# B2B Intent Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is B2B Intent the right Buyer Intent solution for you? Explore 33 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/206206/Buyer-Discovery/reviews --- B2B Intent 4.1 (33) [View alternatives](https://www.capterra.com/p/206206/Buyer-Discovery/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 25th, 2026 # Reviews of B2B Intent Ease of use 4.1 Customer Service 4.4 ## Pros and Cons in Reviews KA Kyleigh A Director, Marketing OperationsComputer & Network Security, 51 - 200 employeesUsed the software for: 6-12 months. “It was really simple to set up the integration and sync data over, which saved me lots of time.“ March 7, 2023 MF Matt F Demand Generation ManagerComputer Software, 51 - 200 employeesUsed the software for: Less than 6 months. “Buyer Discovery doesn't integrate with my ABM solution like other intent sources do, which makes the data difficult to action upon without creating an independent workflow.“ March 7, 2023 AF Abby F Manager, Demand Generation Computer Software, 51 - 200 employeesUsed the software for: 6-12 months. “I liked the saleforce integration.“ December 15, 2022 EÖ Elif Ö Sales Operations ManagerComputer Software, 51 - 200 employeesUsed the software for: 6-12 months. “Interface looks very basic and when it comes to selecting relevant companies and importing them to Hubspot, it is not very practical.“ March 21, 2023 ## Showing most helpful reviews Showing 1-25 of 33 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jonathan U. Global Director Digital Marketing Internet Used the software for: Less than 6 months ### "Great way to get started with intent data" May 25, 2021 4.0 Uncovering the organizations that are doing research about our solution but not visiting our website/converting on our advertising. Pros I like the transparency of where the data is collected from as opposed to some other intent providers. The quality of the user interface and it's connection to Salesforce and Hubspot are solid. Customer success team has been responsive and helpful. Cons Not easy to prove value quickly, so you have to create a lot of organizational buy-in. The team could provide more ready-made resources for this. Review Source EM Eric M. Review Sites Project Manager Information Technology and Services Used the software for: 6-12 months ### "Buyer Discovery makes Intent Data Easy to Understand" September 27, 2021 4.0 Pros The fields that are included in the intent data tables and exported reports are easy to understand and showcase, with variables such as High, Low, or Very High. It makes it very simple to sort and categorize the data. Cons To access the data, you have to have a separate login and user interface than the Capterra Vendor backend, which is annoying, especially when other buyer intent platforms incorporate the data into their other features easy to navigate. This isn't a deal-breaker, but it does add a bit of effort to accessing the data. Alternatives considered [TrustRadius](https://www.capterra.com/p/229747/TrustRadius/)[G2 Buyer Intent](https://www.capterra.com/p/206208/G2-Buyer-Intent/) Reason for choosing B2B Intent Existing vendor relationship with Gartner with Gartner Peer Insights. Also the High-Low variable were appealing compared to other alternatives. Review Source TH Trace H. SDR Computer Software Used the software for: 6-12 months ### "Solid data, but frustrating user experience" March 17, 2023 3.0 Pros The intent information is great to have access to as you're looking for new accounts or current accounts to prospect to. Cons The UI is extremely frustrating. If you alter your filters at all, then it resets the filters you already have in place. The domain names's for the companies are un-clickable and you also cannot copy the domain name to paste it into your search bar. It's almost easier to export the information into a spreadsheet and work off that, which is extra work and adds to the frustrating experience. Review Source Response from Gartner Digital Markets March 28, 2023 Thanks for your feedback, Trace! Your challenges are understandable, and we appreciate you letting us know how we could make the platform more user-friendly for sales reps to prospect from it directly. You'll be happy to know that we're working on a fix for that filter resetting issue as we speak! Keep your eyes peeled for an announcement from our team in the next couple of weeks. If possible, we would also recommend integrating Buyer Discovery with your CRM to eliminate those extra steps. mT mike T. engineer Civil Engineering Used the software for: I used a free trial ### "b2b intent review" August 23, 2024 4.0 good but falls a little short in how far it reaches Pros helped see what buyers are looking for in product