# Critical Mention Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Critical Mention Software - reviews, pricing plans, popular comparisons to other Website Monitoring products and more. Source: https://www.capterra.com/p/187045/Critical-Mention --- # Critical Mention Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Critical Mention ## What is Critical Mention? Critical Mention is a cloud-based, real-time monitoring and database service for tracking of TV, radio, online news, podcasts, print sources and social media platforms including Twitter, Instagram, YouTube and Facebook. PR, marketing and communications professionals use this global media intelligence platform to better understand their earned media values and create customized, shareable reports. Critical Mention users also have access to 24/7/365 support through a dedicated account manager. ## What is Critical Mention used for? [Reputation Management](https://www.capterra.com/reputation-management-software/)[Public Relations](https://www.capterra.com/public-relations-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $1 Per Year Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Critical Mention?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.criticalmention.com&name=Critical Mention) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Critical Mention 4.3 (13) VS. [4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price $1 Per Year Starting Price $199 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (13) Ease Of Use 4.7 (94) Value For Money 4.0 (11) Value For Money 4.5 (74) Customer Service 4.8 (11) Customer Service 4.8 (72) ## Critical Mention alternatives [4.2 (235)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [Meltwater](https://www.capterra.com/p/123153/Meltwater/) [4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 75% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/123153/Meltwater/) [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/121447/Sprout-Social/) [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) [4.6 (713)](https://www.capterra.com/p/123971/Agorapulse/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/123971/Agorapulse/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Reporting/Analytics 4.1 (8) 50.00% of 8 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Auto Update Automatic update of information / software Critical Mention 31 features An @mention is a way to tag or notify a specific person about a message/post Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automatic update of information / software Monitor social media posts or web that mention a particular brand Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Evaluating strengths and weaknesses of companies with the same target audience Manage, organize, and store contact information Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Graphical representation of data Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Monitor and collect information from social media based on specific keywords Track and monitor a specific set of keywords Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. Observe and track the demand, usage, progress or quality of a system, product, or user Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Automatically monitor and receive alerts for any new online reviews Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Monitor social media sites for specific keywords Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.2 (13) 4.2 Based on 13 reviews ## Pricing Value for money 4.0 (11) [View pricing plan details](https://www.capterra.com/p/187045/Critical-Mention/pricing/) Basic $1.00 Per Year Value for money 4.0 (11) 4.0 Based on 11 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (11) 4.8 Based on 11 reviews ## User reviews Overall rating 4.3 Based on 13 reviews Filter by rating 5(7) 4(5) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent RL Rafael L. communications specalist Hospital & Health Care ### "generates clear reports " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 May 24, 2021 Pros The product is intuitive and allows me to generate earned media reports extremely fast. Cons There are a few earned media hits that aren't picked up by the software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 28, 2021 Rafael, thank you very much for sharing how Critical Mention allows you to quickly track your earned media mentions. Please reach out to your account manager to ensure you're tracking all of your mentions. Thanks again, for the kind review. KS Kelsey S. Account Supervisor, PR Public Relations and Communications ### "Easy to Use but Misses the Mark at Times" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 24, 2021 I enjoy the product and have worked with this and competitors before. I would say each has their pros and cons but this has been the most seamless for sharing clips with my clients. Pros The link to reporting feature makes it easy for me to share broadcast clips with my agency clients. The site is also visually easy to navigate and know what to do. Cons The clip editor time signature seems to be off. The wordplay feature seems to be 5 seconds behind the actual language. Searching regionally also involves lots of drop-down menus and navigation and I feel like that could be easier to use. Switched from [TVEyes](https://www.capterra.com/p/210566/TVEyes/) New Agency Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 28, 2021 Kelsey, thank you for sharing how Critical Mention has helped you easily share clips with your PR agency clients. We appreciate your feedback and are using your response to enhance the Critical Mention experience. Thank you! AA ASHLEY A. publicist Public Relations and Communications ### "Review" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 May 24, 2021 Pros the analytics charts in the reporting tool Cons didn’t have the publications i needed to monitor Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 28, 2021 Hi Ashley, we appreciate you sharing your experience. Please reach out to your account manager so we can set up the tracking you need. We're happy to help JD Jesse D. Communications Coordinator Financial Services ### "Great for a lot of things, awesome for social media" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 18, 2021 Pros The search function allows me to find the latest news in my field before most other people, and this also allows me to make social media posts that get good traction. Cons Can be a bit clunky at times. There's a feature that allows you to download TV clips but they come with a watermark that can't be removed and they don't come with permission to post on social media. