# Bigin by Zoho CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Bigin by Zoho CRM the right Small Business CRM solution for you? Explore 730 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews --- Bigin by Zoho CRM 4.7 (730) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Bigin by Zoho CRM Ease of use 4.8 Customer Service 4.5 ## Pros and Cons in Reviews NG Nabil G CEOEducation Management, 2 - 10 employeesUsed the software for: More than 2 years. “It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale“ March 30, 2026 Koya M Co-Founder COOInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months. “The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.“ April 13, 2026 AK V VP - SalesComputer Software, 11 - 50 employeesUsed the software for: I used a free trial. “It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance.“ December 17, 2025 Clarisa P COOIndustrial Automation, 2 - 10 employeesUsed the software for: I used a free trial. “This can limit the evaluation during the free trial for teams that need stronger process control“ January 6, 2026 IP Ibrahim P ManagerReal Estate, 2 - 10 employeesUsed the software for: Less than 6 months. “I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and improvements in features, every quarter.“ April 7, 2026 AB Andrea B Business and Partnership AssociatePerforming Arts, 11 - 50 employeesUsed the software for: 6-12 months. “A lot of features that I don't need/won't use - would be nice to be able to remove them completely from home page or even have very basic option for purchase (I only need the contacts/company tracking feature)“ May 14, 2024 AB Alison B Co-FounderInternet, Self-employedUsed the software for: I used a free trial. “It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in.“ December 29, 2025 OM Obed M Operations ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: Less than 6 months. “Before Bigin, we struggled to keep track of leads, follow-ups, and deal stages across various spreadsheets, which often led to missed opportunities and delayed responses.“ September 13, 2024 ## Showing most helpful reviews Showing 1-25 of 730 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Federico V. Director Computer Software Used the software for: 1-2 years ### "Your team only will use a CRM if it's simple and easy to use" March 30, 2026 5.0 Very good functionality without complex UI. Covers the basic needs for opportunity follow-up. The best way your team will use a CRM is if it's simple. Pros It's simple and easy to use. The UI is very straight forward, which makes it easy to use and efficient. Your team won't have to make a masters degree to learn how to use it. Cons Don't have support in Spanish. Lack of support for unified inbox (have to get an additional product) Alternatives considered [Freshsales](https://www.capterra.com/p/155563/Freshsales/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Bigin by Zoho CRM Best UX and ease of set up. Competitive pricing. Review Source VR Verified Reviewer Digital Marketing Specialist Hospital & Health Care Used the software for: I used a free trial ### "Simple and Efficient CRM for Small Teams" March 16, 2026 5.0 My overall experience with Bigin by Zoho CRM has been good. It’s simple to use, helps manage leads and sales pipelines efficiently, and is ideal for small teams, though some advanced features are limited. Pros User-friendly interface, easy lead management, and seamless integration with other Zoho tools—making it simple to track deals and organize customer interactions efficiently. Cons Limited advanced features and integrations compared to full CRM platforms, and customization or reporting options can feel restricted for growing teams. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) I switched from Zoho CRM to Bigin by Zoho CRM because I needed a simpler and more streamlined CRM focused mainly on managing leads and sales pipelines. Bigin offers an easier interface and quicker setup, which works better for small teams and straightforward sales processes. Review Source DW Dee W. Insurance Consultant Insurance Used the software for: I used a free trial ### "Insurance Consultant" February 25, 2025 3.0 It has been great, just adding in new clients and sales each day. Watching the pipeline build and numbers to review growth. Pros The layout and features are very user friendly and understandable. Being able to input new data and organizing into different categories. Cons The training curve and all the bells and whistles Review Source DB Deccy B. Project Lead Construction Used the software for: Less than 6 months ### "Can't fault Bigin - it works straight out of the box!" January 12, 2026 5.0 As a small construction business that had struggled with spreadsheets / emails / whatsapp messages etc, Bigin has given our company a single 'point of truth' for our sales / installation teams which has resulted in fewer things falling through the cracks. This in turn leads to a better customer experience overall - exactly what we were looking for. Pros Bigin is a really simple, highly intuitive CRM, ideal for small businesses who are looking to roll out an easy to use product that just works. There's a learning curve as you'd expect but it's minimal. Bigin comes with an extensive suite of ready to go pipelines or you can custom build your own - either way, you could be up and running in order an hour. Cons I haven't found any downsides yet as we're still only starting out - maybe they'll come in time. I guess being one of the lesser know CRMs, Youtube tutorials aren't as plentiful as you'd hope for but that said, it's not really that difficult to figure out how to do most things. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[monday.com](https://www.capterra.com/p/147657/monday-com/) Reason for choosing Bigin by Zoho CRM Primarily ease of use and a very shallow learning curve. Also, it was important that we were able to learn enough about Bigin quickly, in order to customize it to suit our requirements as paying for a third party to make changes etc could prove costly over time. Review Source IP Ibrahim P. Manager Real Estate Used the software for: Less than 6 months ### "Simple, Effective, Sales Tool for SME's" April 7, 2026 4.0 I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and improvements in features, every quarter. Pros Price is great for SME's Sales Pipeline feature keeps it Simple Connects with Email & Messaging Apps Cons I found it challenging to connect to the Telephony or maybe i dont know how. The UI can be more smooth Alternatives considered [Kommo](https://www.capterra.com/p/120048/amoCRM/) Reason for choosing Bigin by Zoho CRM Value Pricing, Lots of Features, Easy to Use Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Price was affordable Had the same, deal pipelines, Review Source TA Tate A. Marketing E-Learning Used the software for: Less than 6 months ### "Proper CRM without Overhead Costs" April 28, 2026 5.0 We needed a proper CRM without the overhead costs that come with most platforms. Bigin lets us stay organized, manage our pipeline, and keep the team aligned — all without breaking the budget. For cost-conscious small businesses, it's hard to beat. Pros Bigin delivers everything a small business needs from a CRM at a fraction of the cost of the big players. It's intuitive, quick to set up, and the team was up and running in no time. Cons Some of the more advanced features you'd find in enterprise CRMs aren't there, but honestly that's the tradeoff for the price. For what we need, it more than delivers. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Bigin by Zoho CRM Great but expensive - didnt need tech stack of features Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Active Campaign SUCKS - awful awful CS - awful experience, so hard to use, but good AI Review Source Łukasz B. CEO Business Supplies and Equipment Used the software for: 1-2 years ### "Simple, intuitive, and great for small business sales management" March 20, 2026 5.0 My overall experience with Bigin by Zoho CRM has been very positive. It is easy to use, intuitive, and helps keep contacts, deals, and daily sales activities well organized. The platform is simple enough for quick adoption, yet effective enough to improve workflow and support business growth. Pros What I liked most about Bigin by Zoho CRM is how simple and intuitive it is. It makes it easy to manage contacts, track deals, and keep the sales process organized without feeling overly complicated. The interface is clean, the setup is quick, and it’s a very practical solution for small businesses Cons What I liked least is that some advanced CRM features are more limited compared to larger, more complex platforms. However, for a small business or a team looking for simplicity and ease of use, this is usually not a major issue. Review Source NG Nabil G. CEO Education Management Used the software for: 2+ years ### "The Perfect Bridge Between Spreadsheets and Enterprise CRM" March 30, 2026 5.0 Bigin is the perfect 'Goldilocks' CRM—not too complex, not too basic, but just right for small teams focused on closing deals rather than managing software. Pros What I liked most was the uncluttered, pipeline-focused interface. It takes the headache out of CRM management by focusing purely on moving deals forward, and the built-in telephony means I never have to leave the app to close a sale Cons While the simplicity is its greatest strength, the limited reporting depth and strict caps on custom fields mean that fast-growing teams might outgrow the platform's capabilities relatively quickly Review Source VR Verified Reviewer Founder Real Estate Used the software for: Less than 6 months ### "A Reliable CRM for Real Estate Professionals" April 4, 2026 5.0 Overall, it’s a great value-for-money CRM for real estate professionals who want to stay organized, improve efficiency, and scale their business without dealing with complex systems. Pros It helps me stay organized, never miss follow-ups, and manage all client interactions in one place. The mobile app is also very helpful when I’m on field visits. Cons At times, customizing fields and pipelines for specific real estate needs requires extra effort. Rest it is an amazing CRM to go for. Review Source VR Verified Reviewer Co-Founder COO Information Technology and Services Used the software for: Less than 6 months ### "Great product and customer service" April 13, 2026 5.0 Pros Customer support has been excellent, very responsive and helpful whenever we faced issues or needed clarification. The team is quick to resolve problems and provides clear guidance, which has made onboarding and daily use much smoother for our operations. Cons The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems. Review Source JW Joyce W. Founder Marketing and Advertising Used the software for: 1-2 years ### "Great CRM for affordable price" May 7, 2025 4.0 Good service and support, not too complex to set up. Recommend for small businesses who don't need all features of more expensive CRMs. Pros Affordable CRM with most of the basic features required by small business. Cons Automations could be more sophisticated