Cons somewhat limited in focus and markets for people Review Source IH Ilan H. VP of Marketing Computer Software Used the software for: 6-12 months ### "Capterra provides high quality intent signals" March 19, 2023 4.0 We have integrated Capterra buyer discovery into out ABM process, is shows great impact and improves the outbound conversion rates. Pros High quality intent signals on various medium-high intent level. Based on our analysis most customers review us on Capterra prior to purchase so Capterra intent is a really good indication for the chance of acquiring a specific company as a customer. Cons The interface is outdated, and not 100% seamless, requires manual actions to sync new accounts into our CRM. Reason for choosing B2B Intent We are using G2crowd buyer discover in parallel. Combining bot signals proves and extremely high value. Review Source AF Abby F. Manager, Demand Generation Computer Software Used the software for: 6-12 months ### "Great data but most have process in place to utilize " December 15, 2022 4.0 The best experience I had with Buyer Discovery was with \[SENSITIVE CONTENT\] . She went above and beyond to help our small team ulitize the data but at the end of the day we didn't have enough systems in place to really make a splash with this data. However, \[SENSITIVE CONTENT\] and her team met with us on many calls to try and help us get our systems down. Pros When we used this data for ads we have a higher conversion rate. I liked the filters for the data. I liked the saleforce integration. Cons Biggest con was you had to manually upload lists to LinkedIn (however I think there's a feature in beta for this). Another con is I wish there was a way to get contact data in addition to companies. Review Source Response from Gartner Digital Markets December 21, 2022 Thank you for your feedback, Abby! We appreciate you sharing your experience with your dedicated client partner and the improvements you made to your LinkedIn campaigns. We have a number of advancements to our product and customer experience launching in early 2023 that will help our clients implement the right processes and seamlessly integrate Buyer Discovery into paid media, email, and sales programs. In the meantime, we're excited to follow your continued success at Swoogo and as a demand generation leader! VR Verified Reviewer Marketing Director Information Technology and Services Used the software for: Less than 6 months ### "Excellent, actionable insights" March 13, 2023 4.0 So far, so good. Pros I like the fact that it provides the misisng component for our outbound strategy, which has been timing around purchase intent. We are already seeing higher quality leads coming through much quicker as a result of targeting accounts that we are now are actively researching the software we sell. Cons The challenge is that there is still a significant amount of educted guesswork due to the anonymity of individuals researching our software markets. As a result, we still need to deploy a lot of resources to target individuals who feel are within the decision-making unit. This can be quite oneous and time consuming for larger accounts. Review Source EÖ Elif Ö. Sales Operations Manager Computer Software Used the software for: 6-12 months ### "Good CS, good insights but limited user options. " March 21, 2023 4.0 It is a useful product to identify audience of your review pages, but it doesn't really bring any value to lead search if you have very specific ICP. Pros Good insights on categories and competitor views. Cons Interface looks very basic and when it comes to selecting relevant companies and importing them to Hubspot, it is not very practical. Also, it creates bunch of properties on Hubspot after integration that are not in use. I would prefer choosing what information to transfer to the CRM. Review Source AP Anthony P. Director of Lead Development Operation Computer Software Used the software for: 1-2 years ### "Great Product" April 11, 2023 4.0 The service worked for what we needed, the only main drawback is having to marry the solution with another product to get contact level information to prospect leads. Pros The ability to identify who is browsing our company profile and reach out to our ICP based on intent levels. Cons Company data onlyCost is in the high range Review Source VR Verified Reviewer Director of Digital Media E-Learning Used the software for: 1-2 years ### "Good data, limited integrations" March 20, 2023 4.0 Pros The data itself is really good - we've generally seen good value from PPC and PPL perspective from Gartner Digital Markets so this help pull more value from these properties. Cons No integration with our ABM tech yet (6Sense) so it's a little more challenging to act on than other intent