# SendGrid Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SendGrid the right Email Tracking solution for you? Explore 753 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/204113/SendGrid/reviews --- SendGrid 4.2 (753) [View alternatives](https://www.capterra.com/p/204113/SendGrid/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of SendGrid Ease of use 4.1 Customer Service 3.7 ## Pros and Cons in Reviews Seamless multi-platform integration 90% positive reviews out of 52 Most reviewers describe integrations as straightforward, supporting diverse languages, CRMs, and popular backend systems. Ferhat E Founder, 2 - 10 employees. "Since it is Twilio's SendGrid, all kinds of integrations can be done quickly." Unpredictable account access issues 79% negative reviews out of 53 Most users report sudden account suspensions, complex verification, and slow support responses hinder account management. Developer-friendly email API 89% positive reviews out of 45 Most reviewers find the email API simple to implement, well-documented, and compatible with various programming environments. Jennifer W Human Resources Generalist, 10,001+ employees. "Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently produces the highest interaction rates." Frequent spam filtering problems 63% negative reviews out of 51 Some reviewers say emails often land in spam folders, especially when using shared IPs, impacting message reliability. Nik D Director, 11 - 50 employees. "After years of spending thousands of dollars a month we are suddenly and without warning, "temporarily" blocked from sending emails while the routinely check for spam activity." Reliable transactional email delivery 98% positive reviews out of 45 Most users report transactional emails are sent promptly, with easy integration and dependable inbox placement. Shared IP deliverability challenges 71% negative reviews out of 42 Most reviewers indicate shared IP addresses cause frequent deliverability issues, blacklisting, and pressure to upgrade plans. ## Showing most helpful reviews Showing 1-25 of 753 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Milton A. Founder Information Technology and Services Used the software for: 2+ years ### "Trusted SMTP service" August 12, 2025 5.0 My experience with Sendgrid has always been good, there are no problems with their shipping system, their builder is great and their API integrates with many other tools. Pros It has always been a fundamental tool for the development of email campaigns. It has been a reference against other companies. Cons Possibly the price is a determining factor. Today there are many competitive tools that can cope. In general, there are no complaints. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailgun](https://www.capterra.com/p/159630/Mailgun/) Reason for choosing SendGrid For the confidence that the comments of colleagues in the sector gave me and for their trajectory. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I wanted to know new tools, consider new options and they had spoken very well of Sendgrid. Review Source VR Verified Reviewer Senior software developer Information Technology and Services Used the software for: Less than 6 months ### "A Powerful Email Sending Platform." January 4, 2025 5.0 My experience with sendgrid is very much satisfied. It provides a lot email customization. Pros 1- SendGrid provides customizable email templates. 2- SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications. 3- SendGrid has 24/7 customer support, including chat, email, and phone support for premium users. Cons 1- Sometimes customer support response times can be slower. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Sendgrid provides a more customisation for email templates. Review Source MS Martina S. VP Marketing and Advertising Used the software for: Less than 6 months ### "Good platform, but deliverability holds it back" April 20, 2026 4.0 It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results, particularly around deliverability. It’s a platform that can work, but you need to keep a close eye on performance and not assume everything is reaching the inbox as intended. Pros Clean interface, easy setup, flexible list and data management, scalable for larger sends, usable template builder Cons Deliverability can be inconsistent, global blacklist presence affects performance, limited transparency on inbox placement, account issues can take time to resolve Review Source John W. CEO Marketing and Advertising Used the software for: 2+ years ### "A Tale of Incompetence: SENDGRID's New Heights of Customer Disservice" April 8, 2025 1.0 A Tale of Incompetence: SENDGRID's New Heights of Customer Disservice Let me paint you a picture of the absurdity that is SENDGRID’s latest “feature.” Imagine a world where you can \*control the IP addresses\* that log into your account. Sounds sophisticated, right? Except, here’s the kicker: if you dare to use a different device or a new ISP, you’re immediately blocked from accessing your own account. Brilliant, isn’t it? Now, let me share my personal experience with this stroke of genius. SENDGRID, in all its wisdom, decided to activate this new feature, effectively locking me, my admin, and my tech team out of our accounts. And what was the solution offered by this beacon of customer support? "Take a ticket and wait." Yes, wait. For seven excruciating days. When they \*finally\* deigned to call me—at the oh-so-convenient hour of 12 midnight, no less—what followed was an exercise in sheer absurdity. The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature. Yes, you read that right: log in to an account from which I was explicitly locked out. Now, I don’t throw around the word “idiot” lightly, but in this case, it feels inadequate. After multiple emails to their elusive “customer service,” I explicitly explained that the IP block feature prevented access. And yet, the response I received? A resounding non sequitur that makes one question whether anyone at SENDGRID actually reads