# Ocean.io Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ocean.io Software - reviews, pricing plans, popular comparisons to other Artificial Intelligence products and more. Source: https://www.capterra.com/p/181991/Ocean-io --- # Ocean.io Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ocean.io ## What is Ocean.io? Ocean.io is the only data platform designed for Account-Based Marketing. With Artificial Intelligence we help marketing and sales teams find and prioritize the right accounts in minutes. Ocean.io will help you: (1) Build highly targeted account lists from a simple search. (2) Find the entire buying committee for your target accounts. (3) Identify your best-performing market segments from your CRM data. ## What is Ocean.io used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Lead Capture](https://www.capterra.com/lead-capture-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/) Top alternative Featured Overall rating Based on 16 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $79 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ocean.io?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://ocean.io/&name=Ocean.io) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ocean.io 4.4 (16) VS. [4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price $79 Usage Based, Per Month Starting Price $61 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (16) Ease Of Use 4.0 (951) Value For Money 4.4 (14) Value For Money 4.2 (774) Customer Service 4.9 (14) Customer Service 4.0 (746) ## Ocean.io alternatives [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month [4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting price $19.00 Per User, Per Month Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month [4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing [View all alternatives](https://www.capterra.com/p/181991/Ocean-io/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Lead Qualification 5.0 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Prospecting Tools 4.9 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams Contact Database 3.6 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Import/Export 4.4 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Import and export data to and from software applications Lead Segmentation 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules Lead Verification/Validation 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Ocean.io 52 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Compare key metrics for the business against prominent players in the industry Manage and track all past and future calls. Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Adjust the weighting of various scoring criteria to control how scores are calculated Assembly of graphs and charts for visualizing and tracking statistics/metrics Combines data from internal sources with disparate data from other internal systems or external sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Graphical representation of data Characteristics for segmenting companies or customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Enable businesses to implement machine learning algorithms on business data such as sales and revenue Automate workflows and trigger campaigns based on customer actions Observe and track the demand, usage, progress or quality of a system, product, or user Manage and support multiple languages Process and analyze human language in text or audio form A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Predict future data based on historical data sets Tools designed to streamline the process of lead generation and management for sales teams Notifications that are delivered to users as soon as an event occurs Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Create, manage and track all task activities and progression Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.4 (16) 4.4 Based on 16 reviews ## Pricing Value for money 4.4 (14) Free Trial Premium $79.00 Usage Based,Per Month Value for money 4.4 (14) 4.4 Based on 14 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Salesforce.org Nonprofit Cloud](https://www.capterra.com/p/265078/Salesforceorg-Nonprofit-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (14) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (14) 4.9 Based on 14 reviews ## User reviews Overall rating 4.4 Based on 16 reviews Filter by rating 5(10) 4(4) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent VS Vilmer S. CMO Information Technology and Services ### "Not a good fit for us to do B2B ABM prospecting" 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 1/10 June 23, 2023 Not worth the investment, quality needs to be improved significantly. We have tested other tools that perform significantly better for us. Pros It is easy to use Ocean and fast to onboard. Great integration to our CRM. If hit rate on ideal customer profiles were higher it would be a super cool tool. Cons Ocean falls short as a recommended choice due to its low hit rate. Despite our collaborative efforts with Ocean's support team to enhance performance, the quality of companies and the contact list remain unsatisfactory. When using matched audience lists, we have observed a mere 5% success rate in identifying our desired customer profiles. As a result, we decided to explore alternative prospecting tools that consistently deliver 40-50% of ideal customer profiles. This significant