# Page 4 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Google Ads the right Campaign Management solution for you? Explore 1010 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1010) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 4 - Reviews of Google Ads ## Showing most helpful reviews Showing 76-100 of 1010 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer My business has grown with Google Real Estate Used the software for: Less than 6 months ### "Go with Google Ads " August 13, 2024 5.0 Good experience you using Google ads. They make sure to give you an enough direct instructions for trouble shooting. Pros Google does a great job at providing some assistance for novice persons who don't know much about Good ads. Cons The price ratio at times and how the ads are sometimes displayed. Alternatives considered [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Reason for choosing Google Ads Good ads are more organic for traffic compared to many other advertising platforms. Review Source LC Laura C. Owner Mental Health Care Used the software for: 1-2 years ### "Terrible customer service " March 13, 2024 1.0 It is horrible and very stressful. There no one to help me to tell me what is going on with my account. I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal. I have done multiple appeals. My account was suspended due to suspicious payment activity. I am not sure what that even means. I have made multiple attempt for months trying to fix this. There is no one to help me. Pros You can attract a lot of attention to your business Cons The customer service is horrible. There is no customer service. They suspend your account with no explanation. There is no way to fix it. They turn down ads for no real reason. There is no one to talk to or to assist you. My account also says that I need to make a payment. When I go to my account it says that the administrator needs to make a payment. I am the administrator. Also earlier this year, Google was disapproving ads because I included addiction services. I am a therapist and I do provide addiction services. This is unacceptable. I feel like giving up. I have read other reviews. I believe that this is being done on purpose with small businesses. While larger businesses do not have this issue because they have larger budgets. The biggest issue is that there is NO ONE to talk to about this. I am considering going back other options besides Google because this really is screwed up. I heard that I should look into Bing, Yelp, or another company. I have looked up ways to file a lawsuit against Google because I feel like there is some sort of discrimination happening. Reason for choosing Google Ads I need an alternative product. This issue is causing harm to my business. Review Source Fabrizio M. Ethical hacking Computer & Network Security Used the software for: 2+ years ### "Google ads non invasivo..." December 20, 2023 1.0 Beh consigliato per chi vuole guadagnare onestamente senza rischi per i visitatori Pros Bhè odio i siti web che usano banner pubblicitari di terze parti, pieni di malware appena clicchi 2000 pagine aperte, google offre pubblicità non invadente è comunque utile per i visitatori, non ci sono virus è l'implementazione nel sito web è completamente banale continuante così👍 Cons Cosa non mi è piaciuto di google? Beh lo dico subito qui, mi hanno hackerato il profilo google ads entramondi mi sono riusciti a usare la mia carta di credito inserendo il l'id di google ads su un sito web da parte del malintenzionato, ovviamente google ha sospeso tutto quanto in tempi brevi, sono rimasto deluso del servizio clienti telefonicamente, ho spiegato la situazione non mi hanno aiutato per niente sono rimasto sbalordido Alternatives considered [OneDrive](https://www.capterra.com/p/161304/OneDrive/)[Azure Backup](https://www.capterra.com/p/169885/Azure-Backup/) Reason for choosing Google Ads Perchè google offre miglir pubblicità, vero che paga poco per ogni visitatore ma sono seri con i pagamenti è voglio che il mio sito sia al sicuro per gli utenti Review Source EB Eduardo B. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "PPC y presencia SEM en el GOOGLE. Principal motor de búsqueda para campañas locales" September 22, 2022 5.0 Pros Es importante saber sacar el máximo partido a esta gran herramienta de Google. Tiene la capacidad de generar negocio y visibilidad para todo tipo de empresas. Me gusta que al estar integrado, dispones de una gran vision del estado de palabras clave, datos y métricas relevantes así como vinculación con analíticas. Es obligatorio para casi cualquier campaña hoy en día valorar el uso de esta herramienta. Cons El coste diario es relativo, hay días que gasta mucho menos y otros el doble. Las actualizaciones de Google respecto a las campañas y anuncios dinámicos están orientadas a un menor control y que la configuración e informacion brindada se encargue de todo. Por