emails—or possesses basic comprehension skills. As a direct result of this farcical chain of incompetence, I have now lost two major advertising accounts worth $12,000 AUD annually. And what was the response from SENDGRID? A tone-deaf “Sorry, I understand your frustration, but we were busy.” Busy. Of course. Too busy to care about their customers or even pretend to provide support. Here’s the bottom line: if you value your time, money, or sanity, I urge you to \*avoid SENDGRID at all costs\*. They’ve clearly become too big to bother with pesky things like customer service, and their disdain for their users is palpable. Pros Nothing now, 7 days later I an still waiting for a call back, You cannot run a business with support like that. Cons They have got to big to care about customers Review Source AH Amir H. E-Commerce Manager Retail Used the software for: 2+ years ### "Making our store transactional email reliable." March 8, 2026 5.0 When an E-Commerce Manager, it is important that order confirmations be actually received by our buyers. I have this to drive our store emails of transactions. It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance. Pros Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service. Cons The pricing levels are not worth the money because our e-commerce traffic is at its peak, and customer service is painfully slow when we have urgent account problems or some data management failures. Review Source VR Verified Reviewer Web developer Information Technology and Services Used the software for: 1-2 years ### "My Journey with sendgrid " January 17, 2025 5.0 Overall Experience is very good, like i can trust on sendgrid with my eyes closed. Pros Sendgrid is so seamless that if we have send one mail or a million its always reliable and send all mails seamlessly. Cons Free Plan have strict limit for number of mail you can send, that make difficult for upgrade without testing it proper. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I found SendGrid more easy to use and integrated with my Website. Review Source PT Paul T. The Bank Agency Ltd Marketing and Advertising Used the software for: Less than 6 months ### "Best email deliverability I've found so far from a new, custom domain" September 10, 2025 5.0 Integrated directly (and was recommended) by Replit for a vibe coded project. Replit was requested to send email and it guided me to sending up a Sendgrid account which was nice and easy. Pros A really complete product but with a super simple interface. I needed it for transactional email and I'd say it's deliverability is better than anything I've seen before in terms of reliability. Cons An extremely minor point but if I had to find a con from my experience so far it would be that navigating the custom domain settings requires a bit of knowledge and research. Personal scenario, if you know what you're doing you'll do fine. Easy enough to muddle your way through. Review Source HA Hayley A. Marketing Manager Computer Software Used the software for: 2+ years ### "Ok for individual email sends, not ideal for automations." April 2, 2026 3.0 My experience has been ok but not great. I’ve run into bugs that the support team hasn’t been able to help with and often feel limited by the automation capabilities. Pros Sending individual email campaigns is simple and their design editor is easy to use as a non technical user. Cons Their email automations aren’t very dynamic and aren’t easy to edit after they are set to live, it’s especially frustrating you can’t edit time between emails once an automation is live. Review Source DS Darren S. Product Owner Computer Software Used the software for: Less than 6 months ### "Send it with SendGrid" March 16, 2026 4.0 SendGrid does what it says on the tin. It is easy to set up and use. The APIs are well documented, making the developer experience a good one. Detailed reporting and high deliverability give a sense of comfort that SendGrid works as advertised. Pros SendGrid is everything you need and expect - it is reliable, scalable and powerful. Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy. Cons While there are generous free and lower tiers, the pricing jumps between tiers can be significant. While there is automation, it is limited compared to the competition. Review Source FO Fernando O. Admin Consumer Services Used the software for: 6-12 months ### "Terrible Customer Service" September 4, 2025 1.0 My account was hacked and the hacker blocked my IP address. It took SendGrid support 3 day to get back to me. I still don't have access to my account. Pros Seems like a robust email delivery service. N upfront cost. I can start with our free plan and try the full suite of features at my own pace. Cons Terrible customer support. They do not have a contact number or online ticket system. Response by email is very slow. Review Source LC Lauren C. Founder and CEO Consumer Services Used the software for: 2+ years ### "Automated Emails With Ease" November 25, 2024 4.0 It's quick, fast and efficient and gets the job done. Very straight forward and easy to incorporate into any business with an online presence. Pros The ease of use and integration for automated emails Cons Not as much versatility in templates as I would like Switched from [Postmark](https://www.capterra.com/p/254711/Postmark/) I felt it was a better overall value for the money Review Source TD Thomas D. IT Manager Insurance Used the software for: 2+ years ### "SendGrid - You pay for reliability" July 31, 2023 5.0 Easy to set up, secure and verbose logging and reporting make this an easy choice for SaaS email relaying. While there is a marketing portion to this application, we don't use it so I can't speak of it. Pros I don't think the email API service has ever had a technical downtime where it doesn't work in the many years we have used it. The API itself is very easy to use and use the least privileges. Integrating the API into your SEIM or reporting platform (Power Bi for example) is also really easy to do and gives verbose information. Cons Email reputation can be a concern in ensuring your emails are delivered externally unless you want to pay extra, otherwise, the lower tiers are fine and still have decent deliverability %'s, typically above 95%'s. Switched from [Postmark](https://www.capterra.com/p/254711/Postmark/) Postmark was limited with it's API integrations, reporting and configuration. Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 1-2 years ### "Unique Way to Build a Custom Campaign manager in Record Time" April 13, 2024 5.0 We've liked it thus far, we're working on rebranding and on the email side we're ready thanks to SendGrid. Pros We like how there are code snippets, thorough documentation, and multiple-domain support (Something we lacked before) Cons I'm fond of support that makes you wait for a solution when an issue arises, but errors and documentation is thorough enough it rarely happens. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing SendGrid We cannot disclose our previous provider, so we did switch but can't say. We chose SendGrid over Mailchimp because it's more for developers and custom solutions. MailChimp is more customer-end-user friendly. Review Source PE Pius E. Founder Internet Used the software for: 2+ years ### "SendGrid" April 26, 2022 5.0 Sendgrid handles all my mailing campaigns and I have stuck with it from day one to date. I like the email deliverability and tracking metrics offered by SendGrid and will stick with it for the foreseeable future as everything works smoothly. Pros It was very easy to integrate with my existing stack. SendGrid has really worked hard to make sure it's easy to use their software with other services out there. Most website builders by default ask you to integrate Sendgrid as your emailing service, and that was the case with my website builder. It was really easy for me to get started as all I had to do was add an API key in a provided input field. SendGrid did all the heavy lifting and I did not have to do any coding or even go through the API documentation(which by the way is very comprehensive ). You fill that that is the case in so many services that integrate with SendGrid, integration is light-work. Cons It is a little expensive, especially when sending a tonne of emails out and having a lot of contacts. Your email totals low-key add up when you have multiple drip campaigns and transactional emails set up. If you have a small budget it's really difficult to get measurable success on SendGrid as I found out when I just started while having a very low budget. The best way to get the best out of SendGrid is with a substantial budget, and that's a bummer when starting out. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing SendGrid I choose Sendgrid because it was really easy to set up with my stack of Bubble and Zapier without any code of using the API documentation. Review Source MC Mohamed C. Lecturer Education Management Used the software for: 1-2 years ### "The Best Option for Email Marketing " January 4, 2023 4.0 SendGrid is the best option that assembles a host of benefits in one place; its editor, analytics and reports, and particularly, its powerful feature to prioritize campaigns and increase performance let every business excels. Pros SendGrid is the best option to boost your business ahead or rather your marketing emails; its detailed reports on clicks, opens, subscribers and even spam lets you revise or edit your campaigns and thus increase conversion. SendGrid is best known for its editor, which lets tailor your emails according your needs, both demographic or geographic. Cons Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options compared to Mailchimp. I also did not like its pricing, which determines the quality of your SendGrid dashboard. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Email editing is somehow limited in Mailchimp Review Source RK Rahul K. marketing manager Education Management Used the software for: 1-2 years ### "Best email marketing tool for Small Business and Ecommerce sites." September 14, 2021 4.0 Sendgrid helped us to reach our customers through accurate email delivery and monitoring system. Pros Subscriber engagement features, Accurate and Effective email delivery. Webform and API hooks. Cons Its pricing is High & on boarding process is difficult. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing SendGrid Subscriber engagement features, Accurate and Effective email delivery. Webform and API hooks. Review Source Paul C. Business Owner Marketing and Advertising Used the software for: 2+ years ### "After 10 years - they banned by account without notice" March 28, 2022 1.0 I used the service for 10 years, sending telephone call receipts and email notifications from clients sites, not had any issues, then this last year clients started complaining about receiving emails at night. I thought that was odd, turns out that Sendgrid IP address was blacklisted, very expensive to upgrade to a dedicated IP address, so put up with the multitude of issues throughout the year - then last time complained about deliverability I then suddenly got an email to say "We have reviewed your account and have determined that Twilio’s services cannot support the content and/or nature of your business. " What an absolute JOKE, never host mission-critical email with these clowns - why suddenly an issue after 10 years! and why so careless suspend my account! Pros Basic SMTP - no really a lot to like in fact it's awful Cons We have reviewed your account and have determined that Twilio’s services cannot support the content and/or nature of your business. SLOW support Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing SendGrid because I thought Twilio would be reputable, I spend 3,000 a year at twilio, and they just cut my email off like that Review Source KM Karl M. EVP Financial Services Used the software for: 2+ years ### "Reliable service for our marketing needs" March 10, 2025 3.0 We have been overall satisfied with their solution and may keep using them for another few