# Page 2 | Wati Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Wati the right Conversational AI Platform solution for you? Explore 202 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204314/WATI/reviews --- Wati 4.6 (202) [View alternatives](https://www.capterra.com/p/204314/WATI/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 2nd, 2026 # Page 2 - Reviews of Wati ## Showing most helpful reviews Showing 26-50 of 202 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Priyanka M. Senior Manager E-Learning Used the software for: 1-2 years ### "WATI your go to WhatsApp Sender" December 27, 2025 5.0 It has been great so far, looking forward to more features. Would highly recommend to new businesses. Pros It's easy to use, value for money and makes our message sending smooth and trackable. Customisation and how it will look in the receiver's phone make it more better to use. Cons There are some bugs & issues, such as when the reminder doesn't go off from the Meta side, so you have to check to be sure. But with constant improvement and fixes, I guess this will get better. Review Source VR Verified Reviewer Associate E-Learning Used the software for: 2+ years ### "Wati helped us to improve connection with learners" December 24, 2025 5.0 I have been using Wati for 2 years. My experience with Wati is very good. From this, it's easy to connect with learners and also get responses Pros What I liked most about WATI is how easily it manages WhatsApp conversations in one place. The interface is simple, and it really helps us respond faster to customers and stay organized also very good at sending WhatsApp messages to learners. Cons Easy to handle, very good interface, easy to send messages to learners, and easy analysis of the campaign, like how many read, delivered, and failed Review Source VR Verified Reviewer Owner Graphic Design Used the software for: 6-12 months ### "Great WhatsApp Automation Platform" December 23, 2025 5.0 WATI has worked really well for handling support at scale using WhatsApp. It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction. Pros WATI is a trusted and robust platform for WhatsApp Business automation. Its strength is at the intersection of automation, flexibility and scalability. This enables us to develop next-level WhatsApp flows, templates and customer journeys while also maintaining a personalized experience. It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes. Cons Currently, I have not faced any serious cons. Most of the challenges we have had are related to first-time setup and learning, but that is normal for such a powerful and versatile system. Review Source Siddharth C. Founder Automotive Used the software for: 2+ years ### "Good for Whatsapp Business communication" December 25, 2025 5.0 It is good. Support and their tech is just perfect. Very good for whatsapp business. All the systems are perfect UI wise also. Pros This product is perfect for Whatsapp Business. It has all the features which are required for broadcast, automation, chat, chatbot and API Integrations. Cons Billing ledger can be improved. It does not show when did you pay last and how much amount. That's all. Review Source VR Verified Reviewer Owner Cosmetics Used the software for: 1-2 years ### "Wati is a good tool for my business " December 29, 2025 4.0 Overall positive. I would like to have 'easier' ways to keep conversations open as well as more advanced features to 'follow-up' with my engaging clients. Pros I like that Wati enables us to aggregate our social media activity into one place. it also allows us to monitor 'different' types of engagement and assign different types of responses accordingly. Cons The bugs! Unfortunately, we've had a few this year. Starting with the names of the clients displayed all the way to broken connections to other social media accounts Review Source VR Verified Reviewer Chief Technology Enabler Education Management Used the software for: 1-2 years ### "Best for Whatsapp Chatbots flow." December 26, 2025 5.0 Trigger instant notifications via API, Complex chatbot flow easily done with visual chatbot builder. Really helpful for us. Pros Setting up chatbots is easy and flawless. Easy APIs for sending out messages. Quick support help We use it everyday. Cons I don't see much hurdles using Wati. We have good experience with Wati and support team as well so far. Review Source Thomson T. BUSINESS OWNER Retail Used the software for: 1-2 years ### "AMAZING APP FOR USING WHATSAPP FOR BUSINESS" December 15, 2025 5.0 Amazing customer service, Amazing application to use whatsapp. I strongly recommend any business with team to use wati Pros 1\. give us an option to communicate with customers through whatsapp as a team 2. you can run ads. 3. all the automation options. Cons i felt not able to make a call using whatsapp was con about wati but they have even figured that out. Review Source SA Sulimam A. Designs kitchen Design Used the software for: 1-2 years ### "Muneeraaah" December 25, 2025 5.0 Overall, WATI is easy to use and very helpful for daily communication. It makes it simple to show clients our products, follow up fast, and manage messages professionally in one place. Pros Easy to chat with clients quickly and keep conversations organized. Also very easy to tag and notify other employees, share updates, and collaborate smoothly within the same chat. Cons The chatbot feature could be improved. Sometimes it feels limited in automation options and not flexible enough for complex workflows, and it can take time to set up properly. Review Source Naman T. Head of Product Marketing E-Learning Used the software for: 1-2 years ### "Amazing Product, a Must have for any business" April 4, 2025 5.0 My Overall experience has been quite amazing, they have a great support team and an even better product development team. Pros The Ease of setup of Chatbots and how seamlessly integrations with different tools can be done. Cons Google Sheets Plugin, tends to not work properly randomly. Review Source MK Manjunath K. Director