# Page 3 | Wati Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Wati the right Conversational AI Platform solution for you? Explore 202 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204314/WATI/reviews --- Wati 4.6 (202) [View alternatives](https://www.capterra.com/p/204314/WATI/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 2nd, 2026 # Page 3 - Reviews of Wati ## Showing most helpful reviews Showing 51-75 of 202 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use KK Krishan K. Door Hardware Manufacturer Exporter Import and Export Used the software for: 2+ years ### "Very Good automation for all types of business" February 13, 2025 5.0 Overall experience is perfect. I am using wati from last two years. Pros Best automation, easy chatbot making, sequence, large data handling, broadcasting schedule, and instant template approval. Cons The pro version is expensive, and needs reliable pricing for pro facilities. Review Source VR Verified Reviewer SPM Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "WATI is a good product for whatsapp automation" December 26, 2025 5.0 WATI is helping in increasing the overall efficiency of WhatsApp messaging and blasting messages for campiagns. Pros Setting up campaigns on WATI is fairly simple and they have a really good retry mechanism which sets it apart. Cons Updating user attributes takes time and is a time consuming process. There is a small learning curve too. Review Source AA Antonio A. Ceo Real Estate Used the software for: 1-2 years ### "Wati ws una gran herramienta " April 15, 2025 5.0 Me encanta y nos ha funcionado para mejorar nuestra estrategia de comunicación, promoción y publicidad Pros Muy facil de usar, con herramientas eficientes de automatización que ayudan a mejorar nuestras estrategias Cons Solo poder tener un número, lo cual puede limitar nuestra estrategia de comunicación Review Source AU Azhar U. social media marketing Education Management Used the software for: 1-2 years ### "Game-Changing Tool for Simplified and Effective Customer Engagement" November 7, 2024 5.0 My overall experience with WATI has been excellent! It's an intuitive and powerful platform that has significantly enhanced our customer communication. The integration with WhatsApp is seamless, and the automation features have saved us so much time. The support team is responsive and helpful, making the onboarding process smooth. WATI has truly improved our ability to engage with customers efficiently, and we look forward to continuing using it as we grow!" Pros WATI's seamless integration with WhatsApp has been a game-changer for us. The platform makes it incredibly easy to manage customer interactions, automate responses, and maintain a personal touch. The user-friendly interface, combined with powerful features like broadcast messaging and chat automation, really helps streamline our communication efforts and improve overall efficiency. Cons While WATI has been incredibly helpful in streamlining our communication, it would be great to see more customization options for automation flows and reporting. Adding a few more advanced features could make it even more powerful. Overall, though, it's a fantastic tool that has greatly improved our customer engagement Review Source Nithin G. Director Real Estate Used the software for: 1-2 years ### "Wati - Must Go Whatsapp Marketing Tool for Small Businesses" February 15, 2025 5.0 Awesome, best one in the market, must use for all small business owners Pros User friendliness and very easy to use. All my team are very happy to use it. Cons Monthly Subscription Price is slightly high compared to others but worth it as a small business owner, since I've less time for stuff. Review Source AG Arpit G. CEO Health, Wellness and Fitness Used the software for: 2+ years ### "Solid, Reliable partner for your Messaging needs!" September 11, 2024 5.0 We've been using WATI since last 2 years at GetSupp. After the initial onboarding and integration, we were able to quickly get started with our use cases such as - retention, QnA flows, cart flows and more. We like how the platform is easy to learn and gives you flexibility to experiment quickly. There is also a detailed repository of how to/ what to use cases along with case studies and examples. The APIs are comprehensive, reliable and accompanies with proper documentation for our team to get started. Over all we are happy with WATI and will definitely recommend it to budding/ growing consumer business across the world! Pros 1\. Very flexible, and cover lot of use cases for a consumer commerce business. 2. Self serve: very easy to use and get started. 3. Comprehensive, reliable APIs. 4. Good FAQ/ use cases and resources. Cons 1\. The WATi support can be slightly more proactive. 