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 20, 2021 Hi Jesse, thank you for sharing how Critical Mention allows you to track your earned media mentions and helps influence the content you share with your audiences. We appreciate your feedback! SM Scott M. Vice President Public Relations and Communications ### "Well-priced media monitoring software with a few flaws, but superb customer service" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 11, 2021 Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table. Pros Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective. Cons Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels. Switched from [TVEyes](https://www.capterra.com/p/210566/TVEyes/) [Cision](https://www.capterra.com/p/129611/Cision/) Critical Mention had a more robust offering and MUCH better customer service. Account managers have always felt like partners, not sales people. Alternatives considered [Muck Rack](https://www.capterra.com/p/144527/Muck-Rack/) [TVEyes](https://www.capterra.com/p/210566/TVEyes/) [Meltwater](https://www.capterra.com/p/123153/Meltwater/) [Cision](https://www.capterra.com/p/129611/Cision/) Reasons for choosing Critical Mention Critical Mention's team went above and beyond. Unfortunately, excellent customer service is not enough to maintain business when other tools get the actual job done better. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 17, 2021 Hi Scott, thank you for sharing your experience using our Earned Media Suite. We're delighted to see that you enjoy our platform's user experience and the help of our account management team. Please feel free to reach out to your account manager so we can help refine your searches. Thanks again for sharing! AU Anonymous User PR Manager Internet ### "Complete mention monitoring from a single place" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 23, 2021 Pros This is the best in class mention tracking platform, we are always up to date now. Cons Robust software for a reasonable price, we are 100% suttisfied. Switched from [Mention](https://www.capterra.com/p/149705/Mention/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 31, 2021 Thank you very much for leaving such a remarkable review. Our Critical Mention team appreciates your input and is delighted to know that we are providing 'the best in class mention tracking platform' service. Thanks again for the wonderful review! NE Nile E. Dir. of Communications Public Safety ### "Solid media monitoring" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 March 9, 2021 Expensive, but very solid and easy to use media monitoring software with decent analytics options. Building reports for our board was very easy. Pros Really liked being able to clip the media segments based on the text provided to ensure I captured the entire clip. Cons On occasion, the media clip and corresponding text did not include the entire clip and there was nothing I could do to get it. Switched from [TVEyes](https://www.capterra.com/p/210566/TVEyes/) Wanted more analytics and reporting tools. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 12, 2021 Hi Nile, Thank you for sharing your experience using Critical Mention's Earned Media Suite. If you need any help with the platform, please feel free to contact your account manager. We're thrilled you enjoy our reporting features. Thanks again! TM Tom M. Director of Communications/Media Relations Higher Education ### "Critical Mention Works for US" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 9, 2021 Pros I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team. Cons I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day. Reasons for choosing Critical Mention I would prefer not to bash another service by name, but aI can truly say I have used all of the other services out there and Critical Mention is the best. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor March 12, 2021 Hi Tom, Thank you for leaving such a kind review. We are delighted to see that you love using our Critical Mention Wordplay feature. We always strive to provide the greatest earned media service and customer support, so we appreciate you saying we're the best media monitoring service out there! Thanks again! AU Anonymous User Digital Director Government Administration ### "Best software I've used for clips" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 24, 2019 Highly recommend – it's much easier than any other similar software I've used. Pros The UI/UX is definitely what sets Critical Mention apart. It's very easy to use, setup custom searches and alerts, and trim clips. Cons We've had a few issues with specific networks in the past, but that's broader issue with networks and not specifically with Critical Mention. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SJ Stacy J. CEO Marketing and Advertising ### "Critical Mention Helps Makes Our Press Even More Newsworthy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 9, 2019 Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs. Pros Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place. Cons The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/187045/Critical-Mention/reviews/) Popular comparisons [Meltwater vs Critical Mention](https://www.capterra.com/compare/123153-187045/Meltwater-vs-Critical-Mention) [Talkwalker vs Critical Mention](https://www.capterra.com/compare/161487-187045/Talkwalker-vs-Critical-Mention)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. 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