# G2 Buyer Intent Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about G2 Buyer Intent Software - reviews, pricing plans, popular comparisons to other Buyer Intent products and more. Source: https://www.capterra.com/p/206208/G2-Buyer-Intent --- # G2 Buyer Intent Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) G2 Buyer Intent ## What is G2 Buyer Intent? G2 Intent Data allows businesses to analyze and connect with prospecting customers through ABM pages and competitive research. ## What is G2 Buyer Intent used for? [Buyer Intent](https://www.capterra.com/buyer-intent-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for G2 Buyer Intent?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://sell.g2.com/&name=G2 Buyer Intent) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### G2 Buyer Intent 3.9 (8) VS. [4.5 (484)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (8) Ease Of Use 4.5 (91) Value For Money 3.4 (5) Value For Money 4.3 (86) Customer Service 4.0 (5) Customer Service 4.3 (87) ## G2 Buyer Intent alternatives [4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Highest Rated [4.6 (19)](https://www.capterra.com/p/10008826/Atlas/reviews/) Starting price Contact vendor for pricing [TrustRadius](https://www.capterra.com/p/229747/TrustRadius/) [4.4 (91)](https://www.capterra.com/p/229747/TrustRadius/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/229747/TrustRadius/) [B2B Intent](https://www.capterra.com/p/206206/Buyer-Discovery/) [4.1 (33)](https://www.capterra.com/p/206206/Buyer-Discovery/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/206206/Buyer-Discovery/) [View all alternatives](https://www.capterra.com/p/206208/G2-Buyer-Intent/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Competitive Analysis 4.5 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience Customer Profiles 4.3 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Record customer information, purchase history, and other notes Intent Data 3.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Data results that indicate future customer interest in products Content Marketing 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Publish and distribute content to targeted audiences B2B Lead Generation 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads CRM 3.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system G2 Buyer Intent 18 features Track and document all activities across devices, networks, and other systems Manage the process of attracting and converting business prospects into leads Track visitors'/audience's responses across web pages and other optimized content Evaluating strengths and weaknesses of companies with the same target audience Publish and distribute content to targeted audiences Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform Record customer information, purchase history, and other notes Graphical representation of data Data results that indicate future customer interest in products Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Real-time alerts or notifications that inform teams about new leads or prospects Score a lead on their quality or likelihood to buy based on certain behaviors A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Receive data and information in real time Managing activities & processes related to planning, coordination, implementation, control, and evaluation of sales performance. Collect and analyze traffic data about website visitors Get Advice We can help you find the software with the features you need. Features 4.3 (8) 4.3 Based on 8 reviews ## Pricing Value for money 3.4 (5) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.4 (5) 3.4 Based on 5 reviews ## Integrations [ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Terminus](https://www.capterra.com/p/158147/Terminus/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (5) 4.0 Based on 5 reviews ## User reviews Overall rating 3.9 Based on 8 reviews Filter by rating 5(4) 4(1) 3(2) 2(0) 1(1) Mentioned topic Sorted by most recent GD Guibril D. Engineering Environmental Services ### "G2 a good review website " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 November 24, 2025 It's cool because it's easy and simple, and I found that the questions are really good to know if the software/website is good or not. Pros It's cool because you can give your real opinion on software or a website. It's really ease to use. You have reviews for so many websites you can always found what you were looking for Cons I think some reviews are not always real, maybe sometimes it's just some people who want to make good reviews for their website or software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KC Keleigh C. PM Supervisor Computer Games ### "Great!! Highly Recommend" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 8, 2025 Pros Great for comprehensive buying guides for software as well as clear, skimmable review formats that help aid in quick decision making. Verified reviews also ensure credibility and trust Cons I don't like that it only covers software and services but not hardware and also some of the reviews on the site are surface level and lack depth, therefore making comparisons harder to do. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User VP of Marketing Computer Software ### "Egregiously overpriced + inaccurate data. Pushy sales. Stay away." 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 May 30, 2025 We bought the Core package, and got an extended free trial of Buyer Intent. I got to use this tool for 2 months. Do not waste your money on this. You're better off just paying for ZoomInfo who they use for this information. Or cheaper companies like Cognism, Apollo, Lusha. or LeadIQ. Pros It's nice to get some insight into whose visiting your page, however the insights are not 100% accurate which mean they're quite useless. G2 is not allowed to give you the actual account data, they use third party applications like ZoomInfo to guess what this person might be due to their privacy policy. Cons This tool is egregiously overpriced, especially since they don't tell you exactly who your lead might be. Just to save you time this is their pricing structure in USD: 1) Core = 10,000/year 2) Review Growth = $18,000 (Must buy Core to get the review package, plus you must pay even more for review incentives.) 