2. The plans/ pricing can be better structured and made more use/ engagement basis. Alternatives considered [BIK](https://www.capterra.com/p/264836/Bikayi/)[Gupshup](https://www.capterra.com/p/233786/Gupshup/) Reason for choosing Wati Better APIs, sel serve nature, basic uses cases ready to use and more intuitive UI. Review Source sS sikandar S. ADMINISTRATOR Education Management Used the software for: 2+ years ### "Efficient and Reliable WhatsApp Customer Engagement " November 22, 2024 5.0 WATI has been an excellent tool for improving customer engagement through WhatsApp. It saves time, enhances team productivity, and improves response times with its automation and AI-driven insights. Pros WATI simplifies customer communication by consolidating messages in one platform. The automation for responses and efficient team collaboration stand out, and the analytics tools provide actionable insights to enhance performance. Cons The platform could benefit from broader integration options and more advanced customization for workflows, which would make it even more adaptable to complex business needs. Review Source AR Anuj R. Director Computer Software Used the software for: 1-2 years ### "Great Tool for WhatsApp Business" September 5, 2024 5.0 Overall, my experience with WATI has been mostly positive. It’s helped us streamline customer support by automating common queries, and we’ve seen a noticeable improvement in how quickly we can respond to customer messages. The ability to have multiple agents on the same platform makes it much easier to manage our team’s workflow. That said, we did run into some technical issues at times, and the customer support wasn’t always responsive, which was a bit frustrating. But in terms of functionality, it’s been a great addition to our toolkit. Pros What I liked the most about WATI is its seamless WhatsApp API integration. It’s perfect for managing customer interactions, especially with its chatbots and automated messaging features. The Flow Builder made it easy for my team to set up communication workflows without any coding skills, which saved us time and effort. The pricing is also a plus—it’s more affordable than other tools we’ve used, making it a great value for money. Cons One of the biggest drawbacks of WATI is its customer support, which can be slow and sometimes unhelpful. When encountering issues such as account verification problems or message delivery errors, it can take a long time to get a resolution. Another issue is the 24-hour message limitation—if you don’t respond to a customer within that window, you’re blocked from sending follow-up messages unless you use specific templates, which is frustrating for ongoing conversations. Additionally, there are some technical glitches, like messages not sending or errors during login, which can interrupt daily operations . Review Source PP Prateek P. Product Growth Education Management Used the software for: 1-2 years ### "Quizly.App/ My exeprience in using Wati." September 5, 2024 5.0 Good to use application for one's broadcast needs and customer support. It better and rightly priced than double-click. Pros We are using Wati from the time our product (Quizly.App) was launched into the market. We mainly use it to broadcast our updates to our customers. Wati also helps us to manage our customer queries as well. Recently we have added work flow automation as well onto our website. Wati has also been integrated to our Facebook market place account from which we generate our leads. Cons Since Wati has upgraded, some of their automation features are under very high premium. So we have currently stuck to the base version of wati. Alternatives considered [Interakt](https://www.capterra.com/p/241014/Interakt/)[DoubleTick](https://www.capterra.com/p/10003201/Double-Tick/) Reason for choosing Wati Pricing and ease of use and their customer support. Review Source PG Pratik G. Partner Health, Wellness and Fitness Used the software for: 1-2 years ### "Excellent WABA service from Wati" April 15, 2025 5.0 Its really useful in my business which helps us improving customer satisfaction in communication and the team wati is much cooperative Pros Ease of use. Template creation guidance and AI features are worth. Cons Editing of contact is not yet easy. And no provision of making payment in INR Review Source AV Akshay V. Founder Food Production Used the software for: Less than 6 months ### "WATI support system not good!" September 19, 2025 1.0 Using Wati has been frustrating; the support is weak, the platform feels unstable, and issues remain unresolved. Pros Wati's support system is extremely disappointing and unreliable, making it frustrating to get proper help. Cons I have asked many questions over the last 3 days. No one has been there to answer my questions, and no one there for help. Review Source AG Amit G. Digital Marketing Specialist Marketing and Advertising Used the software for: I used a free trial ### "Great WhatsApp Marketing Platform" February 23, 2025 4.0 The overall experience is good for me with wati as this platform is helping to communicate with all customers without any difficulties. I can send bulk messages very easily with this platform. Pros I like most about wati whatsapp business api, it is very easy to used. It helps us to managing the customers very easily. Cons There customer care support is not good as compare to other. Switched from [DoubleTick](https://www.capterra.com/p/10003201/Double-Tick/) Wati has very simple and easy to use interface. Wati also has good integration as compared to doubletick. Review Source AD Akshay D. Marketing Manager Information Technology and Services Used the software for: I used a free trial ### "Wati is Good WhatsApp Business API platform " February 23, 2025 4.0 I have very good overall experience with wati because of they have some good features such as chatbot, bulk messaging. Pros I like most about WATI is there chatbot features which helps to provide automatic replay to customers. Cons I don't like there customer care support executive response since they do not provide proper or on time response. Switched from [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) We switch beacause wati provide more features and good integrations which help us to communicate with our customer more efficiently. Review Source RK Rakesh K. Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "#1 Tool for WhatsApp Marketing Automation" February 11, 2025 5.0 I am using wati for the past 2 years and i am very happy with their service, product updates to enhance my business automations. Their no code chat builders, webhook integrations are very easy and the customer support response was also too good Pros Its easy and no code chat builder is a must try option for me and customer service is also too good Cons Their billing payment method options are not so feasilble Review Source BV Bruno V. Product Owner Information Technology and Services Used the software for: Less than 6 months ### "Partner from Brazil, I use and recommend" April 21, 2025 5.0 I had a great experience, today I am a partner of Wati and I have more than 5 accounts of my customers connected to Wati. I feel very satisfied. Pros Debureaucratization of the hiring process. Software intent and easy to understand. API with a complete and accessible documentation. Cons Chatbot builder a little outdated compared to those available on the market. Native external integrations or via HTTP Request, little exploited. Review Source PM Prithvi M. Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Marketing through Wati" September 11, 2024 5.0 Implementation of chatbots and easy webhook to get the data instantenously. Connecting the flow of data from wati to google sheets has been hassle free and data is complete as per customisation and instantaneously updated. Pros Best thing about Wati is the creation of work flows and easy to use interface in terms of template and integrations, have been using it for over an year now for multiple clients. Pros - 1. Ease of setup, Wati is quite easy to setup and did not require any code even in it's initial phase. 2. Creation of Template and chatbots - One of the KPI's of Wati is it's user friendly interface. Creation of Template and it's preview meanwhile on the backend creating a chatbot is very convenient and it does offer a lot of options to customise the flow of chatbots. Cons In terms of lead generation it is tough to get the analytics data on the dashboard. While exporting the users who have replied we can get their name and phone numbers but the replies are missing. Switched from [Interakt](https://www.capterra.com/p/241014/Interakt/) Major reason being the integration of Interakt and Google sheets or any other platform. It increased a lot of manual work. Chatbot flows was also not upto the mark especially compared to Wati Review Source Akshay D. Product Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Very simple and easy Bulk whatsapp marketing software tool" November 7, 2024 5.0 overall experience is satisfying, i have been using this since last 6 months for whatsapp marketing and results are also good. with higher engagement and open rate for each broadcast campaign. Pros Easy Template approval process and 24x7 chatbot support Cons i doubt there are some hidden charges and they also charge for failed broadcast as well, its very hard to calculate the amount but yes there is no clarity on this from their end. Review Source AT Akshay T. Purchase Engineer Mechanical or Industrial Engineering Used the software for: Less than 6 months ### "Good for communication purpose" February 13, 2025 4.0 Wati platform has very good customization in there whatsapp business api which helps us to reduce timing which required more on normal or business whatsapp. Pros Our Company has good experience with the use of Wati platform. It helps to our company to maintain good relationship or communication with our customers by providing them as early as response for there any query or any thing related to there products. Cons Normally we face issue in there customer care support but now days there pricing is on higher side as compared to other platforms. Review Source aS ayush S. Director Leisure, Travel & Tourism Used the software for: Less than 6 months ### "Cost effective , informative videos , easy use template feature " April 20, 2025 5.0 The overall experience is great as the features are useful and we are using it for business for quick reach and respond Pros Wati allows me to create multiple templates and send multiple broadcast messages to my audience. It help us to on analyze on real time message with with quick automation reply plus it's cost effective there support team is very generous help videos they made for every features are also useful Cons Sometimes it takes time from team wati to provide support and there again and again email full the mailbox Review Source RJ Rohit J. Senior Cruise Counsellor Airlines/Aviation Used the software for: 1-2 years ### "We found WATI to be very reliable" November 19, 2024 5.0 We have been using WATI for more than a year and have found it to be very reliable and flexible. WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool. We are very satisfied with WATI and will definitely recommend it to budding/growing consumer businesses worldwide! Pros WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool. Cons By default, the chat closes after 24 hours and only opens when a guest sends a text Review Source OK Onkar K. Director Health, Wellness and Fitness Used the software for: 1-2 years ### "Kickstart your WA Business easily" September 24, 2024 4.0 Wati provided easy plug and play to kickstart your campaigns with most needed integration in place (CRMs). The onboarding took not more than 24 hours. And our first campaign was running within 48 hours. The analytics however could be