--- title: "G2 Marketing Solutions Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about G2 Marketing Solutions Software - reviews, pricing plans, popular comparisons to other Buyer Intent products and more." source_url: "https://www.capterra.com/p/206206/Buyer-Discovery/" page_type: "product" language: "en" publication_date: "2026-10-20" --- # G2 Marketing Solutions Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) G2 Marketing Solutions ## What is G2 Marketing Solutions? B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter. Top Use Cases: - Demand Generation - Account-Based Marketing - Competitor Displacement - Sales Enablement - Retention - Data Enrichment / Account Scoring How does it work? We help you watch the software categories where your ideal customers shop most and walk you through 5 proven steps to accelerate efficient growth: 1. Integrate intent data into your tech stack 2. Build segments to target your ideal customer profile and target accounts 3. Optimize marketing audiences with your most engaged prospects 4. Alert sellers about opportunities to break in 5. Flag potential churn risks for customer success teams INTEGRATIONS Snowflake, Salesforce, Hubspot, 6sense, Linkedin, Marketo ## What is G2 Marketing Solutions used for? [Buyer Intent](https://www.capterra.com/buyer-intent-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)[Predictive Lead Scoring](https://www.capterra.com/predictive-lead-scoring-software/) Overall rating Based on 43 user reviews Reviews sentiment Positive 79% Neutral 14% Negative 7% Starting price Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## G2 Marketing Solutions alternatives Highest Rated [4.7 (708)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (603)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [4.5 (719)](https://www.capterra.com/p/153139/Visme/reviews/) Starting price $12.25 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/206206/Buyer-Discovery/alternatives/) ## FAQs about G2 Marketing Solutions Overview ### Which roles and teams benefit most from G2 Marketing Solutions? G2 Marketing Solutions is most used by demand generation, ABM, and digital marketing teams for managing review-site campaigns, generating buyer intent, and measuring campaign performance. Sales development and sales operations teams use it to identify engaged prospects, prioritize outreach, and coordinate follow-up. Marketing leaders monitor pipeline contribution and market presence. Answer based on 43 reviews Overview ### What company size and industries is G2 Marketing Solutions built for? G2 Marketing Solutions is built for small B2B software companies, which represent 65% of reviewers, with Computer Software leading at 35%. It helps software marketing and sales leaders capture demand and book business with best-fit prospects. Midsize businesses account for 19% and enterprises 16%, while IT Services represents 16% and Internet 7%. Answer based on 43 reviews Features and Usability ### What are the key features of G2 Marketing Solutions? G2 Marketing Solutions offers survey builder tools, adaptive survey logic, skip logic, and multiple question types for research design. It also includes analytics and reporting, custom dashboards, data export, lead generation, lead qualification, workflow automation, integrations, and role-based access for team and system management. Integrations ### Which third-party tools and platforms does G2 Marketing Solutions integrate with? G2 Marketing Solutions integrates with Adobe Marketo Engage, 6sense Revenue Marketing, Apollo.io, ChatGPT, Chili Piper, Crunchbase, Delighted, and Demostack. Its catalog supports over 80 integrations, covering marketing automation, sales intelligence, conversational AI, scheduling, customer feedback, and product demonstration workflows. Answer based on 11 reviews Getting Started and Support ### What training and onboarding options does G2 Marketing Solutions offer? G2 Marketing Solutions provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference material for setup, feature review, and ongoing learning. Getting Started and Support ### What customer support options does G2 Marketing Solutions offer? G2 Marketing Solutions provides email/help desk, FAQ/forum, knowledge base, and phone support. No reviewer feedback is available on support experience, so response times, helpfulness, and common frustrations cannot be assessed from the catalog data provided. ## Features AI summary Based on 274 Buyer Intent reviews Capterra data shows that buyers of Buyer Intent software rank the following features as their top priorities: - **Contact Database** (**36%** of reviewers rated this feature as critical) - **Lead Qualification** (**35%**) - **Lead Notifications** (**37%**) G2 Marketing Solutions supports **Lead Qualification** and **Lead Notifications**, helping teams identify higher-value prospects and stay updated when leads show buying signals. However, it does not include **Contact Database**. Instead, it offers other important features that reviewers also rate highly, including **Search/Filter** (**31%**), **B2B Lead Generation** (**39%**), and **Data Import/Export** (**54%**). These features help businesses find relevant accounts, bring lead data into their existing systems, and work with more targeted prospect lists, allowing teams to act faster on intent data and improve outreach decisions. Reporting/Analytics 4.