--- title: "G2 Marketing Solutions Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about G2 Marketing Solutions Software - reviews, pricing plans, popular comparisons to other Buyer Intent products and more." source_url: "https://www.capterra.com/p/206206/Buyer-Discovery/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # G2 Marketing Solutions Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) G2 Marketing Solutions ## What is G2 Marketing Solutions? B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter. Top Use Cases: - Demand Generation - Account-Based Marketing - Competitor Displacement - Sales Enablement - Retention - Data Enrichment / Account Scoring How does it work? We help you watch the software categories where your ideal customers shop most and walk you through 5 proven steps to accelerate efficient growth: 1. Integrate intent data into your tech stack 2. Build segments to target your ideal customer profile and target accounts 3. Optimize marketing audiences with your most engaged prospects 4. Alert sellers about opportunities to break in 5. Flag potential churn risks for customer success teams INTEGRATIONS Snowflake, Salesforce, Hubspot, 6sense, Linkedin, Marketo ## What is G2 Marketing Solutions used for? [Buyer Intent](https://www.capterra.com/buyer-intent-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)[Predictive Lead Scoring](https://www.capterra.com/predictive-lead-scoring-software/) Top alternative Featured Overall rating Based on 42 user reviews Reviews sentiment Positive 81% Neutral 12% Negative 7% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for G2 Marketing Solutions?[Manage this product listing](https://www.g2.com/products/g2/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### G2 Marketing Solutions 4.0 (42) VS. [4.5 (592)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (42) Ease Of Use 4.6 (91) Value For Money 3.8 (30) Value For Money 4.3 (86) Customer Service 4.3 (32) Customer Service 4.4 (87) ## G2 Marketing Solutions alternatives Highest Rated [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.2 (1,005)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [TrustRadius](https://www.capterra.com/p/229747/TrustRadius/) [4.4 (91)](https://www.capterra.com/p/229747/TrustRadius/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/229747/TrustRadius/) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/) [4.5 (262)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) Starting price $0.01 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156889/Lead-Forensics/) ## FAQs about G2 Marketing Solutions Overview ### Which roles and teams benefit most from G2 Marketing Solutions? G2 Marketing Solutions is most used by demand generation, digital marketing, and marketing operations teams that need to target in-market buyers, improve campaign performance, and measure pipeline impact. Sales development, business development, and ABM teams use it to identify intent signals, prioritize outreach, and align account-based engagement with revenue goals. Answer based on 33 reviews Overview ### What company size and industries is G2 Marketing Solutions built for? G2 Marketing Solutions serves B2B software marketing and sales leaders, primarily at small businesses, which make up 58% of reviewers, with Computer Software the top industry at 36%. It also has traction in Information Technology and Services at 21%, plus equal midsize and enterprise representation at 21% each, often for buyer intent. Answer based on 33 reviews Features and Usability ### What are the key features of G2 Marketing Solutions? G2 Marketing Solutions offers AI/Machine Learning, intent data, and predictive analytics for target account identification and prioritization. It also includes B2B lead generation, lead scoring, lead nurturing, CRM, marketing automation, competitive analysis, reporting/analytics, customizable reports, data enrichment, and third-party integrations. Integrations ### Which third-party tools and platforms does G2 Marketing Solutions integrate with? G2 Marketing Solutions integrates with HubSpot CRM and 6sense, which reviewers specifically mention for account targeting and syncing data. It also supports over 80 integrations, including Adobe Marketo Engage, Salesforce Sales Cloud, Apollo.io, Chili Piper, Crunchbase, and ChatGPT, covering CRM, sales intelligence, marketing, and prospecting workflows. Answer based on 12 reviews Getting Started and Support ### What training and onboarding options does G2 Marketing Solutions offer? G2 Marketing Solutions provides live online sessions, webinars, documentation, and videos to help teams get started. Live sessions and webinars support guided instruction, while documentation and videos offer written and visual reference materials for self-paced learning and feature review. Getting Started and Support ### What customer support options does G2 Marketing Solutions offer? G2 Marketing Solutions provides Email/Help Desk, FAQ/Forum, Knowledge Base, and Phone Support. No reviewer feedback on support experience is available, so support quality, response times, and helpfulness cannot be assessed from user comments. ## Features AI summary Based on 274 Buyer Intent reviews Capterra data shows that buyers of Buyer Intent software rank the following features as their top priorities: - **Contact Database** (**36%** of reviewers rated this feature as critical) - **Lead Qualification** (**35%**) - **Lead Notifications** (**37%**) G2 Marketing Solutions supports **Lead Qualification** and **Lead Notifications**, helping teams identify higher-value prospects and stay updated when leads show buying signals. However, it does not include **Contact Database**. Instead, it offers other important features that reviewers also rate highly, including **Search/Filter** (**31%**), **B2B Lead Generation** (**39%**), and **Data Import/Export** (**54%**). These features help businesses find relevant accounts, bring lead data into their existing systems, and work with more targeted prospect lists, allowing teams to act faster on intent data and improve outreach decisions. Lead Notifications 4.5 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Real-time alerts or notifications that inform teams about new leads or prospects Search/Filter 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria B2B Lead Generation 3.