sources. There are other integrations (like Salesforce) that can solve for it in a roundabout way, but the direct integration would make things much much easier. Review Source GS Ghazala S. Sales Development Representative Computer Software Used the software for: Less than 6 months ### "Buyer Discovery Review" January 26, 2021 3.0 Overall, I would say the experience has been good so far, although we have only used it for a couple of months. I think if we had a little more data in regards to the location of the company, that could make it a little easier. Pros I liked receiving daily reports from Capterra, made it easier to import it to our CRM. Cons I think if it automatically integrated with our CRM where we didn't have to manually import the list, that would make it much easier. Review Source CB Christelle B. CMO Computer Software Used the software for: Less than 6 months ### "Excellent rapport Qualité / Prix " March 7, 2023 5.0 Pour le moment, nous sommes satisfaits du service. Pros 1/ Pertinence de l'algorithmePar rapport à d'autres solutions concurrentes, l'algo définissant le niveau de maturité du compte est pertinent. Vu par ailleurs, certains comptes peuvent être définis comme High au niveau de l'engagement et lorsque l'on creuse leurs données comportement (fréquence, récence et type de recherche), ils sont plus sur du Low. Avec Buyer Discovery, les données remontées sont fiables !2/ Intégration avec Hubspot :Au delà de la simplicité d'intégration avec Hubspot ou encore Linkedin Ads, on a toutes les données requises pour faire de l'automatisation et des rapports de suivi assez avancés. Cons Les dates envoyées par Buyer Discovery dans Hubspot sont en format texte et non date. Il faut donc créer des propriétés custom, via des workflows, pour avoir une date de 1st record ou d'update. Reason for choosing B2B Intent Qualité de la démo et efforts de l'équipe commerciale sur les modalités contractuelles. Review Source JG Joey G. Demand Generation Marketer Computer Software Used the software for: 1-2 years ### "Good Utility from Buyer Discovery" March 20, 2023 4.0 Overall, it's a very nice tool to have to see that your buyers are showing intent. Having that visibility is a way to get a competitive advantage or at least stay on par with your competitors. It allows us to put the right sales and marketing enablement in place to go after these accounts. Finding the right intent filters for your business can be tricky and the model will constantly have to evolve, but overall the tool is helpful. Pros Buyer Discovery makes it easy to set the filters of our ICP and see all of the accounts showing intent in your market. It makes it easy to then prioritize how you want to divide and engage those accounts in your sales and marketing plays. Cons The filters reset when you need to adjust a filter further up on the page. This can be frustrating because finding the right combination of filters for your business takes a lot of trial and error. Review Source PL Phil L. Demand Generation Manager Veterinary Used the software for: 1-2 years ### "Surprised me with results" March 7, 2023 5.0 We weren’t initially using Buyer Discovery, we then did a test with it and it came back with amazing results. The proof was in the numbers. Pros This tool helps not just with sales but also marketing and customer retention. Cons It wasn’t a massive task but setting it up in your Salesforce does take skill. Review Source KA Kyleigh A. Director, Marketing Operations Computer & Network Security Used the software for: 6-12 months ### "Really smooth interface, easy to sync data to CRM" March 7, 2023 4.0 Pros I really like how smoothly this platform connects with HubSpot. It was really simple to set up the integration and sync data over, which saved me lots of time. Cons I don't have any complaints about the software itself Review Source RP Robert P. Sales Operations Coordinator Non-Profit Organization Management Used the software for: 6-12 months ### "Buyer Discovery Opened Many More Doors" May 6, 2021 5.0 Pros Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away. Cons Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced. Review Source RA Rola A. ABM Computer Software Used the software for: Less than 6 months ### "Highly Recommended " March 7, 2023 5.0 Excellent Team! Pros The team is really great in following up, the process is easy and the quality of data we get is awesome. Cons Filtering through the data can take some time, but we do it weekly with ADRs and that keeps everyone involved and aware with real time reporting. Review Source Response from Gartner Digital Markets March 28, 2023 Thank you, Rola! It's great to see this level of cross-team collaboration, and our team is excited to be a part of your success. If you