# B2B Intent Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about B2B Intent Software - reviews, pricing plans, popular comparisons to other Buyer Intent products and more. Source: https://www.capterra.com/p/206206/Buyer-Discovery --- # B2B Intent Software Review 2026: Features, Integrations, Pros & Cons Last updated on February 25, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) B2B Intent ## What is B2B Intent? B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter. Top Use Cases: - Demand Generation - Account-Based Marketing - Competitor Displacement - Sales Enablement - Retention - Data Enrichment / Account Scoring How does it work? We help you watch the software categories where your ideal customers shop most and walk you through 5 proven steps to accelerate efficient growth: 1. Integrate intent data into your tech stack 2. Build segments to target your ideal customer profile and target accounts 3. Optimize marketing audiences with your most engaged prospects 4. Alert sellers about opportunities to break in 5. Flag potential churn risks for customer success teams INTEGRATIONS Snowflake, Salesforce, Hubspot, 6sense, Linkedin, Marketo ## What is B2B Intent used for? [Buyer Intent](https://www.capterra.com/buyer-intent-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)[Sales Enablement](https://www.capterra.com/sales-enablement-software/) Overall rating Based on 33 user reviews Reviews sentiment Positive 85% Neutral 9% Negative 6% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for B2B Intent?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://digital-markets.gartner.com/buyer-discovery&name=B2B Intent) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### B2B Intent 4.1 (33) VS. [4.5 (484)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (33) Ease Of Use 4.5 (91) Value For Money 3.8 (24) Value For Money 4.3 (86) Customer Service 4.4 (26) Customer Service 4.3 (87) ## B2B Intent alternatives [4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $61.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/206206/Buyer-Discovery/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Competitive Analysis 4.4 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience CRM 4.5 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Target Account Identification 4.4 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Identify a list of target accounts that marketers want to turn into customers Intent Data 4.4 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Data results that indicate future customer interest in products Lead Notifications 4.6 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Real-time alerts or notifications that inform teams about new leads or prospects Marketing Automation 3.7 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions B2B Intent 35 features Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of attracting and converting business prospects into leads Track visitors'/audience's responses across web pages and other optimized content Evaluating strengths and weaknesses of companies with the same target audience Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Alter the layout and content of reports Combines data from internal sources with disparate data from other internal systems or external sources Import and export data to and from software applications Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Supports common databases such as MySQL and Oracle Characteristics for segmenting companies or customers Receive and/or send email notifications for urgent updates, requests, or other information Create and send email blasts/campaigns Predefined actions automatically performed on the occurance of specific events Data results that indicate future customer interest in products Real-time alerts or notifications that inform teams about new leads or prospects Automate workflows and trigger campaigns based on customer actions Predict future data based on historical data sets Arrange tasks based on the level of priority or urgency Tools designed to streamline the process of lead generation and management for sales teams View and track pertinent metrics to find patterns and gain insights from data Managing activities & processes related to planning, coordination, implementation, control, and evaluation of sales performance. Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Identify a list of target accounts that marketers want to turn into customers Set up connections to third-party platforms to improve business processes Collect and analyze traffic data about website visitors Get Advice We can help you find the software with the features you need. Features 4.0 (33) 4.0 Based on 33 reviews ## Pricing Value for money 3.8 (24) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.8 (24) 3.8 Based on 24 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[ Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[ Snowflake](https://www.capterra.com/p/148267/Snowflake/)[ 6sense](https://www.capterra.com/p/158720/6sense/)[ LinkedIn Marketing Solutions](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (26) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (26) 4.4 Based on 26 reviews ## User reviews Overall rating 4.1 Based on 33 reviews Filter by rating 5(9) 4(19) 3(3) 2(2) 1(0) Mentioned topic Sorted by most recent MT mike t. engineer Civil Engineering ### "b2b intent review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 23, 2024 good but falls a little short in how far it reaches Pros helped see what buyers are looking for in product Cons somewhat limited in focus and markets for people Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AP Anthony P. Director of Lead Development Operation Computer Software ### "Great Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 April 11, 2023 The service worked for what we needed, the only main drawback is having to marry the solution with another product to get contact level information to prospect leads. Pros The ability to identify who is browsing our company profile and reach out to our ICP based on intent levels. Cons Company data onlyCost is in the high range Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BP Briana P. SDR Internet ### "Captera is great for SDRS" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 21, 2023 Pros I liked how accurate the information was, and it was recommended by some of my colleagues. Cons I think I'd use it more often if there was a chrome extension. I usually forget to use it Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 28, 2023 Thanks for your