# iCloud Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about iCloud Software - reviews, pricing plans, popular comparisons to other Cloud Storage products and more. Source: https://www.capterra.com/p/204717/iCloud --- # iCloud Software Review 2026: Features, Integrations, Pros & Cons Last updated on April 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) iCloud ## What is iCloud? iCloud is a cloud storage service that securely backs up and syncs photos, files, notes, and more across Apple devices. It stores original high-resolution photos and videos in the cloud, saving space on devices with optimized versions. Privacy features include Private Relay for browsing protection, Hide My Email for generating random email addresses, and HomeKit Secure Video for encrypted camera footage. Custom Email Domain allows personalized iCloud email addresses. The platform also facilitates integrating with iCloud syncs Notes, Calendar, Contacts, Safari bookmarks, and passwords. iCloud Drive provides file access from any device, and iCloud Backup preserves important data. Additionally, its Family Sharing function allows plan sharing with up to five people, maintaining individual privacy for personal content. ## What is iCloud used for? [Cloud Storage](https://www.capterra.com/cloud-storage-software/)[File Sharing](https://www.capterra.com/file-sharing-software/)[Document Management](https://www.capterra.com/document-management-software/) Top alternative Featured Overall rating Based on 1,950 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Intuitive and simple operation Seamless multi-device file syncing Limited free storage and costly upgrades Challenging account recovery process Starting price $0.99 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for iCloud?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.apple.com&name=iCloud) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### iCloud 4.6 (1,950) VS. [4.6 (1,200)](https://www.capterra.com/p/171884/IDrive/reviews/) Starting Price $0.99 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (1,943) Ease Of Use 4.5 (28,343) Value For Money 4.3 (1,514) Value For Money 4.7 (20,489) Customer Service 4.4 (1,362) Customer Service 4.5 (18,487) ## iCloud alternatives [4.6 (95)](https://www.capterra.com/p/145411/Zoho/reviews/) Starting price $3.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars Highest Rated [Google Drive](https://www.capterra.com/p/161425/Drive/) [4.8 (28,467)](https://www.capterra.com/p/161425/Drive/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161425/Drive/) [OneDrive](https://www.capterra.com/p/161304/OneDrive/) [4.5 (12,674)](https://www.capterra.com/p/161304/OneDrive/reviews/) Starting price $1.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161304/OneDrive/) [View all alternatives](https://www.capterra.com/p/204717/iCloud/alternatives/) ## Who uses iCloud? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Intuitive and simple operation 92% positive reviews out of 230 Most reviewers report ease of use, highlighting straightforward setup, minimal learning curve, and effortless organization. Limited free storage and costly upgrades 52% negative reviews out of 382 Some reviewers report pricing dissatisfaction, citing low free storage, frequent upgrade prompts, and ongoing subscription expenses. Kyle M Account Manager, 51 - 200 employees. "The free plan is only 5GB which is quite small, and the paid plans can get expensive." Seamless multi-device file syncing 92% positive reviews out of 114 Most reviewers find file access across devices invaluable, enabling smooth, instant retrieval and editing everywhere. Antonia C Engineer, 11 - 50 employees. "What I love most about iCloud is how it syncs my photos, files, and notes across all my Apple devices, making it easy to access everything no matter where I am." Challenging account recovery process 58% negative reviews out of 97 Some reviewers describe account and password management as frustrating, with difficult recovery, frequent authentication, and access issues. Ajay G IT and security ops, 51 - 200 employees. "Too expensive and hard to troubleshoot when things go wrong. If you forget password or a device is locked, it is hard to figure out whats happening and where to go unlock." Reliable and secure file backup 95% positive reviews out of 113 Most reviewers describe safe file storage as essential, valuing robust encryption, backups, and peace of mind. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Mobile Access 4.8 (1,041) 67.15% of 1041 reviewers that rated this feature as important or highly important With iCloud’s mobile access, you can view, edit, and share files from any Apple device while on the go. Reviewers appreciate the seamless experience across iPhones, iPads, and Macs, noting it keeps work accessible, secure, and convenient wherever you are. Real Time Synchronization 4.6 (935) 62.03% of 935 reviewers that rated this feature as important or highly important iCloud gives you real-time synchronization, letting you instantly update and access files across devices. Some reviewers find this aspect reliable and fast, especially for collaboration, though a few mention slower syncs with large files or weak connections. Access Controls/Permissions 4.6 (863) 59.21% of 863 reviewers that rated this feature as important or highly important iCloud offers you flexible access controls