# Google Alerts Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Google Alerts the right Website Monitoring solution for you? Explore 315 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/202337/Google-Alerts/reviews --- Google Alerts 4.7 (315) [View alternatives](https://www.capterra.com/p/202337/Google-Alerts/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Google Alerts Ease of use 4.7 Customer Service 4.4 ## Pros and Cons in Reviews MD Maryam D CoordinatorEducation Management, 51 - 200 employeesUsed the software for: 1-2 years. “Google will send secure email alerts about new articles, blogs, videos, etc., keeping you updated on new opportunities and information.“ December 3, 2025 KL Kaleena L Sr. Communications ConsultantInsurance, 10,001+ employeesUsed the software for: More than 2 years. “I also wish more social media tags would pop up but that could also add to the unnecessary “noise” instead of true feedback on alert parameters.“ January 21, 2026 Mindy S Executive DirectorMuseums and Institutions, 11 - 50 employeesUsed the software for: More than 2 years. “I had to look up how to use a Boolean search to figure this out, but I get an incredible amount of well-screened information about my industry from the alerts I have selected.“ January 21, 2026 TL Tyler L District ManagerConstruction, 51 - 200 employeesUsed the software for: Less than 6 months. “There have been times in the past where Google alerts has missed something or been a little off on the information provided.“ December 11, 2025 TA Tim A CEOConstruction, 2 - 10 employeesUsed the software for: More than 2 years. “From alert delivery times and frequency to the ease of setting up new alert phrases, it is a powerful yet simple tool.“ December 31, 2025 SN Sandra N CoordinatorEducation Management, 51 - 200 employeesUsed the software for: Less than 6 months. “Endless notifications are obviously not convenient, so streamlining alerts with what actually matters takes some additional work.“ November 10, 2025 Kevin G Marketing Specialist Digital ChannelsFood Production, 10,001+ employeesUsed the software for: More than 2 years. “Google Alerts has been reliable on many fronts and continues to be a tool in my arsenal for understanding new mentions.“ December 27, 2025 JC Jasmine C AssistantConsumer Services, 11 - 50 employeesUsed the software for: 1-2 years. “The only issue that I have with Google is that if you dont know your password or dont have the 2 step verification then it wont work.“ May 21, 2024 ## Showing most helpful reviews Showing 1-25 of 315 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mindy S. Executive Director Museums and Institutions Used the software for: 2+ years ### "Helpful Tool for monitoring your industry and your business name" January 21, 2026 5.0 I get regular emails that identify which search terms were used, and they come highlighted in the subject so I can decide whether to click through. Love it! Pros I had to look up how to use a Boolean search to figure this out, but I get an incredible amount of well-screened information about my industry from the alerts I have selected. Cons I had to learn to hone my requests to get the requests that best fit my interest. Now I have standing alerts that I am very happy with. Review Source KL Kaleena L. Sr. Communications Consultant Insurance Used the software for: 2+ years ### "Simple way to keep track of general topics" January 21, 2026 4.0 I like Google Alerts as a light way to keep track of information I want to have a pulse on. I know to always check sources and be cautious of what information is being netted. I also wish more social media tags would pop up but that could also add to the unnecessary “noise” instead of true feedback on alert parameters. Pros Google Alerts is the perfect platform to quickly and easily monitor specific information with just a few keywords. For me, they help with general awareness of news I’m interested in or topics I want to stay in the know on, as well as the latest updates on competitors. Setting up Google Alerts is highly intuitive. Cons With Google Alerts, you’re not always sure the alerts you’re receiving are coming from reliable sources—which is highly important if you want real news or general data—and sometimes results can be delayed, overwhelming, or non-existent). Too broad of search words result in too many responses, many of which most likely won’t pertain to what you’re hoping to capture for data. Review Source VR Verified Reviewer OWNER Retail Used the software for: 2+ years ### "Awesome - save time" November 15, 2022 3.0 Nice and satisfying, I check my email daily, to give ample time to catch up on all the latest on topics of interest. Pros What I like most about this program is the time it takes to collect all the posts on a topic (of interest to me). Cons The accuracy of the results is not as it should be, as sometimes the results are far from (the designated topic). Review Source LT Luke T. Consultant Marketing and Advertising Used the