feedback, Briana! We'll take that idea for a chrome extension under consideration. In the meantime, we recommend integrating with Salesforce or Hubspot to ensure you and your fellow reps always have the most active prospects at your fingertips. If that doesn't work, we can propose some other workflows to get the most use out of this highly predictive intelligence. Looking forward to following your success with Buyer Discovery! EÖ Elif O. Sales Operations Manager Computer Software ### "Good CS, good insights but limited user options. " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 March 21, 2023 It is a useful product to identify audience of your review pages, but it doesn't really bring any value to lead search if you have very specific ICP. Pros Good insights on categories and competitor views. Cons Interface looks very basic and when it comes to selecting relevant companies and importing them to Hubspot, it is not very practical. Also, it creates bunch of properties on Hubspot after integration that are not in use. I would prefer choosing what information to transfer to the CRM. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JG Joey G. Demand Generation Marketer Computer Software ### "Good Utility from Buyer Discovery" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 March 20, 2023 Overall, it's a very nice tool to have to see that your buyers are showing intent. Having that visibility is a way to get a competitive advantage or at least stay on par with your competitors. It allows us to put the right sales and marketing enablement in place to go after these accounts. Finding the right intent filters for your business can be tricky and the model will constantly have to evolve, but overall the tool is helpful. Pros Buyer Discovery makes it easy to set the filters of our ICP and see all of the accounts showing intent in your market. It makes it easy to then prioritize how you want to divide and engage those accounts in your sales and marketing plays. Cons The filters reset when you need to adjust a filter further up on the page. This can be frustrating because finding the right combination of filters for your business takes a lot of trial and error. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Director of Digital Media E-Learning ### "Good data, limited integrations" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 20, 2023 Pros The data itself is really good - we've generally seen good value from PPC and PPL perspective from Gartner Digital Markets so this help pull more value from these properties. Cons No integration with our ABM tech yet (6Sense) so it's a little more challenging to act on than other intent sources. There are other integrations (like Salesforce) that can solve for it in a roundabout way, but the direct integration would make things much much easier. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RA Rahat A. Digital Marketing Manager Information Technology and Services ### "Really good info, but have a strategy to use it!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 19, 2023 Pros Amazing service and support. Gartner go above and beyond to make you successful and have really good reps. Cons I have experienced any cons. Just have a LinkedIn, SDR, ABM strategy before hand and think about how you are going to use the data. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IH Ilan H. VP of Marketing Computer Software ### "Capterra provides high quality intent signals" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 19, 2023 We have integrated Capterra buyer discovery into out ABM process, is shows great impact and improves the outbound conversion rates. Pros High quality intent signals on various medium-high intent level. Based on our analysis most customers review us on Capterra prior to purchase so Capterra intent is a really good indication for the chance of acquiring a specific company as a customer. Cons The interface is outdated, and not 100% seamless, requires manual actions to sync new accounts into our CRM. Reasons for choosing B2B Intent We are using G2crowd buyer discover in parallel. Combining bot signals proves and extremely high value. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TH Trace H. SDR Computer Software ### "Solid data, but frustrating user experience" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 March 17, 2023 Pros The intent information is great to have access to as you're looking for new accounts or current accounts to prospect to. Cons The UI is extremely frustrating. If you alter your filters at all, then it resets the filters you already have in place. The domain names's for the companies are un-clickable and you also cannot copy the domain name to paste it into your search bar. It's almost easier to export the information into a spreadsheet and work off that, which is extra work and adds to the frustrating experience. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 28, 2023 Thanks for your feedback, Trace! Your challenges are understandable, and we appreciate you letting us know how we could make the platform more user-friendly for sales reps to prospect from it directly. You'll be happy to know that we're working on a fix for that filter resetting issue as we speak! Keep your eyes peeled for an announcement from our team in the next couple of weeks. If possible, we would also recommend integrating Buyer Discovery with your CRM to eliminate those extra steps. MP Melissa P. Demand Generation Manager Information Technology and Services ### "Intuitive integration, mixed results" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 16, 2023 Overall, we surprisingly saw the most lift with low intent/awareness accounts and less engagement from the accounts with high intent/awareness. Our main goal was to layer the audiences from Buyer Discovery with our named account lists to refine our targeting; results were flat between campaigns that utilized intent data and campaigns that did not. While we didn't see any increase to our Cost per Lead, we also did not increase the lead volume as expected. Pros It was easy to create multiple audiences based on intent and awareness and had a smooth integration with LinkedIn. Cons Nothing was difficult to utilize, it was all very intuitive. I would say I had higher expectations for audience size, and I had to combine High and Medium intent/awareness data to achieve a sizeable target audience. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/206206/Buyer-Discovery/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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