seem useful or correct to me, however I will continue to use the software as it helps me to perform activities in my work Review Source DPH Daniela Petronela H. Sales Manager Automotive Used the software for: 2+ years ### "Google Ads" May 31, 2024 5.0 When you need more sales Google Ads is the perfect solution. Easy to setup the account and start the campaigns. The price you pay is good and return of the investment is high. Pros When you want to get more sales Google Ads is the best option. Creating a campaign is easy, even if is your fist time you will not have any problems creating campaigns. Keyword planner really gave me some good keywords ideas. Cons There are no cons for Google Ads, ads are running as it should be at the wright price. Review Source VR Verified Reviewer Marketing Specialist Machinery Used the software for: 2+ years ### "Google Adwords has helped up maintain and enhance our SEO/SEM marketing plan!" February 28, 2022 5.0 Pros Google Adwords dashboard has worked like a dream as we manage our multiple campaigns. We have used Adwords for years and each year we get more and more immerse in the platform. Cons There are no features that we currently do not like with Google Adwords. Review Source AD Ademar D. CEO Online Media Used the software for: 2+ years ### "ótima ferramenta de propaganda para agências" March 20, 2023 5.0 Pros retorno sobre as campanhas, nossos clientes realmente ficam felizes. Cons custo, sempre. Este é o ponto que o cliente sempre reclama. Review Source Abid S. Manager Operations Banking Used the software for: 2+ years ### "The Best Platform For Online Business Advertisements " July 25, 2021 5.0 My experience with google ads is very excellent and i am using this service for last many years to promote my products and online business. Pros Google Ads is an essential part of my online business and i always use there advertising campaigns for promoting my products to my targeted audiences. Google Ads provides me excellent results which is very helpful in boosting my business and increasing clientele. The real time tracking and bidding strategies are some its beautiful features which further strengthen your confidence to use google ads for your online advertising. Cons To get maximum benefits out of google ads you need huge budget for your advertising campaigns which i think should be little cheaper. Review Source VR Verified Reviewer Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "The best platform for demand generation" November 14, 2022 5.0 Pros the potential to convert customers from the google search / display / etc Cons Estimations are not exact the most of the time Review Source VR Verified Reviewer Sales Head | Business Development Information Technology and Services Used the software for: 2+ years ### "Google Ads - Your gateway to clients " January 11, 2023 5.0 Its the quickest way to get leads, period. Pros Keywords and the match types. It gives the ability to narrow down a search term, thereby defining what kind of customers we wish to have. Cons Just once, the Ads setup to perform weren't running even though they were approved and had a great daily budget. Could have been a bug, never encountered it again though. Alternatives considered [LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) Reason for choosing Google Ads Google Ads seemed more of a viable solution provider given our requirements. Review Source Similar Products Featured ## Related categories [PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.