# Page 3 | Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Google Ads the right Campaign Management solution for you? Explore 1010 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/213339/Google-Ads/reviews --- Google Ads 4.4 (1010) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 3 - Reviews of Google Ads ## Showing most helpful reviews Showing 51-75 of 1010 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CM Carlos M. Junior Marketing Officer Marketing and Advertising Used the software for: 2+ years ### "Online presence and my target audience on Google Ads" November 13, 2024 5.0 It has played a huge role in pulling traffic to my website and leads. This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business. Pros Google Ads gives us the ability to target customers very tightly via search, display and video campaigns. I appreciate the ability to budget, monitor results, and optimize campaigns in real-time. The comprehensive analytics give you the ability to understand how effective your campaign really was and what ROI it generated. Cons It need good management constantly and it is a learning process. Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries. Review Source DB Deniz B. Media Buyer Marketing and Advertising Used the software for: 1-2 years ### "The Best Ad Platform" October 31, 2024 5.0 I have been using Google Ads for over 4 years, it's the best ad platform among all Pros It is very smooth in campaign management and reporting Cons There is nothing I don't like about Google Ads, it's my favorite Switched from [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) We have better performance with Google Ads Review Source AW Adrian W. Fleet Operative Automotive Used the software for: 2+ years ### "Google Ads - only leads" November 10, 2024 5.0 Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced features that can increase the results of the campaigns. Pros The most I like at this platform is that you can setup the campaign in a well determinated area so it can increase the conversion. Another good feature is that you can setup a low budget for a campaign and test the results, increasing after for better results or cancel the campaign. The stats of each campaign are shown immediately so it can be compared with live results. Reports are well build and easy to get, even better if you connect Google Ads with Analytics. Cons It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials. Review Source AL AFEF L. ASSISTANTE COMMERCIALE ET MARKETING Retail Used the software for: 6-12 months ### "L'excellence, Google Ads !!" January 31, 2025 5.0 Globalement, c’est un excellent outil pour les entreprises qui cherchent à promouvoir leurs services ou produits en ligne, mais cela demande un engagement et une gestion sérieuse pour en tirer pleinement parti. Pros L'une des choses que j'apprécie particulièrement, c'est le suivi des performances avec un tableau de bord qui est super détaillé et permet de suivre l'efficacité de chaque annonce. Cons Bien que Google Ads nous offre des outils de suivi performants, il est essentiel de surveiller régulièrement nos campagnes pour s'assurer qu'elles fonctionnent correctement. Review Source JA Jimena A. Ejecutiva comercial Commercial Real Estate Used the software for: 1-2 years ### "Buena herramienta para posicionamiento de marca y ofrecer tu producto a clientes calificados" February 5, 2025 5.0 En general es una herramienta útil para llegar a personas que están buscando lo que ofreces o algo similar a lo que ofreces Pros La facilidad de poder segmentar a tu público buscado y el uso de las palabras clave para mostrar tu anuncio Cons Las personas no siempre confían en los anuncios, además de que solo apareces cuando ingresan las palabras clave Review Source RJ Royce J. Technology and Process Manager Museums and Institutions Used the software for: 1-2 years ### "Google Ads has a high learning curve but is worth it." September 25, 2024 4.0 Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model. We then reached out to a 3rd party service that was able to configure settings to our needs. Pros Google Ads is a necessity for digital marketing. The Ad Manager provides detailed insight into the performance of your campaigns. Cons It can be difficult to setup and use if you are not familiar with digital marketing. I would recommend having some