# Frontify Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Frontify the right Digital Asset Management solution for you? Explore 81 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/183904/Frontify/reviews --- Frontify 4.8 (81) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Frontify Ease of use 4.8 Customer Service 4.8 ## Pros and Cons in Reviews AL Amir L Lead Graphic DesignerMedia Production, 10,001+ employeesUsed the software for: 1-2 years. “Additionally, the integrations with other tools and the flexibility in customizing brand guidelines are standout features that make Frontify a powerful tool for maintaining a cohesive brand identity.“ June 26, 2024 ES Eva S MarketeerHospitality, 501 - 1,000 employeesUsed the software for: 6-12 months. “If you accidentally delete or edit something, there is no button where you can undo this change.“ January 8, 2025 AL Amir L Lead Graphic DesignerMedia Production, 10,001+ employeesUsed the software for: 1-2 years. “One of the standout features is the ability to create detailed brand guidelines that are easily accessible to everyone involved.“ June 26, 2024 MP Marielle P Marketing Project ManagerHospitality, 501 - 1,000 employeesUsed the software for: 6-12 months. “Our designers made quite some mistakes in the InDesign files in the beginning, which resulted in us having to update the templates regurarly.“ November 29, 2023 AL Amir L Lead Graphic DesignerMedia Production, 10,001+ employeesUsed the software for: 1-2 years. “The flexibility and customization options allow us to tailor the platform to our specific needs, which has been a great advantage.“ June 26, 2024 MP Marielle P Marketing Project ManagerHospitality, 501 - 1,000 employeesUsed the software for: 6-12 months. “It is not necessarily something I did not like, but it took quite some time to manage all the assets we wanted to migrate and getting a hang of how to correctly use the templates.“ November 29, 2023 AL Amir L Lead Graphic DesignerMedia Production, 10,001+ employeesUsed the software for: 1-2 years. “Its intuitive interface makes it easy to maintain brand consistency across different channels and regional teams.“ June 26, 2024 LV Lisbeth V Instructional DesignerComputer Software, 51 - 200 employeesUsed the software for: 1-2 years. “It's a little bit tricky to see how that would work for us. “ December 18, 2023 ## Showing most helpful reviews Showing 1-25 of 81 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Beatrice F. Senior Brand Manager Financial Services Used the software for: 1-2 years ### "Great tool to digitize your brand guideline" July 15, 2020 5.0 We used Frontify to digitize our brand guidelines and to provide access to it for all our colleagues around the globe. It's a great tool to present all aspects of your brand and to guide everyone through your brand. It is also a great asset tool for your images/photography and videos, icons and documents. You can also easily personalize your content. The support and training provided by Frontify is a great help even if the tool is very self-explaining. It's the perfect software to digitize your brand standards. Pros It's an easy-to-use software, self-explaining and almost endless option to use. The content are easily maintained, changes and updates are done immediately. The management of the user groups, user rights and the targets are very smart. It's a great software for all the needs of a brand portal: for guidelines as well as icon, media and document libraries. And it's perfect for all those who have multiple brands to manage. Cons Some functionalities in the presentation of the content can be improved, e.g. using tables Reason for choosing Frontify Frontify is very well known and leading in the market and works with great brand together (very good reputations) Review Source Response from Frontify July 28, 2020 Thank you for the review! KH Kristina H. Brand Manager Automotive Used the software for: 6-12 months ### "Highly recommend Frontify" December 5, 2024 5.0 The customer success manager is great, the online help is great, the portal is easy to build and brand consistency is easy to achieve. Pros The customer service is fantastic. The online help usually answers within 15 min and they are really trying to help. The online help articles are written in an understandable way, and if something is missing, they try to fix it. What more can you wish for? Cons There are limitations to the functionalities, e.g. cropping images or the size of content blocks, or sharing libraries. But they also actively collect feedback and send it to their developer team. In my opinion, the best way to go. Switched from [Bynder](https://www.capterra.com/p/122257/Bynder/) We only had a content library, not a full portal Review Source LP Luke P. Director of Brand and Creative Hospitality Used the software for: 1-2 years ### "Enterprise Level CMS and Guidelines" May 7, 2021 3.0 Good solutions that are being improved upon. Also pretty great customer support when you need it. Pros That anyone on the team can use the software to update guidelines, control the CMS system, and deploy updated content. Cons There is a bit of a learning curve, especially on the admin side. Alternatives considered [Brandfolder](https://www.capterra.com/p/133103/Brandfolder/) Reason for choosing Frontify Cost and features. Review Source Response from Frontify May 13, 2021 Hi Luke, thanks for taking time to leave a review on both Capterra and G2 Crowd. We're grateful for your feedback. TK Tanischa K. Marketing manager Hospitality Used the software for: 1-2 years ### "I use frontify every day" September 16, 2024 4.0 Pros That everything is in one place and everyone has access to their needed assets Cons There are still some upgrades that could be used in the portal, such as easier template edits etc. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Frontify Frontify has more functionalities that we could use as a company Review Source FH Fredrik H. Head of Brand Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Frontify enables brand engagement" September 15, 2022 5.0 The overall experience is great. With Frontify, we have made a large portion of the organisation brand ambassadors that keep our brand expression consistent, accessible and engaging. Pros Frontify has enabled us to work consistently with our brand across the entire organisation. It has simplified all aspects of our brand management, while at the same time increasing internal brand engagement and commitment a lot, from understanding and emotionally connect to the brand core identity to finding the right assets at the right time. The Frontify support function is also very responsive in every stage of the process, always friendly, agile and helpful regardless of the matter. Cons Some parts of the Frontify set up process and administration are somewhat unintuitive and hard to grasp. The backend UI is also not the best from an admin user perspective, with some processes being a bit unclear and overly complex. There are also some bugs within some features, but nothing that can't be worked around. Alternatives considered [Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Frontify Personal commitment and support, in combination with functionality, user interface and price. Review Source MP Marielle P. Marketing Project Manager Hospitality Used the software for: 6-12 months ### "Easy and quickly accessible for end users" November 29, 2023 5.0 Pros It allows for everyone within the company to easily access correct images, videos, as well as branding (products: templates). By making use of correct user groups, you as an admin can easily determine what every end user can and cannot see. Cons It is not necessarily something I did not like, but it took quite some time to manage all the assets we wanted to migrate and getting a hang of how to correctly use the templates. Our designers made quite some mistakes in the InDesign files in the beginning, which resulted in us having to update the templates regurarly. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Frontify We felt that the need for a branding software was higher than software which main focus is a digital asset management system. Both systems suited our needs but the strong branding features in Frontify made us choose them. Review Source GG Gabriella G. Lead Graphic Designer Leisure, Travel & Tourism Used the software for: Less than 6 months ### "The Publisher is my hero!" October 21, 2020 5.0 I think Frontify is a great software. It's very helpful to have one link for all brand elements and that we are able to personalise it. While building our own style guide, the customer success manager was very helpful with full detailed trainings and keeps me up to date with new features. Pros There are many departments in my company that need a lot of banner designs, so I made templates that are easy to use and saves me a lot of time. My colleagues are very happy with this and it gives them the freedom of making their own banners when they need it. Also with the approval feature, I can check if the brand guidelines are respected. Cons Hopefully one day we could be able to implement Adobe illustrator files instead of sketch. Our company uses a lot of vectors and illustrations, so it would be nice to be able to change/edit those in the publisher. Alternatives considered [Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Frontify The biggest reason that we went with Frontify is that we can personalise our own style guide and I found the publisher more advanced than the competitor. I felt that Bynder was more of a sales pitch than a company solution. Review Source Response from Frontify October 26, 2020 Thanks for taking time to leave a review. We're thrilled to hear that you're having so much success with the Publisher feature. Keep being a brand hero! RH Raphaël H. Scrum Master Information Technology and Services Used the software for: 1-2 years ### "Good product" December 12, 2024 5.0 Pros Easy to use, all my colleagues are pleased to use it Cons Can't have a versioning of each page. If I want to update a page it has to be unpublished so I have to create a new page and all my links to the old page are broke. Review Source ES Eva S. Marketeer Hospitality Used the software for: 6-12 months ### "Review - Eva Sutherland" January 8, 2025 4.0 Nice and easy programme to use in order to get the branding the same in the whole company. Pros All the improvements the programme keeps making! Cons If you accidentally delete or edit something, there is no button where you can undo this change. Review Source Paola A. Manager Arts and Crafts Used the software for: 2+ years ### "It helps your business with security " September 17, 2023 5.0 Pros A real help to solve Security issues in an Easy eay Cons It Is difficult to learn at the beginning Review Source MJ Michael J. Head of E-Commerce Hospital & Health Care Used the software for: 1-2 years ### "Change the way an organization thinks about a brand" August 18, 2021 4.0 Intuitive, broad functionality. But some of it seems to be coming from an evolution process rather than from a long term vision. Pros Involves the entire organization: In order to create an on-brand presentation, users need the template, images, icons, font etc. That's how Frontify sneaks into the daily business of all employees. Cons It is not fully mature. Some features