# Indeemo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Indeemo the right Qualitative Data Analysis solution for you? Explore 45 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/205445/Indeemo/reviews --- Indeemo 4.8 (45) [View alternatives](https://www.capterra.com/p/205445/Indeemo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Indeemo Ease of use 4.6 Customer Service 5.0 ## Pros and Cons in Reviews SL Stefan L Strategic Design ConsultantManagement Consulting, Self-employedUsed the software for: Less than 6 months. “Stakeholder collaboration (online platform to showcase a live customer research study)- Support in setting up the study & excellent customer support along the way- Project based pricing model (especially compared to the competition)- Transcription & search features - it was very easy to scan through the submissions (of which we had over 500)- Featureset around sending reminders & getting in touch with participants“ July 24, 2023 Pawalee C CX designerMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “Overall the project creation experience for new set up team (like us) is a bit difficult as it continue requires learning throughout a whole process of making the project.“ December 17, 2025 GG Genevieve G Senior Account ExecutiveMarket Research, 51 - 200 employeesUsed the software for: Less than 6 months. “It was a breath of fresh air not having to repeat or give context to what my query was, and the Indeemo team were super responsive and proactive in problem-resolution, patient with our queries and also very intuitive with our needs and giving information sessions.“ June 12, 2023 TS Tananart S CX DesignerMarketing and Advertising, 501 - 1,000 employeesUsed the software for: 6-12 months. “Also, sometimes the website feel a bit clunky.“ December 17, 2025 LT Lara T Design ResearcherResearch, 11 - 50 employeesUsed the software for: 6-12 months. “Even during weekends and off hours, the support team was able to help problem solve a variety of issues and logistical challenges that include: set up, glitches, helpful tips and tricks, recruiting, etc“ January 19, 2024 RW Ryan W Senior Product DesignerInformation Technology and Services, 51 - 200 employeesUsed the software for: Less than 6 months. “The filtering of the submissions was quite repetitive and a bit clunky.“ March 21, 2023 GG Genevieve G Senior Account ExecutiveMarket Research, 51 - 200 employeesUsed the software for: Less than 6 months. “I loved how easy the whole process of using Indeemo was, from setting up a briefing call with the Indeemo team, submitting the task guide, uploading respondents, moderating, and analyzing the community.“ June 12, 2023 ## Showing most helpful reviews Showing 1-25 of 45 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Pawalee C. CX designer Marketing and Advertising Used the software for: 6-12 months ### "High learning curve" December 17, 2025 4.0 \- Overall the project creation experience for new set up team (like us) is a bit difficult as it continue requires learning throughout a whole process of making the project. - However participant experience is straightforward and easy to use. Pros \- We can conduct in-depth interview with participants from anywhere in the planet, anytime. - Good for mystery shopping observation Cons \- No linkage logic display on screening question when we preview the question. - No "select all" participants on the AI analysis.. Review Source NAO Nur Ashiqin O. Senior Manager, Qualitative Market Research Used the software for: 6-12 months ### "Great platform for online diary with some improvement on technical issue" January 2, 2026 5.0 Overall experience has been very good based on the output that comes out, the support we get from the indeemo team, and the value for money package Pros The depth of information and data gathered as well as the analysis is really great. Researcher find it easy to handle the analysis and client are happy with the outcome so far. Cons the technical issue sometimes occur particularly due to the big size of video size which causing some respondents unable to upload their video or photo. Alternatives considered [Recollective](https://www.capterra.com/p/129365/Recollective/) Reason for choosing Indeemo Ease of usage and the interface which is more user friendly and also its phone based function which is more suitable for the online ethnography approach. Review Source TS Tananart S. CX Designer Marketing and Advertising Used the software for: 6-12 months ### "Indeemo Review " December 17, 2025 3.0 I would say overall experience is quite positive. Indeemo core value is really amazing. There were some struggles at the beginning so really hope ux/ui would be more intuitive. I'm looking forward to the new functionalities and features. Pros I like that Indeemo helps us streamline the research process, which allows our small team to complete a huge research projects faster and effective. The support team was really helpful. I like their quick response and taking in charge in whatever my concern was. Cons I think UX/UI of the app can be improve. I feel it can be more intuitive and should not require a lot of effort in learning how to use. Also, sometimes the website feel a bit clunky. Review Source Susan S. President Research Used the software for: 2+ years ### "Simplified online qualitative with immaculate customer support" June 21, 2023 5.0 Indeemo allows me to dig deep into "real life behaviors" in a way that's SO easy for participants. It's ideal for IDIs and self-ethnographic research, or even pretask/homework prior to larger, in-person research studies or focus groups. I've used it effectively to find best participants