# Page 5 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Google Ads the right Campaign Management solution for you? Explore 1010 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1010) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 5 - Reviews of Google Ads ## Showing most helpful reviews Showing 101-125 of 1010 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Content Creator Professional Training & Coaching Used the software for: Less than 6 months ### "Google ads review" July 24, 2021 4.0 Overall, it is satisfactory. Pros The most important thing is the budget flexibility of Google Ads., ie. small as well as big budget people can use this for their product promotion. The ranking using multiple channels of Google is an added advantage for campaigning comparing to other similar platforms. The way we can track our ads in Google Ads is very professional. We can get all details in the tracking dashboard, for example- number of clicks, conversations. cost per conversation etc. Another advantage is its precision, in the location, time, day, keywords etc. It is very straightforward, ie. if someone type a keyword on search engine and if the keyword matches with ours it is very advantageous for us(campaigner). For small business it has simplicity. It will give faster website ranking compared to the normal longer periods. Demographic targeting is an added advantage of this platform - it specify features like age, gender, income, exemption etc. The automated and manual features for bid is also a very good part of Google Ads. It will bring the website on top of the first page of the search and thus no fear of competition. User friendly dashboard. Conversion rate is higher in this platform. Cons Cost per click is higher in Google Ads comparing to other similar platforms. For beginner (in using Google Ads) the plat form is confusing and very complex to use and may lead to mistakes which will affect their ads. Expensive keywords. Initial budget is higher for beginners. Sometimes the traffic on the web site may be high, but it will be non-prospective and unqualified one, this will results in loss on the part of campaigner. Have to continuously test and track the campaign for a a long period to get good results. For some sector or businesses the number of clicks will be very less, so they to pay for a longer period. Reason for choosing Google Ads Did not choose any other alternative. Review Source VR Verified Reviewer Head of Performance Retail Used the software for: 2+ years ### "A great marketing channel, if you know what you're doing" April 23, 2022 5.0 This is our primary marketing channel. We run Google Ads campaigns in 3+ countries for several of our online stores. Pros Running ads on Google Ads is simple and can be very efficient, provided you have some experience with setting up & managing PPC campaigns. The biggest advantage of channels such as Google Ads is the control it gives you over budgets and price you pay for each customer. Also, the AI bidding is quite mature now. Cons Sometimes it's very hard to get a quality response from customer support. Google is a little bit of black box. There are situations when even people on the support don't know the answer. The biggest con is that when a market is saturated, the price per click can go up to several EUR, making it very hard to maintain a positive ROI. Reason for choosing Google Ads We use both, but of course Google dominates the market. Review Source Juanita C. Comunicadora Social Writing and Editing Used the software for: 6-12 months ### "Vitrina digital " March 30, 2023 4.0 La experiencia de uso de Google Ads ha sido satisfactoria, me ha permitido contar con una herramienta de marketing económica y de alcance para mi negocio local. Pros Ha sido una muy buena opción para publicitar mi negocio a nivel local. Poder crear mis campañas directamente me ha ayudado a segmentar y fidelizar mi público y clientes objetivos. Se hace de manera muy práctica y fácil. Me parece indispensable el marketing por ubicación, además poder segmentar mis campañas le añade un plus de uso a Google Ads. Cons Algo negativo es la suspensión de campañas algunas veces por verificaciones de seguridad. Review Source Domingo G. Partner Marketing and Advertising Used the software for: 2+ years ### "Google ads. We need to accept is the only search engine at people's mind." July 14, 2022 4.0 You need to be there because almost every people do a search over Google and the first results will be ads. You'll spent a lot of time learning how to do a really good ad and understanding the difference between all of the different type of existing ads an campaign types but is better than just follow the Google automation to start your campaigns. It's a good complement with your social campaigns. Pros Works immediately since Google is the most common search engine. High conversion rate (people is already looking for your product / service). Keyword planner an keyword analysis. Advertise also on YouTube. Integration with a lot of services to do management. Only pay for clicks (not for showing your ads). Cons Waste of budget due to non intended clicks. (just looking / competitors / bots / others). Lack of strategy could lead you to use excessive keywords or combine ad-sets/campaigns. Too much settings. Too much micro management. Time consuming. Review Source HK Heather K. Massage therapist Health, Wellness and Fitness Used the software for: 6-12 months ### "Read this!" January 26, 2024 1.0 I will not be back. I will continue to spread my experience on every social media out there. Pros They call and call and call. They say they're doing the work but you are supplying and researching. They don't create without you doing most the work. Cons They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to change to your correct info. After nobody can Google you any longer because the only URL and phone number on your business ad is the one they made up. After your business drops for a couple of months they send you a bill for the URL. $280. I can't change anything until March. I've been dealing with this for months. When I try to get this resolved their staff hangs up on you. Review Source LS Lisa S. Marketing Director Facilities Services Used the software for: 2+ years ### "Google Ads Drive Sales, But It's Not As Easy As You Think" August 15, 2023 4.0 Google Ads is a staple in our marketing plan, you just need to take the time to understand the platform. Pros Google Ads should be part of all local small businesses marketing plans. When managed correctly, Google Ads can achieve your adverting goal, at typically a lower cost than other media, and it gives you exposure on SERPs page results for the keywords that you determined to drive sales. Cons It is not the easiest platform to learn, maintain, or optimize for the best results. Google does offer a lot of learning tools, training, support, and even automated options. But at the end of the day, it's your responsibility to understand Review Source VR Verified Reviewer Web Developer Marketing and Advertising Used the software for: 2+ years ### "Not looking out for small businesses" September 13, 2023 3.0 Google's changes to Shopping over the last year has killed a lot of small businesses. Ads clearly favor big stores and Amazon. Google outsources their recommendation work so you get constant phone calls from reps with poor communication skills. These managers are never around for more than 3 months. You can't consolidate all your accounts under one rep. Most of the reps are poorly trained. The recommendations they give to merchants are not in the best interest of the merchants. They are geared towards making Google more money at the expense of your business. Products get disapproved in error all the time and it takes a ridiculous amount of resources to get things approved. Pros Gets your business in front of customers instantly. Can onboard quickly. Cons They change their interface frequently which is confusing for both merchants and marketers. Doesn't play as well with other Google products as you'd expect. Alternatives considered [Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Reason for choosing Google Ads 90% of searches are done through Google, so there aren't many lucrative alternatives. Review Source VR Verified Reviewer Owner Online Media Used the software for: 1-2 years ### "Business owner's bestie" April 4, 2024 4.0 I appreciate the customization and smart AI features within Google Ads. The process of finding a set up that aligns with my goals is easy enough. It can be a lot to figure out for beginners (it was for me) but I recommend jumping in as soon as you can because, if you rely on internet traffic, it truly affects the growth of your business. Pros Thhis is essential to grow your business presence online. It's one thing to have your business listed on Google and its another thing to be capturing leads and actually selling through your online presence. Google Ads helps you grow, plain and simple! Cons You get as much out of it as youre willing to invest. I've seen benefits from setting up multiple campaigns with higher budgets and gaining quick growth. Yet, that is not necessarily sustainable. Success can come as slow or as fast as you want. Review Source HM Haitham M. Media Buyer Real Estate Used the software for: 2+ years ### "Google ads Campaigns - tools and features " August 12, 2023 5.0 i used google ads daily for my business - i can catch fresh and very very interested leads have needs to buy my product Pros i like campaign management and keyword planner tool Cons High Price of lead at real estate campaigns Review Source NF Nicola F. Freelance Internet Used the software for: 2+ years ### "Un must-have per ogni business online" February 15, 2023 5.0 La mia esperienza con Google Ads è stata incredibilmente positiva. Non solo ho ottenuto un notevole aumento delle vendite, ma ho anche trovato l'interfaccia utente facile da usare e ho apprezzato l'ampia gamma di opzioni di targeting disponibili. Inoltre, il supporto tecnico di Google è stato eccellente, rispondendo prontamente alle mie domande e aiutandomi a risolvere eventuali problemi. Pros Google Ads è uno strumento incredibilmente potente per la pubblicità online. La sua interfaccia intuitiva e facile da usare, combinata con un'ampia gamma di