# PriceShape Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about PriceShape Software - reviews, pricing plans, popular comparisons to other Pricing Optimization products and more. Source: https://www.capterra.com/p/211519/PriceShape --- # PriceShape Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) PriceShape ## What is PriceShape? PriceShape is a pricing optimization platform that helps retailers grow profitably by combining competitor insights with dynamic pricing strategies. The system tracks competitor prices, stock levels, and delivery costs in real time and presents the data in clear dashboards. Retailers can instantly see where they are competitively priced and focus their marketing budgets on these high-potential products, instead of wasting spend on items where they are priced too high to convert. With flexible rules, you can automate pricing strategies such as cost-plus, competitive matching, seasonal adjustments, psychological pricing, or second-cheapest positioning. The result is smarter campaigns, stronger margins, and faster reactions to market changes. With fast setup, automation, and reliable data quality, PriceShape turns complex market movements into clear, actionable steps for every retail team. ## What is PriceShape used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Competitor Price Monitoring](https://www.capterra.com/competitor-price-monitoring-software/) Overall rating Based on 53 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price €999 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for PriceShape?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://priceshape.com/en/&name=PriceShape) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### PriceShape 4.7 (53) VS. [### Smartpricing](https://www.capterra.com/p/203834/Smartpricing/) [4.6 (44)](https://www.capterra.com/p/203834/Smartpricing/reviews/) Starting Price €999 Per Feature, Per Month Starting Price $98 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (53) Ease Of Use 4.5 (44) Value For Money 4.7 (52) Value For Money 4.4 (43) Customer Service 4.9 (52) Customer Service 4.7 (44) ## PriceShape alternatives [Multiply](https://www.capterra.com/p/228102/Multiply/) [4.9 (40)](https://www.capterra.com/p/228102/Multiply/reviews/) Starting price $159.00 Per User, Per Month [Learn More](https://www.capterra.com/p/228102/Multiply/) Highest Rated [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (244)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month [Learn More](https://www.capterra.com/p/158348/PriceLabs/) [Amazon Repricer](https://www.capterra.com/p/196867/Amazon-Repricer/) [4.8 (40)](https://www.capterra.com/p/196867/Amazon-Repricer/reviews/) Starting price $250.00 Per User, Per Month [Learn More](https://www.capterra.com/p/196867/Amazon-Repricer/) [Pricing HUB](https://www.capterra.com/p/191982/Pricing-HUB/) [4.2 (25)](https://www.capterra.com/p/191982/Pricing-HUB/reviews/) Starting price $5000.00 Per User, Per Month [Learn More](https://www.capterra.com/p/191982/Pricing-HUB/) [View all alternatives](https://www.capterra.com/p/211519/PriceShape/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Pricing Analytics 4.8 (28) 57.14% of 28 reviewers that rated this feature as important or highly important Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Competitor Price Tracking 4.7 (27) 85.19% of 27 reviewers that rated this feature as important or highly important Monitor and compare prices for competing products Custom Pricing Rules 4.6 (27) 62.96% of 27 reviewers that rated this feature as important or highly important Create custom predefined rules for prices for products and services Dynamic Pricing 4.7 (25) 60.00% of 25 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Elasticity-based pricing 4.5 (20) 45.00% of 20 reviewers that rated this feature as important or highly important Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points Repricing engine 4.7 (19) 57.89% of 19 reviewers that rated this feature as important or highly important AI-driven algorithms that allow for automatic repricing in real-time PriceShape 51 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Compare key metrics for the business against prominent players in the industry Evaluating strengths and weaknesses of companies with the same target audience Track activity of your competitors Monitor and compare prices for competing products Analyze and calculate business costs Create custom predefined rules for prices for products and services Record customer information, purchase history, and other notes Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Track products that are for sale at a reduced price or part of coupon promotions Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points Information, data and reports that are being tracked over time Track and manage inventory levels to maintain proper supply Enable businesses to implement machine learning algorithms on business data such as sales and revenue Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies Observe and track the demand, usage, progress or quality of a system, product, or user Manage and handle various international currencies Manage multiple teams and operations from a central location A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions Create unique pricing based on product, store, geography, or customer segmentation Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) Create and manage price lists for products, customer segments, and geographic locations. Track and manage the profit margin between the cost of a product and its selling price. Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Present a catalog of inventory that customers can view Capture, organize and track product-specific data and information in a centralized location Evaluate the degree to which business operations bring monetary gains Assess and optimize pricing markdowns, special offers, or other promos Design, communicate, and distribute incentives to perform a specific action Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data AI-driven algorithms that allow for automatic repricing in real-time Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Develop potential scenarios to identify risks and opportunities Search and filter data across systems to locate required information by entering keywords or certain criteria At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Features 4.6 (53) 4.6 Based on 53 reviews ## Pricing Value for money 4.7 (52) Free Trial [View pricing plan details](https://www.capterra.com/p/211519/PriceShape/pricing/) PriceShape pricing €999.00 Per Feature,Per Month It includes: - Priceshape unlimited competitor monitoring - Personalized User Dashboards - Price Strategies - Dynamic Product feeds - Product Export - Status reports - Google Analytics Integrations - Domain Summary - Dynamic Tags - Dedicated Customer Success Manager - 3 onboarding sessions with personal Customer Success Manager - Monthly Customer Success Consultancy - Free Tech support during office hours in chat and email - Helpcenter in PriceShape - PriceShape Online Academy Value for money 4.7 (52) 4.7 Based on 52 reviews ## Support, customer service and training options Customer Service 4.9 (52) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (52) 4.9 Based on 52 reviews ## User reviews Overall rating 4.7 Based on 53 reviews Filter by rating 5(37) 4(16) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent LO Lorcan O. Marketing Construction ### "\[sensitive content hidden\] was exceptional throughout the whole process" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 28, 2025 Pros What I liked most about PriceShape is how intuitive and user-friendly the platform is. The interface is clean and easy to navigate, even for someone without a technical background. I also really appreciated the real-time data and how quickly I could get a clear overview of our pricing position in the market. The ability to set smart pricing rules and get competitor insights has been a game-changer for our strategy. Cons There honestly isn't much to dislike about PriceShape, but if I had to mention something, it would be that some of the more advanced features take a bit of time to fully explore. That said, once you get the hang of it, they add incredible value. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 2, 2025 Thank you for the review, Lorcan. It is great to hear the interface feels intuitive and that real time data, smart pricing rules, and competitor insights are giving you a clear market view. Your note about advanced features taking time is understood. If you would like a walkthrough or setup recommendations, our team can help. Kind regards, The PriceShape Team MB Mike B. Market Manager Consumer Electronics ### "Great algorithm, driven by smart people" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 30, 2024 Pros The algorithm is definitely a very good one. The people behind it understand what they are doing and adjustments can be made quickly and purposefully. Cons There's not much to say. Perhaps that very market-specific peculiarities need to be explained very precisely. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 8, 2024 Hi Mike, Thank you for your thoughtful review! We’re thrilled to hear that you find PriceShape effective and appreciate the expertise of our team. Your feedback on the need for clearer explanations is useful, and we’re committed to enhancing user experience. If you have any specific suggestions or areas you'd like us to focus on, please don’t hesitate to reach out. We’re here to help! Regards, the PriceShape team AU Anonymous User Managing Partner Computer Software ### "Priceshape its a amazing pricerobot" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 22, 2024 Amazing pricerobot and i allready see this system in many webshop owners. Pros We like the system, its new and innovativ. We can get lot of data and daily tjek our competitors prices. Cons Integration but API work, when it first done. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor May 27, 2024 Hello, Thank you so much for your review of PriceShape! We're thrilled to hear that you find our system amazing, innovative, and provides valuable data for tracking competitor prices daily. We understand your feedback regarding the initial integration process. We're constantly working to improve our API and make the integration process as smooth as possible. Regards, the PriceShape team UW Ulrike W. Customer Care Center Manager Retail ### "use it! love it!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 16, 2024 Pros easy handling, fast implementation professional customer service Cons There is nothing to be not liked - all fine! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 19, 2024 Hi Ulrike Thank you for your enthusiastic review of PriceShape! We're thrilled to hear that you're finding it easy to use and implement, and that our customer service has been helpful and professional. Best regards, The PriceShape Team KO Kristian O. Priskoordinator Accounting ### "Great pricing tool with good costumer serivce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 28, 2023 The level of costumer support is very high. PriceShape acts fast and with constructive feedback and new solutions. A necessary tool and business partner that helps to make sure that we have the right prices. Pros The new dashboards are good for visualizing data Assortment account - makes it possible to get a deeper view in the market Price strategy Reporting Cons Some features are still under development, but PriceShape is quick to solve these challenges and are open to dialogue Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 8, 2024 Hi Kristian, We appreciate your positive feedback on PriceShape's new dashboards, assortment account, price strategy, and reporting capabilities. We are constantly working to improve our platform and add new features to meet the evolving needs of our customers. We understand that some features may still be under development, and we appreciate your understanding as we work to complete them. We are committed to providing our customers with a complete and robust set of tools for data-driven pricing decisions. Your recognition of our customer support is greatly valued. We are dedicated to providing our customers with prompt, helpful, and knowledgeable support. We actively seek feedback from our customers to identify areas for improvement and strive to provide a seamless and positive user experience. MR Mads R. CEO