# Page 7 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Google Ads the right Campaign Management solution for you? Explore 1010 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1010) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 7 - Reviews of Google Ads ## Showing most helpful reviews Showing 151-175 of 1010 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Princewill E. Digital Marketing manager Retail Used the software for: 2+ years ### "Google ads Review from a Google ads expert" April 6, 2022 5.0 I've been using it for over 7 years and I've been able to help several businesses generate over $5m in revenue. I've used it to run search, display, and video ads. It has a ton of features and superb analytics Pros Easy to set up Simple and advanced features. It's also accessible with an android app Can run search, video, and display campaigns Can integrate with other Google tools such as analytics and data studio Cons Not much but to get the most out of it, it's highly recommended you take the Google ads training and certifications courses that are available for free to get the most use out of it. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads Google has the largest search market share so it makes the most sense to use its search engine marketing tool to reach your customers through search. Review Source VR Verified Reviewer Regional Ops Mgr Health, Wellness and Fitness Used the software for: 2+ years ### "Google Ads" March 23, 2023 5.0 Overall Google Ads is the most robust system out there. Pros Loved the dashboard. It made it easy to see the performance of our campaigns easily in one spot and then present this information to upper management. Cons There is a lot of information. It can get a little confusing unless you've been taught how it use it by someone who already knows the platform. Review Source FL Frank L. Commercial advisor Entertainment Used the software for: 6-12 months ### "Pandora's box in our hands, we have control of everything." December 25, 2023 5.0 I started my business from 0 with little capital and knowing this tool thanks to Google advertising brought me great positive changes to my life and my family. If you have not used it, I invite you to try it and draw your own conclusions, what are you waiting for, be encouraged to take this great leap, your business needs it. Pros Powerful, easy-to-use, intuitive tool available to everyone that makes our lives easier, we have control of our finances and save a lot of time. How incredible it may seem, this software becomes our right hand, our personal assistant 24/7. Cons The only disadvantage is not having it in your hands from day 1 of your business. Reason for choosing Google Ads Since I delved into its multiple tools, I told myself that it is more than I could have wished for, because I should look for something that I don't know is lost, Google Ads offers me savings and better management of my publications. Review Source Daniele L. Media Consultant Marketing and Advertising Used the software for: 2+ years ### "Strumento essenziale tutti giorni" November 15, 2022 5.0 Pros Non c'è molta scelta, solo Google ADS ti permette di fare ads con Google, ma è effettivamente uno strumento in grado di raggiungere obiettivi di comunicazione e, per me importantissimo, full funnel strategy per le conversioni Cons Potremme migliorare nella flessibilità, speriamo che i cambiamenti di GA4 abbiano una influenza positiva su ADS. Review Source LW Lee W. Manager Civil Engineering Used the software for: 2+ years ### "Google Ads" July 1, 2024 5.0 In every business advertising is one of the most important operation and Google Ads does this the best on the market. Pros The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting leads. The costs of running a campaign is really low and the results are easy to track. Google shows the ads on different platforms and websites so the target audience is really easy to find. To mention here is the support, really helps and is quick. Cons No cons for Google Ads, works and give results. Review Source Frederic M. Chief Computer Software Used the software for: 2+ years ### "La gestion de vos campagnes publicitaire sur Google" June 23, 2023 4.0 satisfaisant, et bon retour de click sur les campagnes lancés Pros Le mode online, et la gestion des différentes campagnes pub. Cons un peu brouillon quand on genre plusieurs campagnes sur plusieurs période. Reason for choosing Google Ads gestion globale de campagnes pub. Review Source Revanth S. Application Engineer Consumer Services Used the software for: 6-12 months ### "Cheap and Best Way to Run Advertisements Online" April 9, 2021 5.0 The Experience is Very Good, The functionality of Google Ads is amazing and Easy to Understand. Even if you get any issues the customer support is quite good. Pros I have a YouTube Channel, So I use Google ads a lot to Run Ads online. I am Completely impressed by its functionality and flexibility to run Advertisements. You can set a range of different types of Ads and