Telecommunications Used the software for: 2+ years ### "Best tool for customer engagement " June 2, 2025 5.0 Overall its been amazing, i have tried many other provider none of them were better than wati, they always lacked features. Pros Customer support and ease of use. You can easily create a lot of automation and integrate internal tools to send customer specific messages Cons Android app is slow, it takes a lot of time to open app from notification bar. You also need to close and open app to get new messages. Switched from [Haptik](https://www.capterra.com/p/186856/Chatbots/) Its was bad, chat bot did not work at all Review Source Samson F. Marketing Lead Human Resources Used the software for: 1-2 years ### "No hassle. User friendly." December 25, 2025 5.0 Fairly good. Useful product for e-commerce and lead gen. Very user friendly for both CS, Sales or Marketing team. No hassle. Pros Good value for money and user friendly UXUI. Less bugs faced during the set up process. Support plenty of API. Cons Do not expect too many hand holding customer support. Also, the human customer support are relatively slower compared to others. Review Source Kapil G. Director Retail Used the software for: 1-2 years ### "Thank you WATI" January 2, 2026 5.0 Highly satisfied overall with Wati. Looking forward to more customisation of the AI tool, integrating with our own data. Pros User friendly interface and ease of use of the dashboard. Analytics are also quite useful. Well integrated with WhatsApp. Cons Costs are higher when compared with competitors. Omni-channel integration with tickets from email and SMS should be enabled. Review Source Gagan S. Business head Medical Devices Used the software for: 6-12 months ### "Amazing Product!" December 24, 2025 5.0 Very very positive experience and can be integrated with our CRM. It helps in online tracking of work. Pros WATI is great for reaching out to multiple types of customers. We use WATI for targeted outreach in a customized manner. Cons Ability to respond to in bound messages within 24 hours. We may have more options in this regard as it will help the partners. Review Source SK Swati K. Senior Marketing Manager Information Technology and Services Used the software for: 2+ years ### "WATI- An incredible cost effective Lead Gen Platform" February 14, 2025 5.0 It has been a great user experience with WATI. We have deployed the Chat widget on websites and they were game changers for us. As the users which used to visit the webiste and didn't land anywhere now visit the chatbot and once they send any message all there details like contact name and number gets captured which creats a lead in our CRM. Journey creation is very easy and just take few minutes to create. Pros WATI is cost effective platform which any organisation can afford. Easy to integrate platform. From whatsapp widget to CTWA ads WATI has everything under 1 platform. We have taken almost 8-9 accounts of WATI and we never faced any severe issue in the platform. Anyone can integrate it with there CRM without the help of the developer. Cons In some plans it doesn't have call support feature Review Source AJ Atul J. Sales Manager Professional Training & Coaching Used the software for: 1-2 years ### "WATI - all in one tool. " December 26, 2025 5.0 We have been using it consistently. Bot feature is the most which we use and this has been helpful to us for operations and sales related enquiries. This tool is purposeful. Pros It’s helpful in terms of maintains leads and auto nurturing. We have been using it since a couple of years now (after multiple products pivot we finally found this which serves our need) Cons Little complex initially but over time you get used to it. Need more clarity and how to do sections in better way. Review Source MC Marco C. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Lack of transparency and unnecessarily complicated cancellation process" May 19, 2025 1.0 Lack of transparency and unnecessarily complicated cancellation process I used Wati for only one month, and I encountered several critical issues that potential users should be aware of: The credit system is not clearly explained, making it difficult to understand what you are actually paying for. There is no option to cancel directly from the platform. Instead, users are required to send an email, and cancellation must be requested at least two days in advance, which is highly inconvenient. The information on how to cancel is not easily accessible, and this seems designed to make the process more difficult than necessary. This type of commercial practice may be considered unfair under EU consumer protection laws, especially given the lack of transparency and the deliberate friction in the cancellation process. It is, at the very least, surprising that Meta lists Wati as an authorized partner, considering the user experience related to subscription management. Pros The system itself works and delivers the expected functionalities. Nothing more. I'm only writing this last sentence to reach the 100-character minimum required by this site. Review Source VR Verified Reviewer CEO Internet Used the software for: Less than 6 months ### "Don't sign up to WATI before reading!" November 11, 2025 1.0 Without a verified Meta account, the subscription was unusable, yet there was no straightforward way to end it through the dashboard. Overall, the experience felt deliberately obstructive and very disappointing. Pros this product was easy to set up. The team’s guidance, insight, and deep experience with Meta made the process seamless, and they were always ready to help resolve any issues that came up, unless you want to cancel then it becomes extremely difficult. Cons What I liked least about this product was how difficult it was to cancel my account. The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form. Review Source Response from WATI.io November 13, 2025 Hello, We’re truly sorry to hear about your experience and the challenges you faced while trying to cancel your Wati account. This