are not fully integrated, functionality does not allow granular configuration. Some processes are not (yet) fully thought through. Review Source AM Alona M. Global Marketing Project Manager Logistics and Supply Chain Used the software for: 6-12 months ### "Awesome support and teamwork" February 4, 2021 5.0 Our team is happy to use Frontify brand tool since almost one year. We get awesome support and suggestions on how to improve our customer experience. Our needs are listened and our suggestions are taken seriously. When we find out that something is missing, the product team is ready to put it in the development pipeline and assure that all our request are considered in the future. The strong effort to improve and change what is not working, is a strong driver to work with Frontify in a long term prospective. Pros It makes our brand looks consistent and accessible in all the organization. Have everything that we need to control our brand identity and share it with other also externally.  I love the support of the team and how they listen to our needs. This is so important to me.  Cons The fact that some times there are small bugs (ex. downloads of some templates), but they are fixed really quickly.  Review Source Response from Frontify February 8, 2021 Thanks so much for the review! Support is also really important to us, so we're glad that you're experiencing great customer & product support on your end. Thanks again and happy branding! MC Maxime C. Graphiste senior Construction Used the software for: 1-2 years ### "A platform that adapts perfectly to our needs" February 1, 2023 5.0 With Frontify we were able to centralize all our branding in one place. Employees are more empowered and know where to find information easily. Pros \- A branded guide accessible anywhere, anytime- easily found assets- customer service is always good Cons \- The responsive mode is not optimal for the home page Reason for choosing Frontify I asked around on the web and had meetings with the people in charge. After several calls we knew that this was the best solution for us Review Source HS Hendrik S. Brand identity coordinator Construction Used the software for: 6-12 months ### "Totally recommended" October 15, 2020 5.0 In general, I am very happy with Frontify, it is super friendly and quite intuitive for the end user, it has also provided us a tool that saves us a lot of time by simplifying the search processes for photographs as well as having all the brand manuals updated and available 24/7 Pros The best functions that we use with this platform are the digitized brand manuals as well as the media library, both fully functional and very easy to use. Cons Other aspects that could be improved: include other languages or improving / updating the tutorial videos as well as the statistical reports of the platform. Review Source Response from Frontify October 29, 2020 Thanks for your review! We're happy to read that you're finding the platform "super friendly". That's important to us! And thanks for the feedback on languages, tutorial videos, and analytics. We're constantly working on improving the platform. Feedback like yours help us make Frontify all the more friendlier for the people who use it. HJ Hannelie J. Brand Associate Financial Services Used the software for: 2+ years ### "Awesome brand tool" November 6, 2020 5.0 Very happy! Pros User-friendly and looks current! Not getting complaints from agencies. Cons Unable to upload all types of files, but there's a good selection that works. Review Source Response from Frontify November 9, 2020 Thanks for taking time to leave a review. We're thrilled to hear that you're having success. Cheers! EL Emma L. UX designer Design Used the software for: Less than 6 months ### "A great tool that bridges the gap between branding, design and programming" December 8, 2016 5.0 I've been working with a small but quickly growing startup called Just Arrived that matches newly arrived immigrants with simple jobs at Swedish companies. I'm a UX designer at an agency supporting them with both visual design and UX spanning a couple of months. Since my time there was limited I wanted to find a good tool for Just Arrived, where you could store everything regarding the brand (brand manual, design guidelines, UI templates, print templates) in one place with easy access for everyone - designers, programmers, marketers and any of their (future) partners. They had tried other software before, but I found that quite restricting, so I started looking into other software and apps as well. But nothing had the combination of all those things together. Until a co-worker mentioned that they used Frontify for another client. And I fell in love with it! So far it is undoubtedly the best tool I've come across for managing all aspects of a brand, cross-platform, with also being very flexible and super easy to edit and update. The guidelines aren't spread across different software and document types (like in an uneditable pdf) anymore. Now they're very easy to share with anyone who needs assets to make presentations, videos or any type of promotional material and the live code available for UI elements makes it very easy for programmers to develop new pages and functions without depending on a designer to figure everything out first (especially when you use the atom concept and can create ready templates). Everyone also gets an understanding of what the brand values are and why the design is a certain way. It makes the brand a lot more manageable and easier to hand off to the next person. I can't wait to see how Frontify continues to develop and what more functions will be added. So far it's been a great help to