3) Buyer Intent = $40,000-$50,000 At most this should cost closer to $250/month, and that's a stretch. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing and Sales Development Information Services ### "Something for the Revenue team, but nothing particularly special" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 December 16, 2024 Overall, G2 Buyer Intent requires quite a lot of effort to set up and run effectively; otherwise, the benefits may be minimal. The team managing it needs to classify specific targeted industries/ICPs and upload multiple lists to ensure the intent signal monitoring works. From a sales perspective, the conversion rate has remained quite low even after it has been implemented for one year on my team. Pros I like that G2 Buyer Intent shows signals about competitors' audience activities on G2, which can help us prevent existing clients from churning and switching to competitors, while also giving us a chance to convert clients from competitors. Cons It only shows intent from accounts/companies instead of contacts/leads directly, so Sales still need to put in a lot of effort to prospect here. The G2 Buyer Intent integration with CRM and other Sales tools performs quite poorly, as it merely compiles the information without being intelligent enough. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) We didn't actually switch—we're utilizing both at the same time! We acquired G2 Buyer Intent after ZoomInfo. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Chief Growth Officer Internet ### "Generating deals from software reviews" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 July 20, 2022 Pros \- G2 is one of the biggest platforms for software reviews and comparison and hence a big amount of companies looking for software are active there - Getting insights who of these companies are searching for services similar to ours is really valuable in pushing our sales representatives to call companies with concrete buying intent - Luckily, this also shows in our sales success and we were already able to sign some deals based on the buyer intent data from G2 Cons We are also addressing rather small and localized companies who seem to not use G2 often times - most buyers we receive are bigger and international ones. Switched from [Intent Activation](https://www.capterra.com/p/216717/Intent-Activation-Software/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Student Higher Education ### "Best place to get genuine software reviews" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 26, 2022 I came to know about this site via LinkedIn. After that before purchasing/ using any software I first visit G2 to get more information about software which helps me to get best software as per my requirement. Apart from reading reviews now I am also continuously posting my opinions about software's, applications, websites which I often uses so as help others as well. Pros 1\. It is very easy to use and user friendly software. 2. User can search software according to his requirements from thousands of software available on platform and get required information. 3. It is very easy to compare between two software so as to finalize best software. 4. All reviews available are genuine, detailed and to the point. 5. Each software review contains both pros and cons so buyer can get clear idea about software. Cons No any cons noticed so far. G2 should invite more reviewers to submit their genuine opinion about products as this platform is not much famous in India so I feel G2 should increase its reach via social media platforms so as to get more engagement. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BK Bed K. Managing Director Design ### "Genuine SaaS Product Review Platform. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 16, 2022 I am searching for a review and comparison of alternatives before buying any software, my requirement is fulfilled by G2 platforms. I am always browsing G2 for getting genuine reviews and comparisons. Pros I love to read the experience user's point of view on any software before I am going to buy this. Though there are multiple software review platforms I found G2 is outstanding and always prefer to read reviews on G2. An alternative list created by G2 is more useful for me while searching best suitable software for me. Cons There are no cons to G2. I feel review approval time is a little bit longer than others but it is ok for maintaining the quality of review on their platform. If they make their review approval process faster then I will be happy and which encourages me to share my thoughts on more products. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EL Emile L. Account Executive Computer Software ### "G2 Is a great resource" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 2, 2021 Overall, I really like G2. I use it on a regular basis to demonstrate where certain companies fall on certain scales. There's also a great feature that allows you to generate "reports" where you can show data a certain way, which can also be very useful. The fact that it's a third-party makes it very useful in sending unbiased information to clients/prospects. I highly recommend this software. Pros I like that this software is easy to use and has a user-friendly interface. It's easy to search for other software and pull information about them. It's also easy to find different "articles" about each software, for example, a "top 10 easiest to use \_\_\_\_ software" which can be very beneficial for sending to prospects. Cons I'd say the only thing I dislike about G2 is that occasionally, they do not have enough information to generate reviews on a given software. If they were able to pull more user-reviews, it would be more useful, but that's not the easiest thing to do. Overall, great. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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