# Page 6 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Google Ads the right Campaign Management solution for you? Explore 1010 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1010) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 6 - Reviews of Google Ads ## Showing most helpful reviews Showing 126-150 of 1010 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Varsha G. Marketing Analyst Alternative Medicine Used the software for: 2+ years ### "Search Engine Marketing on Google - Text/Remarketing/PLA/Video's/Discovery & More" August 28, 2022 4.0 my overall experience was great to generate more leads on conversion campaign, brand awareness on YouTube video campaigns and optimized 50% cost cutting rate on conversion rate. Pros I like the google ads because of I can control my money on what click is going to spent with an specified search term. I can also select on which channel I want to perform my ads in different format like - text ads, display ads, remarketing ads, video ads, discovery max and more. Cons most of the times I charged more than bid cost it was mentioned in google ads/keyword planner - I tried to contact support for the same but I didn't get proper resolution and even my money back. Review Source AC Adam C. Performance Marketing Manager Retail Used the software for: 2+ years ### "The go to platform for Paid Search Advertising" August 15, 2023 5.0 Pros Ease of use and the ability to scale campaign activity to meet various goals. Lots of campaign options targeting different customer journeys and stages of the marketing funnel in 1 platform. Cons Google are increasingly moving towards more 'black box' campaigns that reduces control, data and insights of a campaign. Increasingly need to rely on Google to assume they know what's best for the business, than letting in-house marketers control this. Alternatives considered [Quantcast](https://www.capterra.com/p/141438/Quantcast/)[Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/)[Criteo](https://www.capterra.com/p/162594/Criteo/) Review Source JR Jose R. Ecommerce Manager Furniture Used the software for: 2+ years ### "Excelente herramienta de pago por click" October 20, 2022 5.0 Llevo usando Google Ads desde hace 12 años, y es posiblemente la mejor herramienta para la captación de tráfico cualificado que genere ventas o contactos, sobre todo a corto plazo, por lo que es un "must" que debe usar cualquier persona que se dedique al Marketing por Internet. Pros Sus diferentes funcionalidades y la posibilidad de crear diferentes campañas, orientados en diferentes aspectos como segmentación, interacción y otros factores. Cons En los últimos años en algunos sectores, el pago por click se ha disparado mucho. También la automatización que están metiendo en algunos casos, hace perder el control de las campañas. Alternatives considered [Bing Visual Search](https://www.capterra.com/p/180640/Bing-Visual-Search/)[Facebook Apps and Tabs](https://www.capterra.com/p/160208/Facebook-Apps-and-Tabs/) Reason for choosing Google Ads Mayores funcionalidades y alcance que otras herramientas. Review Source Abdelkarim T. Solar and renewable energy technician Oil & Energy Used the software for: 1-2 years ### "A great tool that helped me reach and build a fan base for my field of activity" June 5, 2023 5.0 It is a tool to help companies reach a large audience and increase visibility and sales. It offers a variety of ad formats and targeting options, as well as detailed analytics and tracking capabilities. It works well for me and I recommend it. Pros Google Ads is a powerful and versatile advertising platform that I enjoy using. I like that it allows me to target my ads to the right category Cons Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover, the pricing was more affordable than other platforms.Therefore, we ask Google to review the pricing in advertising campaigns to bring the largest number of users to its platform Review Source AB Artem B. Photographer Photography Used the software for: 2+ years ### "The only advertising instrument in internet" October 6, 2022 4.0 It is the best instrument for advertising in the Internet to plan to analyze and to control all the advertising campaign to make it complex and sufficient but you need to learn learn and learn before you can succeed Pros It is a complex program to maintain your advertising campaign in Internet using many extra features, options and tools specialized for every need. Cons Definitely it's the best one but the most important and biggest problem for this application is that it is so complicated and so sophisticated that to understand, realize and use all the features is practically impossible for the regular user. It needs a lot of time maybe years to learn how to use all the given options and if you have enough patience you will be the king of Internet Reason for choosing Google Ads There is no competitors known Review Source JO Jacob O. Senior Paid Media Strategist Marketing and Advertising Used the software for: 2+ years ### "Google Ads for Marketing" December 14, 2022 4.0 Overall it has been great and has really helped our clients expand and growth their businesses. Pros This is a great way to capture high-intent interest in your product or service. Cons The automation that is taking over the software makes it difficult to better control campaigns. Reason for choosing Google Ads Because of all the comments made previously. Review Source Akash D. Digital Marketing Manager Computer Software Used the software for: 2+ years ### "The only tool you need to market your product" October 6, 2022 5.0 Google ads is easy to understand, set up and master platform. Although Google needs to stop pushing automated rules towards the user. Pros 1\. Setting up campaign is easy with not much help required. 