to future/follow-up research and it's meant every participant was fully engaged and interested in participating in the project. Pros Despite its beginnings as a simple way to share photos and text, Indeemo has continued to innovate and become an excellent tool for independent qualitative consultants. Tagging and drop-down options make it easy to drill down into qualitative data, both text, images and videos. Even the participant management allows you to get specific about who has completed activities and the depth of their participation. That said...the support provided sets this platform apart - not only is Indeemo intuitive to use, the creative, helpful and round-the-clock-responsive staff are available to help optimize any study, without additional fees for this consulting. Cons I wish tagging and notes could be shared across users (enabling team or group tagging and note-taking for communication during fieldwork and during analysis) Alternatives considered [Recollective](https://www.capterra.com/p/129365/Recollective/) Reason for choosing Indeemo Customer support is superlative with Indeemo, and reasonable pricing makes it easy to say yes. Review Source MC Medina C. Program Manager Marketing and Advertising Used the software for: Less than 6 months ### "Solved so many problems!" January 13, 2023 5.0 Working with the Indeemo team and software has been a huge and positive change for our research project. After trying to force other platforms to work for submitting qualitative survey responses (Google Forms, Typeform, Dropbox with Powerpoint, etc), finally using a platform that was meant for this type of work made a huge difference. I loved being able to remind participants to submit their responses directly through the website, and knowing they'd get the notifications on their phone, rather than in an email inbox where they could miss it. The Indeemo team was also incredibly helpful to work with and attentive, even though we were on different time zones. I got almost daily emails from \[SENSITIVE CONTENT\] to help set up our survey, and there was an answer for every question or problem we had. Pros Loved the intuitive nature of Indeemo, as well as the plethora of demos and walkthroughs offered by the support staff. Also loved being able to set different collaborators (like recruiters, clients, and co-workers) at different levels of access. The most important factor was definitely how participants were all able to download and use the app easily, instead of having to figure out a website or being blocked by a Google wall. Cons One of the participants reached out to me when the next prompt was not showing up because he didn't see he needed to submit a photo as well as a video – user error, but this probably could have been fixed by a UI prompt. The word template for submitting the survey also was kind of difficult to work with, but once Indeemo had inputted it into the system it was much easier to visualize and edit. Switched from [Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[Google Drive](https://www.capterra.com/p/161425/Drive/)[Typeform](https://www.capterra.com/p/137289/Typeform/) We were consistently having problems with people being able to access and use other platforms that weren't actually meant for this kind of work. Indeemo fit perfectly into our project, saving me time trying to wrangle all the participants and submissions, which saves the team money. Review Source VR Verified Reviewer Sr. Research Manger Market Research Used the software for: 6-12 months ### "Intuitive Behavior-based qualitative tool" March 3, 2023 4.0 Customer service was excellent throughout the process, with team members helping with instrument creation, checking in and providing valuable tips. When reaching out, your response is quickly answered. Pros It was easy to use and scale across several countries. Allowing for moderator and client access gave the team a real-time view of the results Cons Costs can be higher if you need to field with multiple languages. Alternatives considered [Recollective](https://www.capterra.com/p/129365/Recollective/) Reason for choosing Indeemo Mobile-based experience that is more user-friendly Review Source Blanca C. Owner and CEO Market Research Used the software for: 2+ years ### "Real consumer closeness enabled " December 15, 2025 5.0 Have used it now on many projects and Indeemo has become one of my key offerings for ethnography and has really enriched my work and outputs. Pros Real insight and observation in the moment enabling consumer closeness and providing you with rich multimedia footage to bring insights to life. Clients can be on the journey with you and get a very close peek into consumers life Cons The automatic subs translation wasn’t yet enabled when we last used it (but think now is!) which meant an extra working step. The AI functionalities could be better. Review Source PW Prakriti W. Qualitative Consulting Director Market Research Used the software for: 2+ years ### "Best Video research Tool Out There " December 19, 2025 5.0 Pros The App, it is fabulous, so user friendly and seamlessly works. The dashboard is great and the access to clients is a great feature. Cons Nothing, I love it. The service is great, the app is great and the overall experience has always been great. Review Source AZ Aidas Z. Senior Brand Strategist Consumer Goods Used the software for: Less than 6 months ### "Perfect for global ethno research" December 15, 2025 5.0 It was perfect for the project I was conducting, which needed over 100 participants in seven different markets all doing activities in different timelines. \[sensitive content hidden\] was brilliant at