# BigSpy Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about BigSpy Software - reviews, pricing plans, popular comparisons to other Social Media Monitoring products and more. Source: https://www.capterra.com/p/203036/BigSpy --- # BigSpy Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) BigSpy ## What is BigSpy? BigSpy is an ad spy tool. It has 1 billion data and 1 million updates, covering 9 major advertising channels including Facebook, Google, Youtube, Tiktok... By using BigSpy, you can quickly understand your competitors' advertising materials, understand their advertising strategies, and get more creative inspiration for your ads. ## What is BigSpy used for? [Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/) Top alternative Featured Overall rating Based on 2,484 user reviews Reviews sentiment Positive 97% Neutral 2% Negative 0% Pros & cons Strategic diGital marketing support Comprehensive competitor ad intelligence Restrictive pricing and limited free access Payment barriers and accessibility issues Starting price $9 Usage Based, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BigSpy?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://bigspy.com&name=BigSpy) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BigSpy 4.8 (2,484) VS. [4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price $9 Usage Based, Per Month Starting Price $199 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (2,484) Ease Of Use 4.7 (63) Value For Money 4.6 (2,210) Value For Money 4.5 (63) Customer Service 4.7 (2,216) Customer Service 4.8 (63) ## BigSpy alternatives [4.9 (106)](https://www.capterra.com/p/173036/YouScan/reviews/) Starting price $499.00 Per User, Per Month [4.7 (701)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Highest Rated [BrandMentions](https://www.capterra.com/p/235227/BrandMentions/) [5.0 (63)](https://www.capterra.com/p/235227/BrandMentions/#reviews) Starting price $99.00 Per User, Per Month [Learn More](https://www.capterra.com/p/235227/BrandMentions/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3,794)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting price $399.00 Per User, Per Month [Learn More](https://www.capterra.com/p/121701/HootSuite/) [View all alternatives](https://www.capterra.com/p/203036/BigSpy/alternatives/) ## Who uses BigSpy? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Strategic diGital marketing support 97% positive reviews out of 110 Most reviewers indicate digital marketing features help refine campaigns, identify trends, and improve business growth opportunities. Son N Owner, 1 employee. "By studying the ad creatives and strategies of successful sellers, I have been able to identify trends and implement these winning techniques into my own marketing efforts." Restrictive pricing and limited free access 52% negative reviews out of 412 Most users comment pricing is high, free plans are very limited, and advanced features require costly subscriptions. Marcio M Senior Media Buyer, 11 - 50 employees. "Another downside is the cost; it's fairly high, and some of the more advanced analytics features are limited to the higher-tier plans, which may not be ideal for all users." Comprehensive competitor ad intelligence 100% positive reviews out of 66 Most reviewers describe ad insights as essential for quickly analyzing competitors’ strategies, creatives, and audience trends. Alexandru D Marketing, 2 - 10 employees. "This extensive coverage provides users with unparalleled insights into ad trends, strategies, and performance metrics across different industries and niches." Payment barriers and accessibility issues 47% negative reviews out of 70 Some reviewers describe payment requirements as inconvenient, with limited trial options and challenges for international users. Tobias T Owner, 1 employee. "One needs to pay, and there is no option to select ads in the Danish language." Efficient multi-platform market research 98% positive reviews out of 47 Most users report market research tools save time, simplify competitive analysis, and support accurate product research decisions. Slow performance and interface lag 41% negative reviews out of 56 Some users report performance and speed issues, including slow loading times and occasional interface lag during research tasks. Quang H Mr, 2 - 10 employees. "The pricing is a bit higher and the interface is rather heavy, so it sometimes experiences lag and stuttering." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Content Library 4.7 (1,379) 49.09% of 1379 reviewers that rated this feature as important or highly important BigSpy offers a vast, well-organized ad library that helps you analyze competitors, discover trending creatives, and save time on market research. Reviewers appreciate its extensive coverage, real-time updates, and valuable insights for campaign planning and inspiration. Activity Tracking 4.7 (1,361) 47.10% of 1361 reviewers that rated this feature as important or highly important It helps you follow ad performance in real time, enabling quick adjustments and strategic planning. Reviewers appreciate actionable insights, competitive tracking, and efficient campaign optimization, though some mention occasional accuracy issues with tracking data. Activity Dashboard With this capability, you get a clear overview of ad metrics like engagement and reach. Reviewers indicate the dashboard is intuitive, user-friendly, and easy to navigate, making it simple to monitor performance and access key information quickly. Monitoring This characteristic lets you efficiently track competitors and campaign performance. Some reviewers find the monitoring options comprehensive, with frequent updates and useful analytics, while others mention helpful integrations with platforms like Shopify and Magento. Social Listening 4.6 (333) 59.76% of 333 reviewers that rated this feature as important or highly important Monitor social media sites for specific keywords Sentiment Analysis 4.6 (332) 54.52% of 332 reviewers that rated this feature as important or highly important Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral BigSpy 9 features With this capability, you get a clear overview of ad metrics like engagement and reach. Reviewers indicate the dashboard is intuitive, user-friendly, and easy to navigate, making it simple to monitor performance and access key information quickly. It helps you follow ad performance in real time, enabling quick adjustments and strategic planning. Reviewers appreciate actionable insights, competitive tracking, and efficient campaign optimization, though some mention occasional accuracy issues with tracking data. Evaluating strengths and weaknesses of companies with the same target audience BigSpy offers a vast, well-organized ad library that helps you analyze competitors, discover trending creatives, and save time on market research. Reviewers appreciate its extensive coverage, real-time updates, and valuable insights for campaign planning and inspiration. Assembly of graphs and charts for visualizing and tracking statistics/metrics Find & retrieve relevant data or documents This characteristic lets you efficiently track competitors and campaign performance. Some reviewers find the monitoring options comprehensive, with frequent updates and useful analytics, while others mention helpful integrations with platforms like Shopify and Magento. Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Monitor social media sites for specific keywords Get Advice We can help you find the software with the features you need. Features 4.8 (2,484) 4.8 Based on 2,484 reviews ## Pricing Value for money 4.6 (2210) Free Version Basic $9.00 Usage Based,Per Month Value for money 4.6 (2,210) 4.6 Based on 2,210 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (2216) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (2,216) 4.7 Based on 2,216 reviews ## User reviews Overall rating 4.8 Based on 2,484 reviews Filter by rating 5(2035) 4(383) 3(58) 2(5) 1(3) Mentioned topic Sorted by most recent AU Anonymous User Affiliate Manager Marketing and Advertising ### "Simple and Effective Tool for Finding Trending Ads Across Multiple Platforms" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 27, 2026 Overall, my experience with BigSpy has been positive. It’s a useful tool for discovering trending ads and getting inspiration for creatives across multiple platforms. It helps speed up the research process, although it still requires manual effort to verify landing pages and offers. For the price, it provides good value, especially for beginners and intermediate marketers. Pros Easy to use and more efficient than using the Facebook Ads Library. It allows me to quickly find trending ads across multiple platforms and analyze creatives without spending too much time searching manually. Cons Some of the data can be inaccurate or outdated at times, and the filtering options are not as advanced compared to other ad spy tools. It also requires manual checking to confirm if an offer is actually profitable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Gabriela B. Creatives Online Media ### "Best experience with a spy service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2026 I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy platform. The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube. It makes it easier to get a broader view of what’s working across different channels. The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools. Still, for the price, it does the job well. I’ve been able to find a lot of winning creatives and get inspiration for my own campaigns. One thing I really appreciate is how beginner-friendly it is. The interface is simple and doesn’t take long to get used to. That said, if you’re looking for deep analytics or very advanced tracking, BigSpy might feel a bit limited compared to more premium options. Overall, I’d say BigSpy is a great starting point for marketers or dropshippers who want to explore ad trends without spending too much. It’s not perfect, but it definitely delivers good value for the cost. Pros What I liked most about BigSpy is how easy it is to use and how much data you get for the price. The platform has a really large ad library across multiple channels like Facebook, Instagram, and TikTok, which makes it great for discovering trends and new creatives. I also liked how quickly you can find inspiration. Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching. It’s especially useful when you’re testing new niches or looking for angles that are already working. Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more expensive tools. Cons What I liked least about BigSpy is that the filtering system isn’t always as precise as I’d like. Sometimes it takes extra time to find truly relevant ads, especially in competitive niches. I also noticed that some ads in the database feel outdated or not very active anymore, which can make research a bit less efficient. Another downside is that the analytics are somewhat limited compared to more advanced tools. You can see engagement metrics, but you don’t really get deeper insights like conversion data or detailed performance breakdowns. Overall, it’s not a dealbreaker, but these limitations can slow you down a bit when you’re trying to find high-quality, winning ads quickly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Pavel S. CEO Market Research ### "Great value ad spy tool for marketers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 24, 2026 Pros BigSpy offers excellent value for money compared to similar tools on the market. It provides a large database of ads across multiple platforms, which makes it very useful for competitive research and creative inspiration. The interface is simple enough to navigate, and the filtering options help quickly find relevant ads. Overall, it’s a solid tool for marketers who need insights without paying premium prices. Cons The pricing is reasonable, but some advanced features are limited unless you upgrade to higher-tier plans. Additionally, the data can sometimes feel slightly outdated or incomplete depending on the platform and region. The UI could also be improved in terms of speed and responsiveness, especially when working with large datasets or applying multiple filters. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Amanda S. auxiliar Accounting ### "otima experiencia" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 21, 2026 bom gostes da experiencia agradavel do site em posucos cliques bem autentico recomendo a todos no mundo Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FC Fernando C. Tecnico suoerior en tecnologias de la información Alternative Dispute Resolution ### "recomendable!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 15, 2026 Me lo recomendó mi profesor y lo usé con su cuenta. me encantó! me crearé una cuenta de cabeza ahora mismo! Pros es muy rapido a la hora de entregar los resultados y los filtros muy buenos. muy intuitivo! lo recomiendo a mis compañeros y a cualquier otro. Cons lo poco que lo he usado no le encontré cosas negativas. lo he usado con mi profesor y con su cuenta en su notebook, pero ahora me registraré. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Administrative Support Consumer Goods ### "Super Effective!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 13, 2026 Number one go-to tool for my business!! Superb experience so far, and i will recommend everyone who is looking for a go to tool for their business. Pros For my daily product research i use this tool to find trending products. I will give it a five out of five rating so far. Cons No negative side yet. If they can reduce the price that would be a great plus for the startup, right? Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EN Eleonora N. Head of Ads Real Estate ### "Great service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 13, 2026 Nice, great for Competitor Analysis and Social Media Management, Value for Money, Strongly cecommend Pros Helpful and reliable, great for Competitor Analysis and Social Media Management, Value for Money, Strongly cecommend Cons Big data about competitors, strong Security, good for Digital Marketing, great for Competitor Analysis and Social Media Management, Value for Money, Strongly cecommend Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KC Kent C. Head of tech Accounting ### "Head Of Technology " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 12, 2026 Overall, BigSpy is a very valuable tool for anyone doing market research, competitor analysis, or ad creative research. It provides strong visibility into advertising strategies and makes it easier to identify trends and successful campaigns in different industries. For marketers, agencies, and entrepreneurs looking to study high-performing ads or discover companies actively spending on paid traffic, it is a very useful platform. Pros BigSpy is very useful for researching active ads across Facebook, Instagram, YouTube and other platforms. The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching, courses, and online education. I like that you can quickly see ad creatives, landing pages, engagement data, and how long ads have been running. That makes it much easier to identify profitable campaigns and understand what messaging is working in the market. Cons The interface can take a little time to learn at first, especially if you are new to ad research tools. Some advanced filtering options could be a bit more intuitive, and occasionally the search results require refining keywords to get the most relevant ads. However, once you get used to the platform it becomes much easier to navigate. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User DF Airlines/Aviation ### "Gooooooooooooooood" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 7, 2026 Pros Customer Support Security Value for Money Digital Marketing Features Social Media Management Competitor Analysis Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Director Gambling & Casinos ### "so far so good, better for small company" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 2, 2026 My overall experience with BigSpy has been positive so far. The UI feels clean and easy to use, similar to SocialPeta, and I’m planning to explore the features more deeply over time. Pros One thing I really like is that this platform allows monthly payments. Compared to SocialPeta, which requires an annual subscription, the price is much more reasonable. Cons What I like most about this ad monitoring platform is that its ad search results are complete, updated quickly, and cover all media platforms. Switched from [SocialPeta](https://www.capterra.com/p/203185/SocialPeta/) Expired, and the price is way too expensive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/203036/BigSpy/reviews/) Popular comparisons [BrandMentions vs BigSpy](https://www.capterra.com/compare/203036-235227/BigSpy-vs-BrandMentions)[Brand24 vs BigSpy](https://www.capterra.com/compare/149054-203036/Brand24-vs-BigSpy)[Hootsuite vs BigSpy](https://www.capterra.com/compare/121701-203036/HootSuite-vs-BigSpy)[Agorapulse vs BigSpy](https://www.capterra.com/compare/123971-203036/Agorapulse-vs-BigSpy)[YouScan vs BigSpy](https://www.capterra.com/compare/173036-203036/YouScan-vs-BigSpy)[Lyfpit vs BigSpy](https://www.capterra.com/compare/203036-228116/BigSpy-vs-Lyfpit)[Sprout Social vs BigSpy](https://www.capterra.com/compare/121447-203036/Sprout-Social-vs-BigSpy) [facelift vs BigSpy](https://www.capterra.com/compare/150410-203036/facelift-vs-BigSpy)[Birdeye vs BigSpy](https://www.capterra.com/compare/152997-203036/BirdEye-vs-BigSpy)[Trello vs BigSpy](https://www.capterra.com/compare/203036-211559/BigSpy-vs-Trello)[Sendible vs BigSpy](https://www.capterra.com/compare/130894-203036/Sendible-vs-BigSpy)[Brandwatch vs BigSpy](https://www.capterra.com/compare/203036-277011/BigSpy-vs-Brandwatch)[RecurPost vs BigSpy](https://www.capterra.com/compare/186683-203036/RecurPost-vs-BigSpy)[Cloud Campaign vs BigSpy](https://www.capterra.com/compare/166130-203036/Cloud-Campaign-vs-BigSpy)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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