eg recurring tasks there is no custom period, only every week, every month, every year. Switched from [Capsule](https://www.capterra.com/p/249690/Capsule-Video/) Cost and ease of use with pipelines and contact management Review Source Alejandro E. Director Real Estate Used the software for: 6-12 months ### "Great for pipeline your sale deals" February 20, 2025 5.0 Pros Pipeline is very easy to implement, I am a realtor and the fact I can create several pipelines for each kind of deal is great, it gives you focus on the important deals Cons None that I think, maybe the setup for WhatsApp is a little tricky but once you implemented it is great Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) I was looking for a more easy to implement app Review Source MM Milan M. MD Retail Used the software for: Less than 6 months ### "Best CRM for business" April 9, 2025 5.0 Zoho Bigin is by far the best top notch best CRM software out there! Pros What we like the most is the structure and the ability to plan and organize different work flows. Cons Takes time to setup and learn how the CRM works. Alternatives considered [ODBC Driver for Airtable](https://www.capterra.com/p/10020577/ODBC-Driver-for-Airtable/) Reason for choosing Bigin by Zoho CRM Easy to use and integrates with other Zoho Products. Review Source AK Aziz K. Admin Real Estate Used the software for: 6-12 months ### "Trusted CRM" June 13, 2025 5.0 Zoho Bigin has helped to improve customer relationship management, track communications, and gain better insights into our sales performance—all at a very cost-effective price point. Pros The platform is clean, intuitive, and quick to implement, making it ideal for teams that want to hit the ground running. We particularly appreciate the mobile app, which keeps our team connected and in control, even when working remotely. Cons Basic Analytics- Reporting is straightforward, but not ideal for deep data analysis or complex KPIs. Review Source VR Verified Reviewer web developer Internet Used the software for: 6-12 months ### "One of the best I've ever tried" November 4, 2025 5.0 I have been using Bigin, Zoho's CRM for small businesses, and the experience has been very positive. The interface is simple and intuitive, which makes it easy to track customers and opportunities. Even though it is a lightweight solution, it offers useful automations and practical integrations with email, calendar, and other everyday tools. In addition, it is extremely cost-effective for those who are structuring their business processes. It is a great option for those looking for a functional, uncomplicated CRM focused on efficiency. Pros The system is lightweight, visually clean, and very easy to use. Its intuitive interface makes it simple to track leads and deals, while basic automations help save time on daily tasks. Integrations with email, calendar, and other tools work smoothly, creating a more efficient workflow. Cons Some advanced features, such as fully customized reports and more complex automations, are still limited. Also, the official WhatsApp integration could be more straightforward and affordable. Review Source Mahesh K. Founder CEO Capital Markets Used the software for: Less than 6 months ### "Fast and Intuitive CRM" March 4, 2026 5.0 After using many CRMs, zeroed down to Bigin. Must say this is what we wanted intuitive for the senior members to use and fast for rest. Pros Fast and Intuitive. Thank you Zoho! Keep producing and helping entrepreneurs with such great tools to maximise efficiency. Cons Yet to figure out. However, feel that Zoho should provide a comprehensive tutorial video of using all features which can maximize the rate of adoption of Bigin. Alternatives considered [folk](https://www.capterra.com/p/251534/folk/) Reason for choosing Bigin by Zoho CRM Fast and intuitive at right price point. Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 1-2 years ### "A Powerful CRM for Small and Medium Businesses!" January 15, 2025 5.0 My experience with Bigin has been excellent. It has significantly streamlined our sales processes, saving time and improving team collaboration. The affordability and reliability make it a fantastic value for money. The customer support team is also highly responsive and helpful. Pros Bigin's simplicity and user-friendly interface make it easy to set up and navigate. The seamless integration with other Zoho apps and email platforms enhances productivity. The customisation options and pipeline management tools are perfect for small to medium-sized businesses, ensuring efficient tracking of sales and client interactions. Cons While Bigin is fantastic, it could benefit from a few more advanced reporting features for power users. Additionally, a broader variety of integrations with third-party tools would make it even more versatile. Review Source VR Verified Reviewer Sales Accounting Used the software for: Less than 6 months ### "Free version is excellent!" November 13, 2025 5.0 Overall experience is an A+ for the free version. I haven't found another free version that offers a sales pipeline. Pros The free version has all the features I look for in a CRM/sales and lead management tool. I was especially pleased to see that they have a sales pipeline that is customizable. Cons It's a little tricky at first to figure out how to quickly search for what you need-a specific contact, for instance. Review Source SD Sromon D. Head of Corporate Relations Marketing and Advertising Used the software for: I used a free trial ### "Cost effective and just the right fit " January 30, 2026 5.0 it made