supporting us when we had issues. Pros I thought it was very intuitive to use the platform. The AI summary function saved lots of time when I needed to find specific detail. Cons I thought that having to create 4 projects to accomodate multiple moderators was inconvenient, and often hard to keep track of too. Review Source Kevin S. Director, Field Operations Market Research Used the software for: 1-2 years ### "Indeemo General Feedback" March 1, 2023 4.0 Overall great experience. We will continue to use Indeemo for most straightforward diary projects but are exploring options for more complex diary studies. As mentioned above, customer service/support is outstanding, the platform is easy to use for administrators, and being app-based (vs website based) is easier for respondents/participants. Pros First off, customer support is top-notch. Sales and support staff are very responsive, helpful instructions are a click away. Second, being an app-based diary platform makes Indeemo easier to use for most respondents and the steps they need to upload responses to tasks are very clear and straightforward. Third, there are multiple reports and query options in Indeemo and the software is easy to use. Cons The inability to program logic into a diary survey and the need to submit different Indeemo Task Templates for different target groups vs one traditional document with skip patterns. Reason for choosing Indeemo Ability to handle logic within a diary survey and the ability to submit one survey document with logic/skip patterns/programming instructions instead of a separate Indeemo Task List for each different Target Group. Review Source GG Genevieve G. Senior Account Executive Market Research Used the software for: Less than 6 months ### "Intuitive Qualitative Study & Analysis" June 12, 2023 5.0 The Indeemo team were fantastic to collaborate with! Although our team is based in Melbourne, the Indeemo team were there 24/7, and all across our project even on weekends! It was a breath of fresh air not having to repeat or give context to what my query was, and the Indeemo team were super responsive and proactive in problem-resolution, patient with our queries and also very intuitive with our needs and giving information sessions. Pros I loved how easy the whole process of using Indeemo was, from setting up a briefing call with the Indeemo team, submitting the task guide, uploading respondents, moderating, and analyzing the community. The platform is very intuitive and user-friendly, allowing users and administrators to be self-sufficient. Cons I think some opportunities for improvement would be to explain/ notify administrators to not allocate their segments prior to uploading respondents. Also, to help manage user interaction, ensure the response template email includes a new email address, not to reply back to the individual moderator. These small notifications will make those small hurdles much more manageable. Review Source VS Vanessa S. Director, Qualitative Insights & Strategy Information Services Used the software for: 6-12 months ### "A great tool for journey mapping and overall mobile ethnography" March 20, 2023 5.0 The platform is easy to use for both administrators and respondents and the team could not be more pleasant to work with! Pros I love the look of the platform. It has a Pinterest look to it and the new journey map tool offers a highly visual output clients love. Cons Some users reported confusion with having to choose a destination for their response, and sometimes we noted responses being appended to the wrong activity. Reason for choosing Indeemo Indeemo was more mobile-first and we really enjoyed the journey map output Review Source RE Ruth E. Senior consultant Management Consulting Used the software for: 2+ years ### "Indeemo for ethnography" September 16, 2023 5.0 Overall a very responsive team who work hard to ensure you get the most out of indeemo Pros Tee ability to interact with customers and have real time insight Cons Mapping tools are limited, customer service are reduced at weekends Review Source LS Louise S. Senior UX Researcher Health, Wellness and Fitness Used the software for: 1-2 years ### "In-moment data collection for an MVP" March 2, 2023 4.0 Pros \- Indeemo allowed us to gather feedback in-the-moment as we transferred users from our existing experience to a test group. It meant we could observe live their initial reactions and struggles with the new experience, which really was invaluable to us and generated lots of rich insight.- It was technically seamless - Participants had no issues using Indeemo to record and upload their entries.- You get looked after very well as a customer and are onboarded and supported throughout your project. Cons \- The video editing/clipping feature was a bit buggy and limited, and I chose not to do my analysis within Indeemo itself, as I have other tools which help me synthesise the data better. (But this could just be down to personal preference!). Review Source CM Charlotte M. Research director Market Research Used the software for: 2+ years ### "Very helpful and productive " March 1, 2023 5.0 Great overall Pros Easy to map insights and see patterns in findings Cons I’d like to be able to change my tracking criteria as I progress through a project Review Source TS Thais S. Principal Market Research Used the software for: 2+ years ### "Indeemo should be part of all qual research!" June 16, 2023 5.0 I am having so much success with indeemo. I feel very confident to try new things because the team is always there for me and my clients. For example, the team critique and make valuable recommendations when I am starting a new