eso importa y mucho la configuracion por un especialista Alternatives considered [Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Review Source SS Sandeep S. Business Development Associate E-Learning Used the software for: 2+ years ### "Astonishing Platform for Expanding Site Activity and Capturing Leads  " June 13, 2023 4.0 Google Advertisements helped in settling this issue by permitting teachers to reach an expansive gathering of people by focusing on promoting. It empowers me and my clients to reach out to those who are within the showcase and have tall expectations. There's no greater expectation than a customer seeking out your item or service. Many of our advanced clients depend on us to handle their Google Advertisements campaigns. Able to quickly and proficiently construct campaigns and start creating comes about for our clients in a really brief period of time. Being able to reach out to comparable groups of onlookers and marketplaces some time recently they express a want to purchase a certain item or benefit. Pros What I appreciate best approximately Google Advertisements is that, by definition, it may be a much higher expectation stage to advance on than other social systems. It is basic to utilize once you get it and empowers for an enormous number of impressions with cheap consumptions or indeed more with bigger budgets, something we have not experienced on other stages. You will build up your claim budget and as it were get charged once you get comes about. I'm able to create an expansive number of high-quality leads for my clients by pushing their titles to the best look that comes about when it may not be something else.  Cons To truly comprehend the program as an entirety, a critical sum of time must be committed. I'm getting to be baffled by the consistent drive towards computerization, which clears out less space for manual changes. With fewer alternatives, it's certainly gotten more troublesome for genuine publicizing pros to do successfully. Be that as it may, Google disperses overhauls on a customary premise, making it troublesome to keep up with the changes.  Review Source JAA Jasmine Adnan A. Digital Performance Specialist Marketing and Advertising Used the software for: 2+ years ### "Google Ads as a tool to position your brand in Google searches" January 12, 2023 5.0 I have been working with Google Ads for 4 years, where I have had to create different types of campaigns such as search, google shopping, discovery, pmax, etc...For the most part, the campaigns managed to meet the objective of the brand, however, for this it is necessary to have a good budget, otherwise it will be difficult for the campaigns to meet the objective. Pros It is a tool that provides results in all conversions, sales, leads, traffic, etc. Everything will depend on the budget and the optimization of the campaigns.It also has many types of campaigns that allow you to innovate in your ads and promote your products or services. Cons You need a significant budget for the campaigns to have results. It also requires previous knowledge such as a course, to be able to handle it easily. Review Source Gabriel F. Head de Gestão de Tráfego Pago Marketing and Advertising Used the software for: 2+ years ### "Melhor plataforma de Gestão de Tráfego Pago entre todas." February 26, 2023 5.0 Melhor experiência com plataforma de Gestão de Tráfego Pago possível, eu utilizo todas as plataformas (Meta Ads, Linkedin Ads, TikTok Ads, Pinterest Ads), nenhuma delas chega aos pés do poder que o Google Ads tem. Pros Como dito antes, pra mim e pra muitos colegas de trabalho, é a maior plataforma de anúncios online de todo o mundo, pelo fato do Google conter a maior base de dados de todo o mundo, e esses dados alimentarem a inteligência artificial do Google Ads para deixar as campanhas mais assertivas, tendo a possibilidade de metrificar as ações de conversão no seu site e monitorar o retorno de investimento em publicidade na plataforma, e a cada ação de conversão registrada na plataforma também alimenta a inteligência artificial deixando também as campanhas mais assertivas (alcançando as pessoas mais prováveis de realizar uma compra no seu site). O Google Ads possui as formas de segmentações mais abrangentes de todas, podendo alcançar as pessoas das mais diversas formas de segmentação (intenção personalizada, afinidade, remarketing, etc). Já investi com certeza mais de R$1.000.000 na plataforma e obtive muito resultado para meus clientes através do Google Ads. Cons Algumas recomendações de campanhas não são muito assertivas, dando recomendações que nem sempre vão aumentar os resultados das campanhas. Reason for choosing Google Ads Porque o Google possui os maiores produtos da internet, como o maior buscador do mundo, a maior plataforma de vídeos, etc. Review Source NT Natalie T. RMT Hospital & Health Care Used the software for: 1-2 years ### "The app need a revamp" March 