# MobileAction Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about MobileAction Software - reviews, pricing plans, popular comparisons to other App Store Optimization Tools products and more. Source: https://www.capterra.com/p/200378/MobileAction --- # MobileAction Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MobileAction ## What is MobileAction? Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. ## What is MobileAction used for? [App Store Optimization Tools](https://www.capterra.com/app-store-optimization-tools-software/)[Mobile Analytics](https://www.capterra.com/mobile-analytics-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Top alternative Featured Overall rating Based on 16 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $59 Flat Rate, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MobileAction?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.mobileaction.co/&name=MobileAction) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MobileAction 4.3 (16) VS. [0.0](https://www.capterra.com/p/10005899/FoxData/#reviews) Starting Price $59 Flat Rate, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (16) Ease Of Use 0.0 (19) Value For Money 4.3 (15) Value For Money 0.0 (19) Customer Service 4.1 (14) Customer Service 0.0 (18) ## MobileAction alternatives [AppTweak](https://www.capterra.com/p/196668/AppTweak/) [4.2 (19)](https://www.capterra.com/p/196668/AppTweak/reviews/) Starting price $83.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196668/AppTweak/) Highest Rated [ASOMobile](https://www.capterra.com/p/10002264/ASOMobile/) [5.0 (1)](https://www.capterra.com/p/10002264/ASOMobile/#reviews) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10002264/ASOMobile/) [AppFollow](https://www.capterra.com/p/181039/AppFollow/) [4.6 (13)](https://www.capterra.com/p/181039/AppFollow/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/181039/AppFollow/) [AppFigures](https://www.capterra.com/p/193512/AppFigures/) [4.5 (4)](https://www.capterra.com/p/193512/AppFigures/#reviews) Starting price $9.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/193512/AppFigures/) [View all alternatives](https://www.capterra.com/p/200378/MobileAction/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Keyword Rank Tracking 4.3 (15) 53.33% of 15 reviewers that rated this feature as important or highly important Track positioning in search engines over time Keyword Research Tools 4.1 (15) 33.33% of 15 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns App Store Localization 4.2 (13) 46.15% of 13 reviewers that rated this feature as important or highly important Optimize app store for specific language, keywords and terms that are pertinent to a particular geographic region ASO Reporting 4.4 (13) 46.15% of 13 reviewers that rated this feature as important or highly important View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc. Benchmarking 4.2 (13) 46.15% of 13 reviewers that rated this feature as important or highly important Compare key metrics for the business against prominent players in the industry Competitor Monitoring 4.5 (13) 53.85% of 13 reviewers that rated this feature as important or highly important Track activity of your competitors MobileAction 37 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Optimize app store for specific language, keywords and terms that are pertinent to a particular geographic region View and track key metrics such as downloads, app performance, revenue, usage, search ad intelligence, etc. Compare key metrics for the business against prominent players in the industry Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Analytics that breaks the data in a data set into related groups/categories. Track activity of your competitors Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Graphical representation of data Method of analysis that visualizes the series of events that lead towards a defined goal. Track user activities and events within an application. Track positioning in search engines over time Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Observe and track the demand, usage, progress or quality of a system, product, or user Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Track and monitor reviews of products or services Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Identify and analyse the reasons behind accidents Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Get Advice We can help you find the software with the features you need. Features 4.4 (16) 4.4 Based on 16 reviews ## Pricing Value for money 4.3 (15) Free Trial [View pricing plan details](https://www.capterra.com/p/200378/MobileAction/pricing/) ASO Basic / Yearly $59.00 Flat Rate,Per Year ASO Basic / Monthly $69.00 Flat Rate,Per Month ASO Pro / Monthly $239.00 Flat Rate,Per Month ASO Pro / Yearly $199.00 Flat Rate,Per Year Market Intelligence Pro / Yearly $833.00 Flat Rate,Per Month Value for money 4.3 (15) 4.3 Based on 15 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Branch](https://www.capterra.com/p/162029/Branch/)[ AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[ Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[ Adjust](https://www.capterra.com/p/156559/Adjust/)[ Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (14) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (14) 4.1 Based on 14 reviews ## User reviews Overall rating 4.3 Based on 16 reviews Filter by rating 5(9) 4(4) 3(2) 2(0) 1(1) Mentioned topic Sorted by most recent Aleksei R. CEO Information Technology and Services ### "Restricted access to purchased features" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 January 5, 2024 Pros I used the Lifetime tariff in MobileAction. I also recommended this service to my friends. It was a perfect solution for non-professional ASO users. However... Cons However, one day they decided to limit the features I had access to when I purchased Lifetime access. Moreover, at the moment even the free plan has more features. Everything you need to know about the company's policy towards its users. They didn't send any message about these changes. Nothing. Just restricted access to purchased features. Switched from [ASOMobile](https://www.capterra.com/p/10002264/ASOMobile/) I used many products: ASOMobile, ASODesk (have bugs now with positions), ASOOne, KeyApp and etc. And I can say that each of them (except ASODesk now) is better than MobileAction. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Andrey S. CEO Computer Software ### "One of the best ASO tools for indie developers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 13, 2023 Pros \- Intuitive interface- Accurate keywords rankings, search score, popularity score- Lots of free features- Detailed ASO reports on emails- Apple Search Ads analytics Cons Free plan may be not enough for users with several apps due to limit in keywords, but I highly recommend to switch to the Enterprise plan in that case. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EO Ege O. User Acquisition Manager Information Technology and Services ### "Mobile Action is an essential tool for app store optimization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 29, 2023 Using Mobile Action has been a game-changer for our app store optimization efforts. The app's comprehensive features and user-friendly interface have made it an indispensable tool for tracking app performance and making data-driven decisions to improve visibility and downloads. Pros As someone who works in mobile app marketing, I have found Mobile Action to be an essential tool for app store optimization. The app's features are incredibly useful for tracking and analyzing our clients' apps' performance in the app store and making data-driven decisions to improve our visibility and downloads.One of the features that I appreciate the most is Mobile Action's Keyword Tracker. This feature allows us to track the rankings of our app's keywords in real-time and adjust our optimization efforts accordingly. It has helped us to identify new keyword opportunities and optimize our app's metadata for better search visibility.Mobile Action's Competitor Intelligence feature is another standout. It provides valuable insights into our competitors' app strategies, including their keywords, downloads, and ratings. This information has helped us to benchmark our app's performance against our competitors and identify areas where we can improve. Cons I have no negative feedback to share about my experience with Mobile Action. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. İE Ibrahim E. Aso manager Market Research ### "Easy to use" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 5/10 March 31, 2022 We are waiting for new features in aso Pros easy to use, fast, good at capturing live data Cons Could be better at filtering. can bring additional features Switched from [AppTweak](https://www.capterra.com/p/196668/AppTweak/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CL Chris L. Captain Computer Software ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 31, 2022 Pros Great keyword tracking and competitor analysis. Cons Memory consumption in Web browsers - Firefox and Safari Alternatives considered [data.ai Intelligence](https://www.capterra.com/p/149005/Advertising-Analytics/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ali Y. Product Owner Education Management ### "The Indispensable Insight Source of the App Growth Journey" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 10, 2022 At first, I can say that it is a product from which I can get great insights about organic growth parameters. Keyword optimization, we tracked all of the overall changes to ASO based on data from Mobileaction. In this sense, I can say that our organic growth data has reached a good level with Mobileaction. In addition, before creating ad campaigns, we can discover popular commercials and plan according to competitor strategies by using the name intelligence provided by MobileAction. Overall I am happy to be able to manage the growth of our app using MobileAction Pros The insights it provides on organic growth are really good. I knew that Mobileaction was the pioneer of the ASO concept. I understood this better. Because I didn't know before getting such effective results with keyword optimization and searchads. I can say that mobileaction is the best for your organic growth and keyword-oriented advertising strategies. Cons I think Mobileaction needs a simpler and easier to use interface. Every first-time user from our company was asking basic questions about the use of this product. After a while, once we got used to the interface, we got over this problem. But it would be very good to improve. Switched from [Sensor Tower](https://www.capterra.com/p/200383/Sensor-Tower/) Sensortower comes at a very high price in terms of budget. This made us tired. In addition, I can say that we did not get the results we expected in organic growth parameters (such as keyword). However, SensorTower's name intelligence was pretty good. Alternatives considered [data.ai Intelligence](https://www.capterra.com/p/149005/Advertising-Analytics/) [AppTweak](https://www.capterra.com/p/196668/AppTweak/) Reasons for choosing MobileAction We evaluated the comments that organic growth insights were more qualified and decided that it was a price/performance product. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MV Mh V. ASO Manager Computer Games ### "Needs improvement " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 10, 2022 It was good using the MobilAction and was value for money. But I had some keywords issues, I contacted with the team but the didn't get resolved. Then I moved to other tool. I they solve the things then I might think to get back with this tool. Pros This software is very to use. I loved it when I used it. The interface is very attractive and simple than other similar products in the morning, and also value for money Cons This tool have some keywords monitoring issues, I hope they update the things in the tool. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User ASO manager Computer Software ### "Good ASO tool" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 March 9, 2022 Pros Various features to maintain ASO and Ad intelligence. Cons 7 trial is a very short time to discover the tool. Better to give limited functionalities for a longer time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TK Todd K. VP of Growth E-Learning ### "mobile Action Wins!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 9, 2022 Slam. dunk, allowed us great learnings and great momentum Pros Ease of use! Felt very user-friendly and robust. Cons Too expensive and too long of a contract. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SC Siddharth C. VP of Support Services Computer Games ### "Very helpful with ASO!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 9, 2022 Very positive. Easy to set up and great customer service as well. Pros Keyword Intelligence is a very useful feature and is a great help while coming up with ASO strategies. Cons I'd love the option to have custom plans where certain features could be added to existing plans rather than upgrading entirely to a new tier. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/200378/MobileAction/reviews/) Popular comparisons [AppTweak vs MobileAction](https://www.capterra.com/compare/196668-200378/AppTweak-vs-MobileAction)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)