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads Data Import/Export 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications Competitive Analysis 4.4 (14) 71.43% of 14 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience CRM 4.3 (11) 72.73% of 11 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system G2 Marketing Solutions 36 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - B2B Lead Generation: Manage the process of attracting and converting business prospects into leads - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Data Enrichment: Combines data from internal sources with disparate data from other internal systems or external sources - Data Import/Export: Import and export data to and from software applications - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Database Support: Supports common databases such as MySQL and Oracle - Demographic/Firmographic Data: Characteristics for segmenting companies or customers - Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information - Email Marketing: Create and send email blasts/campaigns - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Intent Data: Data results that indicate future customer interest in products - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Predictive Analytics: Predict future data based on historical data sets - Prioritization: Arrange tasks based on the level of priority or urgency - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Management: Managing activities & processes related to planning, coordination, implementation, control, and evaluation of sales performance. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Target Account Identification: Identify a list of target accounts that marketers want to turn into customers - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors --- Get Advice We can help you find the software with the features you need. Features 4.1 (42) 4.1 Based on 42 reviews ## Pricing Value for money 3.8 (30) ### Starting price Free trial not available Value for money 3.8 (30) 3.8 Based on 30 reviews ## Integrations [ Rippling](https://www.capterra.com/p/172127/Rippling/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Lucidchart](https://www.capterra.com/p/146136/Lucidchart/)[ Paylocity](https://www.capterra.com/p/86714/WebPay/)[ Gong](https://www.capterra.com/p/157969/Gong-io/)[ HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)[ Apollo.io](https://www.capterra.com/p/158696/Apollo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (32) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (32) 4.3 Based on 32 reviews ## User reviews Overall rating 4.0 Based on 42 reviews Filter by rating 5(14) 4(20) 3(5) 2(2) 1(1) Mentioned topic Sorted by most recent Bruno D. Tech Support Engineer Computer & Network Security ### "G2 Buyer Intent" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 May 1, 2026 The overall experience with G2 Buyer Intent is best described as having a "high-definition window" into a very specific, high-value part of the buyer's journey. It doesn't show you the whole world, but what it does show is usually incredibly actionable. Pros G2 Buyer Intent is widely regarded for its ability to pull back the curtain on the "dark funnel" the research phase where potential customers are evaluating solutions before they ever talk to a salesperson. Cons While G2 Buyer Intent is a powerhouse for identifying "in-market" accounts, it isn't without its hurdles. If you’re weighing the investment, these are the most common pain points users encounter: The "Traffic-Dependent" Bottleneck, Lack of Contact-Level Data, Cost and ROI Pressure. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GD Guibril D. Engineering Environmental Services ### "G2 a good review website " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 November 24, 2025 It's cool because it's easy and simple, and I found that the questions are really good to know if the software/website is good or not. Pros It's cool because you can give your real opinion on software or a website. It's really ease to use. You have reviews for so many websites you can always found what you were looking for Cons I think some reviews are not always real, maybe sometimes it's just some people who want to make good reviews for their website or software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KC Keleigh C. PM Supervisor Computer Games ### "Great!! Highly Recommend" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 8, 2025 Pros Great for comprehensive buying guides for software as well as clear, skimmable review formats that help aid in quick decision making. Verified reviews also ensure credibility and trust Cons I don't like that it only covers software and services but not hardware and also some of the reviews on the site are surface level and lack depth, therefore making comparisons harder to do. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User VP of Marketing Computer Software ### "Egregiously overpriced + inaccurate data. Pushy sales. Stay away." 