software for: 1-2 years ### "Good little tool for alerts on terms" November 25, 2025 4.0 Simple, set up in the background and forget about it for the most part. No need to mess about too much with it, just does its thing. Pros Simple tool, always worked efficiently, delivers prompt email alerts realted to what I have set up. Handy little tool from Gogole. Cons It has got some fringe terms or gone a bit off on a tangent and the email digests can be a little messy or hard work to wade through if you set. a lo tof alerts up. Review Source VR Verified Reviewer Marketing Specialist Digital Channels Food Production Used the software for: 2+ years ### "A great tool to keep up with new mentions of brands or your online persona." December 27, 2025 5.0 Google Alerts has been reliable on many fronts and continues to be a tool in my arsenal for understanding new mentions. Pros I have set this up for both personal and business notifications. It has been a great addition to our mention monitoring software to see when we are appearing for new search engine results. Cons It could use some additional options for fine tuning the results that are given. Considering that this is a free service provided the interface is not that bad. But a few negative or filter options would be nice. Review Source TA Tim A. CEO Construction Used the software for: 2+ years ### "Google alerts simple to use" December 31, 2025 4.0 I think the product is very simple to use and set up. From alert delivery times and frequency to the ease of setting up new alert phrases, it is a powerful yet simple tool. Pros Helps keep me informed on personal items as well as business related search terms. I am able to stay up to date on everything I need. Cons Should have option to suggest adjacent keyword triggers. Like, based on what I set as an alert, it should offer related terms that would help. Review Source LA Lettishia A. Case Management Assistant Hospital & Health Care Used the software for: 1-2 years ### "Google Simple Alerts" November 12, 2025 4.0 My overall experience is that it was free. Used commonly with other google users. Helped keep in touch with my peers. Pros How you can choose multiple ways to get notifications and communications about the things that spark my interest. Cons Not enough customization. Alot of the same content or information. Sometimes to many alerts of the same kind. Review Source JC Jacqueline C. Brand Designer Design Used the software for: 1-2 years ### "If You're Not Using Google Alerts You're Missing Out" January 15, 2025 5.0 It's great for researching, watching trends and hunting for content ideas, but it can become too much. Finding out what is being said about your own brand anywhere saves a ton of time and allows you to see which industries are aligning with your message or if there's an opportunity to collaborate. Pros I can set it and forget my alerts for market updates in a variety of industries. Getting all this information would take months to obtain. I can decide if I want to find out more information from the list it provides or not. Cons There's too many and it can become overwhelming. It is wise to set it up where you get weekly alerts because it can clutter up your inbox really quickly. I haven't seen the option where I can really exactly what I want to see. I would like to see more tailored options for alerts. Review Source TB Tony B. Supervisor Utilities Used the software for: 6-12 months ### "Alerts about what’s interesting to me " December 24, 2025 5.0 I had a good experience with it. Anytime I’m online I get notifications about relevant content about what interests me. Pros Easy to use and reliable. Anything I look up makes relevant content regarding the search appear to me. Cons There isn’t really anything about it that I do not like. It’s very convenient to have info about my searches be easily accessible. Review Source TL Tyler L. District Manager Construction Used the software for: Less than 6 months ### "Stay Alert" December 11, 2025 5.0 Overall Google Alerts has made it so much easier to stay aware of changes that can and will impact our business! Pros Google alerts helps me and my team stay up to date on changes in the market as well as the latest and greatest products in our space. Cons There have been times in the past where Google alerts has missed something or been a little off on the information provided. Review Source CP Chassis P. Office Assistant Construction Used the software for: I used a free trial ### "Google Alerts" November 22, 2024 5.0 Overall google alerts provide a quick way to be notified on products needed. Pros It is a nice way to get notified via email through Google Alerts. Cons Sometimes it can get to be a lot when receiving a lot of alerts. Review Source GM Gretchen M. Owner Food & Beverages Used the software for: 2+ years ### "Google alerts is an absolutely important aspect of running a website" January 29, 2024 5.0 I have had an awesome experience with Google alerts. I would recommend it to anyone