--- title: "Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Google Ads the right Campaign Management solution for you? Explore 1014 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/213339/Google-Ads/reviews/" page_type: "reviews" language: "en" --- Google Ads 4.4 (1014) [View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Reviews of Google Ads Ease of use 4.0 Customer Service 3.9 ## Pros and Cons in Reviews BE Ben E Marketing and communications executiveNon-Profit Organization Management, 501 - 1,000 employeesUsed the software for: 1-2 years. “There is a lot that you can customise with Google Ads to ensure that your ads are effective and get the right conversion rates.“ June 19, 2026 Michael Z OwnerMusic, Self-employedUsed the software for: 1-2 years. “For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience.“ April 23, 2026 Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times.“ February 22, 2026 AW Adrian W Fleet OperativeAutomotive, 51 - 200 employeesUsed the software for: More than 2 years. “It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials.“ November 10, 2024 BH Brian H OwnerTransportation/Trucking/Railroad, 2 - 10 employeesUsed the software for: 6-12 months. “The ability to advertise and customize ads all from the app is is amazing.“ May 23, 2026 MG Matyas G Head of digitalLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of dedication to learn the craft.“ December 6, 2024 Michael Z OwnerMusic, Self-employedUsed the software for: 1-2 years. “It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested.“ April 23, 2026 HK Heather K Massage therapistHealth, Wellness and Fitness, Self-employedUsed the software for: 6-12 months. “They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to change to your correct info. After nobody can Google you any longer because the only URL and phone number on your business ad is the one they made up. After your business drops for a couple of months they send you a bill for the URL.“ January 26, 2024 ## Showing most helpful reviews Showing 1-25 of 1014 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use John J. CEO Information Technology and Services Used the software for: 2+ years ### "Google ads is hit or miss" August 2, 2026 3.0 I have had very very mixed results with GA. For some campaigns it can really produce calls/leads, and other times it is useless and shows ads to the wrong people and does not produce leads at all. Pros Google ads has the ability to get your ads in front of a lot of people in a pretty quick time frame. You have the ability to run different types of campaigns and ads, and you can really narrow down the geo-targeted area of where (and when) your ads run. Cons Google ads changes constantly and the GUI can be frustrating. The new 'AI' campaigns can be hit-or-miss a lot of the time, showing irrelevant ads and to the wrong people. You also have to manage your cost/spend closely or it can go over easily. Alternatives considered [Facebook Apps and Tabs](https://www.capterra.com/p/160208/Facebook-Apps-and-Tabs/)[Local Billboards](https://www.capterra.com/p/208504/Digital-Signage-Software/)[Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/) Reason for choosing Google Ads Google ads is good when it is part of your marketing suite as it does have a good reach Review Source HG Heldor G. Marketing Manager Mental Health Care Used the software for: 1-2 years ### "Digital Advertising Platform For your Business. " June 19, 2026 5.0 Google Ads has felt like a rollercoaster for me, first it was confusing, then as I learned it got better, but then there were some changes on the policy and felt like going back to step one, but now with their support it's gotten much better. Pros Google ads has helped me increase my clients, I like it that in the last few months I've had agents call me to help me set up my ads, and provide clarity and understanding of the reports and data it brings to the table. Cons It is very confusing at the beginning, and it can feel overwhelming with all different policies and restrictions. But once you learn more about them it gets easier. Switched from [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Facebook / Meta Ads wasn't showing my ads to the right people. Review Source FO Feraud O. Owner Marketing and Advertising Used the software for: 1-2 years ### "Pay To Play and Rank At The Top For Searches" July 20, 2025 4.0 Been using it to manage and get clients leads and business for over the last 10 years. It's the most used search engine where people are search so you have to pay to play essentially. Pros The best way to get your local business in front our people searching for what they have to offer. SEO can take time so bypassing that with ads get you top of the page for a cost. Cons The pricing has really increased over the Year and also the changes to keyword / keypharse search relevancy. Even phrase match now get you some off topic words. Plus a lot of their AI recommendations don't make sense to a lot of businesses. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Google Ads We use google for local business that are more lead base for searches. For example if you need a lawyer you'll be searching for one. Review Source Michael Z. Owner Music Used the software for: 1-2 years ### "High-Intent Traffic Driver with Strong Scaling Potential but Cost Sensitivity" April 23, 2026 4.0 Google Ads is a powerful growth tool for a music and vocal coaching business because it drives high-intent traffic from people actively searching for lessons or training. When optimized properly, it can generate consistent leads and help scale student acquisition in a measurable way. The targeting and analytics are strong, which makes it useful for refining messaging and understanding what converts. However, it requires careful management to avoid high costs and inefficient spending, especially in competitive search terms. It also demands ongoing testing and optimization to maintain performance. Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel. Pros Google Ads is highly effective for a music and vocal coaching business because it allows precise targeting of people actively searching for singing lessons or related services. It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested. The platform also offers detailed tracking and performance data, which helps optimize campaigns and understand what messaging drives conversions. Cons Google Ads can become expensive quickly, especially in competitive niches like music education, where cost-per-click can rise without strong optimization. It also has a steep learning curve, requiring constant testing and adjustment to avoid wasted spend. For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience. Review Source Zach P. Marketing Coordinator Education Management Used the software for: 2+ years ### "Google Ads Are A Must For Any Marketer!" February 22, 2026 5.0 Overall our experience with Google Ads has been fantastic and we will continue to have it as a fundamental part of our marketing strategy. It is fantastic to see further developments with ad placements for YouTube Shorts and other formats. For any digital marketer having Google Ads as part of your advertising strategy is a must. Pros Our organization has been routinely using Google Ads for the past several years with great success. Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see. The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times. We've also been lucky to have received dedicated support through Google Ads specialists that have guided us to improve our campaign performance with actionable recommendations that have improved our CTR rates and our CPC costs. Cons There isn't many negative things I could say about Google Ads, but I do feel the back-end campaign manager user interface is due for a facelift to make it a bit more user friendly. This may just be nitpicking, but I do find that the UI is somewhat dated and could use a refresh to be more visually appealing and easier to navigate/find things. Review Source VR Verified Reviewer Marketing Director Telecommunications Used the software for: 2+ years ### "Use to be good, not anymore. Keyword tool is still decent." June 6, 2025 3.0 It was great back in the day when you can really control everything manually. When you could pick specific channels, and really spend less to get more. Now they just want you to spend as a spray and pray approach. It can work for some companies, but in reality - you won't know what worked and what didn't. That's how they make their money. Pros The keyword function is still quite useful to help optimize SEO alongside an SEM Rush, but everything else isn't that great anymore. Managing Google Ads use to be quite an easy task for someone who was certified, but now it's essentially meant of agencies who know the ins and outs. That's just an extra step you have to pay for. Cons I dislike how they got a rid of the monthly trending data in the keyword planner. It just says how a keyword has changed in the last 3 months or 12 months now, instead of breaking down the exact month. The platform is just too heavy, and requires too many steps do to what you want. The YouTube side especially, is annoying since you can't target specific channels anymore. Retargeting control for banners is also quite limiting. Your ads can show up in places you really don't want. Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones. It's not possible to mark everything bad as bad. Alternatives considered [Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/)[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Reason for choosing Google Ads Google Ads simple have the most exposure at the moment, but the product itself is horrible. Review Source Melanie B. Owner Luxury Goods & Jewelry Used the software for: 1-2 years ### "Very effective, but is the time and cost worth it?" February 24, 2026 4.0 Overall the experience is great for business. It has been essier to drive sales in targeted areas at the right time. But the cost would be why I stop using them. Pros The best thing about Google Ads is their precision marketing which helps drive traffic and conversions. Additionally, if you are searching for visibility this is the way to go. Cons The rising costs that have continued, while accessibility to other tools on Google is included, they are tools we already had so I would rather do without and payless. Also, it is not something for people who are well versed with the ecommerce scene. Review Source VR Verified Reviewer Global Marketing Manager Civil Engineering Used the software for: 2+ years ### "Industry Standard Ads- Just Mind The Expense!" August 18, 2026 4.0 It has been positive largely, I've seen some positive results. It does require consideration in to how exactly you'll use it beforehand (and to what desired effect) so you can maximise the time you spend on it! Pros The positives are it's fast to set up, intuitive in how you can target people (locations, times, words etc), easy to set and alter budgets and report analytics/data analysis and effectiveness (which will be important if you're using it in a marketing context) Cons It can take more time to master and tweak effectively but the more you put in, the more you get out of it really. But