# Boulevard Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Boulevard the right Medical Spa solution for you? Explore 364 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/180087/Boulevard/reviews

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Boulevard

4.6 (364)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Boulevard

Ease of use

4.6

Customer Service

4.7

## Pros and Cons in Reviews

SM

Sue M

CEOHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 1-2 years.

“It truly covers all the bases — scheduling, HIPAA compliance, charting, marketing, inventory management, and Point of Sale — all in one seamless system.“

November 3, 2025

AB

Ashley B

General ManagerHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: More than 2 years.

“The biggest struggles are reporting - it’s too difficult to find kpis and is time consuming to switch between locations etc. - and the lack of added features like advanced marketing options or AI integration… other issues are so minimal not even worth mentioning“

December 20, 2025

CH

Cynthia H

Nail TechnicianCosmetics, 11 - 50 employeesUsed the software for: 1-2 years.

“I love the convenience of Boulevard, because I have access to my schedule at anytime, known when and what time my appointments, and with who.“

November 4, 2025

PE

Penelope E

Nail Salon OwnerConsumer Services, 11 - 50 employeesUsed the software for: More than 2 years.

“Another challenge we’ve experienced is the pricing structure for multiple locations. As we continue to grow and expand, having to pay full price for each additional location makes it difficult to scale affordably.“

November 5, 2025

SM

Sue M

CEOHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 1-2 years.

“Over the past 18 months, I’ve especially appreciated the enhancements to the voucher system for client packages and the improved membership management and processing.“

November 3, 2025

JN

Julianne N

EstheticianMedical Practice, 2 - 10 employeesUsed the software for: 6-12 months.

“Instead, it takes the package price and divides by vouchers to see the "discounted" price, but it messes up my end of month numbers :(“

November 5, 2025

CH

Cynthia H

Nail TechnicianCosmetics, 11 - 50 employeesUsed the software for: 1-2 years.

“Boulevard is easy access, updates regular, changes in schedule is instant, which gives me heads up on my appointments and services.“

November 4, 2025

JM

Jennifer M

OwnerCosmetics, 11 - 50 employeesUsed the software for: 6-12 months.

“If an appointment is checked out incorrectly, it is hard to change the transaction without making a new appointment completely.“

November 13, 2025

## Showing most helpful reviews

Showing 1-25 of 364 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Corinne 'Queenie' D.  
Practice Admin  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Yes! BLVD is the platform for your practice!"

August 2, 2025

5.0

I hate technology but LOVE Blvd. I do consistently recommend this to practices and will continue to- far superior to any program available.

Pros

There is no single "perfect" platform, but BLVD is as close as it gets! Marketing, POS, online scheduling, patient communications, reports, and immediate access to customer support (real people!). The efficiency and simplicity of this user-friendly platform is truly worth it's weight in gold. BLVD also listens to their customers - open to improvements and making constant upgrades to their program.

Cons

There are 2 things I'd like to see: The automated text for review to stop after the patient leaves one. And I'd love for them to manage phones (as well as text)!

Review Source

MA

Mandy A.  
Business Administrator  
Medical Practice  
Used the software for: 1-2 years

### "Boulevard is excellent!"

November 7, 2025

5.0

Boulevard is definitely a highly recommended business platform and I would recommend it to nearly everyone looking into getting a great user-friendly, customer supported, all-in-one platform for their business!

Pros

Boulevard has been a wonderful online platform for our medical aesthetics company! It is user friendly, the features it offers are exceptional compared to many other platforms, the appointment scheduling & management has been so easy, payment processing is easy, and the customer services has been exceptional at communicating with us when needed!

Cons

Boulevard has just a few minor cons about it, there isn't a way to communicate between other staff members as other platforms allow, and certain discounts and memberships that we would like to have aren't available (at this time), but they can be put in the "suggestions" cue and might be available for use one day if enough customers are in agreeance on certain needs/wants!

Switched from

[CollaborateMD](https://www.capterra.com/p/81299/CollaborateMD-PMS/)

We moved locations and needed a more medical aesthetic style tailored platform and Boulevard was an excellent find!

Review Source

Response from Boulevard Labs

November 10, 2025

Mandy, thank you so much for taking the time to leave a thoughtful and detailed review. We will pass your feedback to our product team!

