# Google Ads Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Google Ads the right Campaign Management solution for you? Explore 1006 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/213339/Google-Ads/reviews

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Google Ads

4.4 (1006)

[View alternatives](https://www.capterra.com/p/213339/Google-Ads/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Google Ads

Ease of use

4.0

Customer Service

3.9

## Pros and Cons in Reviews

Zach P

Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years.

“The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times.“

February 22, 2026

KN

Kyle N

OwnerRetail, 2 - 10 employeesUsed the software for: More than 2 years.

“The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order a complete bundle of our leafy suit, hat/mask and gloves.“

July 25, 2024

NR

Nuria R

Community ManagerTelecommunications, 51 - 200 employeesUsed the software for: Less than 6 months.

“Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion.“

December 15, 2025

AW

Adrian W

Fleet OperativeAutomotive, 51 - 200 employeesUsed the software for: More than 2 years.

“It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials.“

November 10, 2024

Zach P

Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see.“

February 22, 2026

Leana Y

Marketing DirectorTelecommunications, 51 - 200 employeesUsed the software for: More than 2 years.

“Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones.“

June 6, 2025

NP

Nolan P

Account ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years.

“The platform offers robust security features and open subscription billing that helps control the budget.“

August 30, 2025

Leana Y

Marketing DirectorTelecommunications, 51 - 200 employeesUsed the software for: More than 2 years.

“I dislike how they got a rid of the monthly trending data in the keyword planner.“

June 6, 2025

## Showing most helpful reviews

Showing 1-25 of 1006 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Zach P.  
Marketing Coordinator  
Education Management  
Used the software for: 2+ years

### "Google Ads Are A Must For Any Marketer!"

February 22, 2026

5.0

Overall our experience with Google Ads has been fantastic and we will continue to have it as a fundamental part of our marketing strategy. It is fantastic to see further developments with ad placements for YouTube Shorts and other formats. For any digital marketer having Google Ads as part of your advertising strategy is a must.

Pros

Our organization has been routinely using Google Ads for the past several years with great success. Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see. The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times. We've also been lucky to have received dedicated support through Google Ads specialists that have guided us to improve our campaign performance with actionable recommendations that have improved our CTR rates and our CPC costs.

Cons

There isn't many negative things I could say about Google Ads, but I do feel the back-end campaign manager user interface is due for a facelift to make it a bit more user friendly. This may just be nitpicking, but I do find that the UI is somewhat dated and could use a refresh to be more visually appealing and easier to navigate/find things.

Review Source

FO

Feraud O.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Pay To Play and Rank At The Top For Searches"

July 20, 2025

4.0

Been using it to manage and get clients leads and business for over the last 10 years. It's the most used search engine where people are search so you have to pay to play essentially.

Pros

The best way to get your local business in front our people searching for what they have to offer. SEO can take time so bypassing that with ads get you top of the page for a cost.

Cons

The pricing has really increased over the Year and also the changes to keyword / keypharse search relevancy. Even phrase match now get you some off topic words. Plus a lot of their AI recommendations don't make sense to a lot of businesses.

Alternatives considered

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reason for choosing Google Ads

We use google for local business that are more lead base for searches. For example if you need a lawyer you'll be searching for one.

Review Source

VR

Verified Reviewer  
Marketing Director  
Telecommunications  
Used the software for: 2+ years

### "Use to be good, not anymore. Keyword tool is still decent."

June 6, 2025

3.0

It was great back in the day when you can really control everything manually. When you could pick specific channels, and really spend less to get more. Now they just want you to spend as a spray and pray approach. It can work for some companies, but in reality - you won't know what worked and what didn't. That's how they make their money.

Pros

The keyword function is still quite useful to help optimize SEO alongside an SEM Rush, but everything else isn't that great anymore. Managing Google Ads use to be quite an easy task for someone who was certified, but now it's essentially meant of agencies who know the ins and outs. That's just an extra step you have to pay for.

Cons

I dislike how they got a rid of the monthly trending data in the keyword planner. It just says how a keyword has changed in the last 3 months or 12 months now, instead of breaking down the exact month. The platform is just too heavy, and requires too many steps do to what you want. The YouTube side especially, is annoying since you can't target specific channels anymore. Retargeting control for banners is also quite limiting. Your ads can show up in places you really don't want. Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones. It's not possible to mark everything bad as bad.

Alternatives considered

[Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/)[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)

Reason for choosing Google Ads

Google Ads simple have the most exposure at the moment, but the product itself is horrible.