bear in mid you'll need someone on it quite often (if you're a small company it warrants consideration). It also gets really expensive, really fast- particularly if you're competing with bigger players they will outbid you in a straight race. Review Source AT Alex T. User Acquisition Analyst Computer Games Used the software for: 2+ years ### "Great performance" February 20, 2026 5.0 Google ads is great, and Google ads performance is great. Google and Meta should be the first networks new advertisers should test. Pros Very easy to use and set up ads. Google is one of the top performing ad networks so it should be one of the first ad networks to be tested. Cons I don't really have anything negative to say about google ads. Once you learn how to use it, it is very straight forward and easy to use. Review Source BE Ben E. Marketing and communications executive Non-Profit Organization Management Used the software for: 1-2 years ### "An effective way to drive more traffic to a website" June 19, 2026 4.0 I have used Google Ads for some time to promote ads on Google to drive more website traffic. For this, they have been beneficial and have definitely driven more traffic when used. Pros Google Ads is a great way to ensure that you are promoting your website to more people and that it is targeted to the right people. There is a lot that you can customise with Google Ads to ensure that your ads are effective and get the right conversion rates. Cons As there is a lot that can be done with Google Ads, this can also make it confusing to ensure that you are doing what is best for your ads to hit the right people. More could be done to make the interface easier and simpler for the average user to achieve their aims. Review Source AR Adam R. Digital Manager Marketing and Advertising Used the software for: 2+ years ### "Google Ads Whitelabel Customer" April 22, 2025 4.0 Pros Easy to start using and it provides a simple option for reaching a large audience with relevant needs. Cons At times the platform can be too restrictive or too broad thinking that it's establishing an ease of use. While maybe true, it doesn't make the platform better. Alternatives considered [Bing Visual Search](https://www.capterra.com/p/180640/Bing-Visual-Search/) Reason for choosing Google Ads For the same reason we choose Google Ads, finding relevant folks seeking solutions Review Source MRS Mara Rose S. Head of Marketing Strategy Marketing and Advertising Used the software for: 2+ years ### "Must have for all business owners" March 12, 2025 5.0 Used it for years for clients and personally Pros Essential tool to drive quality traffic to your website and get new customers. Cons Changes to the platform that remove control from the advertiser or visibility Review Source ES Elena S. Marketing Manager Biotechnology Used the software for: 2+ years ### "Its a tool that gives a variety of tools to reach targets in an efficient way. " March 17, 2025 5.0 As a marketer that likes data-driven decisions, this was an excellent tool. Pros Is very popular and very user-friendly. You can get advanced targeting, demographics, reporting in real time and start bidding. Cons For beginners it might be complex, but there is alot of information out there. Ads are limited to specific formats. Review Source EA Etem A. Media buyer beginner E-Learning Used the software for: 6-12 months ### "One of the best Ad Platforms out there" January 6, 2025 5.0 Amazing easy to get more brand awarness and trust for customers that are unsure Pros Setup Ads with ease its like getting the hanging Fruits for you Business Cons Hmm i mean there are no cons about google ads its a no brainer thank to the easy usage and billion people that use google Review Source AW Adrian W. Fleet Operative Automotive Used the software for: 2+ years ### "Google Ads - only leads" November 10, 2024 5.0 Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced features that can increase the results of the campaigns. Pros The most I like at this platform is that you can setup the campaign in a well determinated area so it can increase the conversion. Another good feature is that you can setup a low budget for a campaign and test the results, increasing after for better results or cancel the campaign. The stats of each campaign are shown immediately so it can be compared with live results. Reports are well build and easy to get, even better if you connect Google Ads with Analytics. Cons It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials. Review Source HK Hamza K. Marketing Digital Marketing and Advertising Used the software for: 1-2 years ### "Google Ads experience was incredibly rewarding and fulfilling." April 19, 2024 5.0 My overall experience with Google Ads has been positive. I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools. However, I have sometimes found the learning curve steep and bid management complex. Pros I particularly appreciated the robust targeting options, real-time performance tracking, and seamless integration with other Google platforms. Cons I found the complexity of the platform and the potential for overspending on campaigns challenging. Review Source LC Laura C. Owner Mental Health Care Used the software for: 1-2 years ### "Terrible customer service " March 13, 2024 1.0 It is horrible and very stressful. There no one to help me to tell me what is going on with my account. I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal. I have done multiple appeals. My account was suspended due to suspicious payment activity. I am not sure what that even means. I have made multiple attempt for months trying to fix this. There is no one to