# Twilio Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Twilio Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more. Source: https://www.capterra.com/p/180158/Twilio-Communications-Platform --- # Twilio Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Twilio ## What is Twilio? Engage your customers like never before with SMS, Facebook Messenger, RCS Business Messaging, Line, and more. 55,000+ businesses and more than 2 million developers rely on Twilio to deliver their message when and where it counts. ## What is Twilio used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[VoIP](https://www.capterra.com/voip-software/)[Call Center](https://www.capterra.com/call-center-software/) Overall rating Based on 501 user reviews Reviews sentiment Positive 88% Neutral 5% Negative 6% Pros & cons Developer-friendly, flexible API integration Unified global communication system Complicated and restrictive account processes Inconsistent reliability and slow response Starting price $0.0079 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Twilio alternatives Highest Rated [SlickText](https://www.capterra.com/p/155430/SlickText-com/) [4.8 (268)](https://www.capterra.com/p/155430/SlickText-com/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155430/SlickText-com/) [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (93)](https://www.capterra.com/p/175783/ClickSend/reviews/) Starting price $0.02 Per User, Per Month Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [4.2 (986)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/180158/Twilio-Communications-Platform/alternatives/) ## Who uses Twilio? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Developer-friendly, flexible API integration 90% positive reviews out of 60 Most reviewers find API integration straightforward, enabling rapid customization and reliable communication features in various applications. Ahmed S web developer, 1 employee. "Additionally, Twilio's API makes it easy to integrate its services into your web or mobile applications." Complicated and restrictive account processes 54% negative reviews out of 41 Some reviewers feel account management involves confusing verification, frequent suspensions, and unresponsive support, causing operational delays. Dave V CEO, 2 - 10 employees. "Twilio suspended my account for weeks on an error through their system and through numerous emails, they took their time to unsuspend it while my business was being damaged every day by it." Unified global communication system 92% positive reviews out of 60 Most reviewers describe communication platform as versatile, supporting seamless global messaging, calls, and real-time collaboration across multiple channels. Goma B Instructor, 11 - 50 employees. "The wide range of communication channels provided by Twilio gives me flexibility in engaging with my users globally." Inconsistent reliability and slow response 65% negative reviews out of 31 Some users report performance and speed issues, including slow interfaces, service interruptions, and lengthy support resolution times. Edwin V CDO, 11 - 50 employees. "A lot of bureaucracy and long wait times are not suitable for businesses looking for a solution." Comprehensive voice and messaging features 91% positive reviews out of 46 Most reviewers indicate voice and messaging offer easy integration of SMS, calls, video, and advanced automation for diverse business needs. Efezino U Managing Director & Software Developer, 2 - 10 employees. "Features: Twilio offers a range of advanced features, including tracking and analytics, voice recognition, and integration with other tools and services." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Mass Texting 4.3 (123) 55.28% of 123 reviewers that rated this feature as important or highly important Twilio gives you the ability to send bulk SMS efficiently, supporting campaigns, urgent alerts, and CRM integrations. Users think it’s convenient and reliable for reaching large groups, though some mention occasional delivery issues and costs for failed texts. Message Personalization 4.4 (98) 48.98% of 98 reviewers that rated this feature as important or highly important Twilio helps you personalize messages using dynamic variables, templates, and tokens, making communication more engaging and relevant. Reviewers indicate that personalization boosts customer response rates and satisfaction, and they value the ease of customizing messages for each recipient. Scheduled Messaging 4.4 (95) 47.37% of 95 reviewers that rated this feature as important or highly important With scheduled messaging, you can automate texts to send at specific times, helping you plan campaigns and respect recipients’ schedules. Some reviewers find it convenient for marketing and follow-ups, while others mention using third-party tools for advanced scheduling. SMS Messaging 4.3 (77) 74.03% of 77 reviewers that rated this feature as important or highly important You get fast, reliable SMS messaging with Twilio, including real-time delivery feedback, templates, and easy CRM integration. Reviewers appreciate its convenience and effectiveness, but some users report charges for undelivered texts and occasional unexplained delivery failures. API 4.3 (58) 84.48% of 58 reviewers that rated this feature as important or highly important Twilio offers a well-documented, easy-to-use API that supports many programming languages and enables seamless integration with apps like Hubspot, 3CX, Podio, Zapier, Appsheets, and Touchpoint ChMS. Reviewers appreciate its reliability, security, and flexibility for developers. 