also you can target the exact audience with Google Ads. I like the option to schedule the Ads for exact required Date this helped me a lot. I was able to run multiple Ads at a time with Low budget. One more thing a love about Google Ads is "THE BIDDING" you can set bids for every ads I'm impressed that I was able to run Ads properly with Low bidding. Option to Add money is safe, withing 10 minutes amount will be added if you use Debit card to Add balance. Cons The Money Transfer option in Add balance is quite complicated to me, i researched about it and i was able add money with Money Transfer option, few times it worked fine but the issue is it took days to add money to the balance sometime it took a week, and once the money did't even added, But with Customer support the money got added, it took like 3 weeks to solve the issue. I Hope the Money Transfer option will be improved in Future. Review Source AKA Abraham Kwame A. Graphic Designer Arts and Crafts Used the software for: 6-12 months ### "Testimony " September 30, 2022 5.0 Google Ads is excellent to use in campaign Pros I really like Google Ads because it has introduced my business to reach more people Cons Since Google Ads has kept my business improving I have nothing to talk against Google Ads Review Source Elvis P. Director IT Information Technology and Services Used the software for: 1-2 years ### "Google Ads, la mejor manera de hacer publicidad en internet" May 14, 2021 5.0 EL uso de esta herramienta a mejorado los niveles de ventas, el trafico de nuestro sitio web y las visitas a nuestra oficina comercial. Pros Me encanta "Google Ads" y tengo que decirlo, gracias a "Google Ads" pude salvar la vida de mi empresa. Hay tantas funciones increíbles que pueden ayudarlo a mejorar las tasas de ventas de su empresa y finalmente atraer la atención de tus clientes y puedes comenzar con una inversión muy pequeña porque "Google Ads" solo te cobra por los clics en tus anuncios y puedes elegir cuánto quieres pagar por cada uno de ellos, verás los resultados casi de inmediato porque "Google Ads" mostrará los anuncios de su empresa solo a aquellas personas que estén buscando sus productos o servicios, también puede elegir cuáles son sus objetivos, si desea aumentar el tráfico de su sitio web, las visitas a su negocio local o tiendas, para recibir más llamadas telefónicas y más. Para mí, "Google Ads" es más que necesario si desea que su negocio crezca. Cons No encuentro ni un solo contra en esta maravillosa herramienta. Reason for choosing Google Ads Hay mucha información con respecto a su fácil uso y muchos testimonios que demuestran su verdaderos resultados. Review Source ER Eloise R. Self-employed Computer Software Used the software for: 6-12 months ### "Better keywords, better results" June 16, 2021 5.0 The main thing I did was to characterize on paper (or in a content tool) what you truly need. This relied upon my industry and what I needed with the Adwords lobby. The significant thing was consistently to attempt to benefit from the device and in a lean manner. To this end, I put away a few minutes for picking up, watching instructional exercises and in any event, perusing short articles regarding the matter. I was adding to a great extent, sharing questions and disclosures. These are a portion of the miracles that the Internet furnishes us with. I didn't hit the nail on the head the first run through, yet I didn't surrender and figured out how to have an incredible mission. Pros AdWords is immense. It has about 33% of all online promotion income. One of the numerous benefits of Google Ads is having your promotion showed at the ideal opportunity, to individuals searching for what you offer. It's almost certain that you can discover your objective client on Google, regardless of what specialty you are in. It's the undeniable spot to begin. An optimal advertisement would one say one is that contacts the perfect individuals at the perfect time, correct? This is the reason Google's device is probably the most ideal alternative available - all things considered, it advances your item or administration in a sectioned, quantifiable, and designated way. See beneath the principle benefits of Google Ads! Cons Some first-time sponsors decide to put away minimal expenditure, depending on that old rationale: "in the event that I lose cash, at any rate I'll lose a bit". The issue is that, contingent upon the fragment of the item or administration to be publicized, it is important to put a lot of credit in Adwords to ensure a positive exhibition of the advertisement against the opposition. For a mission to return true to form, the sponsor needs to comprehend the opposition of the catchphrases that will be coordinated to the advertisement. On the off chance that he doesn't have the foggiest idea about the terms generally utilized by different sponsors, there is a danger of picking unessential watchwords that will bring not very many or no outcomes. Review Source RK Rahul K. Marketing Manager Education Management