better. They can integrate AI to help correcting message templates especially to enable easy approval process. Creating short basic bot automation is fairly easy l. However these bots can be very simple and complex functions are not possible. The support team however can be far far better. Most times the queries are answered with links to DIY articles and videos, which is not helpful. Analytics is okay for basic insights however the product could have much better functionality to combine analytics across campaigns, run comparative studies and A/B testing within the tool. Pros Pretty easy to use admin interface. Bot functionality and integrations are upto the mark. Cons Not having an account manager. Though wati has created excellent video content for self learning, an account manager facility would go a long way towards building complex products. Switched from [Twixor](https://www.capterra.com/p/199970/Twixor-EnCaps/) Ease of use. Better features and functionality of wati Review Source MM Mayank M. Founder at Hosting Cultures - Web Development Agency Information Technology and Services Used the software for: Less than 6 months ### "WATI: Supercharging Communication for Agencies" October 26, 2024 5.0 WATI has significantly simplified managing multiple conversations for us and our clients. The platform enables fast, automated communication that boosts engagement without additional complexity. It's a highly reliable and scalable tool that aligns perfectly with our mission of helping creators and businesses grow online. Pros WATI has been a game-changer for our web development agency, especially in helping creators launch and scale online. The platform makes customer communication seamless through its WhatsApp Business API integration. We love how easy it is to set up automated flows for onboarding, webinar reminders, and follow-ups. The user-friendly dashboard ensures our team can hit the ground running without needing extensive technical knowledge. Cons The only improvement I’d suggest is related to campaign targeting. When we use filters for scheduling campaigns, it only applies to users available at the time of scheduling. If WATI could apply filters dynamically at the campaign’s scheduled time to include all relevant users, it would take the tool to the next level. Alternatives considered [WA.Team](https://www.capterra.com/p/241185/WATeam/)[AiSensy](https://www.capterra.com/p/240134/AiSensy/) Reason for choosing Wati WATI stood out to us because of its strong brand value and market credibility. It’s trusted by a wide range of businesses, which gave us the confidence that we were investing in a reliable and future-proof solution. Review Source Kapil P. Associate Director Financial Services Used the software for: 6-12 months ### "WATI for Business" September 3, 2024 5.0 WATI.io is generally viewed positively for its user-friendly interface, effective customer support, and automation capabilities, users have also expressed concerns about technical issues, the effectiveness of customer support in complex situations, and the pricing structure. These factors contribute to a mixed overall experience with the platform. Pros ATI.io is a platform designed to enhance business communication through WhatsApp, providing various features that streamline customer interactions. It has seamless User-Friendly Interface, Automation Capabilities, Integration with Popular Tools like Google Sheets, WooCommerce, and Zapier. Multi-User Access. It stands out for its ease of use, robust automation features, and the ability to integrate seamlessly with other tools, making it a preferred choice for businesses looking to enhance their customer engagement through WhatsApp. Cons Customer Support, Reporting Limitations, Pricing Concerns Review Source DM Diptanil M. Senior Manager - Operations and Support E-Learning Used the software for: 1-2 years ### "A Game-Changer for Our Broadcasts" September 6, 2024 5.0 WATI has been a game-changer for how we connect with our audience. Its simple, intuitive interface makes it easy for us to create, schedule, and send messages to everyone we need in just a few clicks. We love that we can segment our audience, ensuring our messages always reach the right people at the right time. Personalizing our broadcasts has never been easier, and it’s made a noticeable difference in engagement. The analytics feature helps us understand what works best, providing valuable insights to fine-tune our communication. The integration with WhatsApp means our messages reach our audience quickly and reliably, which is exactly what we need. What we appreciate most is how much time WATI saves us with its automation features. It lets us focus more on creating meaningful content and less on the technicalities. WATI has truly simplified our communication efforts. Pros There are many pros of WATI such as easy to navigate UI, Effective Audience Segmentation, seamless whatsApp integration, cool automation features and many more. Cons limitations in customizing message templates and layouts, which may restrict creativity in designing unique broadcasts. Review Source Abhijeet J. Founder Education Management Used the software for: 2+ years ### "Wati is our first bsp" September 12, 2024 5.0 its good, i am using it since last 3 to 4 years, so far so good Pros We started with wati as our first bsp, whatsapp business definitely helps you grow your business and wati helps you achieve that Cons nothing much initially the delivery was little slow but then they fixed it Review Source Similar Products Featured