JW

John W.  
Owner  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "It has potential but it isn't there yet"

May 13, 2025

3.0

So far it has been a struggle to get basic things done. They told me that the transition from A/R to their platform would be fairly flawless, yet I have had multiple issues and still trying to resolve them after a couple of months. The app has potential but if they don't listen to their users and make adjustments that are vital in a business then they won't ever get to 5 stars.

Pros

The look and functionality is better that A/R where I was. Most of it makes more sense as far as location of things within the platform

Cons

Inventory tracking is not the best for clinics that use medications like GLP-1s. You can't input quantities in decimals so there really is no way to keep up with inventory levels. I tried work around like adding 2 zeros to quantities and then I learn that the app has quantity restrictions where I can't input bigger numbers. Also, support could be better. For things that should take a few minutes to resolve you have to spend long periods of time just to get them to resolve something that should have taken a minute with a quick adjustment. I am an IT person myself with the military so I am more aware of these things. They should add a phone number that people can call for faster interactions.

Switched from

[Aesthetic Record](https://www.capterra.com/p/162938/Aesthetic-Record/)

They said it would be an easy transition and sold me on all the other features it has. But so far it has been a pain

Review Source

Response from Boulevard Labs

July 10, 2025

Hi John, thank you for taking the time to leave a thoughtful review. We’re happy you’re enjoying higher functionality than your previous platform, and we’ve passed on your constructive comments to our product team. We take all reviews seriously and pride ourselves on constantly improving our platform, adding features and supporting our customers relentlessly. Feel free to log your feedback into UserVoice from within the Boulevard platform anytime! Also, our support team is always available to help out. They’re easy to find using the help chat in your dashboard.

JE

Jacquin E.  
Family Nurse Practitioner and Owner  
Medical Practice  
Used the software for: 1-2 years

### "Great Value and Easy to use"

November 5, 2025

4.0

great overall experience with system, form building, organization, team management and flexibility. Reports are bad.

Pros

Overall the product is great! There are very few outages, it is easy to use, and they have a very responsive customer service team.

Cons

The reports are so very very bad. please look at Square Report structure and fix your reporting. Or have a CPA or Bookkeeper give you advice on what business owners really need on the reports.

Alternatives considered

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing Boulevard

price was competitive, forms and ease of use for staff was better. Overall the sales team made a difference too

Switched from

[Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

We needed forms and mobile check in to help alleviate strain on front desk/reception

Review Source

Response from Boulevard Labs

November 6, 2025

Hi Jacquin, thank you for taking the time to leave a review about Boulevard! We are happy to hear that you are getting value out of the product, and we will pass on your input on the reporting to our product team. Really appreciate your feedback!

JM

Jill M.  
Owner and Practice Manager  
Medical Practice  
Used the software for: 6-12 months

### "Highly recommend! Best practice management software out there!"

November 6, 2025

5.0

From the sales department to onboarding and on going support they have been amazing. I am so happy we switched just wish we did it sooner.

Pros

I love the ease of online scheduling, the modern look and feel of the system, tracking prepaid services, memberships, and the detailed reports. We love being able to market to our patients using the same system as well. This system covers it all!

Cons

Charting needs to be more detailed when trying to mark up the face images and I would love to have a grid system for patient photos.

Alternatives considered

[Symplast](https://www.capterra.com/p/178244/Symplast/)

Reason for choosing Boulevard

modern look and feel, user friendly, online booking, reports

Switched from

[AestheticsPro](https://www.capterra.com/p/93446/AestheticsPro/)

lack of features, no online scheduling, memberships

Review Source

Response from Boulevard Labs

November 10, 2025

Hi Jill, we appreciate your detailed feedback and we are happy to hear you are getting value out of Boulevard. We will pass your input about charting to our product team as well. Thanks again for taking the time to leave a review!

JD

Johna D.  
Director of Operations  
Medical Practice  
Used the software for: 6-12 months

### "Boulevard User Support "

November 10, 2025

5.0

Great experience so far! I’ve worked with boulevard for 2 different practices and both were pretty seamless. The support staff is great and the communication turn around time is efficient.

Pros

It is a very easy system to use and the chat is helpful as well. I really liked the academy trainings and the links to trainings included also.