2-Way Messaging 4.2 (52) 40.38% of 52 reviewers that rated this feature as important or highly important Send and receive text messages to communicate with clients or prospects in real-time Twilio 75 features Send and receive text messages to communicate with clients or prospects in real-time Define levels of authorization for access to specific files or systems System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Tools for the systematic analysis of various types of data or statistics Twilio offers a well-documented, easy-to-use API that supports many programming languages and enables seamless integration with apps like Hubspot, 3CX, Podio, Zapier, Appsheets, and Touchpoint ChMS. Reviewers appreciate its reliability, security, and flexibility for developers. Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Audio/Video Conferencing A voice menu system or virtual receptionist that transfers callers to an extension without going through a telephone operator. Automatic reply functionality for incoming messages Tickets are automatically assigned to specific agents based on predefined rules Distribute/route/connect calls Dials outbound calls automatically A call center that both makes and receives calls Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. Facilitate virtual conferences that connect multiple people remotely Collects essential call data such as call origin, call destination, call length, and other transaction details Listen to live phone conversations for the purpose of training and assessing agent performance Record the audio of phone conversations for quality assurance purposes Sends voice calls to a specific queue based on predetermined criteria Provide agents with a typical response for common call subject matter Highlight specific time marks for annotation and review purposes Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number Measure campaign influence through collection of keyword tracking and revenue sources Identify the number and contact information of a caller before answering the phone Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Communicate using direct chat or messages within the system AI-based platform which conducts a conversation via auditory or textual methods Provides a channel for team members to share media files, communicate, and work together Track and manage adherence to policies for any service, product, process, or supplier Computer-telephony integration is the use of computers to manage telephone calls Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Ability to handle large datasets Predefined actions automatically performed on the occurance of specific events A call center that primarily receives calls, typically customer service focused Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response Ability to chat online in real time Agents choose who to call and when Twilio gives you the ability to send bulk SMS efficiently, supporting campaigns, urgent alerts, and CRM integrations. Users think it’s convenient and reliable for reaching large groups, though some mention occasional delivery issues and costs for failed texts. Twilio helps you personalize messages using dynamic variables, templates, and tokens, making communication more engaging and relevant. Reviewers indicate that personalization boosts customer response rates and satisfaction, and they value the ease of customizing messages for each recipient. Electronic coupons delivered to a mobile device that can be exchanged for a discount Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Process and analyze human language in text or audio form Record the audio of phone conversations for quality assurance purposes Transmit voice and other information digitally A call center that primarily makes calls, typically sales focused Telephone system that allows users to connect internally as well as place and receive external phone calls Organize and manage the accomplishments and development of employees or performance of applications or systems Enable custom polls/voting to facilitate decision-making or increase engagement Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity Monitor wait time and abandonment for incoming requests that have not been routed Engage in direct, instant messaging with customers, users, etc. Record live video calls to play later Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts With scheduled messaging, you can automate texts to send at specific times, helping you plan campaigns and respect recipients’ schedules. Some reviewers find it convenient for marketing and follow-ups, while others mention using third-party tools for advanced scheduling. Automatically record calls at predetermined times Short phone numbers that used to opt-in to SMS campaigns Enables the connectivity to send and receive calls over the internet Send promotional campaigns or transactional messages via text messages You get fast, reliable SMS messaging with Twilio, including real-time delivery feedback, templates, and easy CRM integration. Reviewers appreciate its convenience and effectiveness, but some users report charges for undelivered texts and occasional unexplained delivery failures. Train your system to interpret and transcribe voice messages Track the status over time for a request, process, asset, or transaction Turns text into natural sounding speech Messaging system designed for contests and sweepstakes Set up connections to third-party platforms to improve business processes Consolidate and integrate communication tools as one platform or entity to enhance business communication and collaboration Connect with meeting participants remotely over video Computer-based system that allows users to send and receive voice messages Transcribe voicemail audio messages to written text that is sent over email Place/receive calls through voice over IP connection Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.5 (489) 4.5 Based on 489 reviews ## Pricing Value for money 4.2 (419) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/180158/Twilio-Communications-Platform/pricing/) SMS $0.01 Usage Based, It includes: - Long Codes - Toll-Free - Short Codes Twilio SendGrid Marketing Campaigns $15.00 Usage Based,Per Month It includes: - SMTP and API - Interactive API Docs - Setup Guide - Comprehensive Client Libraries - Knowledge Center - Technical Support WhatsApp Business API $0.01 Usage Based, It includes: - Utility Conversion - Authentication Conversation - Marketing Conversation - Service Conversation Voice APIs $0.01 Usage Based, It includes: - Local Calls - Toll-Free Calls - Browser/App Calling - SIP Interface - Secure Media - Application Connect Twilio SendGrid Email API $19.95 Usage Based,Per Month It includes: - 1 Teammate Permission - APIs SMTP Relay - 2 Event Webhooks - Delivery Optimization - Dynamic Template Editor - Insightful Analytics - Guaranteed Response Times on Ticket & Chat Support - Deliverability Insights Lookup $0.01 Usage Based, It includes: - Formatting and Validation - Inbound Caller Identifaction - Identity Match - Reassigned Number Risk - Phone Number Routing - Phone Number Risk Assessment - SMS Swap and Call Forwarding Value for money 4.2 (419) 4.2 Based on 419 reviews ## Integrations [ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)[ SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)[ Oracle Service](https://www.capterra.com/p/227033/Oracle-Service/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (387) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (387) 4.0 Based on 387 reviews ## User reviews Overall rating 4.4 Based on 501 reviews Filter by rating 5(307) 4(136) 3(26) 2(10) 1(22) Mentioned topic Sorted by most recent AU Anonymous User CTO Sports ### "Expensive, complex, and unreliable support" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 February 5, 2026 Overall, our experience with Twilio has been disappointing. While the platform promises flexibility and scalability, in practice it is difficult to use, poorly documented, and frustrating to maintain. The biggest issue is the support model: even when paying for support, incidents are not properly resolved and there is little accountability or feedback. This results in wasted development time, increased costs, and a lack of trust in the platform for production use. Pros Very little, honestly. Twilio has a wide range of features and good brand recognition, but in practice the product is hard to use, poorly documented for real-world use cases, and the lack of effective support completely overshadows any potential benefits. Cons The worst part of Twilio is its support model. Support is paid, yet issues are not properly resolved and there is little to no follow-up or feedback. On top of that, the platform is poorly usable, unnecessarily complex, and the documentation does not help with real-world implementations. Overall, it feels more like a developer tax than a reliable communication platform. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reasons for choosing Twilio The only in the market three or four years ago Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Eric T. Director, DX Automotive ### "Powerful Tool but Could be Better" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 January 27, 2026 I integrated Twilio with a number of different products including Lightspeed EVO, Appsheets, Hubspot CRM and Ultra by Ulgebra. Twilio as I understand it now integrates directly with Hubspot. Pros Twilio has pretty broad integrations across a variety of platforms. Ubiquity is one of the great features of Twilio. Cons When Twilio goes down or there are issues with a number, it is on the "user" to figure out what is broken. There is very little proactive communication. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Hubspot has similar capabilities for messaging and call management. However, Twilio allowed us to tie multiple applications to a single number, depending on what the need was. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Software Engineer Information Technology and Services ### "Great platform to build calling solutions" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 20, 2026 Anytime I have issues or questions with twilio development, I can easily reach out to the support and they will respond with solutions quickly. Pros Twilio provides the layer of programmable voice api, it means you can use their sdk to build an messaging and calling application easily, it starts cheap and for small scale of application, it is very good. They also provide very responsive customer support. Cons Twilio has been in the area for a long period now, with the iteration of the technology, sometimes the information are not quite aligned between different implementations also it does not have native integration with other system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DS David S. Vice President Facilities Services ### "Powerful Messaging" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 7, 2026 My experience with Twilio is positive. Once I got it set up, it just runs in the backgorund with no input on my end. Pros Twilio is very powerful and allows me to not only send bulk emails but also text. App is very secure. Cons Learning curve was a little difficult at first but it didn't tak elong. Once set up, there is little to no interaction, Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EP Emanuele P. Software Engineer Computer Software ### "Really good but expensive" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 26, 2025 Pros It has a huge amount of features that you can use to communicate with your customers, whatever you are thinking about, it's here Cons It's really expensive for basic services, but unfortunately it's the only way to have everything integrated in one place Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PG Paul G. Programmer