2. Keyword planner is the ultimate keyword research tool you'll need. Trust no other tool 3. The dashboard is extremely useful and integrating it with Hubspot makes it even more powerful. 4. The Gads editor is even better version of Google Ads desktop version. Cons 1\. Google ads is laggy when opened in desktop version. A better alternative is to download Gads editor which does all the job. 2. Charges a lot if there's not much conversion data. 3. Always wants to automate our campaigns with not so good recommendation. Review Source MH Martin H. Head of Ecommerce Retail Used the software for: 2+ years ### "A Powerful, but Costly Advertising Solution" October 13, 2023 5.0 Google Ads is a potent tool for reaching and targeting specific audiences, with robust analytics. Yet, it can be costly and complex to manage, necessitating careful budgeting and optimization. Pros What I liked most about Google Ads is its unparalleled reach and targeting capabilities. It allows businesses to precisely target their audience and measure the effectiveness of their ad campaigns, resulting in a powerful tool for online advertising success. Cons What I liked least about Google Ads is the potential for high costs, especially for competitive keywords. Managing budgets and optimizing campaigns can be challenging, making it essential for businesses to monitor their spending carefully. Review Source AH Adam H. Project Manager E-Learning Used the software for: 1-2 years ### "Great for reaching a wide audience " May 30, 2024 3.0 Great fornsmall businesses with a decent customer support system Pros Good ads has a great range of marketing tools to reach your target market Cons The learning curve is steep so youll need a dedicated employee to manage it Review Source Ismaël Huberson C. Founder Apparel & Fashion Used the software for: 2+ years ### "Google Ads" January 11, 2023 5.0 Pros Google Ads is one of the best places for you to advertise your business online. It's a great way for you to control your budget because you can create your own ads. You can also track the amount of time that people spend on your website. Google Ads is one of the best advertising tools because you have a lot of control over the amount of money that you spend on your advertising. Cons Google Ads requires some practice at the beginning, but then you get used to it. Review Source RV Ricardo V. Ik werk niet Entertainment Used the software for: 2+ years ### "Goede service en ook niet duur " October 2, 2023 5.0 Google Ads vind ik een van de betere platformen om me advertenties en campagnes mee te maken de medewerkers zijn klant vriendelijk ze zoeken een oplossing voor je als er iets mis is gegaan het is een goed bedrijf Pros Dat je er meerder campagnes tegelijk op kan plaatsten Dat het betaalbaar isDat ze een goede klanten service hebben Dat ze klantvriendelijk zijn Cons Ik heb geen min punten ik vind het prettig werken met Google Ads Review Source CI Célia I. performance marketing specialist Logistics and Supply Chain Used the software for: 1-2 years ### "Great tool to maximize exposure and generate deals" October 13, 2023 5.0 Pros I appreciate Google Ads for its reach and targeting capabilities. It allows businesses to connect with a vast online audience, ensuring ads are seen by the right people at the right time. The detailed analytics and customization options are invaluable for optimizing ad campaigns, making it a powerful tool for growing businesses. Cons The downside of Google Ads is the potential for high costs, especially if not managed carefully. Bidding wars and click fraud can inflate expenses, making it necessary to closely monitor and adjust campaigns. Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively. Review Source VR Verified Reviewer PPC Teamleader Banking Used the software for: 2+ years ### "Probably the first marketing system to set up for online campaigns" December 23, 2021 5.0 Very satisfied. If something does not work for us we just stop it or change the targeting/budget/bids... As I mentioned above, it is a great tool for online marketing and if you are able to keep positive ROI from the campaigns it does not matter how much money you put there. Pros The campaigns in Google Ads are mostly performance ones so the Search Ads, Shopping Ads (for ecommerce), (dynamic) remarketing campaigns should be the first to set up. Great thing is also automatic campaign optimization (target CPA, target ROAS,..) where Google algorithm optimize campaigns for your target KPIs. Cons Google is moving campaigns into the sphere of "black box" which is not the bad thing if you are interested in bottom line = reach your target KPIs. Problem is if you also want to learn from the campaigns like who are