Review Source

Melanie B.  
Owner  
Luxury Goods & Jewelry  
Used the software for: 1-2 years

### "Very effective, but is the time and cost worth it?"

February 24, 2026

4.0

Overall the experience is great for business. It has been essier to drive sales in targeted areas at the right time. But the cost would be why I stop using them.

Pros

The best thing about Google Ads is their precision marketing which helps drive traffic and conversions. Additionally, if you are searching for visibility this is the way to go.

Cons

The rising costs that have continued, while accessibility to other tools on Google is included, they are tools we already had so I would rather do without and payless. Also, it is not something for people who are well versed with the ecommerce scene.

Review Source

AR

Adam R.  
Digital Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Google Ads Whitelabel Customer"

April 22, 2025

4.0

Pros

Easy to start using and it provides a simple option for reaching a large audience with relevant needs.

Cons

At times the platform can be too restrictive or too broad thinking that it's establishing an ease of use. While maybe true, it doesn't make the platform better.

Alternatives considered

[Bing Visual Search](https://www.capterra.com/p/180640/Bing-Visual-Search/)

Reason for choosing Google Ads

For the same reason we choose Google Ads, finding relevant folks seeking solutions

Review Source

Samuel I.  
Founder and CEO  
Internet  
Used the software for: 2+ years

### "Google Ads: An Global Ads service tonreach potential Clients."

June 23, 2024

5.0

Google Ads makes us reach potential Clients. Analytics are provided as we run the Ads Service, both as an Advertiser and a Developer / Publisher.

Pros

You can reach innumerable number of internet users. Target based advertising service Affordable Ease of setup Good pay rate for developers The results are measureable and traceable.

Cons

Might be too technical to hide your Google Ads key in the environment variable if you're integrating Google ads on your website as a developer, therefore exposing the Google Ads ID. Might be more expensive compared to other Ads Services. Google may not approve Adsense on your web app due to many reasons.

Alternatives considered

[Propeller](https://www.capterra.com/p/207675/Propellor/)[Adsterra Ad Network](https://www.capterra.com/p/232054/Adsterra-Ad-Network/)[Taboola](https://www.capterra.com/p/156009/Taboola/)

Reason for choosing Google Ads

Genuine Users will view your Ads. Google Ads pays more than other Ads services. It is the highest paid to developers or website owners.

Review Source

Atalay C.  
Senior Manager, SEM and Paid Social  
Marketing and Advertising  
Used the software for: 2+ years

### "An Advertising Platform That Knows the Needs of an Advertising Manager"

May 19, 2025

4.0

I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use.

Pros

My favorite feature of Google Ads is being able to make many changes at once using Google Editor. Unfortunately, this feature is not available on Paid social platforms.

Cons

I had to set up a campaign from scratch many times because I lost the entire draft with a single click during campaign setups and the campaign setup drafts were not saved correctly. However, the platform continues to evolve and these issues will be resolved.

Review Source

AT

Alex T.  
User Acquisition Analyst  
Computer Games  
Used the software for: 2+ years

### "Great performance"

February 20, 2026

5.0

Google ads is great, and Google ads performance is great. Google and Meta should be the first networks new advertisers should test.

Pros

Very easy to use and set up ads. Google is one of the top performing ad networks so it should be one of the first ad networks to be tested.

Cons

I don't really have anything negative to say about google ads. Once you learn how to use it, it is very straight forward and easy to use.

Review Source

KC

Kyle C.  
CMO  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Google Ads Have Been Excellent"

March 6, 2026

5.0

Overall, I've had a positive experience with Google Ads. They make it easy to analyze and process the data from my ads.

Pros

Google Ads is easy to set up and provides great analytics and reporting. We're able to easily see which ads are performing and make critical business decisions based on the data we receive from Google.

Cons

Sometimes the platform can be clunky. Google has made some big improvements to the UI over the last couple of years, and it is getting better. Sometimes I feel that if you have an issue, it can be difficult to find someone to get ahold of on the Google side to assist.

Review Source

NR

Nuria R.  
Community Manager  
Telecommunications  
Used the software for: Less than 6 months

### "Google Ads for lead generation"

December 15, 2025

5.0

Pros

Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion.

Cons

I remark Google Ads costs money and cost per click if you are in high competitive niche. Not very easy to use for beginners.

Review Source

KN

Kyle N.  
Owner  
Retail  
Used the software for: 2+ years

### "Advertising for Ecommerce"

July 25, 2024

5.0

Overall we are making a profit, albeit small at this time.

Pros

I like that you can use performance max to advertise all over Google, websites and YouTube without a lot of work. It is easy to set up and use for my business that targets hunters who need camouflage for turkey hunting, duck hunting, deer hunting and bowhunting.