trying to keep their website organized with minimal time and dedication. Pros I enjoy having the monitoring on my website. I like the fact that there's an email sent for every separate business transaction or inquiry as well. Cons I thought that Google alerts would have a longer free trial period originally. Reason for choosing Google Alerts I would prefer using Google over all other products available Review Source VR Verified Reviewer Owner Internet Used the software for: 2+ years ### "Staying Informed" January 7, 2021 5.0 When states were beginning to change the sales tax laws for how businesses needed to charge customers, I setup Google Alerts to keep me informed on the latest articles related to the laws being changed. This let me keep informed on which states were implementing changes and how I needed to adjust my business billing processes to ensure I was compliant. Pros Being able to setup Alerts for various keywords allows me to easily stay informed on topics relevant to my business. I am able to keep receiving new information instead of having to research information continuously. The ability to set notification preferences with different timeframes and aggregation levels makes the Alerts relevant for me based on topic. Some alerts I like to receive weekly. Other alerts I have setup to send me the information continously. Cons At times I receive false positive results from my Alerts. However, this is usually resolved by ensuring keywords are more specific. Using quotes around keywords can help improve the results as well. Sometimes I need to refine an alert to make sure it stays relevant and provides me the accurate results. Editing an alert is simple though, so it does not cause any issue. Review Source VR Verified Reviewer Senior Manager Information Services Used the software for: 1-2 years ### "A cost effective way to get instant alert in your mailbox" April 8, 2022 4.0 It has been satisfying so far and really like the product Pros It is easy to setup, customizable, easy to use tool. Anyone can use it without any hassle in their daily work routine Cons We need to be very precise what sort of information we need otherwise due to its global nature lots of unnecessary inputs can flood you Review Source HJG Harold Jasper G. Nurse Hospital & Health Care Used the software for: 6-12 months ### "GOOGLE alerts review by go" November 29, 2022 5.0 I love that it alerts me and reminds me everytime there is a new results regarding my interest. Pros It helps you search the things that has your interest hasstle free. Cons I cant think of any cons for this because it is verry helpful for me. Review Source VR Verified Reviewer Recruiter Online Media Used the software for: 2+ years ### "A Great Way to Keep Track of Industry Trends " May 15, 2020 5.0 Overall I have had a great experience with Alerts and I love that it comes free of charge. It really helps me to stay current with industry news and gives me ideas about what I can implement within my organization. Pros I find it impressive that this product is made available for free. It's also very user-friendly, it took me all of two seconds to create alerts that help me keep track of trends in my industry. I also like how you can customize the frequency of these alerts so as to not flood your inbox. Cons I'm very fond of using Alerts but I do wish there were more options in terms of the source. Most of the alerts are coming from web news but they are not being pulled from social media sources like Reddit which I find can also be a good information source. Review Source RK Raj K. DGM Marketing Mining & Metals Used the software for: 2+ years ### "Never Miss An Update About The Things You Care About" September 25, 2021 5.0 It is a valuable notification service for generating alerts on changes in content or targeted keywords. You can track what is important to you on a real-time basis. You can track important stuff as they happen. After implementing critical alerts, you are bound to comment something like this, “What an Idea!” Pros 1\. Whenever there is a change in chosen keywords or related content, you will get alerts as notifications. 2. The moment there are new results, you will get email notifications. 3. You can customize the frequency of notifications and choose all results or the best ones. 4. You can keep the search terms as wide or narrow as you want. The more niche and specific the keyword is, the better the alerts will be. So it is better to narrow down your keywords. 5. You can choose sources for your alerts: news, blog, webpages, and more. 6. It is a free service from Google and prevents lots of manual searches, saving you time and money. 7. You will never miss critical updates. 8. You can also redirect your email alerts to RSS, especially when the number of notifications is large. By the way, you can create up to 1000 alerts. 9. It can become an effective intelligence tool for your business. 10. It is pretty easy to set up. Cons 1\. It may be overwhelming if you are careless about the number of alerts and notifications. 