and permissions, allowing you to manage who can view or edit files. Reviewers appreciate the strong security, easy sharing, and two-factor authentication, but some wish for more granular controls for larger teams. Document Management 4.6 (840) 57.74% of 840 reviewers that rated this feature as important or highly important With iCloud’s document management, you can organize, access, and share files easily across Apple devices. Users think it’s convenient and secure, though some wish for more advanced organization options and better cross-platform support. Data Storage Management 4.6 (830) 63.98% of 830 reviewers that rated this feature as important or highly important iCloud helps you manage data storage by freeing up device space and letting you organize files in the cloud. Reviewers appreciate the clear storage breakdowns and upgrade options, but some say the free plan is limited and file recovery could be improved. Encryption 4.6 (767) 55.67% of 767 reviewers that rated this feature as important or highly important Convert data into a code for security iCloud 23 features iCloud offers you flexible access controls and permissions, allowing you to manage who can view or edit files. Reviewers appreciate the strong security, easy sharing, and two-factor authentication, but some wish for more granular controls for larger teams. Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Verify the identity of users/devices to enable secure access Data is backed up automatically to prevent data loss Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Import and export data to and from software applications iCloud helps you manage data storage by freeing up device space and letting you organize files in the cloud. Reviewers appreciate the clear storage breakdowns and upgrade options, but some say the free plan is limited and file recovery could be improved. Scan, move or upload electronic files within the software's repository With iCloud’s document management, you can organize, access, and share files easily across Apple devices. Users think it’s convenient and secure, though some wish for more advanced organization options and better cross-platform support. Store and organize documents in a centralized system Manage, store and organize emails within the system or via third-party apps Convert data into a code for security Public or private sharing of digital files such as documents, audio/video, images, and more Search for specific words or phrases within a document or database Communicate using messages within the system With iCloud’s mobile access, you can view, edit, and share files from any Apple device while on the go. Reviewers appreciate the seamless experience across iPhones, iPads, and Macs, noting it keeps work accessible, secure, and convenient wherever you are. iCloud gives you real-time synchronization, letting you instantly update and access files across devices. Some reviewers find this aspect reliable and fast, especially for collaboration, though a few mention slower syncs with large files or weak connections. Search and filter data across systems to locate required information by entering keywords or certain criteria Securely stores data to prevent data loss or breaches Get Advice We can help you find the software with the features you need. Features 4.5 (1,940) 4.5 Based on 1,940 reviews ## Pricing Value for money 4.3 (1514) Free Version [View pricing plan details](https://www.capterra.com/p/204717/iCloud/pricing/) iCloud $0.00 It includes: - Document & Photo Storage - Backups - Automatic Syncing - Access From Any Device iCloud+ - 50GB $0.99 Flat Rate,Per Month It includes: - Custom Email Domain - Custom Email Address - Encrypted Videos iCloud+ - 200GB $2.99 Flat Rate,Per Month It includes: - Up to 5 cameras iCloud+ - 2TB $9.99 Flat Rate,Per Month It includes: - Family Sharing iCloud+ - 6TB $29.99 Flat Rate,Per Month It includes: - Unlimited Cameras iCloud+ - 12TB $59.99 Flat Rate,Per Month It includes: - Private Relay Value for money 4.3 (1,514) 4.3 Based on 1,514 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Numbers](https://www.capterra.com/p/170166/Numbers/)[ Pages](https://www.capterra.com/p/229116/Pages/)[ Keynote](https://www.capterra.com/p/246648/Keynote/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (1362) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (1,362) 4.4 Based on 1,362 reviews ## User reviews Overall rating 4.6 Based on 1,950 reviews Filter by rating 5(1437) 4(379) 3(101) 2(24) 1(8) Mentioned topic Sorted by most recent SM Sakshi M. Digital Marketing Specialist Marketing and Advertising ### "It keeps all my creative assets up to date on all my devices." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 April 27, 2026 iCloud maintains my creative material and campaign files to be accessible and organized in the entire workflow in Digital Fruits. The price of an Apple ecosystem is rational, and file management remains clean to use on a daily basis. Pros Documents I store on one computer reflect everywhere at once. A marketing expert who had to multitask between campaigns on different screens: that smooth flow is a feature that I had ceased to realize before it began broken. Cons Some annoying sync issues twice when new files automatically went back to old versions. It was a matter of panic in the middle of the active delivery periods to lose recent campaign edits like that. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Owner Arts and Crafts ### "“Seamless Syncing with a Few Storage Limitations”" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 24, 2026 My overall experience with iCloud has been positive. It’s a convenient and reliable service that keeps important data like photos, contacts, and files synced across devices automatically. Pros What I like most about iCloud is how seamlessly it works across Apple devices. Everything—photos, contacts, files, and backups—syncs automatically, so you can access your data anytime without extra effort. Cons What I like least about iCloud is the limited free storage. The 5GB you get fills up quickly, especially with photos, backups, and files, which often pushes you toward a paid plan. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MM Matthew M. Holistic Nutritionist Health, Wellness and Fitness ### "iCloud Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 22, 2026 Overall, my experience with iCloud has been very positive. Since I use it regularly, it has become an important tool for keeping my files, memories, and device data backed up and easy to access. It is simple, reliable, and fits naturally into everyday use. Pros iCloud is very convenient and easy to use, especially if you are already in the Apple ecosystem. Syncing between iPhone, iPad, and Mac is seamless, and features like photo backup, file storage, and device backup make life a lot easier. It is especially helpful for keeping important information secure and accessible across devices. The automatic syncing is one of its biggest strengths because it saves time and reduces stress. Cons One downside is that storage can fill up quickly, especially with photos, videos, and backups. This can lead to needing a paid plan sooner than expected Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GA Giovanni A. Consulente immobiliare Real Estate ### "Ottima integrazione Apple e backup senza pensieri”" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 21, 2026 Nel complesso la mia esperienza con iCloud è stata positiva. Trovo molto utile l’integrazione con i dispositivi Apple, perché permette di avere sempre foto, file e contatti sincronizzati senza dover fare operazioni manuali. I backup automatici sono un grande vantaggio e danno tranquillità, soprattutto quando si cambia dispositivo o si rischia di perdere dati. Allo stesso tempo, ci sono alcuni aspetti migliorabili: lo spazio gratuito è limitato e spesso costringe a passare a un piano a pagamento, e a volte la gestione dei file o la sincronizzazione non è immediata come dovrebbe. Nonostante questi limiti, iCloud resta un servizio comodo e affidabile per chi utilizza prodotti Apple ogni giorno Pros La cosa che mi è piaciuta di più di iCloud è la sua semplicità e integrazione perfetta con tutti i dispositivi Apple. Non devo fare praticamente nulla: foto, contatti e file si sincronizzano automaticamente tra iPhone, iPad e Mac. È molto comodo anche per i backup, perché so che i miei dati sono sempre al sicuro senza doverci pensare. Inoltre, la possibilità di accedere ai file ovunque è davvero utile, soprattutto quando lavoro o devo recuperare documenti velocemente Cons La cosa che mi è piaciuta di meno di iCloud è lo spazio gratuito limitato, che si riempie molto velocemente soprattutto con foto e backup. Questo porta quasi subito a dover passare a un piano a pagamento. Inoltre, a volte la gestione dei file non è così intuitiva come dovrebbe, soprattutto quando si accede da dispositivi non Apple. Anche la sincronizzazione, in alcuni casi, può essere un po’ lenta o creare confusione su quale versione di un file sia quella aggiornata. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MG Milagros G. Content creator and Social Media Manager Health, Wellness and Fitness ### "Makes managing data easier and more secure" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 20, 2026 iCloud is really convenient for our Apple devices. I like that my photos, contacts, and files are automatically backed up without me having to think about it. It keeps everything in sync, which makes switching between devices easy. Pros I like that you can access your files from anywhere. What I liked most about iCloud is how it automatically backs up and syncs my data across all my devices. It makes everything easily accessible without needing to manually transfer files. Cons The only downside is running out of storage pretty quickly and the needs to buy for more storage (which can be expensive sometimes), but overall it makes life a lot simpler. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OG Olivia G. Teacher Child Day Care Services ### "Satisfied cloud user " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 20, 2026 All positive! Never had any issues with iCloud before and I will continue to use this as long as I can. Pros I love the way that I can easily store my information and share my files that I have saved and know that they are secure. It was not a learning curve at all. Since I got a phone I’ve always used Apple and I will continue to be a portal customer. I’ve never had any bugs or issues with this application. I’ve never had to reach out to customer support. I love that I can easily add my signature digitally without needing any paper. We pay for the family iCloud storage and the price for what we get is extraordinary! Love Cons I don’t have any concerns except it would be nice if it was a bit easier to share the storage with my family. It’s a bit complicated but I believe we have it figured out now. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GS Gareth S. Area Inclusion Worker Education Management ### "Solid, reliable but a tiny bit outdated." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 4/10 April 16, 2026 I would say that for over a decade I was very happy with iCloud but in the last few years I have migrated away to other platforms. Ones that offer full end to end encryption and are not locked into one ecosystem. I still have my iCloud account, still pay the small monthly fee but I am in the process of moving my email account and folders to different platforms. Pros The simplicity of using iCloud is its most positive feature; very easily synchronises with all Apple devices and allows simple organising of files and folders. It also comes with the Apple reputational badge so you know it has been rigorously tested and is going to be super reliable. I have been using iCloud for nearly 15 years and I have never experienced a single bug issue or even an error message. And that is across all platforms. The price (a rolling monthly subscription) is fair and has never been hike dup out of the blue. Solid, reliable, dependable would be my descriptors for iCloud. Cons This is going to be such an oft-repeated grumble as to maybe dip into the realms of cliche but I’m going to go there anyway; Apple’s walled garden ecosystem makes sharing, integrating and working alongside other platforms a troublesome business. It always feels, and this is just a personal feeling, that Apple will put up as many barriers as possible to make this process annoying enough that you continue to reside in their (heavily) garden. An example; if I want to share a file stored on iCloud, through my iPad I am only given DropBox as a sharing option. It takes a multitude of clicks and questions before I can share with my Proton Drive account. That all feels a little bit 2014. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Stephanie S. Licensed Clinical Social Worker Individual & Family Services ### "The good and bad of iCloud, an honest review." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 April 9, 2026 Good mostly but sometimes iCloud can be pushy in their sales approach saying my storage is full when it is not. Pros What i like most about icloud is that i am able to store important files, programs, photos, etc and not use my own storage up. Cons Sometimes I do not like paying for this service for all things when it says my storage is full and it is not. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LD Leo D. Embedded software test engineer Machinery ### "iCloud: Hide-and-Seek for Your Files" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 9, 2026 Using iCloud is like having a friend who’s mostly reliable but occasionally forgets your birthday… or your files. Most of the time, everything syncs perfectly and life is easy. Other times, it’s a thrilling game of “Where did my photo go?”—keeps you on your toes, I guess. Pros I love how iCloud quietly steals my files… I mean, backs them up automatically. It’s magical how I can take a photo on my iPhone and—sometimes—actually see it on my Mac without waving a magic wand. Seamless Apple syncing at its finest… when it feels like working. Cons The worst part? Files disappear like they’re on vacation, syncing sometimes throws tantrums, and the free storage is basically a tease. Also, sharing with non-Apple users is a fun game of digital hide-and-seek you never asked to play. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DR Devan R. Sales and Marketing Representative Automotive ### "Overall solid, could be more affordable " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 April 4, 2026 Overall it is neutral, it comes built in with the devices I have. I utilize googles cloud for more photo storage. Pros The storage capacity for the safety of transferring information from phone to new phone. It is good for storing old files to access afterwards. Cons The cost associated with it, the Google software’s more affordable and universal on the internet. I am not able to easily access on my browser. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/204717/iCloud/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Drive vs iCloud](https://www.capterra.com/compare/161425-204717/Drive-vs-iCloud)[OneDrive vs iCloud](https://www.capterra.com/compare/161304-204717/OneDrive-vs-iCloud)[Google Workspace vs iCloud](https://www.capterra.com/compare/204717-247901/iCloud-vs-Google-Workspace)[Dropbox Business vs iCloud](https://www.capterra.com/compare/143068-204717/Dropbox-Business-vs-iCloud)[Box vs iCloud](https://www.capterra.com/compare/148766-204717/Box-vs-iCloud) [WeTransfer vs iCloud](https://www.capterra.com/compare/176600-204717/WeTransfer-vs-iCloud)[pCloud Business vs iCloud](https://www.capterra.com/compare/161573-204717/pCloud-Business-vs-iCloud)[Google Cloud Storage vs iCloud](https://www.capterra.com/compare/204717-253631/iCloud-vs-Google-Cloud-Storage)[Progress ShareFile vs iCloud](https://www.capterra.com/compare/204717-10007380/iCloud-vs-ShareFile)[Cerberus FTP Server vs iCloud](https://www.capterra.com/compare/163280-204717/Cerberus-FTP-Server-vs-iCloud)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)