Cons

The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order a complete bundle of our leafy suit, hat/mask and gloves.

Alternatives considered

[Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/)

Reason for choosing Google Ads

There is a higher search volume and customer base on Google, so it's a better use of time and investment

Review Source

BAF

Bogdan Alexandu F.  
Stock Manager  
Automotive  
Used the software for: 2+ years

### "Google ADS"

June 26, 2024

5.0

Overwall, Google Ads is the best place to advertise products and get more leads. Setting up the campaigns is easy, even for a beginner (simple campaigns).

Pros

Getting leads for your products with Google Ads is simple, and the return on investment is high. Campaign costs are not high and the reach is incredible. The best feature is the ability to choose location, demographics, genre and many more and show ads to interested people only.

Cons

Setting up a more complex campaign is not that easy and can take some time.

Alternatives considered

[Adsterra Ad Network](https://www.capterra.com/p/232054/Adsterra-Ad-Network/)

Reason for choosing Google Ads

Google name provided more trust with my money.

Review Source

VR

Verified Reviewer  
My business has grown with Google  
Real Estate  
Used the software for: Less than 6 months

### "Go with Google Ads "

August 13, 2024

5.0

Good experience you using Google ads. They make sure to give you an enough direct instructions for trouble shooting.

Pros

Google does a great job at providing some assistance for novice persons who don't know much about Good ads.

Cons

The price ratio at times and how the ads are sometimes displayed.

Alternatives considered

[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)

Reason for choosing Google Ads

Good ads are more organic for traffic compared to many other advertising platforms.

Review Source

CM

Carlos M.  
Junior Marketing Officer  
Marketing and Advertising  
Used the software for: 2+ years

### "Online presence and my target audience on Google Ads"

November 13, 2024

5.0

It has played a huge role in pulling traffic to my website and leads. This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business.

Pros

Google Ads gives us the ability to target customers very tightly via search, display and video campaigns. I appreciate the ability to budget, monitor results, and optimize campaigns in real-time. The comprehensive analytics give you the ability to understand how effective your campaign really was and what ROI it generated.

Cons

It need good management constantly and it is a learning process. Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries.

Review Source

MG

Matyas G.  
Head of digital  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Search ads for anyone... who knows what's going on"

December 6, 2024

5.0

It is available for anyoneone to use with any budget size, but can be very tricky to run campaigns with a good return. It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of dedication to learn the craft. It needs to be correctly integrated into every connected Google product as well as your site and any third parties, for the tracking to have any significance. It's very hard to oversee anyone working on your account (eg. agency) if you don't know your stuff in detail. And if you do, you might be better off managing it yourself.

Pros

The best way to reach customers with purchase intent.

Cons

Complicated, hard to get a good oversight of the whole product to truly know what you're doing.

Review Source

PG

Peter G.  
Manager  
Construction  
Used the software for: 2+ years

### "Google Ads"

September 22, 2024

5.0

Google Ads is the best advertising platform on the web, it has many features and is easy to setup. Google provides many tutorials on setting up powerful campaigns with hight ROI.

Pros

When it comes to advertising Google Ads is the best tools. The most interesting feature for me is the ability to setup the ads into certain areas. It is easy to setup a campaign and the results can be seen immediately. The reports are very clear and well done and I can easily link any campaign to Google Analytics.

Cons

If the campaign is not set up corectly the cost can go high fast with low ROI.

Review Source

MP

Mike P.  
Digital Content Manager  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Paid Search Marketing With Google Ads"

August 7, 2024

5.0

Pros

Create, customise and manage free and paid search campaigns. Comprehensive array of tools and suggestions to help you optimise your campaign and find your target audience. Analytics for conversion tracking. Website integration is straightforward.

Cons

Rapidly evolving suite of tools and changing advertising criteria means that there's always something in your campaign that will need to be worked on. The most common optimisation recommendation is usually increasing your budget.

Review Source

VR

Verified Reviewer  
Digital operations executive  
Marketing and Advertising  
Used the software for: 2+ years

### "Gets the job done"

June 13, 2024

5.0

It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising

Pros

How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me

Cons

The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated

Alternatives considered

[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)

Review Source

HH

Haylie H.  
Relationship Director  
Hospital & Health Care  
Used the software for: 2+ years

### "Necessary Evil"

June 25, 2024

4.0

Pros

Having a google ads account is probably the most important thing for you to have to show an online presence. It is somewhat user-friendly but there are a lot of details that go in to it. It would be beneficial to do proper training to make sure you are allocating your dollars correctly.

Cons

It is a lot of data and hard to analyze without proper training.