Automotive ### "A complete waste of time" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 18, 2025 An abysmal experience. Do not use this company for text messaging. Support is terrible and they take up to two weeks to process a verification for which they usually say they can no longer find it and to resubmit it. Pros Decent Nuget package to use, feature rich. I have nothing else good to say about their API and sign-up process. Cons They wasted two months of development time for our company. I've been submitting verifications for longer than this. They deny without reason sometimes, and other times they just sit on the verification. For the past month they've been asking me to delete and resubmit the exact same verification because they can't seem to find it despite it being visible on their website. I've gone through three tech support people with no resolution and no answers. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Jessica C. Customer service representative Education Management ### "Good Service" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 6, 2025 for the most part twilio was a good source thru my employer and communicating with customers and the leniency to make the calls Pros what i like most is the software and communication and how quick it was to get the calls done most of the times with no issues. Cons the amount of times there were issues receiving calls and or there were no calls coming in thru the lines without rebooting the system. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MT Mario T. Admin Capital Markets ### "Bad experience." 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 October 9, 2025 Bad experience, after many years: I got hacked by them. They are charging me for services I never used and previously blocked, such as long-distance and regular calls. I even had a spending limit that was exceeded by $710, and they will not refund or waive the charges. Pros SMS at first, and the price, but then comes all the bad stuff after that. Bad service, and they don't respect your choices; they'll blame you for them. Cons Customer service is terrible; they don't understand that they have a responsibility for the options they give us. Alternatives considered [Plivo](https://www.capterra.com/p/164618/Plivo/) Reasons for choosing Twilio The only option I thought, but there are more now. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Matthew K. Director of IT Religious Institutions ### "Works great for our needs!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 29, 2025 Overall it has been a very good experience. We use this with our CHMS system to text the congregation. It works well, and is relatively inexpensive. Pros It is very comprehensive. It can do lots of things. We don't use all the features, but love knowing it can do so much when and if we do need it. Cons The interface can sometimes be a bit confusing. but they have a very good help file. Every time I've tried to find something and could not, checking the help file has given me step-by-step instructions. Only once did I ever need to contact support, and they resolved my issues quickly. Alternatives considered [Powered By Text](https://www.capterra.com/p/10029642/Powered-By-Text/) Reasons for choosing Twilio Quick and easy to implement with built-in integration. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Milton A. Founder Information Technology and Services ### "Good option to integrate communication into your developments." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 30, 2025 Pros He has always been a benchmark in the communication sector. It has a very advanced API and can be integrated with many developments. Cons Your rates should be more affordable, the internal administration of the dashboard should be more friendly and easy to use. Unsubscribe from a service should be more intuitive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Popular comparisons [SlickText vs Twilio](https://www.capterra.com/compare/155430-180158/SlickText-com-vs-Twilio-Communications-Platform)[Omnisend vs Twilio](https://www.capterra.com/compare/153508-180158/Omnisend-vs-Twilio-Communications-Platform)[Klaviyo vs Twilio](https://www.capterra.com/compare/156699-180158/Klaviyo-vs-Twilio-Communications-Platform)[JustCall vs Twilio](https://www.capterra.com/compare/157853-180158/JustCall-vs-Twilio-Communications-Platform)[EZ Texting vs Twilio](https://www.capterra.com/compare/145848-180158/Ez-Texting-vs-Twilio-Communications-Platform)[Mailchimp vs Twilio](https://www.capterra.com/compare/110228-180158/MailChimp-vs-Twilio-Communications-Platform)[Telnyx Suite vs Twilio](https://www.capterra.com/compare/173804-180158/Telnyx-vs-Twilio-Communications-Platform)[ClickSend vs Twilio](https://www.capterra.com/compare/175783-180158/ClickSend-vs-Twilio-Communications-Platform) [Bitrix24 vs Twilio](https://www.capterra.com/compare/113540-180158/Bitrix24-vs-Twilio-Communications-Platform)[Jira vs Twilio](https://www.capterra.com/compare/19319-180158/JIRA-vs-Twilio-Communications-Platform)[Constant Contact vs Twilio](https://www.capterra.com/compare/31898-180158/Constant-Contact-vs-Twilio-Communications-Platform)[Trumpia vs Twilio](https://www.capterra.com/compare/131015-180158/Trumpia-2-0-vs-Twilio-Communications-Platform)[Squaretalk vs Twilio](https://www.capterra.com/compare/180158-219046/Twilio-Communications-Platform-vs-Squaretalk-Matrix)[Referrizer vs Twilio](https://www.capterra.com/compare/144990-180158/Referral-Marketing-Automation-vs-Twilio-Communications-Platform)[Emitrr vs Twilio](https://www.capterra.com/compare/180158-215815/Twilio-Communications-Platform-vs-Emitrr)[CTM vs Twilio](https://www.capterra.com/compare/152004-180158/Call-tracking-software-vs-Twilio-Communications-Platform)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)