disparity has a profound impact on the time invested in prospecting activities. Furthermore, Ocean lacks vital company information, such as company structure, which has forced us to allocate considerable time toward determining whether a given company is a parent or subsidiary. Alternatives considered [D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/) [Cognism](https://www.capterra.com/p/169083/Cognism/) Reasons for choosing Ocean.io Simplicity Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. :speech\_balloon: Paul S. Founder & Chief Revenue Strategist Marketing and Advertising ### "Ocean creates waves for us and our clients" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 18, 2023 We sue it in our business and I use it as part of the ABM toolkit for our clients, its essential to the success we deliver Pros I like that ocean is a dedicated B2B list builder but moreso the opportunities it provides for both a sales enablement tool and an ABM tool. Cons Whilst no platform is perfect, Ocean also doesn't do everything - it's not a Swiss Army knife. It's a dedicated tool for list building that is also building out functionality that suits its purpose. Would I choose it for contacts over ZoomInfo no, but would I choose ZoomInfo over Ocean for list building, no? Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 3, 2023 Hey Paul, Thank you so much for your review - we are thrilled to hear we are an essential part of your success! Some great news - we are currently in the process of improving our contact details, with over 200M contacts added. Check it out and let us know if you have any other feedback. The Ocean Team TV Thijs v. Marketing Manager Information Technology and Services ### "Ocean made it easy to quickly detect entire verticals for a targeted ABM strategy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 17, 2023 Pros Using a small number of key accounts and find entire verticals of close lookalikes. Cons Sometimes tags were slightly off on our input accounts which affected the export accounts. That has been improved since. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BS Brian S. SVP Sales Internet ### "Our default to find new leads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 14, 2023 Super easy implementation & improved output from the sales team straight away. Pros Easy of use to find new leads. Beats similarweb any day Cons At the moment we get all we need and the reps are excited Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Khallyl A. Data Specialist Marketing and Advertising ### "Software that is simple to use and has excellent customer service" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 March 9, 2023 Pros We found Ocean.io straightforward to navigate, and it helped us discover appropriate leads in our desired markets. The fact that it integrates with Hubspot and exporting the list is hassle-free is a plus for me. Cons In the European region, certain companies may not possess individuals' contact information. Switched from [Crunchbase](https://www.capterra.com/p/231890/Crunchbase/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Reunaldo P. Senior Data Analyst Marketing and Advertising ### "Ocean.io: Pros and Cons Complete Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 February 20, 2023 Pros I loved the wide variety of tools that Ocean.io provides, from industry reports and insights to market research and data. The platform offers a variety of data to support your decision-making and keep you one step ahead of the competition. The user-friendly layout also makes it simple to navigate and locate the necessary information fast. Cons The fact that Ocean.io's free version has few features and capabilities bothered me. Also, the premium version's price is a little too high for a small firm. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 14, 2023 Hello Reunaldo, Thank you for taking the time to review Ocean.io and the kind words it is much appreciated. We are looking forward to continuing to support you as a customer. Ocean.io at your service! CK Clarissa K. Head of Outbound Sales Logistics and Supply Chain ### "Das beste Tool, das wir aktuell nutzen" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 15, 2021 Wir haben das Tool im Sales-Team ausgerollt und jede/r MitarbeiterIn ist davon überzeugt, dass wir dieses Tool nicht mehr wegdenken können. Sehr Hilfreich für unsere Salesprozesse, wir bekommen unfassbar schnellen Support, wenn es fragen gibt und jederzeit Unterstützung durch unsere Account Managerin Lianne. Pros Wir haben die Möglichkeit für unsere unterschiedlichen Märkte Leads zu recherchieren und dabei nach Ländern, Produkten, Technologien und anderen Kriterien zu unterscheiden. Zudem bekommen wir weitere nützliche Informationen, sodass wir unseren Sales individuell auf die Firmen anpassen können. Was mich absolut überzeugt hat? Die Integration zu Hubspot, die uns zeigt, welche Leads sich bereits in unserem CRM befinden. Cons gewünschte Features: - Welche Firmen versenden ihr Produkte in welche Länder? - Welche Firmen bieten einen Subscription-Service an? Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 16, 2021 Hello Clarissa, Thank you so much for taking the time to review us and for leaving us such kind words! Your suggested features are quite interesting. I will get them to Development for you. It is pleasure working with you and your team, and I look forward to doing it for a long time. Schöne Grüsse, Lianne JB Jens B. Geschäftsführer Marketing and Advertising ### "Tolles Recherchetool mit permanenter Weiterentwicklung" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 21, 2021 In einem Satz zusammengefasst: Bestes Tool zum Recherchieren von Adressen mit enormen Potenzial für die Zukunft. Schwächen noch im Bereich des automatisierten Exports, absolute Stärke im Kundensupport. Für mich im Gesamtpaket das beste Tool um zu Adressen im B2B-Bereich zu kommen. Pros \- Endlich kauft man nicht die Katze im Sack bei den Adressen, sondern kann gezielt recherchieren - Die Eingrenzung nach Ort, Mitarbeiter und die Bildung von Lookalikes verbessern die Ergebnisse enorm - Die Möglichkeit zur Teamübergreifenden Bildung von Suchlisten macht das gemeinsame Recherchieren einfacher - Der Support ist wirklich der Hammer. Selten bei einer Software so eine Unterstützung bekommen - Neue Features werden ständig eingesetzt - Verknüpfung zwischen Website und Social Media um Ansprechpartner zu identifizieren Cons \- Die Beschränkung auf die Anzahl der Exports pro Monat ist für uns aktuell zu niedrig. Auf der anderen Seite lohnt es sich finanziell nicht diese zu erhöhen, denn im Vergleich zu anderen Adressanbietern, kann man sich hier nicht automatisiert einen Ansprechpartner mit korrekten Adressdaten exportieren lassen. Es ist eine manuelle Nachrecherche notwendig. Und so nutzt man Ocean dann lieber als Recherchetool und ergänzt die fehlenden Informationen von Hand. - Ebenfalls ist die Möglichkeit direkt Listen in LinkedIn für MatchedAudiences zu exportieren, prinzipiell genial. Ich kann diese aber leider nicht nutzen, da hier 1 Unternehmen als 1 Export zählt. Möchte man also eine Liste mit zum Beispiel 500 Unternehmen erstellen, so ist unser monatliches Kontinggent bereits voll aufgebraucht. Schade, denn hier könnte man sonst genial die Targetierung von LinkedIn optimieren. - Man merkt dass die Software noch jung ist, deshalb hat es noch den ein oder anderen "Schlitzer" in der Bedienung. Allerdings sehe ich das nicht unbedingt als Nachteil, denn man kann aktuell Teil von etwas neuem innovativen sein. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 16, 2021 Hello Jens, Thank you so much for your kind words! We're happy to be of service to you and your team. I will reach out to you to discuss your points of improvement. Let's also talk about Ocean.io next steps with our Contact Details. I look forward to working successfully with you in the future, it is a pleasure. Anne OK Onur K. Head of Sales - IoT Telecommunications ### "Tele2 IoT Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 18, 2021 Great so far. Pros The most impactful feature for us is sibling search. Without Ocean, it is very hard to find relevant companies in different countries since IoT is a very abstract industry. Moreover, ease of use and intuitive GUI makes it very easy for us to enable new users. Cons On my level, there are only positives. Nevertheless, if there is an area that we can focus on, LinkedIn sales navigator interoperability can be the area. Alternatives considered [Vainu](https://www.capterra.com/p/166112/Vainu/) [Qualifier.ai](https://www.capterra.com/p/237853/Qualifierai/) Reasons for choosing Ocean.io \- Ocean provides the most efficient solution for us to ramp up sales pipeline in the shortest time possible. - It is the most user-friendly tool among the ones we have assessed in the market. Our sales personnel didn’t need any hefty trainings to start using the tool - Ocean’s sibling search capability is the best among the tools we have assessed. Our sales personnel can easily identify high performers among our existing customers and search their siblings globally. - The roadmap Ocean provided was sufficiently fine-tuned to our needs while keeping requirements for integration to our CRM system at a balanced minimum which was especially important for us. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 21, 2021 Hello Onur, Thank you ever so much for your kind words! We're happy to be of service to you and your team. We are certainly looking at fine-tuning the flow from Ocean.io to LinkedIn Sales Navigator. We'll keep you up to date on any changes. Have a lovely day, Lianne MS Mylene S. Head of Business Develop,emt Information Technology and Services ### "Easy to use software with a superb customer support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 30, 2021 I have awesome experience using ocean.io, it's not only easy to navigate but the customer support is excellent, our account manager timely assisted us with all our inquries and updated us with new developments too, thank you and great work Lianne! Pros ocean.io is easy to use and provided us with the right leads in our target markets. I like that it has an integration with Hubspot and exporting the list is so convenient. Cons Some companies don't have the people's contact details. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 4, 2021 Hello Mylene, Thank you for taking the time to review Ocean.io, and thank you for those compliments! Ocean.io's magic happens on the company level, but it is always good to have more contact details on top of this. We're working on those details. As soon as we've made another significant addition, I shall let you know. Have a great day, Lianne [View all Reviews](https://www.capterra.com/p/181991/Ocean-io/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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