help me. Pros You can attract a lot of attention to your business Cons The customer service is horrible. There is no customer service. They suspend your account with no explanation. There is no way to fix it. They turn down ads for no real reason. There is no one to talk to or to assist you. My account also says that I need to make a payment. When I go to my account it says that the administrator needs to make a payment. I am the administrator. Also earlier this year, Google was disapproving ads because I included addiction services. I am a therapist and I do provide addiction services. This is unacceptable. I feel like giving up. I have read other reviews. I believe that this is being done on purpose with small businesses. While larger businesses do not have this issue because they have larger budgets. The biggest issue is that there is NO ONE to talk to about this. I am considering going back other options besides Google because this really is screwed up. I heard that I should look into Bing, Yelp, or another company. I have looked up ways to file a lawsuit against Google because I feel like there is some sort of discrimination happening. Reason for choosing Google Ads I need an alternative product. This issue is causing harm to my business. Review Source JB Jason B. marketing Director Retail Used the software for: 2+ years ### "Tough To Learn But Well Worth The Time" August 11, 2021 5.0 I have worked with Google Ads for the past 9-10 years now. I have worked with very small companies and startups, but also large corporations. I have also worked as a consultant in many variations for companies to help them with Google Ads on a day to day basis or as an account strategist. Knowing this tool has allowed me to work in many different industries from classic cars, to health, travel, pets, and so many others. It is a still that can be carried across industries which has given me the ability to grow quickly in my career and learn new markets and industries. Pros I like how easy it is to organize your campaigns and understand what is working for your business versus what is not working. If you know what you are doing, you can optimize and optimize until your fingers bleed if you need to. When you get a full understanding of the tool, you will understand that there are many different ways to optimize as well. One thing most people should learn and understand deeply with Google is their bidding settings. Google uses AI to run automated bidding. They will allow you to focus on almost anything you'd like. For example, you can focus on getting the most impressions possible, or driving conversions (sales, leads, etc.) while trying to git a specific acquisition number. There are loads of options and they are always refining them and coming out with more. Cons It can take years to master this tool. Which means if you really give it the time and effort, you can have an incredible skill that many others do not have. I have worked with many different people across various size organizations on Google Ads and many people think they know everything about this tool while they still have a lot to learn. There are always new strategies to learn and optimizations to be made, but that can take a really long time to know and understand. Most people think they can just jump into Google Ads and become an expert immediately, and that is just not the case. If you do find yourself wanting to put in the time and effort to know and understand this tool, you will realize what a great skill that can be. It can be used across so many different industries for a wide variety of needs to fulfill. having a deep understanding of this tool will allow you to have the option to work for some of the worlds top organizations. Review Source NT Natalie T. RMT Hospital & Health Care Used the software for: 1-2 years ### "The app need a revamp" March 4, 2022 3.0 The overall service they provide is great and essential to building a new business and reaching new audiences. However, I believe they could make improvements to their app and management platform. Small business owners who are using this are not all tech savvy and may not know how SEOs, PPCs, and campaigns work. A better explanation of what you’re doing and why may better serve new users to not overwhelm them to the point of losing them as customers. Pros Google as a company had developed a great service in which small businesses can reach new clients easily and target new audiences with a few clicks. It’s easy to customize for your businesses needs. Cons The app you use to create and modify your ads and campaigns is very basic and confusing. There seems to be missing options/settings and doesn’t not clearly explain what it is you are paying for and what they are doing for you. Review Source Shahzad M. Lead - Digital Marketing & Analytics Marketing and Advertising Used the software for: 2+ years ### "Google Ads is by far the Best PPC Platform if you want actual conversions" June 8, 2022 5.0 Overall experience has been very good I can say as if you're looking for Actual Conversions and not the attributed conversions unlike other Ad Platforms then you can get that here as they provide different attribution models which can help the advertisers to identify which Campaign or Ads helped in getting the conversions. Pros \- It allows the advertisers to plan the keywords with the use of Keyword Planner which is their own offering - Newly Launched Responsive Search Ads are far far better than the old Expanded Text Ads and it allows the Optimization scope for Text Ads - Allows the advertiser to directly integrate with Google Analytics where the Advertiser can create