4, 2022 3.0 The overall service they provide is great and essential to building a new business and reaching new audiences. However, I believe they could make improvements to their app and management platform. Small business owners who are using this are not all tech savvy and may not know how SEOs, PPCs, and campaigns work. A better explanation of what you’re doing and why may better serve new users to not overwhelm them to the point of losing them as customers. Pros Google as a company had developed a great service in which small businesses can reach new clients easily and target new audiences with a few clicks. It’s easy to customize for your businesses needs. Cons The app you use to create and modify your ads and campaigns is very basic and confusing. There seems to be missing options/settings and doesn’t not clearly explain what it is you are paying for and what they are doing for you. Review Source Anoop K. Senior Data Analyst Retail Used the software for: 2+ years ### "Best Ad Campaign Managing Tool" March 16, 2023 4.0 Overall, Google Ads provides a powerful and effective platform for our businesses to advertise the products and services online. The ability to target specific audiences, control budgets, and measure campaign success with detailed analytics is critical for us. Overall, the user experience with Google Ads is excellent and beneficial. Pros Google Ads' reporting and analytics tools are excellent. We can see how our campaigns are performing in real time and make changes as needed. Furthermore, the ability to track conversions allows us to directly link our advertising efforts to business outcomes. Google Ads allows us to easily scale our campaigns and reach new audiences. We can develop a comprehensive advertising strategy that drives results by offering options for search, display, and video advertising. Cons I have not come across any issues or not likeable in Google Ads. Review Source JB Jason B. marketing Director Retail Used the software for: 2+ years ### "Tough To Learn But Well Worth The Time" August 11, 2021 5.0 I have worked with Google Ads for the past 9-10 years now. I have worked with very small companies and startups, but also large corporations. I have also worked as a consultant in many variations for companies to help them with Google Ads on a day to day basis or as an account strategist. Knowing this tool has allowed me to work in many different industries from classic cars, to health, travel, pets, and so many others. It is a still that can be carried across industries which has given me the ability to grow quickly in my career and learn new markets and industries. Pros I like how easy it is to organize your campaigns and understand what is working for your business versus what is not working. If you know what you are doing, you can optimize and optimize until your fingers bleed if you need to. When you get a full understanding of the tool, you will understand that there are many different ways to optimize as well. One thing most people should learn and understand deeply with Google is their bidding settings. Google uses AI to run automated bidding. They will allow you to focus on almost anything you'd like. For example, you can focus on getting the most impressions possible, or driving conversions (sales, leads, etc.) while trying to git a specific acquisition number. There are loads of options and they are always refining them and coming out with more. Cons It can take years to master this tool. Which means if you really give it the time and effort, you can have an incredible skill that many others do not have. I have worked with many different people across various size organizations on Google Ads and many people think they know everything about this tool while they still have a lot to learn. There are always new strategies to learn and optimizations to be made, but that can take a really long time to know and understand. Most people think they can just jump into Google Ads and become an expert immediately, and that is just not the case. If you do find yourself wanting to put in the time and effort to know and understand this tool, you will realize what a great skill that can be. It can be used across so many different industries for a wide variety of needs to fulfill. having a deep understanding of this tool will allow you to have the option to work for some of the worlds top organizations. Review Source Aline B. CEO Media Production Used the software for: 2+ years ### "One of the best software ever invented" January 13, 2023 5.0 A sensational experience that allows me to conquer many clients daily and reach an audience that I would never have been able to reach without them. It helps a lot and facilitates my work in the company. Pros What most catches my attention is how it manages to connect us with people from all over the world, to offer our products and services, using several platforms at the same time, and