opzioni di targeting, mi ha permesso di creare campagne pubblicitarie personalizzate per raggiungere il mio pubblico di riferimento. Grazie a Google Ads, sono riuscito ad aumentare il traffico del mio sito web e le conversioni, ottenendo un notevole aumento delle vendite. Cons Google Ads offre una vasta gamma di funzionalità, che mi hanno permesso di creare annunci che si adattano perfettamente alle mie esigenze. Ho utilizzato le campagne di remarketing per raggiungere nuovamente utenti che hanno visitato il mio sito web in passato, e ho utilizzato le campagne di shopping per promuovere i miei prodotti in modo efficace. Inoltre, le opzioni di targeting geografico e di audience mi hanno permesso di raggiungere il mio pubblico in modo più mirato. Reason for choosing Google Ads Ho considerato altri strumenti di pubblicità online, ma alla fine ho scelto Google Ads per la sua facilità d'uso, le sue funzionalità avanzate e il supporto di Google. Review Source SA Soham A. Marketing And Operations Head Health, Wellness and Fitness Used the software for: 1-2 years ### "The best marketing channel we have!" March 11, 2022 5.0 We have been using google ads for over a year and have spent quite a large amount during this time. After switching from facebook ads,quora ads and Microsoft ads, our CPA and quality of leads has never been higher! Pros Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely. Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience. Cons In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads Google ads proved to give better returns over a long period of time. Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Because google ads gave us more conversions and sales. At least 10X to 15X what we were getting on facebook. We were also able to target the right people at the right time, through the right channel. Review Source Kavindu Githsara K. System Specialist E-Learning Used the software for: 2+ years ### " Journey Through Online Advertising" March 17, 2023 5.0 All things considered, Google Ads has been a useful tool for my company's online advertising efforts. The ability to target specific audiences and track ad performance has been invaluable. However, it's essential to be prepared for the learning curve and to keep an eye on your spending. If you can manage that, Google Ads can be a great way to reach potential customers and grow your business! Pros So, I've been using Google Ads for my company's online advertising, and I've got to say, it's been quite the experience. The best part about Google Ads is how easy it is to target specific audiences. I can really focus on the people I want to reach, and that helps me make the most of my advertising budget. Plus, I love how I can track the performance of my ads in real time. It's pretty cool to see how many clicks and conversions my ads are getting, and it helps me make better decisions for my campaigns. Cons Now, while there are some great things about Google Ads, it does have its downsides. First off, the learning curve can be a bit steep. I had to spend quite some time figuring out all the ins and outs of the platform, and even now, I still feel like there's more to learn. Another issue is that the costs can add up pretty quickly, especially if you're not careful with your bids and budgets. I've had a couple of instances where I ended up spending more than I intended, just because I didn't fully understand the system. Review Source Demétrio T. Assessor de comunicação de marketing Marketing and Advertising Used the software for: 2+ years ### "Google ADS, melhor ferramenta para gerenciar anúncios." February 26, 2023 5.0 Com o Google ADS conseguimos atingir mais pessoas com nossos anúncios, direcionando para nosso site ou contato telefônico captamos mais clientes.Lembrando que ter somente o Google ADS configurado não garante clientes, é preciso ter toda estratégia montada e o ADS esteja envolvido no processo, assim como a equipe na empresa também. Pros As possibilidades de alcance com Google ADS são enormes, se estiver bem configurado, públicos bem segmentados e com verba suficiente é possível ter um bom retorno. Cons Acredito que quando algumas campanhas e anúncios são reprovadas o retorno do suporte precisa ser mais específico, pois algumas vezes a reprovação vem acompanhada de respostas genéricas que te deixam sem saber exatamente onde efetuar alterações.O retorno deveria ser direto, informar ao usuário o que exatamente precisa ser corrigido. Reason for choosing Google Ads Porque é Google é um dos maiores buscadores da internet, e milhões de pesquisas são feitas nele todos os dias. Review Source VR Verified Reviewer Digital operations executive Marketing and Advertising Used the software for: 2+ years ### "Gets the job done" June 13, 2024 5.0 It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising Pros How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me Cons The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated Alternatives considered [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Review Source CK Carol K. Web Designer and Content Writer Information Technology and Services Used the software for: 