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Account Data Availability Provides aggregated intent data for individual contacts to supply an account-level view of intent Adaptive Learning Intuitive interface and user-friendly design which seamlessly integrate with existing workflows Adaptive Responses Allows the AI agent to learn from interactions and adapt its responses accordingly. G2 Marketing Solutions 146 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Account Data Availability: Provides aggregated intent data for individual contacts to supply an account-level view of intent - Adaptive Learning: Intuitive interface and user-friendly design which seamlessly integrate with existing workflows - Adaptive Responses: Allows the AI agent to learn from interactions and adapt its responses accordingly. - Adaptive Survey Logic: Create dynamic survey flows that adapt questions based on previous responses using intelligent branching - Advanced Data Collection: Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, - Agent Branding: Allows customization of agent branding, including visual appearance and conversational style. - AI Interview Moderation: Conduct autonomous voice or video interviews using AI moderators that ask follow-up questions based on responses - AI Text Generation: Allows users to generate text based on a text prompt. - AI Text Summarization: Condenses long documents or text into a brief summary. - AI-Powered Question Generation: Generate survey questions automatically using AI based on research objectives and target audience - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts: Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise. - Analytics: Tools for the systematic analysis of various types of data or statistics - Analytics & Reporting: Collects both vendor- and customer-facing data relevant to the product development lifecycle, and generates performance and health reports - API Access for Business System Integration: Provides API access to connect with proprietary business systems or internal data sources. - API Flexibility: Evaluates the chatbot's ability to provide flexible APIs for custom integrations and functionality expansions. - API Usage: Allows the use of APIs for advanced agent configuration. - Automated Panel Recruitment: Automatically recruit qualified participants from integrated panel providers based on demographic and behavioral criteria - Autonomous Task Execution: Completes tasks independently without constant human intervention - Benchmarks: Allows users to benchmark their product against other competitors in order to understand competitive position in the market - Category and Product Taxonomy: Provides an in depth category taxonomy that compares like-products in a clear way. - Category Taxonomy: Provides an in-depth category taxonomy that compares similar services in a clear way. - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Coaching: Assign coaches to new employees based on role and experience. - Collaboration: Easily compare experiments—code, hyperparameters, metrics, predictions, dependencies, system metrics, and more—to understand differences in model performance. - Collection of information: Can collect and store information from interlocators, such as email, phone number, etc. - Competitive Intelligence: Allows users to get real-time information on competitors performance and reputation. - Complex Query Handling: Shows adeptness in comprehending and responding to complex or multi-part queries. - Compliance: Implements policies and controls to help the organization meet various compliance certifications and standards, such as SOC 1, SOC 2, SSAE 18, ISO 27001, HIPAA and PCI DSS. - Contact Data Availability: Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. - Content Accuracy: Produces content that is accurate, factually correct, and relevant to the user's query. - Context Maintenance Within Sessions: Maintains context across user turns in a single session to provide coherent, relevant responses. - Contextual Awareness: Offers agents the ability to maintain contextual awareness across interactions. - Control: Empowers companies to govern their value streams efficiently and effectively. - Controlled LLM Response Generation: Uses LLMs to generate dynamic responses within defined boundaries and business-safe content rules. - Corporate Reporting: Helps monitor the overall performance of marketing efforts and brand establishment. - Create natural conversation flows that feel like human interactions rather than traditional form-based surveys: Conduct autonomous voice or video interviews using AI moderators that ask follow-up questions based on responses - Creativity: Displays creativity in generating diverse, interesting, and contextually relevant responses. - Cross-platform compatibility: This works across different environments, including on-premises, cloud, and hybrid setups, ensuring comprehensive security coverage - Cross-Platform Study Design: Design studies that work seamlessly across web, mobile, voice, and video interfaces - Cross-system Integration: Works across multiple software systems or databases - Custom Dashboards: Provides the ability to create custom reporting dashboards to further explore attribution data. - Custom Research Sources: Allows users to make custom data collection queries - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Feedback: Provides a forum for customers to give feedback and data storage for company analysis. - Customer Interaction Automation: Allows users to automate responses to customer inquiries across various channels. - Customizability: Allows administrators to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views. - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Enrichment: Combines data from internal sources with disparate data from other internal systems or external sources - Data Entry: The process of entering information or updating records in a computer system or database - Data Exporting: Allows users to export reports from the product into an .xsl, .csv, or .pdf file. - Data Integration: Combining data from different sources and providing a unified view - Data Privacy Compliance: Identifies potential grading biases to ensure fair, consistent, and equitable assessment outcomes. - Data Sources: Combines data from multiple sources such as software solutions, public