familiarity with digital marketing prior to implementing Google Marketing. The results coming out are only as good as the data you have going in. Review Source EA Etem A. Media buyer beginner E-Learning Used the software for: 6-12 months ### "One of the best Ad Platforms out there" January 6, 2025 5.0 Amazing easy to get more brand awarness and trust for customers that are unsure Pros Setup Ads with ease its like getting the hanging Fruits for you Business Cons Hmm i mean there are no cons about google ads its a no brainer thank to the easy usage and billion people that use google Review Source VM Vincenzo M. PPC Specialist Marketing and Advertising Used the software for: 2+ years ### "Good tool, but needs some work on the AI." January 13, 2025 4.0 It's a good tool, but sometimes, the software tries to go the extra mile but fails. There is good room for improvement by implementing a better AI for the Auto application of the Recommendations. Pros Recommendations: Help you to improve the optimisation score. Cons Auto-apply Recommendations that force you to do things that sometimes you don’t really need. Review Source HA Hamdi A. Product Power Internet Used the software for: 2+ years ### "Un excellent outil de gestion des pubs sur le web" January 26, 2025 4.0 Pros Je trouve que les options de ciblage sont très avancées pour Google Ads Cons Le coût peut rapidement grimper pour les mots clés sur certains secteur. Review Source LY Loïc Y. NA Health, Wellness and Fitness Used the software for: 1-2 years ### "Support horrible" November 20, 2024 1.0 Pros Pratique pour acceder à de nombreuses personnes Cons Depuis 2 mois mon compte est bloqué car je devrais vérifier mon profil. J'ai renvoyé 6 fois un formulaire de 40 questions et j'ai envoyé 19 pages de pièces justificatives et je suis toujours refusé. Personne n'est joignable par téléphone et ils sont incapables de me dire pourquoi je suis refusé. Echanges stériles par mail. Review Source VR Verified Reviewer Performance Marketing Manager Financial Services Used the software for: 2+ years ### "Google Ads - Every Marketers Saviour" September 17, 2024 4.0 Google ads is providing extensive information on keywords search volume, bid range, competition level etc., which helps to make an informed decision on which keywords to include and which to exclude Pros Google Ads is easy to use and helps you advertise on search, display, discovery, youtube etc Cons Outbound targeting options are quite limited in comparison with Meta Ads Review Source PG Peter G. Manager Construction Used the software for: 2+ years ### "Google Ads" September 22, 2024 5.0 Google Ads is the best advertising platform on the web, it has many features and is easy to setup. Google provides many tutorials on setting up powerful campaigns with hight ROI. Pros When it comes to advertising Google Ads is the best tools. The most interesting feature for me is the ability to setup the ads into certain areas. It is easy to setup a campaign and the results can be seen immediately. The reports are very clear and well done and I can easily link any campaign to Google Analytics. Cons If the campaign is not set up corectly the cost can go high fast with low ROI. Review Source HC Heather C. Marketing Manager Telecommunications Used the software for: 2+ years ### "Excellent ROAS" October 21, 2024 4.0 Can be challenging to compare results without adequate training, but definitely worth the ad spend. Pros We're very satisfied with the ROAS we're seeing with our Google Ads. Cons It's tricky for members of our marketing team to process all of the data, and we often have to rely on our technical team members for help. Review Source AC ARMANDO C. GERENTE Maritime Used the software for: Less than 6 months ### "Servicio telefónico sólo quiere que contrates un paquete caro. No van a ayudarte si no es así..." August 28, 2024 1.0 El servicio de ayuda telefónico de hoy 28-08-2024 por la mañana es LAMENTABLE. Pongo la fecha porque puede haber otros compañeros geniales, pero el que me ha tocado a mi sólo le interesaba que contratara algún paquete caro... No quería ayudar. Bastante decepcionante. Pros Si inviertes mucho dinero a lo mejor te puede ayudar Cons COMERCIALES SON LAMENTABLES: No te ayudan a menos que indiques que vas a invertir mínimo 400€. Decepcionante y lamentable. Al contactar por teléfono con google Ads me ha atendido