the Remarketing Audiences and import them in Google Ads to be used in Ad Campaigns - Allows the user to show ads on certain websites and website types and similarly exclude them if it is required. Cons \- The Recommendations they provide using their AI is 80% of the time is useless. - Display Ads and its Network is very poor and its Display Ads Targeting is very poor compared to other vendors in the market. - No Option to allow the advertiser to showcase which Type of Website and Quality of Website they want to display their Ads. Alternatives considered [Taboola](https://www.capterra.com/p/156009/Taboola/)[AdRoll](https://www.capterra.com/p/179140/AdRoll/) Review Source VR Verified Reviewer AM Marketing Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Google Ads Review after Using More than 5 Years " October 7, 2022 5.0 Amazing when new algo come there are many things to learn and update on many parts of SEO, and PPC Pros Easy to set up with few clicks and code implementation and today mostly the traffic come from Google search so its good. Customer list campaign and retargeting is very good Cons Some time ads shown to wrong audience which you need to handle by adding negative keywords and optimize the campaign Review Source EL Emil L. Internet marketing/Graphic Designer Health, Wellness and Fitness Used the software for: 1-2 years ### ""A User's Review of Google Ads: What You Need to Know"" January 9, 2023 5.0 As a user who has used Google Ads, I have discovered the platform to be a useful tool for reaching my target audience through targeted advertising. The ability to target particular demographics and interests has been very helpful in getting my ads in front of the right audiences, and the thorough tracking and reporting features have allowed me to see how my campaigns are performing and make adjustments as necessary. Having said that, it's crucial to remember that using Google Ads has expenses and restrictions. Businesses must adhere to specific rules for ad content and design because the pay-per-click model can be expensive, particularly in sectors with fierce competition. Additionally, because it's typically a short-term investment, campaigns must be continuously monitored and adjusted to ensure success. In general, a number of variables, such as your business's industry, target market, spending limit, and marketing objectives, will determine whether Google Ads is a good fit for it. You can decide if Google Ads is the best option for your company by carefully weighing these aspects and carefully weighing the benefits and drawbacks of using the platform. Pros In my experience as a user, Google Ads have proven to be a crucial tool for putting my goods and services in front of the right customers. The platform saves me so much time and makes it simple for me to set up and launch advertising campaigns. Targeting particular demographics and interests is one of the best features of Google Ads. This has greatly increased the effectiveness of my campaigns by putting my ads in front of those who are most likely to be interested in what I have to offer. Google Ads have helped me not only to reach the right audience but also to gain more knowledge about my clients. I can monitor the performance of my ads and make any necessary adjustments thanks to the thorough tracking and reporting features. I also value Google Ads' flexibility with regard to spending. I can find a strategy that works for me whether I have a small or large advertising budget. Finally, the ability to test and experiment with various ad campaigns has been a huge benefit. I've had the opportunity to experiment with various ad copy, targeting options, and other elements to determine what works best for my company. In general, I heartily endorse Google Ads to any company wishing to connect with their target market and enhance their advertising efforts. Cons Google Ads has its share of drawbacks, in my experience as a user. The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition, is one of the main problems. The cost per click can be significantly higher in sectors with intense competition, making it challenging to achieve a positive return on investment. The fact that Google Ads are typically a short-term investment is another disadvantage. This implies that in order to make sure your campaigns are effective, you will need to continuously evaluate them and make necessary adjustments. Although it is possible to set up long-term campaigns, it is typically more effective to be more proactive and make adjustments as necessary. It can take a lot of time and work to succeed with this. It's also important to keep in mind that there are restrictions on what you can put in your advertisements. Before beginning to create your campaigns, it's crucial to become familiar with the specific guidelines Google has established for ad content and design. Businesses with distinctive goods or services may find this frustrating because they may feel constrained in how they can market their offerings. Overall, Google Ads can be a useful tool for reaching your target audience, but it's important to be aware of the potential costs and platform restrictions. Review Source VR Verified Reviewer Accounting Officer Logistics and Supply Chain Used the software for: 2+ years ### "My Encounter With Google Ads" January 19, 2023 5.0 ResearchMarketingAnalyticsSales of products and services Pros I can see you that Google Promotions is a strong and generally utilized stage that offers a large number of highlights and devices for organizations to make and oversee compelling advertisement crusades. A portion of the things that