6-12 months ### "Uses many targeting parameters to reach wider target audiences" October 15, 2023 5.0 We design websites, create content, and help clients enhance their online presence through marketing campaigns. Google Ads has been a useful tool for us and our clients to reach the appropriate clients. The platform is fairly easy to use, and it provides helpful metrics to make important data-guided decisions and reach more audiences. You can find helpful content online if you don't understand anything or encounter challenges. However, the cost of running campaigns could be high, especially if you have many established competitors using Google Ads. Pros I like Google Ads because it allows clients to target the right audience and tailor their campaigns to meet their expectations. It helps reach a more relevant audience based on their behavior, demographics, keywords they use, or geographical location. The PPC option ensures you only pay for what you get. The analytics tool provides helpful information to help a business make sound decisions. Cons Competition is a major challenge when using Google Ads. Since it is a popular marketing solution, most businesses are using it. Therefore, you might spend a significant amount of money to get tangible results. You have to learn the basics of using Google Ads and experiment with different campaign targets before you know what works for you. Some people use Ad Blockers to enhance their experience online, reducing the ability to reach a wider audience. Switched from [LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) The ability to reach wider audience within a short time Review Source GR Gabriela R. Director Marketing and Advertising Used the software for: 1-2 years ### "Goolge Ads, herramienta potente, si la sabes usar" August 4, 2024 4.0 Ha sido una experiencia dificil que me ha costado dinero por mi falta de experiencia y pericia en la herramienta. No resulta tan intuitiva o facil de usar como otras. Pros Una buena configuracion de campaña puede ayudar a tener muy buenos resultados a un costo asequible. Los resultados pueden ser medibles y cuantificables. Cons Sin preparacion y conocimiento previo es dificiel configura runa buena campaña que se alinee con los objetivos del plan de marketing. Esto puede generar campañas ineficiente con bajos resultados Review Source HA Hermine A. Chargé de clientèle Marketing and Advertising Used the software for: 1-2 years ### "Logiciel indispensable " October 1, 2023 4.0 Ce logiciel m'a aidé à résoudre le problème de ciblage de la clientèle car avec ses différentes fonctionnalités j'arrive à toucher la clientèle désiré et depuis j'ai pue augmenter la taille de mon portefeuille clients Pros Son interface facilite a utiliser est fonctionnalité adapté à son temps Cons Je dénonce quelques lenteur de réaction au niveau du support client Review Source Miguel G. Senior Web Designer Marketing and Advertising Used the software for: 2+ years ### "One of the best PPC options" July 8, 2024 5.0 Pros With Google Ads, we can gain a lot of traffic and customer conversions. Translating Google search into qualified traffic helps our company and marketing team to grow. Cons Maybe the user interface could be better. Review Source ID Isaac D. Gerente de Marketing Information Technology and Services Used the software for: 2+ years ### "Google Ads ferramenta fundamental, mas precisa evoluir em alguns requesitos" February 27, 2023 5.0 Atende as necessidades de nossos clientes onde o foco são produtos de necessidades e também para aumento de trafego no site Pros Excelente entrega do conteúdo, ferramenta fundamental para o trafego do site, essencial para o mercado de necessidade Cons Dificuldade em encontrar públicos com determinados interesses, custo alto de clique para pequenos negócios, criação do anúncios as vezes pode ser complicado para iniciantes Alternatives considered [Bing Visual Search](https://www.capterra.com/p/180640/Bing-Visual-Search/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads Maior fluxo de usuários, e grande diversificação de entregas. Switched from [TikTok](https://www.capterra.com/p/237591/TikTok/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/) Para clientes com foco mercado de desejo trabalhamos outras plataformas Review Source ML Mike L. Digital Marketer Internet Used the software for: 2+ years ### "My google ads experience...peaks and valleys" April 21, 2022 3.0 Smiles and frowns, best friend and worst enemy. Depends on what Im advertising and the intent of the campaign. When I have a campaign that is running smoothly and not being bogged down by B.S. red tape, it is very fruitful for my clients. When I have to deal with bugs, tech issues, and bogus policies, you are at the mercy of their support team, which is typically foreigners that have limited knowledge. Response times are all over the place. Pros Gives me an opportunity to broadcast and market my clients to their target consumers they wouldnt otherwise be able to. Gives indepth marketing data they can use for their overall marketing strategies Cons Inconsistency with their policies. Cant tell you how many hours Ive wasted trying to weed