Review Source

AV

Albert V.  
Manager  
Civil Engineering  
Used the software for: 1-2 years

### "Google Ads"

June 19, 2024

5.0

Google Ads delivered many leads at relative low costs, is a great advertising network and well optimized campaigns grow your business.

Pros

Creating a simple campaigns bought me a lot of leads and phone calls for my services. Google shows you many helpful tutorials and videos on how to setup and start a powerful advertising campaigns. The costs are balanced and the return of the investment for my industry is hight. Advertising in different area and for different types of individuals is the most important feature for me.

Cons

For more leads you need to create a campaign in advanced mode wich is not that easy to setup.

Review Source

LA

Lee A.  
Photographer  
Photography  
Used the software for: Less than 6 months

### "Set your own budgets"

July 14, 2024

5.0

Overall Google ads are very easy to get started. You can go down the rabbit hole learning how to optimize ads, but no need to jump in that deep right away. Start simple.

Pros

I like that I can start as big or small as I want, in terms of ad budget.

Cons

There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first.

Review Source

VR

Verified Reviewer  
Admin Assistant Intern  
Construction  
Used the software for: 6-12 months

### "Very helpful Google Ads"

May 15, 2024

5.0

Pros

It is very easy to understand, also simply means that it is very easy to use. I also remember having an issue, but the customer service respond right away so I can say that they have a great customer service indeed.

Cons

It is expensive for those small business, specially for those start up businesses. Money is needed if you want to use Google Ads. But where can small and start up businesses can get the fund if they want the help of the Google Ads right?

Review Source

JD

Jessica D.  
Office manager  
Computer Software  
Used the software for: Less than 6 months

### "Great tool to use for Ads"

June 5, 2024

5.0

Pros

I dont know much about other Ads tools, but I am satisfied overall with what Google offers. Like any other tool from Google I think they are all easy to use

Cons

Nothing to complain about this tool, always satisfied.

Review Source

LC

Laura C.  
Owner  
Mental Health Care  
Used the software for: 1-2 years

### "Terrible customer service "

March 13, 2024

1.0

It is horrible and very stressful. There no one to help me to tell me what is going on with my account. I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal. I have done multiple appeals. My account was suspended due to suspicious payment activity. I am not sure what that even means. I have made multiple attempt for months trying to fix this. There is no one to help me.

Pros

You can attract a lot of attention to your business

Cons

The customer service is horrible. There is no customer service. They suspend your account with no explanation. There is no way to fix it. They turn down ads for no real reason. There is no one to talk to or to assist you. My account also says that I need to make a payment. When I go to my account it says that the administrator needs to make a payment. I am the administrator. Also earlier this year, Google was disapproving ads because I included addiction services. I am a therapist and I do provide addiction services. This is unacceptable. I feel like giving up. I have read other reviews. I believe that this is being done on purpose with small businesses. While larger businesses do not have this issue because they have larger budgets. The biggest issue is that there is NO ONE to talk to about this. I am considering going back other options besides Google because this really is screwed up. I heard that I should look into Bing, Yelp, or another company. I have looked up ways to file a lawsuit against Google because I feel like there is some sort of discrimination happening.

Reason for choosing Google Ads

I need an alternative product. This issue is causing harm to my business.

Review Source

Shahzad M.  
Lead - Digital Marketing & Analytics  
Marketing and Advertising  
Used the software for: 2+ years

### "Google Ads is by far the Best PPC Platform if you want actual conversions"

June 8, 2022

5.0

Overall experience has been very good I can say as if you're looking for Actual Conversions and not the attributed conversions unlike other Ad Platforms then you can get that here as they provide different attribution models which can help the advertisers to identify which Campaign or Ads helped in getting the conversions.

Pros

\- It allows the advertisers to plan the keywords with the use of Keyword Planner which is their own offering - Newly Launched Responsive Search Ads are far far better than the old Expanded Text Ads and it allows the Optimization scope for Text Ads - Allows the advertiser to directly integrate with Google Analytics where the Advertiser can create the Remarketing Audiences and import them in Google Ads to be used in Ad Campaigns - Allows the user to show ads on certain websites and website types and similarly exclude them if it is required.

Cons

\- The Recommendations they provide using their AI is 80% of the time is useless. - Display Ads and its Network is very poor and its Display Ads Targeting is very poor compared to other vendors in the market. - No Option to allow the advertiser to showcase which Type of Website and Quality of Website they want to display their Ads.

Alternatives considered

[Taboola](https://www.capterra.com/p/156009/Taboola/)[AdRoll](https://www.capterra.com/p/179140/AdRoll/)

Review Source

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