Retail ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 17, 2023 Very good. As a webshop with many different product and competitors, without Price Shape we would not be able to adjust our prices in order to remain competitive. Pros \- Usability/ease of use - Scraping quality - Setting up differentiated price strategies - Customer service Cons \- Not much tbh. Would be nice to be able to set up timely based prices Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 8, 2024 Hi Mads, Thank you for your positive feedback! We are thrilled to hear that you are pleased with PriceShape's usability, scraping quality, price strategy capabilities, and customer service. We are continually working to improve our platform and address any feedback from our users. Regarding your suggestion to implement time-based pricing: We understand the value of dynamic pricing strategies that adapt to specific time periods or events. This is a feature that we are considering adding to our platform in the future. RV Ralph v. Category Manager Consumer Goods ### "PriceShape review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 14, 2023 The overall experience is very good. You get a lot of worth out of the data they generate. And it is very easy to use. Pros The help with setting it all up, and how easy it is to use. Cons there are occasional bugs in the system. This can interfere with your work-flow but they are resolved quickly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 8, 2024 Hi Ralph, Thank you for your positive feedback on PriceShape's ease of use and setup assistance. We are committed to providing our customers with a smooth and intuitive experience, and we are pleased that you found the onboarding process to be helpful and straightforward. We understand that occasional bugs can be frustrating, and we apologize for any disruption they may cause to your workflow. We are constantly working to improve our software and address any issues that arise. We appreciate your patience as we work towards making PriceShape even more reliable and user-friendly. AT Andreas T. E-commerce Manager Furniture ### "Valuable insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 26, 2023 PriceShape has allowed us to keep up with competitors, as well as research new markets and areas of expansion. Pros Super easy to setup and get started, with great help along the way when needed. Cons Could be considered a high price of entry depending on your use and size. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 8, 2024 Hi Andreas, Thank you for your positive feedback on PriceShape's ease of setup and user-friendly interface. We are committed to making our platform as intuitive and straightforward as possible to ensure that our users can quickly get started and begin leveraging the power of price intelligence to optimize their pricing strategies. We also appreciate your recognition of our helpful customer support team. We are always here to assist our users, providing guidance and assistance throughout their journey with PriceShape. Regarding your feedback on the potential for high pricing, we understand that pricing can be a factor for businesses of all sizes. We offer a variety of pricing plans to accommodate different needs and budgets, and we are committed to providing our users with the best possible value for their investment. SP Stephen P. Pricing Analyst Wholesale ### "WBC Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 16, 2023 Excellent customer service, always there to help when you need them. The overall tool is excellent and it will constantly evolve, I'm sure of. PriceShape are excellent to work beside. Pros PriceShape is a fantastic tool that we have used over the past few months. Its an inexpensive competitive analysis tool that does everything that you need.The comp analysis function is excellent and it has saved me so much time, rather than having to constantly search for competitors pricing manually. We get daily email of any competitors prices changing as well which really helps. Cons N/A - Excellent tool that I've had zero issues with Alternatives considered [Prisync](https://www.capterra.com/p/153451/Prisync/) Reasons for choosing PriceShape Much better, the trial from Prisync wasn't very good. They didn't really help at all, while PriceShape helped and got me set up within an instant and have been helpful from the start. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 8, 2024 Hi Stephen, Thank you for taking the time to share your positive feedback about PriceShape! We are thrilled to hear that you are finding the tool to be so valuable in your business. We are particularly pleased that you appreciate our competitive analysis function, which saves you time and effort by automatically tracking and comparing your prices to those of your competitors. We are also glad that you find our daily email alerts helpful in keeping you informed of price changes. Your comments about our excellent customer service are also gratifying. We strive to provide our customers with responsive and knowledgeable support, and we are glad that you have found our team to be helpful and responsive. GB Gary B. IT Retail ### "Great Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 25, 2023 Very good company to work with, everyone has been very helpful. Pros Competitor pricing is great on price shape. The scraper does a top job. Cons Integration into AdWords to determine actual profit. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 5, 2024 Hi Gary, Thank you for your valuable feedback! We are glad to hear that you are satisfied with PriceShape's competitor pricing and scraper functionality. We are also committed to providing excellent customer support and appreciate your recognition of our team's efforts. Regarding your feedback on integrating PriceShape with AdWords to determine actual profit: We understand your desire to have more precise profit insights. We are currently working on developing further integrations with AdWords and other marketing platforms to provide our users with a more holistic view of their marketing performance. [View all Reviews](https://www.capterra.com/p/211519/PriceShape/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. 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