--- title: "BigSpy Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about BigSpy Software - reviews, pricing plans, popular comparisons to other Social Media Monitoring products and more." source_url: "https://www.capterra.com/p/203036/BigSpy/" page_type: "product" language: "en" publication_date: "2026-09-30" --- # BigSpy Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 30, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) BigSpy ## What is BigSpy? BigSpy is an ad spy tool. It has 1 billion data and 1 million updates, covering 9 major advertising channels including Facebook, Google, Youtube, Tiktok... By using BigSpy, you can quickly understand your competitors' advertising materials, understand their advertising strategies, and get more creative inspiration for your ads. ## What is BigSpy used for? [Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/) Top alternative Featured Overall rating Based on 2,485 user reviews Reviews sentiment Positive 97% Neutral 2% Negative 0% Pros & cons Strategic diGital marketing support Comprehensive competitor ad intelligence High cost and limited free access Upfront payment barriers Starting price $9 Usage Based, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BigSpy?[Manage this product listing](https://www.g2.com/products/bigspy/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BigSpy 4.8 (2,485) VS. [4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price $9 Usage Based, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (2,485) Ease Of Use 4.7 (64) Value For Money 4.6 (2,211) Value For Money 4.5 (64) Customer Service 4.7 (2,217) Customer Service 4.6 (64) ## BigSpy alternatives Highest Rated [BrandMentions](https://www.capterra.com/p/235227/BrandMentions/) [5.0 (64)](https://www.capterra.com/p/235227/BrandMentions/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/235227/BrandMentions/) [Brand24](https://www.capterra.com/p/149054/Brand24/) [4.7 (256)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149054/Brand24/) [YouScan](https://www.capterra.com/p/173036/YouScan/) [4.9 (125)](https://www.capterra.com/p/173036/YouScan/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/173036/YouScan/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/121701/HootSuite/) [View all alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/) ## FAQs about BigSpy Overview ### What problems does BigSpy solve? BigSpy solves the time-consuming problem of manually researching competitor ads across separate platforms. Its searchable ad library, filters, creative views, landing-page details, and engagement data help marketers, agencies, e-commerce sellers, and content teams identify campaign trends, compare competitor messaging, validate niches, and develop better-informed ad concepts. Answer based on 1314 reviews Overview ### Which roles and teams benefit most from BigSpy? BigSpy is most used by business owners, founders, and CEOs who research competitor advertising and identify campaign opportunities. Marketing managers, marketers, and CMOs use it to monitor ad creatives, compare messaging, and inform campaign planning. Directors and general managers rely on market and competitor insights to guide promotional decisions. Answer based on 2485 reviews Overview ### What company size and industries is BigSpy built for? BigSpy is a free adspy tool built primarily for small businesses, which represent 95% of reviewers, especially in Marketing and Advertising (22%). It also serves Retail and Accounting teams, each at 5%, while supporting midsize businesses (2%) and enterprises (3%). Its main use case is social media monitoring. Answer based on 2485 reviews Features and Usability ### What are the key features of BigSpy? BigSpy includes a Content Library for browsing ads and creatives across multiple platforms, Activity Tracking for following ad duration and activity over time, and an Activity Dashboard for reviewing data. It also provides Monitoring, Social Listening, Sentiment Analysis, Competitive Analysis, and Filtering to compare ads and narrow search results. Answer based on 205 reviews Integrations ### Which third-party tools and platforms does BigSpy integrate with? BigSpy integrates with Shopify and Meta for Business, with reviewer references also identifying Wix, Magento, Facebook, and TikTok as platforms used for store and ad analysis. These connections support product research, competitor comparisons, store discovery, and cross-platform advertising analysis across channels. Answer based on 29 reviews Getting Started and Support ### How easy is it to onboard and train a team on BigSpy? BigSpy is relatively easy to start using for marketers who need basic ad searches and filters. Its documentation and customer support can help teams learn the platform, though reviewers report that tutorials are limited. Beginners and users unfamiliar with data analysis often need more time to master advanced features and large datasets. Answer based on 23 reviews Getting Started and Support ### What customer support options does BigSpy offer, and how do users rate the experience? BigSpy offers email/help desk support and an FAQ/forum. Users often describe support staff as helpful, responsive, and quick to resolve questions, but experiences vary: some report slow replies, delayed answers, and customer service that could respond faster when timely assistance is needed. Answer based on 10 reviews Features and Usability ### How well does BigSpy support ad research? BigSpy helps marketers research competitor ads across major social platforms with searchable creatives, engagement signals, and campaign details. Marketing teams, agencies, and ecommerce sellers value its broad ad library, keyword filters, and trend discovery. Some users find filters imprecise or encounter older ads, and its analytics do not replace conversion-level performance data. Answer based on 685 reviews Features and Usability ### Is BigSpy easy to use for beginners? BigSpy makes ad research approachable with a clear interface, fast searches, and practical filters for common campaign discovery tasks. Beginners, dropshippers, and marketing teams often navigate the core tools quickly, but the volume of data and advanced filters can feel overwhelming at first. Some users want better tutorials, simpler navigation, and a more polished interface. Answer based on 554 reviews ## Who uses BigSpy? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Strategic diGital marketing support 97% positive reviews out of 113 Most reviewers describe digital marketing tools as essential for campaign planning, trend analysis, and informed decision-making. josh P. CEO, 1 employee. "It's an essential tool for all marketers, especially beginners because it can cut a huge chunk out of the learning curve." High cost and limited free access 51% negative reviews out of 421 Most users comment pricing is steep, with restrictive free plans and essential features locked behind higher tiers. Marcio M. Senior Media Buyer, 11 - 50 employees. "Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users." Comprehensive competitor ad intelligence 100% positive reviews out of 68 Most reviewers find ad insights deliver actionable data on competitors’ strategies, trends, and audience engagement. Alexandru D. Marketing, 2 - 10 employees. "This extensive coverage provides users with unparalleled insights into ad trends, strategies, and performance metrics across different industries and niches." Upfront payment barriers 45% negative reviews out of 73 Some reviewers indicate payment requirements limit access, making it difficult to evaluate features before subscribing. Robust market research capabilities 98% positive reviews out of 47 Most users report market research features simplify competitor analysis, product discovery, and case study creation efficiently. Slow loading and interface lag 39% negative reviews out of 59 Some reviewers describe performance and speed issues, including slow loading times and occasional interface sluggishness. Quang Son H. Mr, 2 - 10 employees. "The pricing is a bit higher and the interface is rather heavy, so it sometimes experiences lag and stuttering." ## Features AI summary Based on 2,520 Social Media Monitoring reviews Capterra reviewers point to the following as the features buyers care about most when comparing social media monitoring software: - **Social Media Integration** (**47%** of reviewers rated this feature as critical) - **Automated Publishing** (**52%**) - **Content Management** (**39%**) BigSpy focuses on other capabilities that Capterra reviewers also rate as important, including **Social Listening** (**36%**). This feature helps businesses track brand mentions, follow audience conversations, and monitor market activity across channels, giving teams useful insight for campaign planning and competitive analysis. Social Listening 4.6 (334) 59.88% of 334 reviewers that rated this feature as important or highly important Monitor social media sites for specific keywords Content Library 4.7 (1,380) 49.13% of 1380 reviewers that rated this feature as important or highly important BigSpy offers a vast, diverse content library that lets you quickly browse and analyze ads across multiple platforms and industries. Reviewers appreciate how it saves time on market research, provides inspiration, and helps track competitors’ strategies for campaign planning. Activity Tracking 4.7 (1,361) 47.10% of 1361 reviewers that rated this feature as important or highly important This characteristic gives you real-time insights into ad performance, competitor moves, and campaign trends. Some reviewers find it valuable for optimizing strategies, tracking engagement, and identifying successful ads, though a few mention occasional accuracy issues. Activity Dashboard With this capability, you get a clear, user-friendly overview of key ad metrics like engagement and reach. Reviewers indicate the dashboard is intuitive, easy to navigate, and informative, making it simple to monitor performance and access essential marketing data. Monitoring It helps you keep tabs on competitor activities and ad performance across channels. Users think monitoring is valuable for staying updated, analyzing trends, and making data-driven decisions. Many mention its usefulness for tracking ads, campaigns, and optimizing strategies. Sentiment Analysis 4.6 (332) 54.52% of 332 reviewers that rated this feature as important or highly important Categorize emotions expressed and identify if they are positive, negative or neutral BigSpy 9 features ### All Features - Activity Dashboard: With this capability, you get a clear, user-friendly overview of key ad metrics like engagement and reach. Reviewers indicate the dashboard is intuitive, easy to navigate, and informative, making it simple to monitor performance and access essential marketing data. - Activity Tracking: This characteristic gives you real-time insights into ad performance, competitor moves, and campaign trends. Some reviewers find it valuable for optimizing strategies, tracking engagement, and identifying successful ads, though a few mention occasional accuracy issues. - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Content Library: BigSpy offers a vast, diverse content library that lets you quickly browse and analyze ads across multiple platforms and industries. Reviewers appreciate how it saves time on market research, provides inspiration, and helps track competitors’ strategies for campaign planning. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Filtering: Find & retrieve relevant data or documents - Monitoring: It helps you keep tabs on competitor activities and ad performance across channels. Users think monitoring is valuable for staying updated, analyzing trends, and making data-driven decisions. Many mention its usefulness for tracking ads, campaigns, and optimizing strategies. - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Social Listening: Monitor social media sites for specific keywords --- Get Advice We can help you find the software with the features you need. Features 4.8 (2,485) 4.8 Based on 2,485 reviews ## Pricing Value for money 4.6 (2211) Free Version Basic $9.00 Usage Based,Per Month Value for money 4.6 (2,211) 4.6 Based on 2,211 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (2217) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (2,217) 4.7 Based on 2,217 reviews ## User reviews Overall rating 4.8 Based on 2,485 reviews Filter by rating 5(2036) 4(383) 3(58) 2(5) 1(3) Mentioned topic Sorted by most recent MR Marcelo R. Advogado Analista Alternative Dispute Resolution ### "Melhor opção do mercado " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 30, 2026 Atende todas as minhas necessidades e expectativas, rapido, simples e muito eficiente, consigo pesquisar um tema com poucos segundos! Pros Facilidade de configuração, facilidade de uso, interface completa, muitas opções de pesquisa, fidelidade na entrega, gosto muito também por ser uma ferramenta muito completa, que disponibiliza pesquisa em todas as plataformas de midia de anuncios existentes hoje, Cons Visual de pesquisa poderia sem mais limpo, mais minimalista! e tambem ja ter uma configuracao de pesquisa que ficasse salva como preferências do usuario. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Affiliate Manager Marketing and Advertising ### "Simple and Effective Tool for Finding Trending Ads Across Multiple Platforms" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 27, 2026 Overall, my experience with BigSpy has been positive. It’s a useful tool for discovering trending ads and getting inspiration for creatives across multiple platforms. It helps speed up the research process, although it still requires manual effort to verify landing pages and offers. For the price, it provides good value, especially for beginners and intermediate marketers. Pros Easy to use and more efficient than using the Facebook Ads Library. It allows me to quickly find trending ads across multiple platforms and analyze creatives without spending too much time searching manually. Cons Some of the data can be inaccurate or outdated at times, and the filtering options are not as advanced compared to other ad spy tools. It also requires manual checking to confirm if an offer is actually profitable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Gabriela B. Creatives Online Media ### "Best experience with a spy service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2026 I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy platform. The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube. It makes it easier to get a broader view of what’s working across different channels. The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools. Still, for the price, it does the job well. I’ve been able to find a lot of winning creatives and get inspiration for my own campaigns. One thing I really appreciate is how beginner-friendly it is. The interface is simple and doesn’t take long to get used to. That said, if you’re looking for deep analytics or very advanced tracking, BigSpy might feel a bit limited compared to more premium options. Overall, I’d say BigSpy is a great starting point for marketers or dropshippers who want to explore ad trends without spending too much. It’s not perfect, but it definitely delivers good value for the cost. Pros What I liked most about BigSpy is how easy it is to use and how much data you get for the price. The platform has a really large ad library across multiple channels like Facebook, Instagram, and TikTok, which makes it great for discovering trends and new creatives. I also liked how quickly you can find inspiration. Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching. It’s especially useful when you’re testing new niches or looking for angles that are already working. Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more expensive tools. Cons What I liked least about BigSpy is that the filtering system isn’t always as precise as I’d like. Sometimes it takes extra time to find truly relevant ads, especially in competitive niches. I also noticed that some ads in the database feel outdated or not very active anymore, which can make research a bit less efficient. Another downside is that the analytics are somewhat limited compared to more advanced tools. You can see engagement metrics, but you don’t really get deeper insights like conversion data or detailed performance breakdowns. Overall, it’s not a dealbreaker, but these limitations can slow you down a bit when you’re trying to find high-quality, winning ads quickly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Pavel S. CEO Market Research ### "Great value ad spy tool for marketers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 24, 2026 Pros BigSpy offers excellent value for money compared to similar tools on the market. It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration. The interface is simple enough to navigate, and the filtering options help quickly find relevant ads. Overall, it’s a solid tool for marketers who need insights without paying premium prices. Cons The pricing is reasonable, but some advanced features are limited unless you upgrade to higher-tier plans. Additionally, the data can sometimes feel slightly outdated or incomplete depending on the platform and region. The UI could also be improved in terms of speed and responsiveness, especially when working with large datasets or applying multiple filters. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Amanda S. auxiliar Accounting ### "otima experiencia" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 21, 2026 bom gostes da experiencia agradavel do site em posucos cliques bem autentico recomendo a todos no mundo Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FC Fernando C. Tecnico suoerior en tecnologias de la información Alternative Dispute Resolution ### "recomendable!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 15, 2026 Me lo recomendó mi profesor y lo usé con su cuenta. me encantó! me crearé una cuenta de cabeza ahora mismo! Pros es muy rapido a la hora de entregar los resultados y los filtros muy buenos. muy intuitivo! lo recomiendo a mis compañeros y a cualquier otro. Cons lo poco que lo he usado no le encontré cosas negativas. lo he usado con mi profesor y con su cuenta en su notebook, pero ahora me registraré. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Administrative Support Consumer Goods ### "Super Effective!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 13, 2026 Number one go-to tool for my business!! Superb experience so far, and i will recommend everyone who is looking for a go to tool for their business. Pros For my daily product research i use this tool to find trending products. I will give it a five out of five rating so far. Cons No negative side yet. If they can reduce the price that would be a great plus for the startup, right? Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EN Eleonora N. Head of Ads Real Estate ### "Great service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 13, 2026 Nice, great for Competitor Analysis and Social Media Management, Value for Money, Strongly cecommend Pros Helpful and reliable, great for Competitor Analysis and Social Media Management, Value for Money, Strongly cecommend Cons Big data about competitors, strong Security, good for Digital Marketing, great for Competitor Analysis and Social Media Management, Value for Money, Strongly cecommend Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KC Kent C. Head of tech Accounting ### "Head Of Technology " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 12, 2026 Overall, BigSpy is a very valuable tool for anyone doing market research, competitor analysis, or ad creative research. It provides strong visibility into advertising strategies and makes it easier to identify trends and successful campaigns in different industries. For marketers, agencies, and entrepreneurs looking to study high-performing ads or discover companies actively spending on paid traffic, it is a very useful platform. Pros BigSpy is very useful for researching active ads across Facebook, Instagram, YouTube and other platforms. The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching, courses, and online education. I like that you can quickly see ad creatives, landing pages, engagement data, and how long ads have been running. That makes it much easier to identify profitable campaigns and understand what messaging is working in the market. Cons The interface can take a little time to learn at first, especially if you are new to ad research tools. Some advanced filtering options could be a bit more intuitive, and occasionally the search results require refining keywords to get the most relevant ads. However, once you get used to the platform it becomes much easier to navigate. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User DF Airlines/Aviation ### "Gooooooooooooooood" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 7, 2026 Pros Customer Support Security Value for Money Digital Marketing Features Social Media Management Competitor Analysis Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/203036/BigSpy/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [BrandMentions vs BigSpy](https://www.capterra.com/compare/203036-235227/BigSpy-vs-BrandMentions)[Brand24 vs BigSpy](https://www.capterra.com/compare/149054-203036/Brand24-vs-BigSpy)[YouScan vs BigSpy](https://www.capterra.com/compare/173036-203036/YouScan-vs-BigSpy)[Hootsuite vs BigSpy](https://www.capterra.com/compare/121701-203036/HootSuite-vs-BigSpy)[Agorapulse vs BigSpy](https://www.capterra.com/compare/123971-203036/Agorapulse-vs-BigSpy)[Lyfpit vs BigSpy](https://www.capterra.com/compare/203036-228116/BigSpy-vs-Lyfpit)[Sprout Social vs BigSpy](https://www.capterra.com/compare/121447-203036/Sprout-Social-vs-BigSpy)[Infegy Starscape vs BigSpy](https://www.capterra.com/compare/124219-203036/Infegy-Atlas-vs-BigSpy) [Brandwatch vs BigSpy](https://www.capterra.com/compare/203036-277011/BigSpy-vs-Brandwatch)[Birdeye vs BigSpy](https://www.capterra.com/compare/152997-203036/BirdEye-vs-BigSpy)[Trello vs BigSpy](https://www.capterra.com/compare/203036-211559/BigSpy-vs-Trello)[facelift vs BigSpy](https://www.capterra.com/compare/150410-203036/facelift-vs-BigSpy)[Cloud Campaign vs BigSpy](https://www.capterra.com/compare/166130-203036/Cloud-Campaign-vs-BigSpy)[Sendible vs BigSpy](https://www.capterra.com/compare/130894-203036/Sendible-vs-BigSpy)[RecurPost vs BigSpy](https://www.capterra.com/compare/186683-203036/RecurPost-vs-BigSpy)