its ease and complementation when it comes to generating the necessary data for us to know what we shouldimprove to win more customers. Cons There is nothing to complain about. It meets all my expectations. Review Source VR Verified Reviewer AM Marketing Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Google Ads Review after Using More than 5 Years " October 7, 2022 5.0 Amazing when new algo come there are many things to learn and update on many parts of SEO, and PPC Pros Easy to set up with few clicks and code implementation and today mostly the traffic come from Google search so its good. Customer list campaign and retargeting is very good Cons Some time ads shown to wrong audience which you need to handle by adding negative keywords and optimize the campaign Review Source Shahzad M. Lead - Digital Marketing & Analytics Marketing and Advertising Used the software for: 2+ years ### "Google Ads is by far the Best PPC Platform if you want actual conversions" June 8, 2022 5.0 Overall experience has been very good I can say as if you're looking for Actual Conversions and not the attributed conversions unlike other Ad Platforms then you can get that here as they provide different attribution models which can help the advertisers to identify which Campaign or Ads helped in getting the conversions. Pros \- It allows the advertisers to plan the keywords with the use of Keyword Planner which is their own offering - Newly Launched Responsive Search Ads are far far better than the old Expanded Text Ads and it allows the Optimization scope for Text Ads - Allows the advertiser to directly integrate with Google Analytics where the Advertiser can create the Remarketing Audiences and import them in Google Ads to be used in Ad Campaigns - Allows the user to show ads on certain websites and website types and similarly exclude them if it is required. Cons \- The Recommendations they provide using their AI is 80% of the time is useless. - Display Ads and its Network is very poor and its Display Ads Targeting is very poor compared to other vendors in the market. - No Option to allow the advertiser to showcase which Type of Website and Quality of Website they want to display their Ads. Alternatives considered [Taboola](https://www.capterra.com/p/156009/Taboola/)[AdRoll](https://www.capterra.com/p/179140/AdRoll/) Review Source Guido N. Data Analytics Consultant Marketing and Advertising Used the software for: 2+ years ### "Full control of your PPC campaigns" January 12, 2022 5.0 I use it for many clients of my agency: it proves to be reliable, efficient, effective and really gives a boost to business Pros It's free, there is a lot of documentation on the web, the support is responsive and helpful, it's highly effective and you can see the performance in real time, being able to fix errors in your setup or adjust parameters to improve the outcome, there are a lot of metrics that tell you exactly how your campaigns are doing Cons It's not as easy and straightforward as many people tell: you have to work with it daily for some time, before you feel comfortable with it. And yet, there are continuous changes in the UX and also in some features (which is good, but it requires that you spend some time to keep up the pace) Reason for choosing Google Ads Most effective way (if not the only one) to advertise on Google Network Review Source VR Verified Reviewer Administration Consumer Services Used the software for: 2+ years ### "D.I.Y. Advertising Optimization: Google Ads" October 21, 2022 4.0 Overall, Google Ads is a great tool to grow your advertising campaign without the need for a professional. Anyone can dive into the many creative options and price plans that Google has to offer. Perhaps doing a bit of research on advertisement analysis beforehand would be ideal if you want to get the most from the app and all that it has to offer.. Pros I mostly like Google Ad's ease of choosing your intended geographical targets. Narrowing that type of option really has made a huge impact in successful customer engagements, increasing web traffic and exposure. I also enjoy and feel good about choosing the amount of money that I'm willing to spend on my advertising campaign. You are completely in control of your spending to meet your needs and that amount can be adjusted at any time you desire. Cons The downfall of Google Ads for me personally is the lack of an explanation when it comes to deciphering the many analyses. I am willing to invest some time in learning how to get the mostf from this software but the direction to do so is lacking. A user would almost have to be pre-exposed to the analytical terminology and how to gain insight from these measurements. Reason for choosing Google Ads It was easy to set up and have running in no time. The pricing was very accommodating as well as controllable options available. Review Source JM John M. Founder and End of Level Boss Retail Used the software for: 2+ years ### "Still a top destination for digital advertising.. but not necessarily the only place to consider " October 19, 2022 5.0 Generally positive, but it remains a potentially dangerously expensive platform if not fully and properly setup. Pros Ease of setup. Integration with other Google frontline tools such as Analytics. Human support usually very good should you need to call upon it. Cons The control panel can be a little daunting.. and I certainly don't like or trust the automated campaigns options offered by Google. Powerful features such as Conversation Tracking redress the balance somewhat. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Review Source SL Sonia L. Digital Marketer Real Estate Used the software for: 2+ years ### "Search and Display campaigns by Google Ads" May 12, 2022 5.0 Pros I am using Search and Display campaigns and both of them are allowing thousands of potential customers to find our website. At this moment I am especially happy with my display campaigns (I'm doing remarketing), because some customers see my website once and then they forget about it; but remarketing display campaigns by Google appear (in a very natural way) on their favorite websites while they're surfing the Internet and then they remember my products and come back to my website for a lead. Cons When I need help and I ask the support for some support/advice, only a few of them are actually helpful. I'd like that the support team had a better training and could help clients in a better way. Review Source MP MARIA P. Responsable de marketing digital Information Technology and Services Used the software for: 2+ years ### "Servicio de asistencia nefasto e inexistente" April 30, 2024 1.0 Utilizamos campañas de Google ADS desde hace años. Desde la última actualización que hicieron con el nuevo ADS y el nuevo G-Analytics 4, todo funciona MUCHÍSIMO PEOR. En nuestro caso, por ejemplo, están restringiendo anuncios de un software para empresas de sanidad ambiental porque, según ellos, anunciamos MEDICAMENTOS OPIÁCEOS, cosa que es completamente falsa. En otro caso, nos restringen y bloquean anuncios de nuestro software de facturación gratuito en la nube porque, según ellos, NO PODEMOS ANUNCIAR SOFTWARES GRATUITOS aunque lo que vendas sea literaLmente un SOFTWARE GRATUITO. Por cierto, también nos han bloqueado los anuncios del software de facturación en la nube por anunciar MEDICAMENTOS OPIÁCEOS según ellos XD Lo que es altamente ridículo. Hemos apelado en varias ocasiones y nos han rechazado las apelaciones en todos los casos, lo que nos da a entender que QUIEN REVISA ESAS APELACIONES NO SON PERSONAS, SON ROBOTS. Mientras tanto, bloquean todos tus anuncios sin motivo y te impiden poder trabajar con normalidad. Lo peor de todo es que la asistencia al cliente es NEFASTA e INEXISTENTE, vergüenza me daría a mí cobrar el dineral que cobra Google para dar un servicio cien mil veces peor que empresas chinas en las que pagas 4 duros y que te hacen muchísimo más caso cuando necesitas ayuda. No lo recomiendo en absoluto, el problema es que son los proveedores más importantes a nivel mundial y si quieres que alguien te haga caso más allá de tu posicionamiento SEO... pues tienes que pasar por el aro y pagarles altas cantidades de dinero para obtener cero resultados. Se les debería caer la cara de vergüenza. Pros Lo mejor es poder convertir clics de tus anuncios en conversiones. La pena es que cuando hablamos de vender servicios de SaaS en la nube, la forma de actuar de Google ADS no funciona bien en absoluto, es un servicio muy orientado a vender productos físicos en ecommerce, no a vender servicios. Cons Utilizamos campañas de Google ADS desde hace años. Desde la última actualización que hicieron con el nuevo ADS y el nuevo G-Analytics 4, todo funciona MUCHÍSIMO PEOR. En nuestro caso, por ejemplo, están restringiendo anuncios de un software para empresas de sanidad ambiental porque, según ellos, anunciamos MEDICAMENTOS OPIÁCEOS, cosa que es completamente falsa. En otro caso, nos restringen y bloquean anuncios de nuestro software de facturación gratuito en la nube porque, según ellos, NO PODEMOS ANUNCIAR SOFTWARES GRATUITOS aunque lo que vendas sea literaLmente un SOFTWARE GRATUITO. Por cierto, también nos han bloqueado los anuncios del software de facturación en la nube por anunciar MEDICAMENTOS OPIÁCEOS según ellos XD Lo que es altamente ridículo. Hemos apelado en varias ocasiones y nos han rechazado las apelaciones en todos los casos, lo que nos da a entender que QUIEN REVISA ESAS APELACIONES NO SON PERSONAS, SON ROBOTS. Mientras tanto, bloquean todos tus anuncios sin motivo y te impiden poder trabajar con normalidad. Lo peor de todo es que la asistencia al cliente es NEFASTA e INEXISTENTE, vergüenza me daría a mí cobrar el dineral que cobra Google para dar un servicio cien mil veces peor que empresas chinas en las que pagas 4 duros y que te