2. It would be better if it included tracking of content inside leading social media platforms. 3. Some notifications may not be directly related to your keywords and may not be relevant at all. Review Source CO Cindy O. Owner Hospital & Health Care Used the software for: 2+ years ### "Great tool for monitoring the business market, ." May 7, 2022 5.0 I would have to say the overall experience with Google Alerts is great. I monitor a lot of trends for my business and this is a great option. Pros Google alerts is so easy to use, a few clicks and you have it set up, in addition it is free to use. You can stay on top of the trends in your industry, the news, stocks, almost anything you need to know. Cons I would be hard pressed to find any cons. The only con I can think of is, sometimes the alerts don't show up, especially the ones you are watching daily. Not sure what happens, but you might get the alert every other day, sometimes it will be 3-4 days. Review Source AK Allan K. Research Officer International Affairs Used the software for: 2+ years ### "I never have to miss an update anymore" September 3, 2021 5.0 Because I can get very caught up in work, I usually don’t have so much time on my hands to browse through endless web pages to fish out all the interesting updates on the topics I have interest in. With google alerts, I am able to keep up without the needing to sacrifice any of my work time. Pros It’s free to use and allows a lot of flexibility in setting up the frequency of notifications. Therefore I am able to minimize distractions as much as possible, even while tracking high interest subjects or developments. Cons Getting the search sources cover major social media websites will make it a complete solution. Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/) It isn’t as distracting and addictive. Review Source RW Regan W. Customer service representative Retail Used the software for: 2+ years ### "My google alerts review " November 28, 2022 5.0 My overall experience is great! I have no issues whatsoever. Pros They have the ability to track your activity, all of the notifications come straight to your phone, as well as email alerts. Cons I don’t dislike anything about this software. Review Source GG Grace G. Project Coordinator Public Policy Used the software for: 2+ years ### "My time surfing the internet feels a lot less chaotic" January 28, 2022 5.0 I use Google Alerts to keep updated on both my work-related subjects and personal interests. Whether it's about tracking developments from the United Nations general assembly, or keeping tabs on the latest developments in fashion and music, google alerts does all the groundwork and keeps me up to date. Pros I no longer have to spend long hours jumping from link to link to find the most relevant content online. Google Alerts does all the work for me and works perfectly filtering the results by the exact keywords and specifications I provide. Cons Nothing actually. Google alerts delivers exactly what I expect of it and in the process saves me a lot of time and effort. Review Source Mayur K. Software Developer Computer Software Used the software for: 6-12 months ### "Excellent software for staying informed through notifications and updates." September 23, 2022 5.0 Pros Google alerts are the best way to stay updated in this fast-paced world. You can select the topics in which you are interested, and you will receive notifications about them. This app is simple to use. Cons There are no cons discovered as of yet, but notification or alert settings must be configured. Review Source EF Emanuela F. Student Arts and Crafts Used the software for: 2+ years ### "My main source of information" February 23, 2023 5.0 A fundamental experience Pros It allows me to update myself every time and train my curiosity. Actuality and Simplicity are the keywords of this software. Cons The mails that sometimes get lost, but other than that I find everything perfect. Review Source Artemio E. Owner Computer Software Used the software for: 2+ years ### "The web monitoring tool, to stay up to date" June 15, 2022 5.0 Its limited functionalities help me keep up to date on news of interest to me. Pros It is a tool with very basic functions, those necessary to monitor relevant and interesting news. Cons Its functions are limited, basically it is limited to reporting Google searches when they happen at the moment. Review Source Fabio P. Procurement Supervisor Chemicals Used the software for: 2+ years ### "Remember your appointment" April 19, 2021 4.0 It has been an amazing experience because nowadays I do not forget any of my appointments. Pros It is easy to schedule things you need to remember and you can access via cell phone, computer and in anywhere and whatever you want. Cons This software can not be useful for olders because they have to many options like events, tasks and reminder and it can be confusing for the user. Review Source Similar Products Featured