websites, and spreadsheets - Decision Making: Makes informed choices based on available data and objectives - Document Processing: Processes documents and extracts relevant information via metadata combing, native application imaging, and domain parsing. - Drip sequences: Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion. - Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information - Embed and present various media types including images, videos, prototypes, or websites for participant evaluation: Embed and present various media types including images, videos, prototypes, or websites for participant evaluation - Employee Performance: Gives visibility into employee performance and each individual's impact on reputation initiatives. - Fallback Responses for Unknown Queries: Provides fallback messages or guidance when the bot cannot understand or fulfill a query. - Feedback Collection: Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders. - Finance: Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations - Follow-Up Scheduling: Allows the AI agent to schedule and automate follow-ups based on prospect engagement. - Forecasting: Form predictions based on past and present data/trends - Global Participant Access: Access diverse participant pools across multiple countries and languages through integrated recruitment networks - Guardrails & Content Controls: Includes safeguards to restrict inappropriate responses and ensure compliant language use. - Incentive Automation: Automatically manage participant incentives including payment processing and reward distribution - Independent Decision Making: Allows the AI agent to learn from interactions and adapt its responses accordingly. - Inquiry Routing: Allows the AI agent to route inbound inquiries to the appropriate team or individual based on context. - Integrations: Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) - Integrations / APIs: Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. - Intelligent Screener Management: Create and deploy dynamic screening questionnaires that adapt based on quota requirements and participant responses - Lead Enrichment: Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy - Lead Follow-Up: Allows you to follow-up with leads within the app. - Live Chat: Ability to chat online in real time - Localization: Manages labels in multiple languages and adapts designs to fit different regional regulations and cultural preferences. - Media Monitoring: Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. - Menu bars: Can provide interlocators with menus, through which they can choose a relevant response. - Mobile User Support: System supports users that want to access system data and fuctionalyt from a mobile devide (phone and/or tablet) - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Language: Manage and support multiple languages - Multi-Modal Study Templates: Access pre-built templates for various research methodologies including interviews, usability tests, and concept validation - Multi-step Planning: Ability to break down and plan multi-step processes - Multichannel Campaign Execution: Enables the AI agent to automate outreach across multiple channels, such as email, SMS, and social media. - Multilingual Surveys: Allows for creation of surveys in different languages and advanced survey translation. - Multimedia Support: Supports various file formats - Multiple Question Types: Supports different types of question formats, including multiple-choice, checkbox, open-answer, Likert scale, and essay - Natural Conversation: Facilitates natural and human-like conversations, delivering engaging interaction experiences. - Natural Language Interaction: Allows users to give natural-language instructions for browser-based tasks. - Natural Language Processing (NLP): Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) - No-Code Conversation Design: Allows non-developers to configure and design chatbot flows via visual or no-code interfaces. - Offline Data: Ability to connect offline databases to collect information that can be matched to online devices - Omni-channel Support: Provides support across web, mobile, messaging apps, and other channels. - Outreach Performance Analytics: Allows users to track and analyze the effectiveness of automated outbound campaigns. - Personalized Outreach: Allows the AI agent to tailor outreach messages based on customer profiles or past interactions. - Platform Interoperability: Enables interoperability with multiple platforms for unified experiences. - Proactive Assistance: Uses webpage, tab, browsing session, or selected text context to generate responses and suggestions - Proactive Response Capabilities: Equips agents with proactive response capabilities based on predefined triggers. - Problem Solving: Allows the AI agent to identify and resolve issues without user intervention. - Product Content: Provides valuable company and/or product descriptions alongside reviews. - Prospect Prioritization: Provides users the ability to prioritize outreach efforts based on lead scoring or engagement metrics. - Real-Time Engagement: Enables the AI agent to respond instantly to inbound inquiries, improving response times. - Real-time Intent: Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) - Reliability: Runs tests automatically and reliably according to the parameters and frequency defined. - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reports: Delivers insights into charger performance, energy consumption, revenue, and usage trends to optimize operations and maximize utilization. - Research Objective Optimization: Automatically optimize survey structure and question types to achieve specific research goals - Research Reports: Provides research reports on technology software categories. - Revenue Reporting: Provides tools with enhanced filtering and correlation between revenue and