hacen muchísimo más caso cuando necesitas ayuda. Reason for choosing Google Ads Porque son los proveedores más importantes a nivel mundial y si quieres trabajar en el entorno de su navegador y que alguien te haga caso más allá de tu posicionamiento SEO... pues tienes que pasar por el aro y pagarles altas cantidades de dinero para obtener cero resultados. Se les debería caer la cara de vergüenza. Review Source Pedro B. Freelancer Marketing and Advertising Used the software for: 2+ years ### "The Most Powerful and Precise Tool on the Internet, Whether for Small, Medium or Large Business" July 31, 2021 5.0 I will report my experience with Google and be as emphatic and comprehensive as I always am when reviewing or commenting on something. Anyway, Google ads... I just have to thank this magnificent tool. I can strongly say that it was Google Ads that changed my life. I ventured into Digital Marketing 2 to 3 years ago and had a hard time trying to make my family better and get out of the tight spot we were in financially. Difficult times, however... With a lot of focus and learning the functionality of this tool, little by little and over time, I learned the usability and in which segments I should keep the ads. I didn't have any money, but Google Ads is even good at that, I could use the tool all month and pay later, so they charged cards I borrowed from real friends or my Parents. Reluctantly, of course. But I always invested the least. I even used multiple accounts to get a free coupon... Anyway, to cut it short... I hit an ad that generated some sales in the month. And it was with the help of Google, pointing me to places, people, genders, gender, age group, and keywords they were looking for about the product that I advertised. This helped me a lot, because from these sales I managed to follow up on the ads and always improving. Thank you Google Ads. Pros When it comes to quality as a whole. Google Ads surpasses itself, in my opinion it is a very powerful and very accurate tool. It's amazing how quickly the tool delivers a report to us. We raise some ad campaigns on a weekly basis. And every day we keep an eye on the segmentations and analyzing in real time how our campaigns are running, so we can more efficiently and accurately optimize our goals for a more specific target audience. Super smart tool with hundreds of features to use. The most impressive thing is that we don't need to invest a lot to get good results in our campaigns. This is sensational. I have to say that the support has also been fast and very helpful. Since I ventured into working with Digital Marketing, I've been constantly receiving emails from Google Ads support even without asking. In the beginning, I still didn't have much practice, so I received email from several experts at Google to help me. If it weren't for these people, I wouldn't have achieved my goals. Nowadays, we only follow our older campaigns, because the tool shows in detail who accesses our pages. The GLOBAL TAG configured on our websites, this is extremely powerful and incredibly accurate. Cons When it comes to Google Ads, I have no complaints. However, for many inexperienced people who reach the tool, they end up with difficulties in handling it. Because there is a lot of information inside the platform. Lots of buttons and graphics. It ends up getting complicated to work alone in Google Ads. Therefore, it is viable to learn from someone who knows all the features and benefits of the platform. I think that's it, I don't have a problem with Google Ads, but it's too complex for someone who is starting to advertise their company online. Review Source YO Yasha O. Attorney Law Practice Used the software for: 6-12 months ### "Google Ads is worth the money but make sure you do your research. " August 30, 2022 4.0 Overall, my experience with Google Ads have been pretty good. I will continue to use Google Ads and eventually, I would like to have enough knowledge to really maximize my marketing skills and utilize Google Ads to the fullest extent. Pros I like that Google Ads give my small business exposure it otherwise would not have. Now that advertising has evolved, it is easier for smaller businesses to compete against bigger companies. The structure of Google Ads allows small businesses like mine to thrive because I can still appear at the top of the Google search results along with bigger companies. A few years ago, this would not be the case. Cons There are just so many features with Ads that is very difficult for a layperson to completely understand how to operate every feature and successfully run campaigns. I also did not like that the customer service personnel were not as helpful in many situations. Alternatives considered [Yelp Guest Manager](https://www.capterra.com/p/130358/Yelp-Reservations/) Reason for choosing Google Ads I did not like Yelp. Yelp falsely advertised that it could bring results and after