un señor que su ÚNICO objetivo era que invirtiera mínimo 400€ en mi primera campaña. Le indiqué varias veces que quería primero probar con menos cantidad e ir aumentando conforme vaya viendo resultado pero cuando estaba creando mi primera campaña no me dejaba seguir en uno de los pasos. Llamé para que me ayudara a seguir y así crear mi primera campaña. Al insistirle que no quería de primeras invertir tanto dinero la única respuesta fué que no podía ayudarme y me colgó... Se que su trabajo de comercial es vender cuanto mas mejor, pero me parece mas que lamentable que traten así a un cliente y que de forma tan descarada intentar sólo que gastemos dinero... Es bastante decepcionante que una empresa tan potente como Google tenga a trabajadores y así y no se les lleve un seguimiento. Review Source medarfine Z. Secret Accounting Used the software for: 6-12 months ### "Meilleures " January 24, 2024 4.0 Pros C'est un logiciel très simple et efficace Cons Rien de grave à dire sur ce logiciel juste super Review Source MP Mike P. Digital Content Manager Business Supplies and Equipment Used the software for: 2+ years ### "Paid Search Marketing With Google Ads" August 7, 2024 5.0 Pros Create, customise and manage free and paid search campaigns. Comprehensive array of tools and suggestions to help you optimise your campaign and find your target audience. Analytics for conversion tracking. Website integration is straightforward. Cons Rapidly evolving suite of tools and changing advertising criteria means that there's always something in your campaign that will need to be worked on. The most common optimisation recommendation is usually increasing your budget. Review Source AB Aurélie B. Chargée de projets Entertainment Used the software for: 1-2 years ### "Service client déplorable, inexistant, impossible à joindre par mail depuis 1 mois" September 11, 2024 1.0 Depuis des années super. Et depuis cet été une validation d'annonceur est requise. Elle ne correspond au statut de notre structure. Tout est bloqué depuis un mois et notre activité se retrouve en difficulté car ne nous ne pouvons plus faire de publicité suite à cette validation. On m'envoie le même mail automatisé, personne ne lit le contenu des formulaires. Au vu d'une entreprise telle que google c'est une honte, payez votre personnel, embauchez des gens compétents et créez un service téléphonique Pros Lorsque tout fonctionne c'est super. Suivi détaillé des pubs et précis. Cons Le service client est injoignable. Vous souscrivez à des produits payants et personne n'est en mesure de vous rappeler. Review Source Ninos M. Creative Director Marketing and Advertising Used the software for: 2+ years ### "The Industry Standard" July 20, 2024 5.0 Overall we're happy with Google Ads, it has almost always delivered results, however might be costly at times but I guess that's the down side of using the industry standard tools / Services. Pros In our opinion, Google Ads is the industry standard. It's almost guaranteed it will work and deliver results. It's relatively easy to setup, especially with recent updates, integrating AI in the platform makes it more accessible. Cons Can be costly if not optimized right. For beginners , it might be overwhelming to start with. Reason for choosing Google Ads Best value for money and results driven Review Source FR Fara R. Homemaker Health, Wellness and Fitness Used the software for: 1-2 years ### "Google Ads to get noticed" August 29, 2024 5.0 Pros The ads are easy to set up using your google account. Cons There's nothing bad to say about Google Ads. Review Source Julián S. Consultor SEO Marketing and Advertising Used the software for: 6-12 months ### "Nice Interface" July 13, 2024 5.0 Mi experiencia general con Google Ads ha sido positiva. La plataforma es poderosa y efectiva para llegar a audiencias específicas y aumentar la visibilidad de productos o servicios. Las herramientas de análisis y medición en tiempo real permiten optimizar campañas y mejorar el rendimiento constantemente. Sin embargo, la curva de aprendizaje puede ser empinada debido a la complejidad de las opciones disponibles, y los costos pueden ser altos en mercados competitivos. A pesar de estos desafíos, los resultados obtenidos suelen justificar el esfuerzo y la inversión. Pros Lo que más me gustó de Google Ads fue su capacidad para llegar a una audiencia