your most valued visitors, what are their interests etc. For example Universal App Campaign which target for users to install/make action in App is easy to set up but you miss information about demographics/interest/etc information in reports. Review Source MR Michael R. Affiliate Marketer E-Learning Used the software for: 1-2 years ### "Potente herramienta de campañas de marketing" June 18, 2024 4.0 Mi experiencia con Google Ads ha sido mayormente positiva, es una herramiente bastante flexible y que me a permitido tener muy buenos resultados en mis campañas pubicitarias, permitiendome ajustar y controlar el presupuesto co respecto al ipampacto de las mismas eficientemente. Pros Lo que me gusta de Google Ads es que parcticamente puedo manejar casi todo desde sus paneles, en especial el seguimiento de las conversiones, lo cual me ayuda mucho a la hora de comprobar el impacto de la inversion en publicidad. Es bastante facil de usar. Cons Quizas un punto negativo que tiene Google Ads es que el rendimiento de las campañas podria verse un poco afectado por los cambios que Google introduce a su algoritmo frecuetemente, esto puede dismunir el rendimiento en cammpañas que ya llevan algo tiempo optimizandose. Review Source Pavel F. marketing specialist Marketing and Advertising Used the software for: 1-2 years ### "The tool that can help your business thrive." April 16, 2023 5.0 To effectively use Google Ads, I find that it requires experience and expertise, especially when managing e-commerce sites. However, I wouldn't hesitate to turn to an expert for help with services as well, as their work can ultimately save me a lot of money. Ads has a user-friendly interface and offers many other useful features such as performance reporting and keyword creation tools. Pros Google Ads offers a wide range of tools for targeting ads to different audiences, such as interests, demographics, locations, online behaviors, keywords, and much more. This allows you to reach people who are relevant to your business, and thus maximize the effectiveness of your advertising campaigns. Ads allows for precise budgeting, campaign planning, ad performance tracking, and much more." Cons Confusing and unclear setup and management of keywords for individual campaigns. Reason for choosing Google Ads I can target advertising more effectively and to a much larger and more diverse audience with Google Ads. Review Source VR Verified Reviewer Legal Litigation Assistant Law Practice Used the software for: 2+ years ### "Google Ad Review" May 9, 2021 4.0 Pros The fact that one can post multiples ads at the same time for different products and services on offer. It is easy to maneuver the software of the software in order to integrate multiple different businesses with different ads to display. One can easily track the progress when using their phones or laptop or any active electronic device that can function with the software. Cons Sometimes some ads are blocked since they contain references to topics that are not permitted within their policy guidelines. Their customer care phone support is not of much assistance, especially when facing challenges. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[Instagram](https://www.capterra.com/p/210721/Instagram/) Reason for choosing Google Ads I preferred Google ads software due to the professional look it offers for a company and the target audience as opposed to social media applications e.g. Facebook and Instagram etc. Review Source VR Verified Reviewer Lead Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Cost effective way to grow business in less time" August 8, 2022 5.0 Very easy to create ads and launch campaigns to get instant results. Help to work on landing pages for getting good clicks, impressions and conversions by optimizing real time data. Pros Help generate leads and calls as per the requirement and target the specific audience. Apart from this, recommendations are very helpful as how keyword & landing page is performed where we need to optimize to get more targeted audience with less cost. Know the user intent and different types of advertising display, search, shopping ads help to brand awareness. Cons Some times Paused campaigns starts automatically overnight. Also there is discrepancy in Analytics and google ads data. Review Source AC Amy C. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "The Most Powerful Advertising Platform on the Planet" November 15, 2022 5.0 As someone who does PPC for a living, Google Ads is where I spend 90% of my time at work and I wouldn't have it any other way. Although the platform can be a bit clunky and difficult to use in the beginning, you are able to pick up certain tricks along the way and optimize your workflow in a way that makes the most sense for you, your campaigns and your business. Pros I run ad campaigns for a number of clients and am able to tailor each campaign to fit my clients' unique needs. I am able to leverage Google Analytics data and goals to create the most effective and targeted campaign possible. Google Ads keyword planning functionality is so comprehensive despite being free that there is little need for paid keyword platforms. The powerful tools within Google Ads allow me to analyze and optimize