# Perpetua Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Perpetua Software - reviews, pricing plans, popular comparisons to other PPC products and more.

Source: https://www.capterra.com/p/184755/Perpetua

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# 

 Perpetua Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Perpetua

## What is Perpetua?

Perpetua provides growth optimization and reporting technology for the worlds smartest ecommerce businesses. Through the platform, advertisers create goals based on strategy and rely on Perpetua's always-on optimization engine to execute tactically. Integrations with Amazon, Instacart, Walmart and Google ensure brands achieve full-funnel engagement and maximum visibility.

## What is Perpetua used for?

[PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/)

Top alternative

Featured

Overall rating

Based on 13 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$695

Flat Rate, Per Month

Free trial  
not available

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Do you work for Perpetua?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://perpetua.io&name=Perpetua)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Perpetua

3.1 (13)

VS.

[4.6 (117)](https://www.capterra.com/p/173311/Adalysis/reviews/)

Starting Price

$695

Flat Rate, Per Month

Starting Price

$126

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.3 (13)

Ease Of Use

4.3 (967)

Value For Money

2.8 (12)

Value For Money

4.3 (746)

Customer Service

2.9 (12)

Customer Service

4.7 (738)

## Perpetua alternatives

[4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

Highest Rated

[4.7 (222)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/)

Starting price

$99.00

Per User, Per Month

[4.5 (49)](https://www.capterra.com/p/213461/TrueClicks/reviews/)

Starting price

Contact vendor for pricing

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/184755/Perpetua/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Advertising Management

1.9 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

Manage advertising space and its sales within your network or publication

Budget Management

2.7 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Campaign Analytics

2.3 (7)

42.86% of 7 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Keyword Research Tools

2.0 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Multi-Campaign

2.2 (5)

20.00% of 5 reviewers that rated this feature as important or highly important

Manage multiple campaigns in one system

Campaign Management

1.5 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Perpetua 23 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Informs of any account changes and notifications

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage advertising space and its sales within your network or publication

Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage various distribution channels, build relations with channel partners, and track their performance

Provides a channel for team members to share media files, communicate, and work together

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Alter the layout and content of reports

Graphical representation of data

Geographic location of visitors determines behavior of the software

Establish measurable goals and objectives and track their progress over a specific period of time

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Track and monitor a specific set of keywords

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Create, manage and track all task activities and progression

Get Advice

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Features

3.2 (13)

3.2

Based on 13 reviews

## Pricing

Value for money

2.8 (12)

[View pricing plan details](https://www.capterra.com/p/184755/Perpetua/pricing/)

Essentials

$695.00

Flat Rate,Per Month

It includes:

-   AI-powered bid optimization
-   Automated keyword harvesting
-   In-depth performance & profitability reporting

Value for money

2.8 (12)

2.8

Based on 12 reviews

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## Support, customer service and training options

Customer Service

2.9 (12)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

2.9 (12)

2.9

Based on 12 reviews

## User reviews

Overall rating

3.1

Based on 13 reviews

Filter by rating

5(6)

4(0)

3(1)

2(1)

1(5)

Mentioned topic

Sorted by most recent

SB

Stephan B.

Digital Marketing Manager

Sporting Goods

### "Easy to Automate Advertising on Top E-Commerce Sites"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

January 13, 2025

And incredibly powerful tool for automating budget and bidding for keywords on products on E-com websites like Amazon and Walmart.

Pros

It is as close to set-it-and-forget-it as you will ever get with paid ads.

Cons

Setting up campaigns can be a confusing and difficult to adjust process.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JP

Jonathan P.

President

Wholesale

### "Dishonest Billing"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

December 13, 2024

I signed up for a month-to-month plan and then when they stopped providing monthly support and could not accommodate our growth to DSP when we moved on they charged me for another seven months of service. I attempted to remove my card from their system but they had already locked it down.

Pros

The interface looks good and the people are pleasant

Cons

Dishonest Billing and remove services that they promised to deliver

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CT

charlene t.

owner

Wholesale

### "support is not answer my question "

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

2/10

November 7, 2023

not very happy and very expensive soflware to pay every month compare to other like helium 10, only pay 300 and you can put ad as much as you can .

Pros

i can set price low for ppc and i can start from there

Cons

support is not good, and sometimes do not answer my question very frutrating . Sometimes wait too long

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JH

Jon H.

Co-Founder and President

Consumer Services

### "Best Advertising Platform for your Amazon Business"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 7, 2023

Pros

Perpetua is an amazing advertising platform for agencies! The tools available to improve advertising efficiency is the best we have ever used.

Cons

It would be great if the data was real time and not delayed for 2 days.

Switched from

[Helium 10](https://www.capterra.com/p/193503/Helium10/)

[Teikametrics](https://www.capterra.com/p/201228/Teikametrics-Flywheel/)

Perpetua is a significantly better option for managing your Amazon Advertising and the level of service from the team is so far superior to other platforms we have used in the past.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CP

Chris P.

CEO

Food & Beverages

### "Waste of time & Money, App that doesn’t work."

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

July 28, 2023

I personally used perpetua for over 8 months time, it was hand down the worst product I have ever used and wasted money upon. They marketed the app so well and you will believe that it works, however the truth is it doesn’t work at all.

Pros

Absolutely nothing , it was a horrible platform that wasted my money for an year and didn’t do anything.