reputation. - Review Platform: Allows users to submit new technology reviews, as well as edit exisiting reviews. - Review Search: Ability to easily search for and filter technology product reviews depending on requirements. - Review Submission: Allows users to submit new service reviews, as well as edit exisiting reviews. - Role-based access: Allows for varying access to chatbot and admin settings, depending on user, their role, etc. - Route To Human: Has tools (e.g. dashboards and reports) to better understand conversations Intelligent Virtual Assistants have had. - Sales Follow-Up: Allows users to automate responses to sales leads across various channels. - Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. - Sales Pipeline Management: Pipeline view and tracking lead status - Scheduling: Plan availability and assign specific time slots for tasks and resources - Scripted Dialogue & Decision Tree Support: Supports building conversational flows using predefined paths, rules, and decision trees. - Seamless Human Escalation: Facilitates seamless escalation to human employees for complex issues. - Search: Search and/or filter for items using names, keywords, descriptions, tags, metadata, etc. - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Service Provider Profiles: Provides valuable company and/or service descriptions alongside reviews. - Skip Logic: Skip over or route respondents to different questions based on their previous answers - Social: Provides tools specifically meant for socializing and meetign with colleagues - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Networks Monitoring: Helps track and monitor social media trends and interactions. - Survey Builder: Create and manage surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Task Execution: Provides the AI agent the ability to execute tasks without requiring constant user input. - Team Workflow: Helps establish a workflow that allows team members to communicate effectively and collaboratively. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Topic Customization: Provides the ability to customize the relevant topics that are tracked - Understanding: Demonstrates a sophisticated understanding of both written and spoken user commands. - Update Frequency and Utility: Regularly receives updates that contribute to continuous improvement of the product. - User Interaction Learning: Features robust learning mechanisms, improving responses over time based on past user interactions. - User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. to both internal and external users. - Web: Provides features for tracking competitors websites including information such as pricing changes or new product features - Web Widget & SDK Embedding: Offers embeddable widgets or SDKs for integration into websites, apps, or third-party tools. - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows --- Get Advice We can help you find the software with the features you need. Features 4.1 (43) 4.1 Based on 43 reviews ## Pricing Value for money 3.8 (31) Value for money 3.8 (31) 3.8 Based on 31 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Rippling](https://www.capterra.com/p/172127/Rippling/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Paylocity](https://www.capterra.com/p/86714/WebPay/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (33) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (33) 4.3 Based on 33 reviews ## User reviews Overall rating 4.0 Based on 43 reviews Filter by rating 5(14) 4(20) 3(6) 2(2) 1(1) Mentioned topic Sorted by most recent Staci T. Ai trainer Computer Software ### "Great for software comparison, not reviewer friendly" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 September 30, 2026 The dashboard was easy to navigate, and the software's search filters really helped me narrow down my list. They offered to make a list of what I was looking for and I received it in my email soon after. So they are good at what they do. Pros I used this software to find ai platforms with a good reputation. Which made it a great value for my money. I was also asked to write some reviews for a reward. I quickly received a list of platforms straight to my email. Taking the footwork out of finding work for me which allowed me to guy Ind more contracts. Cons They sent me email offering rewards for reviews but even though my review was published they did not give me my incentive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Bruno D. Tech Support Engineer Computer & Network Security ### "G2 Buyer Intent" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 May 1, 2026 The overall experience with G2 Buyer Intent is best described as having a "high-definition window" into a very specific, high-value part of the buyer's journey. It doesn't show you the whole world, but what it does show is usually incredibly actionable. Pros G2 Buyer Intent is widely regarded for its ability to pull back the curtain on the "dark funnel" the research phase where potential customers are evaluating solutions before they ever talk to a salesperson. Cons While G2 Buyer Intent is a powerhouse for identifying "in-market" accounts, it isn't without its hurdles. If you’re weighing the investment, these are the most common pain points users encounter: The "Traffic-Dependent" Bottleneck, Lack of Contact-Level Data, Cost and ROI Pressure. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GD Guibril D. Engineering Environmental Services ### "G2 a good review website " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 November 24, 2025 It's cool because it's easy and simple, and I found that the questions are really good to know if the software/website is good or not. Pros It's cool because you can give your real opinion on software or a website. It's really ease to use. You have reviews for so many websites you can always found what you were looking for Cons I think some reviews are not always real, maybe sometimes it's just some people who want to make good reviews for their website or software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KC Keleigh C. PM Supervisor Computer Games ### "Great!! Highly Recommend" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 8, 2025 Pros Great for comprehensive buying guides for software as well as clear, skimmable review formats that help aid in quick decision making. Verified reviews also ensure credibility and trust Cons I don't like that it only covers software and services but not hardware and also some of the reviews on the site are surface level and lack depth, therefore making comparisons harder to do. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User VP of Marketing Computer Software ### "Egregiously overpriced + inaccurate data. Pushy sales. Stay away." 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 May 30, 2025 We bought the Core package, and got an extended free trial of Buyer Intent. I got to use this tool for 2 months. Do not waste your money on this. You're better off just paying for ZoomInfo who they use for this information. Or cheaper companies like Cognism, Apollo, Lusha. or LeadIQ. Pros It's nice to get some insight into whose visiting your page, however the insights are not 100% accurate which mean they're quite useless. G2 is not allowed to give you the actual account data, they use third party applications like ZoomInfo to guess what this person might be due to their privacy policy. Cons This tool is egregiously overpriced, especially since they don't tell you exactly who your lead might be. Just to save you time this is their pricing structure in USD: 1) Core = 10,000/year 2) Review Growth = $18,000 (Must buy Core to get the review package, plus you must pay even more for review incentives.) 3) Buyer Intent = $40,000-$50,000 At most this should cost closer to $250/month, and that's a stretch. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Marketing and Sales Development Information Services ### "Something for the Revenue team, but nothing particularly special" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 December 16, 2024 Overall, G2 Buyer Intent requires quite a lot of effort to set up and run effectively; otherwise, the benefits may be minimal. The team managing it needs to classify specific targeted industries/ICPs and upload multiple lists to ensure the intent signal monitoring works. From a sales perspective, the conversion rate has remained quite low even after it has been implemented for one year on my team. Pros I like that G2 Buyer Intent shows signals about competitors' audience activities on G2, which can help us prevent existing clients from churning and switching to competitors, while also giving us a chance to convert clients from competitors. Cons It only shows intent from accounts/companies instead of contacts/leads directly, so Sales still need to put in a lot of effort to prospect here. The G2 Buyer Intent integration with CRM and other Sales tools performs quite poorly, as it merely compiles the information without being intelligent enough. Switched from [GTM Workspace - Powered by ZoomInfo](https://www.capterra.com/p/168264/ZoomInfo-sales/) We didn't actually switch—we're utilizing both at the same time! We acquired G2 Buyer Intent after ZoomInfo. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MT mike T. engineer Civil Engineering ### "b2b intent review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 23, 2024 good but falls a little short in how far it reaches Pros helped see what buyers are looking for in product Cons somewhat limited in focus and markets for people Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AP Anthony P. Director of Lead Development Operation Computer Software ### "Great Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 April 11, 2023 The service worked for what we needed, the only main drawback is having to marry the solution with another product to get contact level information to prospect leads. Pros The ability to identify who is browsing our company profile and reach out to our ICP based on intent levels. Cons Company data onlyCost is in the high range Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BP Briana P. SDR Internet ### "Captera is great for SDRS" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 21, 2023 Pros I liked how accurate the information was, and it was recommended by some of my colleagues. Cons I think I'd use it more often if there was a chrome extension. I usually forget to use it Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 28, 2023 Thanks for your feedback, Briana! We'll take that idea for a chrome extension under consideration. In the meantime, we recommend integrating with Salesforce or Hubspot to ensure you and your fellow reps always have the most active prospects at your fingertips. If that doesn't work, we can propose some other workflows to get the most use out of this highly predictive intelligence. Looking forward to following your success with Buyer Discovery! EO Elif O. Sales Operations Manager Computer Software ### "Good CS, good insights but limited user options. " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 March 21, 2023 It is a useful product to identify audience of your review pages, but it doesn't really bring any value to lead search if you have very specific ICP. Pros Good insights on categories and competitor views. Cons Interface looks very basic and when it comes to selecting relevant companies and importing them to Hubspot, it is not very practical. Also, it creates bunch of properties on Hubspot after integration that are not in use. I would prefer choosing what information to transfer to the CRM. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/206206/Buyer-Discovery/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.