# Metricool Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Metricool Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more. Source: https://www.capterra.com/p/203702/Metricool --- # Metricool Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Metricool ## What is Metricool? Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon. Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device. Save time daily by scheduling, analyzing, and measuring your social media work with Metricool. Over 1 million people, agencies, and brands use Metricool as their social media and digital ads management hub every day. ## What is Metricool used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/) Top alternative Featured Overall rating Based on 97 user reviews Reviews sentiment Positive 91% Neutral 3% Negative 6% Starting price $12 Other, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Metricool?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://metricool.com&name=Metricool) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Metricool 4.4 (97) VS. [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $12 Other, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (97) Ease Of Use 4.3 (5,117) Value For Money 4.2 (85) Value For Money 4.2 (3,571) Customer Service 4.0 (71) Customer Service 4.4 (3,597) ## Metricool alternatives Highest Rated [4.9 (158)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) [4.6 (1,133)](https://www.capterra.com/p/210733/Snapchat/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210733/Snapchat/) [View all alternatives](https://www.capterra.com/p/203702/Metricool/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Post Scheduling 4.4 (65) 61.54% of 65 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Reporting/Analytics 4.3 (54) 53.70% of 54 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Multi-Account Management 4.4 (45) 51.11% of 45 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Content Management 4.1 (44) 56.82% of 44 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Performance Metrics 4.4 (34) 50.00% of 34 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Multi-Channel Data Collection 4.4 (26) 46.15% of 26 reviewers that rated this feature as important or highly important Collect information from multiple sources Metricool 35 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Automatically create schedules based on business needs or employee availability and qualifications Compare key metrics for the business against prominent players in the industry Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Leave comments and notes on documents for others to view Track activity of your competitors Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Initiate interactions with customers by proactively starting conversations or providing informational content Add customized logos and colors to align with company branding Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Store and manage images Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Analyze and gain insights into data in real-time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Create and manage advertising campaigns on social media networks Monitor social media sites for specific keywords Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.3 (97) 4.3 Based on 97 reviews ## Pricing Value for money 4.2 (85) Free Version [View pricing plan details](https://www.capterra.com/p/203702/Metricool/pricing/) Basic $12.00 Other,Per Month Value for money 4.2 (85) 4.2 Based on 85 reviews ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (71) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (71) 4.0 Based on 71 reviews ## User reviews Overall rating 4.4 Based on 97 reviews Filter by rating 5(59) 4(29) 3(3) 2(0) 1(6) Mentioned topic Sorted by most recent Kelly M. Social Media Manager and Podcaster Marketing and Advertising ### "Metricool is Cool With Me" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 27, 2026 Overall it has been a good experience. I like that they notify you when you're getting close to the amount of posts allowed on the free account. Pros I have had to use the customer support and they were very helpful. It's easy to learn how to use Metricool. I haven't had any security concerns with it. I am able to manage accounts successfully. 95 percent of the time my posts go through when scheduled. Cons Cons are the free version you can only have two accounts and engagement insights are limited with the free plan. I really don't have anything else negative to say. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) At the time of the switch I needed something reliable and it works beautifully. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EH Emma H. Communications Coordinator Non-Profit Organization Management ### "Great program for SMMs" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 February 27, 2026 Pros Metricool has helped us level up our social media management capability by merging the data/analytics with planning, content management, scheduling, and a multi-step approval process. Cons While some facets of it are less intuitive to the end user than I would prefer, overall it is not hard to learn. Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Meta's information was less comprehensive and digestible, and often gaps or glitches in posting/scheduling caused problems. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 10, 2026 Thanks so much for sharing your experience! We’re really glad to hear that Metricool is helping you manage your social media more effectively. We also appreciate your feedback about usability. Our team is always working to make the platform more intuitive while keeping the powerful features that help teams stay organized and informed. Thanks again for choosing Metricool and for being part of the community! RT Ricki T. Owner Marketing and Advertising ### "Scheduling Social media made easy" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 October 30, 2025 Overall, I am happy with Metricool. It's been a great tool for me to use to batch create social media content when I have time. Pros I like the ability to easily schedule content, along with the ability to schedule the first comment too. Cons I dislike that you need to pay if you wish to connect your LinkedIn page. It would be nice to have this included. Switched from [Planoly](https://www.capterra.com/p/213003/PLANOLY/) I wanted something that gave me more ability Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 4, 2025 Thanks so much for sharing your experience! We’re glad to hear Metricool helps you plan and batch your social media content easily. We appreciate your feedback about LinkedIn connection; it’s helpful for our product team to know what features users value most. JL Josie L. MD Apparel & Fashion ### "Corporate Greed" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 22, 2025 Customer service is robotic and unhelpful, software is ok, but content becomes very generic. Manipulative Payment Terms. Pros Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy. Cons This software is ok, pretty similar to others however their terms and conditions are a trap. They allow refund for initial subscription, however annual renewals have no access to a refund, so you can not cancel even if not using. They are a heartless organisation that doesn't care for small business owners. I would not recommend. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Metricool auto scheduling feature was the most needed for hands off use and cost. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 31, 2025 We’re sorry to read your review and that this was your impression of Metricool. Our terms and conditions are publicly available before and after subscribing, so every user can review them and decide freely whether to accept them or not. There’s also detailed information in our Help Center about how subscriptions work, and our support team is always available to clarify any questions. Our team always follows these policies with professionalism and respect, that’s why you may perceive consistency in our responses. We appreciate your feedback, there’s always room to keep improving. MB Maxime B. CEO Marketing and Advertising ### "No contrates nada anual con ellos y cuidado con lo mensual" 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 14, 2025 Bien para la herramienta pero esconden en sus terminos y condiciones que no avisan para las renovaciones y si no vas a utilizar más no te devuelven el importe. Vi el cargo a los 15 minutos, les avisé y rechazaron el reembolso. Pros La herramienta es útil claro. Tienes funciones buenas y puede servir para la gestión de redes sociales. Cons Que me cobraron sin avisar una renovación anual. Perdi 638€ y no utilizo la APP. Les avisé a los 15 minutos pero me dijeron que estaba escrito en los terminos y condiciones. No contrates un servicio anual con ellos, y con el mensual cuidado. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor October 15, 2025 Gracias por valorar positivamente la herramienta, nos alegra saber que te ha resultado útil. Entendemos la frustración que puede causar un cargo no esperado; a todos nos ha pasado olvidar cancelar algo a tiempo. Según los Términos y Condiciones aceptados y publicados en nuestra web, las suscripciones se renuevan automáticamente mientras la cuenta esté activa y las renovaciones no pueden reembolsarse una vez procesadas. Esta era tu segunda renovación, por lo que entendemos que ya conocías el proceso. La gestión de la suscripción está disponible 24/7 en los ajustes de cuenta. En nuestro Centro de Ayuda está toda la información sobre el funcionamiento y nuestro equipo de soporte siempre está disponible para resolver dudas. Te confirmamos que actualmente tu suscripción está cancelada, por lo que no se renovará automáticamente. Entendemos tu descontento, aunque en este caso el reembolso no procedía de acuerdo con los Términos y Condiciones aplicables. AU Anonymous User REDACTOR DE CONTENIDOS Financial Services ### "ANALITICAS Y PUBLICACIONES