Cons

There is no easy option to quickly check a price for a guest. It seems like a multi step process to look at pricing.

Switched from

[ZENOTI](https://www.capterra.com/p/131057/ZENOTI/)

Cost, service and efficiency were the main priorities

Review Source

kS

kristin S.  
Owner  
Medical Practice  
Used the software for: Less than 6 months

### "Pretty Good!"

November 12, 2025

5.0

Everyone has been helpful. Truly, my only complaint is the price. I think compared to other aesthetic software, it's pricey.

Pros

easy, safe to use. Support is fast and always there. I like how everything is easily accessible and very user friendly

Cons

The only con I have is the cost. I do need to reach out though- i was supposed to pay in full one time and i have been being charged monthly

Alternatives considered

[AestheticsPro](https://www.capterra.com/p/93446/AestheticsPro/)

Reason for choosing Boulevard

aesthetics record- but u dont have it listed and it is NOT user friendly, but has great features

Switched from

[DaySmart Spa](https://www.capterra.com/p/132391/DaySmart-Spa/)

i needed better online booking and membership features

Review Source

Response from Boulevard Labs

November 14, 2025

Hi Kristin, thanks for taking the time to leave a review and sharing your feedback about Boulevard!

JB

Jennifer B.  
Owner  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great software for aesthetics practices"

September 7, 2025

5.0

I really like Boulevard overall. I share that with anyone that asks. It’s been a great addition to my practice.

Pros

It’s user friendly and includes everything we need to smoothly run our aesthetics practice. The transition from our old software was so easy!

Cons

It’s still being optimized which is actually great because as we find things the software could do better, the company improves it. I would like to see better cc processing rates. Also, e prescribing.

Switched from

[Vagaro](https://www.capterra.com/p/153752/Vagaro/)

We needed something better than what we currently were using.

Review Source

MV

Maggie V.  
Owner.Founder  
Alternative Medicine  
Used the software for: Less than 6 months

### "Great Client Interface! Modern system with many features. "

November 10, 2025

5.0

Overall experience with Boulevard has been fantastic. Customer service is great. Our liaison is always very helpful in getting things answered. The software has really made our clients happy and in turn, made us a thriving business. Just wish on the back end, they'd hurry up with updates :)

Pros

I like most that Boulevard keeps the client in mind with their software. It's extremely easy to book as a client which has in turn landed us way more conversions than ever before.

Cons

What I like least is the speed of updates and requests. Boulevard could be so much more for so many people, our business included, but it falls flat on the updates. It seems like it takes months to just get one update and it's just not useful or will be something minor. They have an amazing user face for the client, just need to help us businesses that are looking for more. We are willing to wait a bit for these updates, but at some point they may cause us to look elsewhere.

Switched from

[Vagaro](https://www.capterra.com/p/153752/Vagaro/)

Very difficult for our clients to make appointments

Review Source

MG

Mallory G.  
Crnp  
Medical Practice  
Used the software for: 1-2 years

### "Boulevard is Good"

November 10, 2025

4.0

Overall I like it. 8/10. Better than my old system for sure. Would still recommend. I did try to refer a friend but she was turned down because she was told her business was too small.

Pros

Ease of scheduling is great. Online scheduling and memberships have been a game changer for us. Notifications are very accurate and timely.

Cons

Reports. I have a hard time finding specific reports at times. But overall I still like Boulevard. Sometimes I have issues but I can usually resolve them with chat.

Switched from

[AestheticsPro](https://www.capterra.com/p/93446/AestheticsPro/)

It was very “old” and not up to date for what I needed it for.

Review Source

SK

Stephanie K.  
Owner Medical Director  
Medical Practice  
Used the software for: 2+ years

### "Wasn’t sure about Boulevard at first… but I LOVE it now!!!"

March 11, 2025

5.0

I have had boulevard for 3 years. At first I was unsure if I made the right choice switching from Square. However, over the past few years Boulevard has improved so much and I am so impressed by how they really listen to what we want and need and are constantly making things easier and better. It really is geared for MedSpas which is super important!

Pros

It is very user friendly. There are a lot of different add ons like text marketing and email marketing that I love! They just introduced packages and memberships which is great!