Used the software for: 2+ years ### "Best advertising tool for online marketing available till date." July 29, 2021 4.0 We have been able to achieve our targets by using Google ads and it helped our organization to increase our reach among potential customer. Pros Campaign types, Right targeting, easy to use, multiple bidding options. great campaign monitoring system. Cons Its Expensive, Need to improve support, Display network can be improved. delay in updating payment in prepaid accounts. Reason for choosing Google Ads it has better functionality and has more accurate result than Facebook ads. Google ads is more relevant and it delivers what is required. Review Source VR Verified Reviewer Administration Staff Financial Services Used the software for: 2+ years ### ""Google Ads- Easy to apply platform" July 5, 2021 5.0 With Google Ads, we will attain capacity clients as they seek our offerings with the aid of using amassing them for preliminary leads as quickly as they land on our touchdown page. We have discovered google to be the first-rate manner to market it and attain our target market due to the fact we will pick out precise humans to look at our ads. Pros I experience that they may be gear that makes google's circle of relatives even easier, they may be smooth to apply and learn, they may be taught to apply to kids and this is certainly wonderful. Cons I think they can be better, they want to enhance even though they're heading in the direction of development, different matters I do not assume are all accessible. Alternatives considered [Google Ads Creator](https://www.capterra.com/p/203255/Google-Ads-Creator/) Reason for choosing Google Ads They are superb at fixing problems, I like them due to the fact they facilitate all of the elaborations of various documents. Review Source LS Luca S. Libero professionista Accounting Used the software for: 2+ years ### "Semplicemente il sistema migliore per fare pubblicità" January 11, 2023 5.0 Pros Un sistema facile da impostare e con milioni di caratteristiche tra cui scegliere. Senza dubbio non ho mai trovato un sistema così eccellente. Cons Proprio per il fatto che ha tante caratteristiche per le campagne, si “perde” tempo nella scelta della configurazione. Review Source IA Israel A. Manager Marketing and Advertising Used the software for: 6-12 months ### "Porque uso Google Ads" May 25, 2023 5.0 Pros Porque me permite darme a conocer en todos lados de una forma sencilla y rápida, es muy intuitivo y tiene un staff detrás que está siempre a tu completa disposición, no lo cambiaría por nada del mundo Cons Hasta ahora no he encontrado nada que no me guste de Google Ads! Review Source Dorian J. Freelance Marketing and Advertising Used the software for: 1-2 years ### "La publicité en ligne à portée de tous " April 13, 2021 5.0 Google Ads est sans aucun doute ce dont j'ai besoin . J'ai également la chance de travailler avec une agence partenaire qui passe beaucoup plus de temps que moi sur la plateforme, ce qui me laisse le temps de me tourner vers d'autres sujets. Pros Google Ads est une des plateformes référence du secteur de la publicité en ligne. À bien des égards, vous n'avez donc pas d'autre choix que de l'utiliser si vous voulez atteindre votre cible de la meilleure des manières. Cela dit, j'apprécie le fait qu'elle soit assez intuitive pour tout les acteurs de la publicité en ligne. Cela permet une prise en main rapide. Cons Les fonctionnalités et les options de configuration sont parfois trop complexe. C'est surement dû au fait que Google Ads aspire à être la référence pour toutes les entreprises, peut importe le secteur d'activité. Lorsque vous essayez d'être une plateforme essentielle pour toutes les entreprises du monde, cela nécessite des milliers de fonctionnalités et d'options. Lorsque vous entrez dans des options avancées de Google Ads, vous avez l'impression de vous trouver dans le cockpit d'un avion de ligne. Review Source RM Rogerio M. Produtor Industrial Automation Used the software for: 1-2 years ### "Campanha bem gerenciada é garatia de sucesso" March 24, 2023 5.0 Nossa emprsa foi para outrio patamar apos o uso de Google Ads e nao quebramos mais a cabeça Pros Tudo do Google Ads é perfeito mas os graficos e a maneira intuitiva de usar é o que mais me deixa seguro. Cons Não necessariamente, talvez algum suporte ao vivo. Reason for choosing Google Ads Pela reconhecimento da marca Google e por ter a experiencia que funciona perfeitamente. Review Source MT Marcelo T. CEO Marketing and Advertising Used the software for: 2+ years ### "Avaliação - Google Ads" February 27, 2023 5.0 Acho excelente. Sempre tivemos bons resultados com o Google Ads. Pros Existe uma união entre simplicidade e complexidade. Isso é bom, pois atende em diversas etapas do projeto. Cons Não levar em conta a estratégia de negócio da empresa. Alternatives considered [Bing Webmaster](https://www.capterra.com/p/241989/Bing-Webmaster/)[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads Alocação da estratégia certa e