organizations might like about Google Promotions include:Focusing on: Google Advertisements takes into consideration exceptionally designated publicizing, and that implies that organizations can contact the perfect crowd at the ideal time with the right message.Quantifiable Outcomes: Google Promotions gives nitty gritty investigation and announcing, which makes it simple to see the aftereffects of your missions and pursue information driven choices.Adaptability: Google Promotions offers an extensive variety of promotion designs, focusing on choices, and spending plan controls, which permits organizations to make crusades that are custom fitted to their particular objectives and crowd.Financially savvy: Google Promotions permits organizations to set a spending plan for their missions, and that implies that they have some control over their publicizing costs and just compensation for the outcomes they need.Simple to utilize: Google Promotions has an easy to understand interface, which makes it simple for organizations, everything being equal, to make and deal with their promotion crusades.Outsider mix: Google Advertisements permits organizations to incorporate with different instruments, which can expand the usefulness and viability. Cons I can let you know that Google Promotions, similar to any product, may have specific restrictions or downsides relying upon the client's necessities and assumptions. A few potential constraints of Google Promotions include:Expectation to learn and adapt: Google Promotions can be perplexing and may demand a lot of investment and assets to dominate. This can be overpowering for certain organizations, particularly independent companies with restricted assets.Cost: Google Promotions is a paid help, and organizations might have to put away critical cash to run powerful advertisement crusades.Steady updates: Google Advertisements is continually refreshing its calculations and elements, this can make it challenging for organizations to keep up and may demand extra investment and assets to streamline crusades.Restricted focusing on choices: While Google Promotions offers an extensive variety of focusing on choices, it might not have a similar degree of focusing on choices as different stages.Restricted command over promotion positions: Google Advertisements has a characterized set of sites where advertisements will be set and organizations might have restricted command over the promotion situations. Review Source Swati R. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Highly efficient ad platform." March 20, 2023 4.0 Overall Google has helped us a lot in getting the desired business numbers.Reports can easily be downloaded in a lot of supported formats for example google sheets and analytics through customising columns on the dashboard is really convenient too. Pros Google ads has a wide display and video network which increases the reach of our ads and campaigns to a great level.We have multiple objectives to choose for campaign types and the process of campaign creation is self explanatory.Google ads is ideal for creating all types of campaign, be it app install/engagement, lead generation or sales and frequent recommendations help us in increasing campaign optimisation score which aids in campaign optimisation. Cons Support centre timings are limited from Monday to Friday only.Lead generation and traffic campaigns don't get approved easily.Sometimes campaigns stop spending abruptly, otherwise they do not even spend the allocated budgets. Review Source VR Verified Reviewer Content Creator Professional Training & Coaching Used the software for: Less than 6 months ### "Google ads review" July 24, 2021 4.0 Overall, it is satisfactory. Pros The most important thing is the budget flexibility of Google Ads., ie. small as well as big budget people can use this for their product promotion. The ranking using multiple channels of Google is an added advantage for campaigning comparing to other similar platforms. The way we can track our ads in Google Ads is very professional. We can get all details in the tracking dashboard, for example- number of clicks, conversations. cost per conversation etc. Another advantage is its precision, in the location, time, day, keywords etc. It is very straightforward, ie. if someone type a keyword on search engine and if the keyword matches with ours it is very advantageous for us(campaigner). For small business it has simplicity. It will give faster website ranking compared to the normal longer periods. Demographic targeting is an added advantage of this platform - it specify features like age, gender, income, exemption etc. The automated and manual features for bid is also a very good part of Google Ads. It will bring the website on top of the first page of the search and thus no fear of competition. User friendly dashboard. Conversion rate is higher in this platform. Cons Cost per click is higher in Google Ads comparing to other similar platforms. For beginner (in using Google Ads) the plat form is confusing and very complex to use and may lead to mistakes which will affect their ads. Expensive keywords. Initial budget is higher for beginners. Sometimes the traffic on the web site may be high, but it will be non-prospective and unqualified one, this will results in loss on the part of campaigner. Have to continuously test and track the campaign for a a long period to get good results. For some sector or businesses the number of clicks will be very less, so they to pay for a longer period. Reason for choosing Google Ads Did not choose any other alternative. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.