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 May 30, 2025 We bought the Core package, and got an extended free trial of Buyer Intent. I got to use this tool for 2 months. Do not waste your money on this. You're better off just paying for ZoomInfo who they use for this information. Or cheaper companies like Cognism, Apollo, Lusha. or LeadIQ. Pros It's nice to get some insight into whose visiting your page, however the insights are not 100% accurate which mean they're quite useless. G2 is not allowed to give you the actual account data, they use third party applications like ZoomInfo to guess what this person might be due to their privacy policy. Cons This tool is egregiously overpriced, especially since they don't tell you exactly who your lead might be. Just to save you time this is their pricing structure in USD: 1) Core = 10,000/year 2) Review Growth = $18,000 (Must buy Core to get the review package, plus you must pay even more for review incentives.) 3) Buyer Intent = $40,000-$50,000 At most this should cost closer to $250/month, and that's a stretch. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Marketing and Sales Development Information Services ### "Something for the Revenue team, but nothing particularly special" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 December 16, 2024 Overall, G2 Buyer Intent requires quite a lot of effort to set up and run effectively; otherwise, the benefits may be minimal. The team managing it needs to classify specific targeted industries/ICPs and upload multiple lists to ensure the intent signal monitoring works. From a sales perspective, the conversion rate has remained quite low even after it has been implemented for one year on my team. Pros I like that G2 Buyer Intent shows signals about competitors' audience activities on G2, which can help us prevent existing clients from churning and switching to competitors, while also giving us a chance to convert clients from competitors. Cons It only shows intent from accounts/companies instead of contacts/leads directly, so Sales still need to put in a lot of effort to prospect here. The G2 Buyer Intent integration with CRM and other Sales tools performs quite poorly, as it merely compiles the information without being intelligent enough. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) We didn't actually switch—we're utilizing both at the same time! We acquired G2 Buyer Intent after ZoomInfo. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MT mike T. engineer Civil Engineering ### "b2b intent review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 23, 2024 good but falls a little short in how far it reaches Pros helped see what buyers are looking for in product Cons somewhat limited in focus and markets for people Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AP Anthony P. Director of Lead Development Operation Computer Software ### "Great Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 April 11, 2023 The service worked for what we needed, the only main drawback is having to marry the solution with another product to get contact level information to prospect leads. Pros The ability to identify who is browsing our company profile and reach out to our ICP based on intent levels. Cons Company data onlyCost is in the high range Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BP Briana P. SDR Internet ### "Captera is great for SDRS" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 21, 2023 Pros I liked how accurate the information was, and it was recommended by some of my colleagues. Cons I think I'd use it more often if there was a chrome extension. I usually forget to use it Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 28, 2023 Thanks for your feedback, Briana! We'll take that idea for a chrome extension under consideration. In the meantime, we recommend integrating with Salesforce or Hubspot to ensure you and your fellow reps always have the most active prospects at your fingertips. If that doesn't work, we can propose some other workflows to get the most use out of this highly predictive intelligence. Looking forward to following your success with Buyer Discovery! EO Elif O. Sales Operations Manager Computer Software ### "Good CS, good insights but limited user options. " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 March 21, 2023 It is a useful product to identify audience of your review pages, but it doesn't really bring any value to lead search if you have very specific ICP. Pros Good insights on categories and competitor views. Cons Interface looks very basic and when it comes to selecting relevant companies and importing them to Hubspot, it is not very practical. Also, it creates bunch of properties on Hubspot after integration that are not in use. I would prefer choosing what information to transfer to the CRM. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JG Joey G. Demand Generation Marketer Computer Software ### "Good Utility from Buyer Discovery" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 March 20, 2023 Overall, it's a very nice tool to have to see that your buyers are showing intent. Having that visibility is a way to get a competitive advantage or at least stay on par with your competitors. It allows us to put the right sales and marketing enablement in place to go after these accounts. Finding the right intent filters for your business can be tricky and the model will constantly have to evolve, but overall the tool is helpful. Pros Buyer Discovery makes it easy to set the filters of our ICP and see all of the accounts showing intent in your market. It makes it easy to then prioritize how you want to divide and engage those accounts in your sales and marketing plays. Cons The filters reset when you need to adjust a filter further up on the page. This can be frustrating because finding the right combination of filters for your business takes a lot of trial and error. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/206206/Buyer-Discovery/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.