Cons

Again I hated this app, it doesn’t work

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DG

Dayna G.

Business Accounts Manager

Consumer Goods

### "So Easy to Use"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

February 7, 2023

Pros

The platform is so easy to use and so hands off. The campaigns are so easy to set up and once they are set up Perpetua pretty much does all the work for you.

Cons

There isn't much to complain about. They could always have a bit more data regarding the campaign performance.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DB

Donald B.

Director

Design

### "From sellics to perpetua"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

November 6, 2022

Cons

One day Sellics software migrated our account to Perpetua and they charged around 250 USD with NO trial and NO agreement. Just charged and that's it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Founder CEO

Consumer Goods

### "Stay Away! Terrible service, bad results way worse off by using them and do not trust them "

1.0

Overall Rating

1.0

1.0

Ease of Use

3.0

3.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

August 16, 2022

Supposedly their "machine" does it all. There was no follow up and even though I wrote and told them things were way worse they said oh just wait because it takes a bit of time.... it continued worse for 10 weeks! On the second meeting the account rep wasn't sure what he or the system did "wrong" that my results were so much worse. I told him I wanted to cancel and he said yes, he understands it's obvious and the numbers dont lie. He said my subscription would be canceled/non renewed when my "trial" was over and no further charges. I double confirmed with him in writing. I also confirmed on the Sellics site in their chat (because Sellics is the biller of Perpetua). They also confirmed in writing to me it would not be charged on their end because that came from Perpetua. Then what did they do? They CHARGED me again! They put through a new subsciption. I am furious because they said oh that was a mistake and they would process a credit. It has been over 2 weeks and they still will not refund me the money, and I am getting no response and there are no telephone numbers either for Sellics or for Perpetua. This is a FRAUD. I have spent so many hours many many hours and emails upon emails. Every aspect from the onboarding to campaign mgmt, attention, performance, to cust svc, to issuing me a credit terrible. Also be ware they make changes to your existing Amazon campaigns so you will not be able to easily go back to them to reinstate when their campaigns dont work

Pros

The idea of how easy it is to use is the lure, but it gave terrible results

Cons

Bad experience thru and thru! onboarding took 20 days while they connect your account and they have issues connecting. Then on the first call you are surprised at how simple it is and think it will be great because the Perpetua rep on the call with you tells you that you are going to get amazing results, and that your sales will go up and your ACOS will go down, etc... DON"T BELIEVE THEM! In my 90 day trial my sales decreased 30%, net margin decreased 8%, conversion rate decreased 2% ad spend increased 4%. They will tell you everything is going to be better and what will happen is you will end up WAY WAY worse than when you started. Onboarding is terrible it took my account 3 weeks for them to set up. AND I was charged and paying while they were not providing me any service at all, also they would not extend my dates on the 90 day "trial" even though they did not have my account set up, so it's more like a 60 some day trial - that you are paying for already if you are coming from Sellics. Meeting with account specialist - he gives an easy and basic explanation for about 10 minutes and promises improvements and results. When I asked him "what if my account doesn't see these results you are advising, and ends up worse off". He said "that won't be the case"! What a LIAR - everything was worse with Perpetua my sales went down 30+% my net profits went down 8%! Conversion rate down 2% , my advertising spend went up 4%, eveything worse!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

VL

Vitalii L.

CEO

Apparel & Fashion

### "Terrible support and rude people"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

1/10

June 16, 2022

I used their service for 1 day and found 8 errors, the companies did not work correctly. I contacted support and in 48 hours they couldn't resolve anything. Apparently, their service is in beta testing. When I asked for a refund as the service didn't work as they described. They said they would not return anything. I will sue them as it is a scam. It's a terrible experience. How can you deceive customers like that, apparently they are making money on this. Do not work with this company under any circumstances.

Pros

did not find any. this software in beta for a while and they charging money for nothing

Cons

customer support I used their service for 1 day and found 8 errors, the companies did not work correctly. I contacted support and in 48 hours they couldn't resolve anything. Apparently, their service is in beta testing. When I asked for a refund as the service didn't work as they described. They said they would not return anything. I will sue them as it is a scam. It's a terrible experience. How can you deceive customers like that, apparently they are making money on this. Do not work with this company under any circumstances.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GG

Gerard G.

Managing Director

Consumer Electronics

### "Bug infested"

2.0

Overall Rating

2.0

2.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

2/10

April 23, 2021

Excellent at first, now an absolute nightmare. I encounter bugs every day and some are serious. To the point that the Perpetua data is not in sync at all with the Amazon data. It seems to do its thing, regardless of what I want it to do. I have notified issues in the past. Support is great, but follow up on the issues is slow. This is in stark contrast with all the 5-star reviews with stellar experiences. My experience is a lot different.

Pros

Ease of use - support - software interface

Cons

Bugs plague the software, and solving them takes extremely long. Especially the brand and display ads are impacted. As an example today, I realized that Perpetua is even showing ads as paused whilst they are active in the amazon campaigns manager. I paused them in Perpetua some days ago, then realized Perpetua was not pushing that new state to Amazon. Subsequently, I paused them in Amazon directly, only to find out today that Perpetua activated them again ( I am not using any other ad software). Mind you, in Perpetua they are still shown as inactive. Although the interface works nice, it leaves you in need of updates and improvements that make lots of sense but seem to on a very long waiting list.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/184755/Perpetua/reviews/)

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