me! Thanks for a lovely product :) Pros That it manages several aspects of a brand and keeps them in one place, in a neat and good looking way that's easily accessible and editable. Cons Some of the minor user interactions aren't completely smooth and there are some minor bugs. Review Source Response from Frontify June 12, 2017 Thank you! MM Michael M. Art Director Health, Wellness and Fitness Used the software for: 6-12 months ### "Frontify review" July 24, 2021 5.0 Pros Ease of use and customization for our different brands that we manage Cons Limitations on multiple brands without additional cost Review Source Response from Frontify July 26, 2021 Hi Michael, thanks for taking time to leave us a review. We really appreciate you! I'm especially excited to hear that you're finding it easy to manage multiple brands. If you don't mind me asking, which specific limitations are you referring to? Thanks, again! LV Lisbeth V. Instructional Designer Computer Software Used the software for: 1-2 years ### "Easy and intuitive" December 18, 2023 5.0 Pros Super easy to get started with. Editing and maintaining content is very intuitive. Excellent support. Cons Not sure I can think of something. We use the brand guidelines mostly but are thinking to integrate Frontify with Contentful for asset management. It's a little bit tricky to see how that would work for us. Review Source DM Dennis M. Grafik Design Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "easy to use" June 3, 2020 5.0 With frontify we have a platform on which we can provide content for employees and external service providers. The maintenance of the content is very easy and can be adjusted at any time with little effort. Pros I like the easy usability of this software. Cons The most difficult point was the preparation of a legally compliant processing contract under Article 28 of the basic data protection regulation Review Source Response from Frontify June 15, 2020 Thanks for the review! SS Stefan S. Art Director digital Information Technology and Services Used the software for: 2+ years ### "Brand Management reloaded" September 1, 2016 5.0 Creating and maintaining a cool brand portal including style guides and brand assets and the ability to discuss designs online has never been easier than with Frontify. That's the way to go in the digital age. Pros atomic design principle, version history of layouts, easy handling by drag & drop feateures, easy annotating, customization, easy style guide options. Review Source Response from Frontify September 5, 2016 Thank you! AM ARYAN M. VP of Marketing Marketing and Advertising Used the software for: 1-2 years ### "First time its hard to use but after using some times it got better and easy." November 2, 2018 4.0 Pros This is the value of your business. Email marketing is fab here. There are many features that will be very useful to market your business. If you are tight in money definitely go for it. Cons The first time it is likely hard to use. But after using it several times it just got better. Maybe social media can be improved. Review Source JA Jurik A. Project Manager eCommerce Hospitality Used the software for: 1-2 years ### "Top UX/design management and collaboration tool!" September 1, 2016 5.0 Frontify is a super usable tool to manage our brand guidelines, our brand assets and the whole design process on one platform. It allows us to streamline and optimize the collaboration between designers and developers across our vast range of digital frontend projects. Review Source Response from Frontify September 5, 2016 Thx! KH Karen H. Redakteurin Broadcast Media Used the software for: Less than 6 months ### "Great Brand Management Software" June 3, 2020 5.0 Frontify is a great tool to visualize and explain our design system in one place – we are very happy with it. Pros Easy to understand and intuitive to use, flexible options regarding style and navigation, easy to implement, simple user management, great and fast support, continuous improvement of functions, modern and up-to-date Cons We generally don’t have any complaints; some smaller issues concerning responsive design and search functionality could be further improved Review Source Response from Frontify June 15, 2020 Thanks for the review! SC Susanne C. Senior Copywriter Information Technology and Services Used the software for: Less than 6 months ### "Intuitive interface" October 2, 2019 5.0 Early days, but we plan to make the tone of voice and visual guidelines more accessible and more detailed for content creators in the company to use. We wanted a portal that looks and feels good so as to encourage people to revisit the site for referencing any information they made need. Ultimately, to make our company brand scalable. Pros The user-friendly design of Frontify is the most appealing part of the product. Additionally, the functionality for building brand guidelines is very well thought through. Cons It's a bit on the expensive side - particularly if you want to get a domain name. Reason for choosing Frontify The functionality and interface in Frontify was light years ahead of the competition. Review Source BR Bea R. Communication Manager Real Estate Used the software for: 6-12 months ### "Great Brand managment tool!" December 11, 2018 5.0 Pros Frontify allows you to create a very easy and complete online style guide with the possibilities to download the assets directly from the platform. I found this function really great for sharing the different materials within the company members and also outside. Cons I think the software is overall very well organized and complete, I don't have any complaints. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.