maior fatia de mercado. Review Source Yavuz Selim E. CEJ Strategy & Orchestration Expert Consumer Electronics Used the software for: 2+ years ### "The only way to online advertising" October 3, 2023 4.0 Online advertising has been a must for every business area nowadays. Although Facebook uses Instagram and other products to promote its customers, Google Ads is the way to show our products to people who are searching in Internet specifically that kind of electronics, so the target audience is much more focused although the exposure is lower. Also we can get much more info about our target audience with Google. Pros We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can track our exposure and decide on a sustainable advertising plan. Cons For small operations it is not the best option because it needs more work to find the right audience for advertising. Review Source Patrik F. CEO Internet Used the software for: 2+ years ### "Google Ads review" March 17, 2023 4.0 My first experience with Google Adwords was more than 5 years ago for my own needs. At that time I got a nice free bonus. 25 EUR deposit and then I received a bonus of another 25 EUR for free to try. Since then, I have managed several advertising campaigns for my clients. Pros Very accurate measurement of advertising campaigns and detailed statistics.Accurate control of advertising campaign costs.Precise targeting of keywords, countries, languages, cities, etc.The results are visible immediately after the launch of the campaign.Sometimes it is possible to get a free advertising bonus. Cons Great competition for some services and very high prices for advertising may not be suitable for everyone. Review Source VR Verified Reviewer Ecommerce Director Retail Used the software for: 2+ years ### "The only way to go with ads" July 30, 2021 5.0 Pros It covers everything you need, it is deep and detailed. If you do this well, you do not need anything else. Cons It can seem like a bit too much at the beginning. You will need some heavy training and use to master this tool. Review Source Mark B. online marketeer Marketing and Advertising Used the software for: 2+ years ### "Biggest advertisement platform for Ecom" April 5, 2024 5.0 Pros Market share, types of campaigns and insights Cons Sometimes slow interface, less insights are given over the years Review Source VR Verified Reviewer Responsable de Marketing Online y Ecommerce Cosmetics Used the software for: 2+ years ### "Plataforma por excelencia de Publicidad" November 11, 2022 5.0 Pros Más de 6 años publicando anuncios en google Ads, anterior Google Adwords, lo que mas nos gusta es que es de google el principal buscador mundial, por lo que si eres buen profesional, tienes un producto bueno, la capacidad de conseguir conversiones es alta. Cons Lo que menos gusta, es que la plataforma requiere un periodo de aprendizaje, tienes que tener muy bien instalado el pixel en tu web, si el producto es de precio bajo y el cpc es alto, puedes hacer publicidad pero no serte rentable. Review Source Ayélé Manuela T. Communicant Marketing and Advertising Used the software for: 2+ years ### "Meilleur outil de gestion de campagne " March 12, 2024 4.0 Pros Ça me permet de toucher plusieurs personnes lors de mes campagnes. Cons Je n'ai vraiment rien à signaler sur ça pour le moment. Je trouve l'application parfaite. Review Source VR Verified Reviewer Chargé de communication Real Estate Used the software for: 1-2 years ### "Meilleur outil pour le sea " October 6, 2022 5.0 Très bonne expérience je l'utilise aujourd'hui encore Pros Google ADS vous permet de créer des campagnes efficaces sur l'un des moteurs de recherche le plus utilisé Cons Dur à prendre en main au début mais une formation est nécessaire je pense Review Source Jeremy D. Ownder Media Production Used the software for: 2+ years ### "Confusing Interface With Deep Features" January 12, 2023 3.0 I mostly use Google Ads to monitor monetization with YouTube, but have purchased some targeted ads on a few occasions. Like my review stated: it was very hard to understand and set up, and I often wasn't sure if I had made the right choices at all. But I am certain that I increased sales. But this can get very pricey, very quickly! Pros Google Ads allows you to reach large highly-targeted markets and generate new leads, with truly granular control. YouTube integration is seamless and easy to set up, once monetized. Cons The interface is so complex and daunting, with confounding nomenclature, that new users must be prepared to spend hours combing tutorials to try to understand what they're doing. Even worse, Google constantly changes features and rules, so by the time a user has read an article, that advice is irrelevant. It should be much easier to set up ads in the modern internet age. Alternatives considered [Instagram](https://www.capterra.com/p/210721/Instagram/) Reason for choosing Google Ads Google Ads has the broadest reach and integrates with YouTube. 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