project. This is critical for the success of the entire research. Pros It is so easy to build and use it. I particularly love the ability to filter the data in so many ways. I also feel it adds so much value to every qualitative research. For example, I sometimes start the research with indeemo, other times I use it after the focus groups, depending on the need. Cons I love the word cloud but I wish there was a way to customize the choice of words to eliminate the 'noise' (the words that do not mean anything). But that is a small thing not to like. Reason for choosing Indeemo n/a Review Source VR Verified Reviewer Innovation Consulting Analyst Venture Capital & Private Equity Used the software for: Less than 6 months ### "The ultimate UX platform!" July 4, 2023 5.0 Pros Indeemo is an extremely intuitive platform for both customers and back-end managers. There is little to no onboarding needed for users – a huge benefit for our project! It was easy to adjust the platform to serve our needs, and Indeemo customer support was always there to clarify any issues we had! Cons Some of the back-end features were hidden and took a while to find about. A slightly improved 'tasks' interface for customer-facing app can also be beneficial – we found an issue that they got lost in a range of questions presented as a scrollable list. Review Source SL Stefan L. Strategic Design Consultant Management Consulting Used the software for: Less than 6 months ### "(3 week diary study) Great value & very attentive customer service" July 24, 2023 5.0 I was looking for an online platform to run a digital diary study with 15 customers over the course of 3 weeks for a large corporate client. From the beginning, the team at indeemo was very helpful, provided me every info I needed and offered a fair pricing model (no forcing customers into yearly subscription packages ...). No product on the market offered me everything I was looking for, but in the end indeemo had the best package.The support / account staff was very proactive in offering my support & quick to reply to all of my questions. Setting up the study could've been a little more convenient, but wasn't really an issue. The study itself ran super smooth. My personal highlight was the stakeholder collaboration - in the end, over 50 of my clients employees joined the study as observers. The fact that everyone was able to take a live-look at all of the participants submissions gave us the opportunity to lead a lot of productive discussions around customer understanding and product improvements. Further, the acceptance of the study's results was way higher than usual.I'm really looking forward to running another study on indeemo & seeing some of the new features the team has planned. Pros \- Stakeholder collaboration (online platform to showcase a live customer research study)- Support in setting up the study & excellent customer support along the way- Project based pricing model (especially compared to the competition)- Transcription & search features - it was very easy to scan through the submissions (of which we had over 500)- Featureset around sending reminders & getting in touch with participants Cons \- Toolset for setting up the study could be a bit more easy to use- (Currently) No way to integrate survey-type questions right into the study- Some problems with screen recordings on Android (we could resolve these, but they required some additional communication)- Look & feel of the platform and App is a bit outdated (imo), but that didn't have any negative impact on the study Reason for choosing Indeemo \- Combination of features- Pricing model Review Source TW Tobin W. Sr. Research Director Market Research Used the software for: 2+ years ### "Great partner, great product, amazing customer support" June 24, 2023 5.0 Working with (and in) Indeemo is one of my favorite parts of my job. A lot of other partners/platforms I use take too long to respond to questions, cost too much, don't offer after hours support, and/or are cumbersome to use. But Indeemo is a product I know I can trust with support available whenever I need it. Pros What I like most about the Indeemo platform is the ease of use--for both researchers and respondents. They consistently check-in with clients, continuously monitor user feedback, and, as necessary, make improvements/upgrades that allow for a more efficient and effective for experience. We are really enjoying the new DIY functionality that allows us to program our own task lists for projects. But above all, the reason I would choose Indeemo over competitors is their customer support; they are extremely responsive (after hours and on weekends), knowledgeable, helpful, supportive--Indeemo is one of the best partners I've worked with. Cons The ONLY thing I think would improve my experience is the ability to decide which way my bulk media exports. It would be helpful to be able to download by task instead of by respondent sometimes. Other than that, there is nothing I can think of to improve my experience. Review Source RW Ryan W. Senior Product Designer Information Technology and Services Used the software for: Less than 6 months ### "Awesome tool for UX Diary Studies" March 21, 2023 4.0 Using Indeemo was easy throughout the whole study. I LOVED asking questions back and forth with users; it allowed us to engage in a deeper back-and-forth. The recording of their experience was amazing and has allowed us to shine a more realistic light on our user's experience. The export functionality was solid and made it easy to bring our data into our central repository/library. Customer support was engaged. Being in Australia, the time difference did