Cons

It is difficult to refund people their booking deposit if they cancel their appointment. I wish it automatically refunded it to them when they cancel.

Alternatives considered

[PatientNow](https://www.capterra.com/p/92269/PatientNOW/)[Cerbo](https://www.capterra.com/p/211395/Cerbo/)

Reason for choosing Boulevard

We actually switched to PatientNow because we use RXPhoto for our charting and I thought it would be easier to have it all together. I never made the full transition over to PatientNow because it was SO hard to use and i just like Boulevard so much better!!

Switched from

[Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/)

Square wasn’t MedSpa specific and Boulevard was.

Review Source

AP

Anne P.  
Owner  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "An Excellent Partnership "

March 17, 2025

4.0

I would have given BLVD a 4.5 if the scale had allowed. It has been an excellent experience and our multi-location salon group can be outside of the norm for many software providers.

Pros

The people are extremely helpful and want to feel like a true partner. Very timely resolutions to problems. Easy to get in touch with someone who can help. Onboarding 3 years ago was a pain (it always is) but our specialist was superb and made it much less so.

Cons

We are on the East Coast and they are on the West so sometimes our hours don’t line up.

Alternatives considered

[QuickBooks Desktop](https://www.capterra.com/p/212058/QuickBooks-Desktop-Pro/)

Reason for choosing Boulevard

The people mostly, as they were very responsive and made adaptations for us

Switched from

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Needed a more sophisticated product which could handle a multi location salon group

Review Source

BM

Breanne M.  
salon owner  
Cosmetics  
Used the software for: 2+ years

### "Love Boulevard"

November 6, 2024

5.0

Customer service is awesome! Anytime I need help, my problem is solved within minutes.

Pros

Very intuitive. Makes doing business, easy!

Cons

The professional app was a little cumbersome. But it has gotten a lot better. I still would like to see more capabilities on the app.

Switched from

[Vagaro](https://www.capterra.com/p/153752/Vagaro/)

BLVD had more capabilities, like messaging. And BLVD was able to be a little flexible with credit card processing fees. Vagaro was not willing at all.

Review Source

BR

Barry R.  
Location Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Good and getting better."

November 13, 2024

5.0

This software has integrated nicely with our spa business. Most every feature we were looking for and a big improvement over what we were using previously. Booking is easy to understand and navigate and our clients seem to like the reminders and other interactions with Boulevard.

Pros

Once you are familiar with the system, it's quite easy to use. Intuitive in a lot of ways and our staff appreciate that as well as the consistent updates.

Cons

I do find that some of the support center info is either dated or incorrect when trying to troubleshoot an issue or question. Sometimes the info for a specific issue is hard to find or in the midst of other articles that don't seem to be related at all.

Switched from

[Mindbody](https://www.capterra.com/p/40229/MINDBODY/)

This is a much better system and fit for our spa.

Review Source

AC

Alyssa C.  
Operations Manager  
Medical Practice  
Used the software for: 1-2 years

### "BLVD Review"

November 7, 2024

5.0

Pros

Easy booking, easy to make changes to services/products, online client profile/booking, client texting, marketing

Cons

Reporting accuracy, no client texting on professional app, difficulty using on mobile devices

Switched from

[AestheticsPro](https://www.capterra.com/p/93446/AestheticsPro/)

No integrated pos system, no inventory management, no customer communication, no marketing

Review Source

AM

April M.  
Esthetician  
Retail  
Used the software for: 6-12 months

### "review for app"

November 9, 2024

5.0

I would say that my experience has been alright so far

Pros

How you can save info on clients profile

Cons

Having to cancel a whole appointment just to add another service to the profile

Review Source

BH

Bekki H.  
RN, CANS  
Medical Practice  
Used the software for: Less than 6 months

### "I couldn’t be happier!"

November 8, 2024

5.0

Learning it was so much easier than other platforms I’ve used . Clients are giving me great feedback. Customer service is above and beyond.

Pros

User friendly. Great customer service and support.

Cons

Higher fees for credit card transactions.

Alternatives considered

[Jane](https://www.capterra.com/p/178984/Jane-App/)

Reason for choosing Boulevard

Recommended by a colleague who was using blvd.