the organiztaion;s business development efforts streamlined. Smooth mapping of progress with. business development initiatives were easily tracked and mapped Pros workflow automation, lead stage mapping, cost effective, pipeline management, outreach automation, lead generation Cons the sales team has not been as transparent as i would like them to be and some features are hard to identify making support inevitable Review Source AB Alison B. Co-Founder Internet Used the software for: I used a free trial ### "Helpful and Intuitive First CRM" December 29, 2025 5.0 Pros It was very intuitive and allowed me to set up both my pipelines and contacts in a way that worked for the industry that I'm in. It learns quickly and helps to organize emails to multiple groups at once. It's very easy to update, and the drag and drop features of the pipeline make it easy to track progress. It's my first CRM, and I'm very happy I chose Bigin by Zoho Cons Setting up the automation can be difficult, and there are some restrictions in terms of being able to have multiple pipelines if you have more than just one customer flow. Review Source NV Natalia V. BDM Media Production Used the software for: 6-12 months ### "Streamline Your Virtual Reality / Animation Organization with Zoho Bigin CRM" November 19, 2024 5.0 Zoho Bigin has been a game-changer for our virtual reality company. It helps us organize client interactions, track leads, and stay on top of our sales pipelines with ease. Its user-friendly interface allows our team to onboard quickly, and the automation tools have saved us significant time. For a growing VR company, Bigin strikes the right balance between simplicity and functionality. Highly recommended for businesses looking for a cost-effective, reliable CRM to enhance their client management processes! Pros As a virtual reality company, we find Zoho Bigin an excellent CRM for managing client relationships and tracking our project pipelines. Its customizable pipelines are perfect for managing our VR projects, from initial client inquiries to project delivery stages. The integration with other Zoho tools, such as Zoho Projects and Zoho Desk, helps us streamline communication across teams and track progress effortlessly. Its mobile app allows us to stay updated during client meetings or fieldwork, which is invaluable in our fast-paced industry. As a virtual reality company, we find Zoho Bigin an excellent CRM for managing client relationships and tracking our project pipelines. Its customizable pipelines are perfect for managing our VR projects, from initial client inquiries to project delivery stages. The integration with other Zoho tools, such as Zoho Projects and Zoho Desk, helps us streamline communication across teams and track progress effortlessly. Its mobile app allows us to stay updated during client meetings or fieldwork, which is invaluable in our fast-paced industry. Cons While Zoho Bigin works well for smaller teams or straightforward processes, we occasionally find it limited when dealing with more complex VR project workflows. Features like advanced reporting and in-depth analytics could be improved to better support data-heavy businesses like ours. We’ve also experienced minor challenges when integrating with third-party tools specific to the VR industry, though Zoho's customer support has been responsive. Review Source CR Clayton R. Vice President Import and Export Used the software for: I used a free trial ### "Amazing CRM for your business" February 11, 2026 5.0 Good product and good customer service plus their self help tools are useful when help is needed. Great CRM for start up businesses Pros It helps me manage my customer data effectively and is very user friendly. The analytics offer a good view on performance parameters and can be customized easily to meet my organizational requirements Cons Still trying hard to find something to write. There is nothing that I can find as a con about this product Review Source JM Jared M. Consultant Marketing and Advertising Used the software for: 2+ years ### "Great and Easy CRM" April 1, 2025 5.0 My overall experience has been very positive. It’s simple, intuitive, and great for tracking sales and contacts. Pros Ease of access and fast implementation make it an ideal CRM for small teams or businesses getting started. Cons Although it’s easy for the team to get started, some advanced features are limited or require workarounds. Review Source CG Carla G. CEO Retail Used the software for: I used a free trial ### "User-Friendly CRM with Great Value" September 30, 2025 5.0 Pros We really appreciated the pipeline visualization: it’s clean, easy to understand, and our team is finding it very effective. The price is also a big plus — it’s incredibly affordable compared to other CRMs on the market. Cons One possible downside could be the limited customization of automations: for our small company it works well for now, but in the future we might need more flexibility and customization. Review Source AM Antonio M. Founder Marketing and Advertising Used the software for: 6-12 months ### "Great CRM if you use iOS and Mac OS" April 22, 2025 5.0 I have used plenty of CRM's, Bigin is one that I have fallen in love with, It's very easy to customize it. Pros They are constantly upgrading the user experience, I love that I can now use it seamlessly with my mac as an app, and also that I can have shortcuts through the control center on iOS. Cons The integration with whatsapp is not what I expected, you have the use templates. 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