haven't already, be sure to ask our team about setting up account alerts in your CRM. Account alerts can help you easily notify reps when new accounts matching your ICP are created in their territory and match the best contacts/leads for prospecting. AQ Ahmed Q. Senior Digital Performance Marketing Specialist Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Gain Competitive Advantage" March 7, 2023 4.0 Pros easy to use with good features and filters, 7/10 times desired results were attained Cons Integration was easy but more filters/information on customers could prove to be useful Review Source TN Tehreem N. Associate manager Computer Software Used the software for: 6-12 months ### "Good tool, didn't work out for us" March 8, 2023 3.0 Pros Support was really good, Ike guided us through every step of the process Cons Nothing really. It didn't work out for us Reason for choosing B2B Intent Due to Gartner's reputation Review Source MF Matt F. Demand Generation Manager Computer Software Used the software for: Less than 6 months ### "Buyer Discovery Helps Identify the Right Accounts" March 7, 2023 4.0 Pros Buyer Discovery is easy to set up to help identify the right accounts in market. The tool is easy to use to create filters based on your ICP, create a LinkedIn audiences for advertising, and exporting the list. I've used several intent-based software and Buyer Discovery seems to unearth more accounts than average - TBD if these turn into sales yet. Cons Buyer Discovery doesn't integrate with my ABM solution like other intent sources do, which makes the data difficult to action upon without creating an independent workflow. There are also shortcomings with firmographic data. The blank data for some accounts creates a challenge to know if the account is in my ICP or not. Review Source AR Aaron R. Digital Marketing Manager Accounting Used the software for: Less than 6 months ### "Amazing Product for first party data!" March 7, 2023 5.0 Pros It’s a very easy UI | UX! Very simple to implement. Cons Not flaws so far. This product is amazing. Review Source Response from Gartner Digital Markets March 28, 2023 Thank you, Aaron! We appreciate your feedback on our user interface. We're glad it enhances your experience and fuels your marketing goals. Looking forward to following your success with Buyer Discovery! SL Susy L. Marketing Ops Computer Software Used the software for: 6-12 months ### "Intent Data & Integrations" March 7, 2023 4.0 Pros I appreciate the data providing different engagement levels and purchase intent (e.g. High, Low, Medium). Recently leveraging Buyer Discovery intent signals within Demandbase where our teams are able to create Lists and build segments. Cons In the beginning, the biggest con was having to manually upload intent into Demandbase. Review Source VA VALERIE A. Sales Development Information Technology and Services Used the software for: 6-12 months ### "Great product, great results!" January 26, 2021 5.0 Increased lead results, consistency with the lead generation, and quality API setup to maximize integrations. Pros I am an end user, but I have had a wonderful experience thanks to many, many lead results. Cons The integration process took a little longer than we were expecting, but we were able to get where we needed to be relying on your customer success team. Review Source MP Melissa P. Demand Generation Manager Information Technology and Services Used the software for: Less than 6 months ### "Intuitive integration, mixed results" March 16, 2023 4.0 Overall, we surprisingly saw the most lift with low intent/awareness accounts and less engagement from the accounts with high intent/awareness. Our main goal was to layer the audiences from Buyer Discovery with our named account lists to refine our targeting; results were flat between campaigns that utilized intent data and campaigns that did not. While we didn't see any increase to our Cost per Lead, we also did not increase the lead volume as expected. Pros It was easy to create multiple audiences based on intent and awareness and had a smooth integration with LinkedIn. Cons Nothing was difficult to utilize, it was all very intuitive. I would say I had higher expectations for audience size, and I had to combine High and Medium intent/awareness data to achieve a sizeable target audience. Review Source RA Rahat A. Digital Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Really good info, but have a strategy to use it!" March 19, 2023 5.0 Pros Amazing service and support. Gartner go above and beyond to make you successful and have really good reps. Cons I have experienced any cons. Just have a LinkedIn, SDR, ABM strategy before hand and think about how you are going to use the data. Review Source Similar Products Featured