específica de manera efectiva. La plataforma ofrece herramientas de segmentación avanzadas que permiten orientar los anuncios a las personas adecuadas en el momento correcto. Además, la capacidad de medir y analizar el rendimiento de los anuncios en tiempo real es invaluable, ya que proporciona información detallada sobre qué anuncios están funcionando y cuáles no, permitiendo ajustes rápidos y precisos para optimizar las campañas publicitarias. Cons Lo que menos me gustó de Google Ads fue la complejidad de la plataforma, especialmente para los usuarios nuevos. La gran cantidad de opciones y configuraciones puede resultar abrumadora y confusa. Además, el costo por clic (CPC) puede ser bastante alto en algunos sectores competitivos, lo que puede dificultar la obtención de un buen retorno de la inversión para las pequeñas empresas con presupuestos limitados. Review Source AM Advaldo M. Director Automotive Used the software for: 2+ years ### "Google Ads" July 31, 2024 5.0 Google Ads is an important tool for every business, new or old. It brings clients who really need your services. Pros Google Ads can be considered the best way to get new clients and leads for every business out there. Google made it easy to use for beginners and advanced users. Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of videos, from Google, that explain how Ads works and how to setup the campaigns. Cons For small businesses, it can be a little expensive. Review Source VR Verified Reviewer ingeniero mecanico Mechanical or Industrial Engineering Used the software for: 2+ years ### "VENDE MAS con GOOGLE Ads" July 7, 2024 5.0 Excelente he mejorado mis vizualizaciones con muchos clientes y empresas y he vendido mejores mi productos Pros tiene una excelente ventaja ya que google ads permite generar y mejorar tu negocio y visibilidad de busqueda dando ventajas de adaptarse a una base de datos de palabras clave, datos y métricas relevantes así como vinculación con analisis dando excelentes resultados, realmente lo recomiendo Cons Es un poco costoso muchas veces el usarlo, ademas no todos tiene aceso a el sofwtare Review Source Samuel I. Founder and CEO Internet Used the software for: 2+ years ### "Google Ads: An Global Ads service tonreach potential Clients." June 23, 2024 5.0 Google Ads makes us reach potential Clients. Analytics are provided as we run the Ads Service, both as an Advertiser and a Developer / Publisher. Pros You can reach innumerable number of internet users. Target based advertising service Affordable Ease of setup Good pay rate for developers The results are measureable and traceable. Cons Might be too technical to hide your Google Ads key in the environment variable if you're integrating Google ads on your website as a developer, therefore exposing the Google Ads ID. Might be more expensive compared to other Ads Services. Google may not approve Adsense on your web app due to many reasons. Alternatives considered [Propeller](https://www.capterra.com/p/207675/Propellor/)[Adsterra Ad Network](https://www.capterra.com/p/232054/Adsterra-Ad-Network/)[Taboola](https://www.capterra.com/p/156009/Taboola/) Reason for choosing Google Ads Genuine Users will view your Ads. Google Ads pays more than other Ads services. It is the highest paid to developers or website owners. Review Source HK Hamza K. Marketing Digital Marketing and Advertising Used the software for: 1-2 years ### "Google Ads experience was incredibly rewarding and fulfilling." April 19, 2024 5.0 My overall experience with Google Ads has been positive. I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools. However, I have sometimes found the learning curve steep and bid management complex. Pros I particularly appreciated the robust targeting options, real-time performance tracking, and seamless integration with other Google platforms. Cons I found the complexity of the platform and the potential for overspending on campaigns challenging. Review Source DU David U. Marketing digital Real Estate Used the software for: 2+ years ### "Un incontournable" July 16, 2024 4.0 Pros Moteur de recherche n1 en france, impossible de s’en passer Cons Contribution pas toujours correcte, il peut s’avérer délicat d’optimiser ses campagnes sur les bons indicateurs Review Source Similar Products Featured ## Related categories [PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.