running ads with Yelp, I felt that I wasted money and time. Review Source Carlos C. CEO Program Development Used the software for: 2+ years ### "Google Ads nos ha ayudado a generar leads y conversiones" March 20, 2023 5.0 Nuestra experiencia en general ha sido muy satisfactoria además el soporte al cliente ha sido excepcional y con una orientación muy significativa para nuestros resultados en las ventas. Pros Su implementación con nuestro sitio web para llevar estadísticas de conversiones y visitas ha sido sencilla y muy eficiente. Gracias a Google Ads hemos logrado convertir en poco tiempo lo que antes nos demoraba mucho más de manera telefónica. Cons Existen algunas funcionalidades que a pesar de tener información no dejan muy claro al momento de configurar nuestras campañas y finalmente debemos ir probando exito/error para luego modificar en el camino. Review Source Julio M. Paid Media Specialist Financial Services Used the software for: 2+ years ### "Essential to Paid Media Efforts" July 2, 2024 5.0 Pros Google is the most widely used search engine, so being present on this platform is vital to compete with our market rivals. Google Ads offers the ability to track results and the adaptability to create a distinctive marketing campaign. Cons The customer service could be significantly improved without requiring users to interact with numerous agents to accomplish anything. It can also be quite time-consuming to create an effective campaign. The use of negative keywords is essential. Review Source Swati R. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Highly efficient ad platform." March 20, 2023 4.0 Overall Google has helped us a lot in getting the desired business numbers.Reports can easily be downloaded in a lot of supported formats for example google sheets and analytics through customising columns on the dashboard is really convenient too. Pros Google ads has a wide display and video network which increases the reach of our ads and campaigns to a great level.We have multiple objectives to choose for campaign types and the process of campaign creation is self explanatory.Google ads is ideal for creating all types of campaign, be it app install/engagement, lead generation or sales and frequent recommendations help us in increasing campaign optimisation score which aids in campaign optimisation. Cons Support centre timings are limited from Monday to Friday only.Lead generation and traffic campaigns don't get approved easily.Sometimes campaigns stop spending abruptly, otherwise they do not even spend the allocated budgets. Review Source VR Verified Reviewer Seo Manager Information Services Used the software for: 2+ years ### ""Google Ads: An Effective Platform for Targeted Digital Advertising"" January 10, 2023 5.0 Overall, my experience with Google Ads has been very positive. It has allowed me to create and run targeted digital advertising campaigns effectively, and the detailed insights and analytics have helped me measure and optimize campaign performance. The platform is user-friendly and easy to navigate, making it easy for me to manage my campaigns. I also appreciate the ability to reach a large audience and attract potential customers to my website. While the cost of running a Google Ads campaign can be high, it has been a worthwhile investment for me. Overall, I have found Google Ads to be an effective platform for targeted digital advertising. Pros Google Ads allows me to create and run targeted digital advertising campaigns effectively.The platform provides detailed insights and analytics, allowing me to measure and optimize campaign performance.It is user-friendly and easy to navigate, allowing me to manage my campaigns with ease.The ability to reach a large audience and attract potential customers to my website. Cons The cost of running a Google Ads campaign can be high for some businesses.It may require some time and effort to set up and optimize campaigns to achieve the best results. Review Source Lucky U. Project coordinator Construction Used the software for: 1-2 years ### "Google Ads build your marketing world by growing your sales and brand!" December 15, 2021 5.0 With the Google ads application , Helps me stay connected with my campaign while on the go and I can track my advertisement campaign Pros 1\. The software is easy to use and set-up an account. 2. The performance planning tools is very effectively good . 3. When there is a problem on the way, you have the means to chat with an AI bot who will solve your problem no matter how difficult it is. 4. Bring audiences and prospects to your target marketing Cons 1\. Some times issues come up with customer services, which is very annoying. 2. Very expensive for smaller businesses 3. Not good for the beginners because if you are new to the software, you will be fool. It work best if you are skilled and trained in advertising. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.