through bogus and flaky policies that prevent me from advertising, that arent consistently enforced in the wild. Reason for choosing Google Ads Well, it's Google, the most powerful and expansive marketplace in the world. Review Source EGM Erwin Geovanny M. Propietario Law Practice Used the software for: 2+ years ### "PPC de Gogle Ads" December 4, 2022 5.0 Pros Es facil encontrarlos en internet y agregarse como usuario ya sea para publicidad o para PPC Cons Basicamente, en el servicio PPC presentan muchas complicaciones al momento de agregar paginas, debido a los cambios realizados en los ultimos años, por ejemplo antes copiabas el html e insertabas tu caja o banner donde tu quisieras, ahora como son ellos los que insertan el anuncio, es muy pero muy complicado que la página pase el visto bueno y sea aceptada para proyectar anuncios Review Source Ogochukwu O. Blogger, YouTuber, Crypto Enthusiast Marketing and Advertising Used the software for: 2+ years ### "The Best Ad Network" December 7, 2021 5.0 Google products and services for me are always the best, including Google AdWords which is currently known as Google Ads. They offer lots of marketing features to aid your online marketing goals. Pros Google Ads marketing options are the best. Google Ads is the main reason I am a successful affiliate marketer today. I spend money on ads and get I a good ROI on each of my Google ads. Reaching my marketing goals is always possible with Google Ads, because they provide me with many marketing options that I can use, which were well designed, and optimized for marketing success. Cons Google Ads is quite expensive compared to other ad networks like Bing Ads, StudAds and etc. Review Source BAF Bogdan Alexandu F. Stock Manager Automotive Used the software for: 2+ years ### "Google ADS" June 26, 2024 5.0 Overwall, Google Ads is the best place to advertise products and get more leads. Setting up the campaigns is easy, even for a beginner (simple campaigns). Pros Getting leads for your products with Google Ads is simple, and the return on investment is high. Campaign costs are not high and the reach is incredible. The best feature is the ability to choose location, demographics, genre and many more and show ads to interested people only. Cons Setting up a more complex campaign is not that easy and can take some time. Alternatives considered [Adsterra Ad Network](https://www.capterra.com/p/232054/Adsterra-Ad-Network/) Reason for choosing Google Ads Google name provided more trust with my money. Review Source Emmanuella A. Sonographer Hospital & Health Care Used the software for: 1-2 years ### "Google Ads Review" March 17, 2023 5.0 Google Ads is a great tool that has helped me to reach my goal of driving more traffic to my business. Pros Google Ads is an incredibly powerful and versatile advertising platform that I enjoy using. I like that it allows me to target my advertisements to specific audiences, so I can tailor my campaigns to reach the right people. I also appreciate how easy it is to set up and use, with its intuitive interface and simple navigation. Additionally, I appreciate the reporting and analytics features, which allow me to track the performance of my campaigns and make informed decisions about my advertising strategies. Lastly, I like that it is cost-effective, enabling me to maximize my budget while still reaching my desired audience. Cons The automated settings were not successful in my experience, leading to a lot of wasted ad spend. The keyword research and targeting process was laborious and hard to manage. I also had trouble tracking my results and distinguishing between effective and ineffective ads. Moreover, the pricing structure was more costly than other platforms. Review Source Vijeta C. Senior Manager - Marketing & Communications Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Google Ads help our business to get more customers and increase sales by over 40%" February 18, 2022 4.0 We have a very satisfactory experience. Google Ads is our Go-To Marketing Tool to build a stronger database and reach out to prospects who are really in need of our product offerings. Pros Google Ads helps our business to target customers who're real buyers and looking for the solutions provided by us on Google Search and Maps. We have been able to increase our year-on-year sales & revenue by over 40% using Google Ads effectively. It helps us to generate qualified leads, increase our database, create brand awareness, increase our website traffic, and also convert more business orders. Cons It's very expensive and there's no sure shot method to confirm which Ad Campaigns will have a higher click-through rate and conversion. Despite A/B Testing, sometimes results of Ad campaigns go haywire. Also, best-performing keywords keep changing and their bidding amount goes very high. Reason for choosing Google Ads LinkedIn Ads have a limitation of being only available for professionals who use the LinkedIn Platform. However, Google Ads have a much wider reach, visibility, and audience. It also supports every device so our users can find us from anywhere. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.