isn’t the experience we want our customers to have, and we completely understand your frustration. We appreciate your feedback and would like to make things right. Could you please reach out to us at Shirish@wati.io? Our team will personally look into your case and ensure it’s addressed promptly. Thank you again for your feedback and for allowing us to improve. Team Wati JC Julio C. CMO Restaurants Used the software for: Less than 6 months ### "Amazing tool for sales and support teams" June 30, 2025 5.0 Wati's team is doing great! The solution has been helping us to improve the communication with new leads and actual users. Pros Wati is helping us to attend users inquiries in a more agile way. It is easy to use, also easy to implement, and has a competitive price. Cons The user experience for finding WhatsApp templates isn't simple enough for the operational user. My sales reps have told me that. For me, the experience is acceptable. Alternatives considered [ManyChat](https://www.capterra.com/p/206636/ManyChat/) Reason for choosing Wati Wati is easier to implement, also cheaper. Review Source BV Bob V. Commercial director Marketing and Advertising Used the software for: 1-2 years ### "Great software for handling heavy whatsapp traffic" February 20, 2025 5.0 Very good. Cannot think about doing all the manual work myself, this is a great a time saver Pros I've been using wati for over a year now and it is a great tool to help me manage easy whatsapp conversations and structure the workflow. The setup is easy and the support is good. We are doing over 100 whatsapp conversations per day so the need for a tool like this was big. Currently implementing Wati in my other company aswell. Cons Support might be a bit slow in response, but when you get in touch with them they help you with all the questions that you need help with Review Source MJO María José O. Marketing Manager Entertainment Used the software for: 6-12 months ### "Excelente herramiento de marketing!" May 23, 2025 5.0 Mi experiencia general con WATI ha sido positiva. La plataforma ha simplificado considerablemente la gestión de conversaciones por WhatsApp, lo que nos ha permitido reactivar exclientes y prospectos fríos de forma mucho más eficiente. Aunque hay aspectos por mejorar, como la integración con ciertos CRMs y una mayor flexibilidad en los planes de precios, en general ha sido una herramienta muy valiosa para nuestro equipo. Pros Lo que más me ha gustado de WATI es la facilidad con la que permite centralizar y automatizar la comunicación con los clientes a través de WhatsApp. La interfaz es intuitiva. Cons Lo que menos me ha gustado de WATI es que algunas funciones avanzadas requieren planes más costosos, lo que puede limitar a empresas pequeñas. También hemos tenido ciertos retrasos cuando envío broadcasts. Review Source HS Harjot S. Project Administrator Information Technology and Services Used the software for: 1-2 years ### "Wati - The Next Gen WatsApp Marketing Platform" April 19, 2025 5.0 The platform is simple and easy to use. Even beginners can make the most of it. It offers advanced automation softwares like AI chatbots & workflows to smoothen the process of customer handling. It can be easily integrated with top social media & meta platforms including Instagram, Facebook & Watsapp etc. Pros Simplified user interface, Economical & cost effective, Advanced A.I. automation technology, Brilliant customer support. Cons My overall experience with this marketing software is great. Iam content with it. There are no cons for me. Review Source HS Harshit S. Product Manager Information Technology and Services Used the software for: 6-12 months ### "Best for No Code automation chat bot" March 28, 2025 5.0 The Overall experience of the Wati was really good and helpful for my organization, most of the automation and bulk broadcast were easy and the messages looked authentic resulting in better response. Even we used wati for internal communications & followups. Pros Even a non technical person can create automation chatbots using drag and drop options. Automatic assigning of the chats to the agents have really helped me. Cons Sometimes the chatbots which were created breaks the flow and then we have to start the flow from starting. Review Source FV Franco V. Responsable Import and Export Used the software for: 6-12 months ### "Buena herramienta para comenzar " June 14, 2025 4.0 Excelente herramienta que solo se necesitan pocos pasos para empezar, pero es más complicada para mejorar Pros Integración y configuración facil. La herramienta te permite en pocos pasos tener un bot completamente automatizado Cons Que cobran la publicidad ahora. Es más difícil de mejorar. En el chat de Instagram o Facebook no permite automatizaciones como WhatsApp Review Source Santanu P. Promotion Manager Education Management Used the software for: Less than 6 months ### "Best WA Product Ever" April 19, 2025 5.0 I've been using wati since the past 4 months and I must say that I liked it a lot. Pros Easy to use and also lets us connect google sheet and run campaign from it. It also lets us set up a flow which is very helpful to acquire customers Cons Chatbot is a little expensive. Otherwise it is very much easy to use. Also, it woukd be better if we could create contact boxes so that all the contacts do not mix up. Switched from [Interakt](https://www.capterra.com/p/241014/Interakt/) Because of the complex structure and process Review Source SK Sivakumar K. Manager E-Learning Used the software for: 2+ years ### "WATI is a fantastic WhatsApp Business solution" February 14, 2025 5.0 Pros WATI is a fantastic WhatsApp Business solution that allows users to create flows and automated responses without any coding. Its intuitive drag-and-drop flow builder makes automation effortless, helping businesses streamline customer interactions efficiently. Highly recommended for teams looking to enhance WhatsApp communication! Cons Mobile app is not working perfect because sometime it hangs Review Source Similar Products Featured