make things a bit more tedious and slow to set up and deal with, but all-in-all, it was really supportive and easy. Pros The ease for our users to engage in our study. We have many challenges with users engaging with research, but the Indeemo app was quite easy for them! There were a few people that fell off the study or got stuck, but the vast majority were fine. Cons The effort to get the project set up. The filtering of the submissions was quite repetitive and a bit clunky. It felt like I had to completely redo a thing, as opposed to continuously adjusting my filter or parameters, which is my more organic approach. Reason for choosing Indeemo Price, customer support, and configuration options (to reduce cost) Review Source LT Lara T. Design Researcher Research Used the software for: 6-12 months ### "Indeemo Review" January 19, 2024 5.0 Pros 1\. The customer support was top notch. Even during weekends and off hours, the support team was able to help problem solve a variety of issues and logistical challenges that include: set up, glitches, helpful tips and tricks, recruiting, etc 2. Doing usability testing it's critical to see what the user is seeing. This platform made it easy to complete unmoderated testing by setting tasks for the user and watching them be completed. Cons This isn't as much against Indeemo, but conducting unmoderated usability testing with very little access to the users was difficult. We had no control over how it was presented to them and there was no incentive for them to complete, so the quality of the results was not what we had hoped. Having some control over how the platform is introduced and an incentive for users to complete the task would have yielded better data. Review Source Paul M. Senior UX Researcher Automotive Used the software for: 6-12 months ### "Indeemo has been an asset to Flexcar" March 9, 2023 4.0 Indeemo has allowed Flexcar to learn about its customers' needs and experiences in-the-moment as they navigated Flexcar's product and service offerings. This has helped us identify gaps in our core experience and strategize around general improvements and edge cases to tend to. Pros For how powerful Indeemo is, setting up studies and collecting data feels effortless. Setting up task lists and target groups is efficient, and Flexcar retains so much control over recruitment, notifications, timelines, and compensation. This makes setting up vastly different studies a breeze and allows Flexcar to tailor the study to the needs of the moment. Cons The Board View can be a bit overwhelming when receiving huge amounts of data of a variety of different data types, especially when trying to find data received in order of submission time. However, Indeemo's filters can help cut out the noise. Review Source LJ Lisa J. Vice President Financial Services Used the software for: 2+ years ### "Excellent qualitative research platform" March 8, 2023 5.0 Qualitative research is crucial to understand what the consumer thinks and feels instead of making your own assumptions. Indeemo allows us to conduct high quality research quickly and easily and provides excellent customer support along the way. Pros We frequently use Indeemo to conduct in-depth consumer research with individuals. It is easy to program missions in the tool and scouts (the individuals completing the research) understand the intuitive interface. Best of all, there are multiple tools to slice and dice the data on the back end. You can look across tasks, apply filters, read the transcripts instead of watching the videos, and export data /videos easily. We love this tool. Cons The one feature that would be helpful would be clipping together videos across respondents. We often like to create a highlight reel of our favorite videos and need to export the clips and knit them together on another program Review Source TL Tracy L. Founder Market Research Used the software for: 2+ years ### "Full Service Mobile Research Tool" June 14, 2023 5.0 In general, Indeemo is the one tool that does the bulk of all that you need for mobile research. So many other companies lack at least one critical element that is always a dealbreaker - like no screen recording, no AI transcription, etc. Pros So many other companies have tools that are very DYI- requiring the clients to figure out how to set up studies, manage issues, etc. on their own. Indeemo will review the task guides for feedback on how to best craft them, upload them into the study for you, and give you easy access for making edits. Also, they are one of the few companies that has AI transcription of videos. Cons It is very cumbersome to track the new responses. Once read, you must find your own workaround to code them as read. The feed can feel a bit chaotic at times when trying to find the new stuff. That being said, I have found an acceptable workaround but wish there was a better one. Review Source YO Yilda O. Managing Director Market Research Used the software for: 2+ years ### "Extremely helpful tool" March 6, 2023 5.0 My overall experience using Indeemo has been excellent. I love the team. They are supportive, knowledgeable and helpful. The app itself is pretty intuitive and easy to navigate, and the wealth of information you can gather through it is powerful. Pros Indeemo is a great tool to help prime people in a qual study. It allows us to gain deep insight into their lives in a form that is intuitive and natural to people. I love the depth that can be gathered over time, while remaining fun and light. Cons Sometimes, the features and amount of information gathered can be overwhelming. Thus, less is more. 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