years. Pros We used their email marketing tool for over 5 years and have found their solution to be reliable. The core functionalities work as expected and have delivered measurable results for our marketing team. Their customer support has been decent and met the SLA's stated on our contract. Cons Their technical features have lagged in the industry. Some of their competitors have developed newer and better features to accomplish marketing tasks. Their security behind the infrastructure has been just okay, per their security reports. Review Source MH Mohammad H. Inbound marketing specialist Marketing and Advertising Used the software for: 6-12 months ### "Not worth the hassle despite the scalability." December 24, 2024 2.0 Disappointing; frequent issues with reliability and support. Pros Scalable email delivery for larger campaigns. Cons Support and UI are frustratingly poor and not friendly Review Source VR Verified Reviewer Web Developer Information Technology and Services Used the software for: Less than 6 months ### "Reliable email delivery with advance features" January 6, 2025 5.0 It us easy to use and and it gives free plan also Pros It gives an easy to use API which we integrate with our project Cons It offers limited design features. It offers basic templates Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) It is easy to use with advance features. Review Source MS Morgan S. Customer Success Manager Environmental Services Used the software for: 1-2 years ### "Literally anyone could use SendGrid. It's great." October 15, 2024 4.0 Overall, I would select SendGrid over many of it's competitors. It is simple to use, quick, and best of all the delivery rate is way higher than other platforms that I have used. Pros SendGrid is incredibly simple to use. Its ease in usability makes working with team members who are not as tech savvy, incredibly helpful. This lets more folks take on the initiative to use the platform, over having one person who really knows how to use it. Cons The contact limit. When downloading large contact sizes, you have to be really careful about doubling up on contacts, or erasing the file but not the contacts which has been confusing for me Review Source LT Lucia T. Customer Experience Manager Printing Used the software for: 2+ years ### "A Great Email Marketing Software " September 9, 2024 4.0 Pros I like the customer communication features offered by SendGrid. It handles email marketing really well and SendGrid has all we need. Cons Not a single complication with SendGrid. Review Source Damien B. Creative Director Media Production Used the software for: 6-12 months ### "SendGrid is great for SMTP" October 6, 2024 5.0 SendGrid isn't bad. We just really used it to connect it for GrooveMail users. Pros SendGrid makes setting up workaround SMTPs easy. Cons It's pretty much only reall good for the SMTP factor. Review Source MJ Mathew J. Digital Marketing Specialist Newspapers Used the software for: 2+ years ### "No brainer tool for email reliant organisations " April 13, 2023 5.0 While it has minor problems, on the overall, we are super reliant on emails for our business and Sendgrid has been a trustworthy tool. Pros Easy to understand and operate. In other words, adaptability. Oh, great customer support team too by the way! Cons Crashes quiet frequently. Contact edit details doesn't get saved in one go. Review Source Abigail N. Founder Used the software for: Less than 6 months ### "An Easy to Use Email Marketing Software" July 5, 2018 5.0 The detailed stats from each email campaign is amazing, and the Unsubscribe groups option really helped with GDPR compliance Pros 1\. On the bottom left side of the dashboard is a small reputation percentage bar, that measures your reputation. The bar is updated daily based on your email sends, your reputation goes down if your email bounces or is marked as spam. 2. Stats: SendGrid provides A LOT of data on the performance of your email campaigns, these stats are: Requests, Delivered, Opens, Unique Opens, Clicks, Unique Clicks, Unsubscribes, Spam Reports, Bounces, Blocks, Bounce Drops, Spam Report Drops, Unsubscribe Drops and Invalid Emails. SendGrid also provides stats such as: Global Stats, Category Stats, Category Comparison, Subuser Stats, Subuser Comparison, Geographical, Email Clients & Devices, Mailbox Provider Stats, Mailbox Provider Comparison, Browser Stats, and Browser Comparison 3. A/B Testing 4. Unsubscribe Groups: This is without doubt my favorite feature from SendGrid. When you click on "Marketing" on the left side of your dashboard, and select tour from the drop down, it sort of lists steps to set up for sending marketing emails. Step 3 on the list of things to do is to create unsubscribe groups. Here you can Create groups that represent types of email that you regularly send to your recipients. If a recipient chooses to unsubscribe, they will have the option of selecting which of these groups they want to unsubscribe from. Cons 1\. The Email templates in SendGrids gallery are a bit basic which initially wasn't a problem as I liked creating my own template, but I did not like how I couldn't modify the "columns" module to my taste. I wanted to create a template with three columns with the center column bigger than the two on the side. The idea was to have my client's images linking to their projects (On their websites) on the side columns, with the write up in the center column. However, that couldn't be done (At least so far it seems so as I can't find any option to tweak the size/width of each column) as each column has an equal width. 2. No automation function: I'd like to create a sort of If/Then sequence where I can resend an email to a group of people after x days, for example, I'd like to resend an email (With a different heading of course) to people who have not opened the first email after four days. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Transactional Email](https://www.capterra.com/transactional-email-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.