Switched from

[AestheticsPro](https://www.capterra.com/p/93446/AestheticsPro/)

Aestheticspro was the worst experience I’ve ever had with any kind of software.

Review Source

VR

Verified Reviewer  
General Manager Nurse Injector  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Boulevard is key to our daily medspa routine"

August 5, 2025

5.0

over all pleased with the interface and ease of use of Boulevard. The training is right there and is thorough.

Pros

Boulevard is easy to tailor to our business needs, met the needs of recurring monthly membership programs

Cons

Not as easy to navigate charting, appointments and checkouts on an iPad versus laptop or desktop. The features aren't the same.

Review Source

LR

Lorena R.  
Owner  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Disappointed with Boulevard"

July 1, 2025

1.0

My experience with Boulevard was not good. Their hardware or materials did not work when I tried to charge clients. I had to resort to my old payment processing machine. The company does not have good methods of communication or do they communicate well. I recommend looking at other options. I would put zero stars if I could.

Pros

I did not like using the boulevard system as it was very complicating for me to use. Not friendly. Not applicable.

Cons

Boulevard's system gave me a lot of problems. I am very disappointment as the hardware stopped working and the system was not friendly to use. What was stated on my contract was a lie and I would not recommend using platform for your company.

Review Source

Response from Boulevard Labs

July 8, 2025

Hi Lorena, we’re so sorry you had a negative experience with Boulevard. We take all reviews seriously and pride ourselves on constantly improving our platform, adding features and supporting our customers relentlessly. After reviewing your claims, we are pretty sure we have matched your concerns to the correct account. Our team has reached out to schedule a call with you to discuss your concerns in detail. Also, please know that our Support team is always available via the help chat in your dashboard so please reach out to them immediately if you have any issues with your payment hardware going forward.

Samantha H.  
RN  
Consumer Services  
Used the software for: Less than 6 months

### "A great, user-friendly tool for small businesses!"

August 1, 2025

5.0

Overall I had a great experience and learned how to use Boulevard's features very quickly! I also liked the feature where you can message clients directly through Boulevard.

Pros

Boulevard is very user friendly and customer support is always available. If internet disconnects customer support I can be back talking to the original staff member helping me in about 5 minutes.

Cons

You can't call customer support, they only have the option to use a text box to contact customer service.

Review Source

YH

Yesenia H.  
Nurse injector  
Retail  
Used the software for: 1-2 years

### "Live Boulevard ! "

March 13, 2025

5.0

Positive experience! Love this system for organizing schedules and making appointments! User friendly!

Pros

The different colors and set up make it easy to view everyone’s schedules.

Cons

Blocking out times with the machines can get a little tricky

Review Source

YP

Yahaira P.  
Esthetician  
Cosmetics  
Used the software for: 6-12 months

### "Best booking service "

August 5, 2025

5.0

I would rate boulevard at ten out of ten because of how easy everything is to use. Pretty user friendly.

Pros

I like how easy it is to use and work with. It’s smart booking that means boulevard will help you pick out the best times for appointments without trying.

Cons

I like everything about it. I have not run into any serious issues with boulevard or anything like that.

Review Source

JS

Jacinda S.  
Front Bar Receptionist  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Review of BLVD"

November 6, 2024

5.0

Amazing! Not many updates to the point where they are annoying but enough updates to keep everything running!

Pros

Very easy to learn and easy to book clients in!

Cons

Lack of knowledge when updates happen making it sometimes hard to navigate at first

Review Source

KB

Kyle B.  
Owner  
Consumer Services  
Used the software for: Less than 6 months

### "Boulevard has been great!"

November 14, 2024

5.0

It has been positive including support and the transition.

Pros

How detailed the options are and how responsive the team has been.

Cons

The transition from square to boulevard.

Switched from

[Square Payments](https://www.capterra.com/p/170278/Square-Payments-Processing/)

To manage multiple locations with less cost.

Review Source

TP

Trinity P.  
Esthetician  
Cosmetics  
Used the software for: 6-12 months

### "Boulevard review "

November 9, 2024

5.0

I haven’t had any issues with boulevard in my experience it has been good

Pros

Boulevard is easy to use and makes my job as an esthetician more smooth

Cons

I am not completely satisfied with the look of the new update

Review Source

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