# Priority Engine Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Priority Engine Software - reviews, pricing plans, popular comparisons to other Account Based Marketing products and more.

Source: https://www.capterra.com/p/206193/Priority-Engine

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# 

 Priority Engine Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on November 13, 2025

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Priority Engine

## What is Priority Engine?

B2B lead generation solution that comes with purchase intent data for sales and marketing teams that follow a buyers search journey.

## What is Priority Engine used for?

[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)[Buyer Intent](https://www.capterra.com/buyer-intent-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/)

Top alternative

Featured

Overall rating

Based on 2 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Priority Engine?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.techtarget.com/&name=Priority Engine)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Priority Engine

4.0 (2)

VS.

[4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.0 (2)

Ease Of Use

4.3 (387)

Value For Money

0.0 (0)

Value For Money

3.6 (304)

Customer Service

5.0 (1)

Customer Service

3.8 (305)

## Priority Engine alternatives

[4.5 (484)](https://www.capterra.com/p/207295/Seamless-AI/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

[4.5 (387)](https://www.capterra.com/p/158696/Apollo/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/158696/Apollo/)

Highest Rated

[Cognism](https://www.capterra.com/p/169083/Cognism/)

[4.7 (255)](https://www.capterra.com/p/169083/Cognism/reviews/)

Starting price

$1000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169083/Cognism/)

[ZoomInfo Marketing](https://www.capterra.com/p/253715/ZoomInfo-Marketing/)

[4.3 (4)](https://www.capterra.com/p/253715/ZoomInfo-Marketing/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

75%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/253715/ZoomInfo-Marketing/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Lead Qualification

5.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Score a lead on their quality or likelihood to buy based on certain behaviors

B2B Lead Generation

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Manage the process of attracting and converting business prospects into leads

Competitive Analysis

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Evaluating strengths and weaknesses of companies with the same target audience

Customer Journey Mapping

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Visualize and analyze customer experience across all touchpoints and channels

Customer Profiles

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Record customer information, purchase history, and other notes

Intent Data

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Data results that indicate future customer interest in products

Priority Engine 12 features

Manage the process of attracting and converting business prospects into leads

Evaluating strengths and weaknesses of companies with the same target audience

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Visualize and analyze customer experience across all touchpoints and channels

Record customer information, purchase history, and other notes

Receive and/or send email notifications for urgent updates, requests, or other information

Data results that indicate future customer interest in products

Manage the process of attracting and converting business prospects into leads

Real-time alerts or notifications that inform teams about new leads or prospects

Score a lead on their quality or likelihood to buy based on certain behaviors

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Adjust communications based on previous interactions or personal preferences

Get Advice

We can help you find the software with the features you need.

Features

4.5 (2)

4.5

Based on 2 reviews

## Pricing

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (1)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (1)

5.0

Based on 1 reviews

## User reviews

Overall rating

4.0

Based on 2 reviews

Filter by rating

5(0)

4(2)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Joao Pedro A.

Marketing Operations

Computer Software

### "Pirority Engine it's a great tool to find new leads on the accounts you need!"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

January 23, 2023

Pros

We've been using Priority Engine a lot in order to find leads on our target markets, we just need to filter and it's done. Also it give us intent data!

Cons

it's very confusing, the UI needs a revamp.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Marketing Operations

Computer Software

### "Priority Engine it's a great tool for lead discovery"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 21, 2022

Pros

this is a great tool that allows you to discovery what each account/company it's doing on your website! Perfect for Account Based Marketing

Cons

It can be very complicated to understand how to use, the UX could be better.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

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