DIARIAS CON X GRACIAS A METRICOOL. HERRAMIENTAS GRATUITA AUNQUE NECESITAS LA VERSIÓN PREMIUM DE X" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 June 18, 2025 Mi experiencia en general fue excelente hasta que empezó a obligar tener la versión de pago de X. Actualmente, a pesar de utilizar la versión de pago no puedo volver a acostumbrarme a utilizar la herramienta de Metricool. Pros \- Permite ver analíticas únicas que con Twitter o X no las puedes ver. - Puedes armar un calendario de publicaciones para X. - Puedes dejar de seguir o seguir fácilmente a cuentas que pueden resultar de tu interés. Cons \- Necesitas tener la versión de pago de X para que puedas utilizarla. - A veces el calendario de publicaciones es difícil de programar y tiene fallos. Alternatives considered [SocialPubli Advocacy](https://www.capterra.com/p/10003376/SocialPubli-Advocacy/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Metricool Me resulto más conveniente para programar publicaciones diarias y mensuales de manera gratuita. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 18, 2025 Gracias por compartir tu experiencia y por destacar lo que más te ha servido de Metricool para X. Sabemos que el cambio no ha sido fácil, y por eso queremos contarte un poco más: debido a una nueva política de Twitter/X, ahora cobran por cada conexión realizada a través de su API. Esto ha hecho que los costes aumenten considerablemente, y en lugar de incrementar directamente el precio de todos los planes, decidimos ofrecer la conexión con X como un complemento de pago. Sabemos que no es la opción más ideal para todos, pero era la forma más justa de mantener la herramienta accesible para quienes no usan X, sin afectar a todos los usuarios. Agradecemos tu feedback y si te queda cualquier duda o necesitas ayuda, nos tienes siempre disponibles desde el chat. DL Dayna L. Social Media Construction ### " Misleading" 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 26, 2025 Despite the platform offering team access and role management, it fails where it matters most: execution. There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out. Period. Worse, this limitation is not disclosed in any of their help docs, setup guides, or marketing pages. Their site advertises team workflows and collaboration features, but buries the fact that only owners get notifications until you hit a wall and ask support. The only "solution" offered is to transfer brand ownership to the person publishing the content — which we had to do mid-campaign, completely breaking our internal roles. Support confirmed this is "just how it works." We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do. Pros We chose Metricool to manage Instagram posts collaboratively across a team, but discovered — far too late — that manual push notifications for Stories, Reels, or videos only go to the account owner, no matter how many team members are added or how thoroughly they configure their devices. Cons Misleading Team Functionality — Manual Post Notifications Only Go to Account Owner.This is a critical limitation for any business or agency working with multiple stakeholders. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/) Reasons for choosing Metricool We chose Metricool to manage Instagram posts collaboratively across a team, but discovered — far too late — that manual push notifications for Stories, Reels, or videos only go to the account owner, no matter how many team members are added or how thoroughly they configure their devices. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor May 27, 2025 Thank you for taking the time to share your experience—we truly appreciate it. We reached out to you directly to clarify how team members can receive manual push notifications: each user just needs to activate them from their own account and turn off the autopublish option in the planner. That said, we made a mistake. At some point, we told you it wasn’t possible—and that was wrong. We’re really sorry for the confusion and frustration this may have caused. You deserved a better answer, and we missed the mark. We’ve already updated our Help Center to make this process clearer. Supporting collaborative workflows is a priority for us, especially for agencies like yours, and we’re working to make it easier and more intuitive. We also want to be transparent: we never intend to promote features that aren’t available. Your feedback helps us spot where we’ve fallen short and do better next time. Thanks again for taking the time to share your thoughts—we’re listening. PG Paula G. Co-founder Entertainment ### "Metricool works great " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 14, 2025 It's been great! Metricool works well with a ton of platforms and they are constantly making updates to the app. Pros The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app. I just discovered Autolist, which could make it even more convenient to continuously schedule social posts without spending a huge amount of time. Cons None! I wish I could afford the paid features like send for review and a couple of the others, but overall, I can't think of a better social media scheduling app. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite decided to hike their prices by 10x so I needed to find something else. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [Buffer](https://www.capterra.com/p/143492/Buffer/) [Loomly](https://www.capterra.com/p/166498/Loomly/) [Later Social](https://www.capterra.com/p/152254/Later/) Reasons for choosing Metricool The cost is very reasonable and it's straightforward to use Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 16, 2025 Thanks so much for your review! Feedback like this genuinely motivates us to keep building and improving every day. We're so glad to hear you're enjoying Metricool’s flexibility, ease of use, and features like Autolist that help save you time. We built Metricool to be a simple, flexible, and effective tool—and it means the world to know it's helping you. Thanks for choosing us! PP Prerna P. Social Media Marketing Specialist Marketing and Advertising ### "The best social media management platform!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 11, 2025 I love this platform! I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s) Metricool is for you. Pros I love the approval and analytics w feature of this software! Metricool provides the most in depth information about my progress on social media and ads. Absolutely LOVE! Cons No complaints! I love everything about this platform. It would be great if music could be added to the reels/tiktoks from the platform but I understand there are rules against doing so. Otherwise, absolutely no complaints!! Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Buffer didn’t include too many analytics and had a very simple interface. Way too simple for someone looking to analyze data and amend strategies based on them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 12, 2025 Thank you for your kind words! We're so happy to hear that Metricool has been the right choice for you. Knowing that it helps you get the insights you need and makes managing your social media easier means the world to us. We appreciate your feedback and your support. Thanks for being part of the Metricool community! JC Joaquin C. Profesor de doblaje y creador de contenidos Entertainment ### "Un imprescindible para creadores de contenidos y empresas" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 24, 2025 Me parece una plataforma ideal para analizar y gestionar las redes sociales, pues permite monitorizar métricas, programar publicaciones y optimizar estrategias de contenido en un solo lugar. Tiene una interfaz muy intuitiva y permite conectar no sólo las redes sociales, sino páginas web, y plataformas como YouTube o Twitc. Y lo mejor es que la mayoría de funciones importantes son gratuitas. Pros La cantidad de datos que puedes ver y analizar es espectacular. Si bien es cierto que hoy en día casi todas las redes sociales tienen sus propias métricas, desde metricool puedes echar un vistazo a todas de forma rápida y clara. Cons Si tuviera que señalar un aspecto negativo, diría que los planes de pago me parecen algo caros en relación a lo que me ofrecen. Y digo "me", porque es mi caso particular, ya que todo lo que necesito me lo ofrecen gratis. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 25, 2025 ¡Gracias por compartir tu experiencia! Nos alegra saber que consideras la plataforma imprescindible para creadores de contenido y empresas, y que disfrutas de la forma rápida y clara en la que puedes ver y analizar todos los datos. También entendemos tu punto sobre los planes de pago, ya que para ti (y para muchos) las funciones gratuitas son más que suficientes. ¡Tus comentarios son muy valiosos para que sigamos mejorando y adaptándonos a lo que necesitas! [View all Reviews](https://www.capterra.com/p/203702/Metricool/reviews/) Popular comparisons [Instagram vs Metricool](https://www.capterra.com/compare/203702-210721/Metricool-vs-Instagram)[Snapchat for Business vs Metricool](https://www.capterra.com/compare/203702-210733/Metricool-vs-Snapchat)[Meta for Business vs Metricool](https://www.capterra.com/compare/203702-213257/Metricool-vs-Facebook)[Zoho Social vs Metricool](https://www.capterra.com/compare/159351-203702/Zoho-Social-vs-Metricool)[Hootsuite vs Metricool](https://www.capterra.com/compare/121701-203702/HootSuite-vs-Metricool) [Buffer vs Metricool](https://www.capterra.com/compare/143492-203702/Buffer-vs-Metricool)[Cloud Campaign vs Metricool](https://www.capterra.com/compare/166130-203702/Cloud-Campaign-vs-Metricool)[Sprout Social vs Metricool](https://www.capterra.com/compare/121447-203702/Sprout-Social-vs-Metricool)[Agorapulse vs Metricool](https://www.capterra.com/compare/123971-203702/Agorapulse-vs-Metricool)[Sendible vs Metricool](https://www.capterra.com/compare/130894-203702/Sendible-vs-Metricool)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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