each campaign so I can provide amazing results for my clients. Cons It is a difficult platform to master and there is always something new that can be learned but that is also what makes it so powerful. Review Source JF João F. seo Marketing and Advertising Used the software for: 2+ years ### "produtor de anuncio no goolge ads" June 3, 2023 5.0 no meu ponto de vista é a melhor forma para fazer anúncios que eu conheço mais sou suspeito para falar já que sou fascinado pela qualidade das campanhas Pros tudo nele me fascina mais a facilidade de criar campanhas e anúncios mais o pixel de rastreio e fenomenal Cons configuração da forma de pagamentos ainda não evoluiu nassa parte não aceita pix Review Source Christine O. Executive Director Health, Wellness and Fitness Used the software for: 2+ years ### "A must have for every business " June 8, 2021 5.0 So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable. Pros Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive. The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier. Real time tracking has also been made easier. Customers and clients can easily find our products online. Cons The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads. It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads It came in handy after my Facebook Ads account was suspended. Switched from [Instagram](https://www.capterra.com/p/210721/Instagram/) I now have control of my campaign goals and can monitor how customers and clients are searching for our products. Review Source VR Verified Reviewer Marketing Professional Marketing and Advertising Used the software for: 2+ years ### "Best advertising platform in 2022" May 21, 2022 5.0 I love it, it's getting better and better everyday. I suggest to my clients that can afford it. Pros The fact that you can advertise your product or service on the people who are actually searching for it on Google is the best thing you can get in advertising. Fantastic performance on YouTube videos as well. I love the audience section and what can you do with all those audience sections. Cons It's too expensive for most of my clients, I encourage them to try but they get bumped out by getting the credit card bill. Although the return of investment is positive but it takes time to get the good results. Also the platform is not that simple and easy to use. there are so many sections that they could hide show to get a better experience regarding advertising on the right people. Review Source Maik A. Analista de Marketing Higher Education Used the software for: 2+ years ### "Gestão de campanha e anúncios unificada" June 4, 2023 4.0 Pros O que mais gostamos é que podemos realizar as campanhas de modo fácil e profissional, utilizando o painel de gerente Cons Os cursos de ads pelo Google deviam ser em português, quando temos dúvidas, só vem conteúdo (vídeo) em inglês Review Source IA Isaac A. Marketer Computer Software Used the software for: 2+ years ### "Google Ads Is A "Must" For Businesses That Want To Profitably Capture Demand" January 12, 2023 5.0 Pros Google Ads is one of the best ways a company can source its leads. With Google's flexible targeting and easy-to-use software, any business can quickly launch an ad for as little as $10/day or $1,000/day and generate leads and customers. Cons I wish Google would bring back its text ads so that I didn't have to only use responsive ads. Alternatives considered [Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Review Source Tchenagni F. SOSAPAF Business Supplies and Equipment Used the software for: 2+ years ### "Amazing tool" March 22, 2023 4.0 Pros Google Adwords is a powerful marketing tool. It enables businesses to reach customers and promote services in multiple countries. To get started, you need to create an Ads Campaign and Ads Group. Google Adwords will suggest the best keywords for customers to use and show the cost per keyword. You can choose between automatic or manual payments for your Ads Campaign. It is easy to use and you can create various types of ads. Cons I have no qualms with Google Ads; it is straightforward to use and has a good selection of advanced features. Review Source VR Verified Reviewer Account Executive Marketing and Advertising Used the software for: 6-12 months ### "Helping my clients generate leads!" December 18, 2023 5.0 Overall my experience has be excellent for myself and clients. The analytic reports help me better understand why certain campaigns run successfully and why some don’t. In return, I am better able to set my clients up for success. I love how we can run multiple campaigns for clients, adjust them, and receive great reports on how they are performing. Pros Google ads is by far the marketing solution for lead generation. As an Account Executive, I sell and implement Google Ads for my clients and we have had a lot of success generating leads for them. I love how in-depth the analytics are and easy to understand which campaigns have worked best and why. Google Ads is an essential tool for any business to generate leads and leverage more sales. Cons They can be on the more expensive side when it comes to running paid ads, however, they do pay off and are worth the price. 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