# Playable Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Playable the right Gamification solution for you? Explore 32 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/179977/Playable/reviews

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Playable

4.6 (32)

[View alternatives](https://www.capterra.com/p/179977/Playable/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Playable

Ease of use

4.3

Customer Service

4.8

## Pros and Cons in Reviews

SL

Sabine L

Project CoordinatorLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: 1-2 years.

“Simple, intuitive interface that makes it easy to create interactive video content.“

September 26, 2024

SL

Sabine L

Project CoordinatorLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: 1-2 years.

“Both my success manager and the chat support team have been incredibly effective and helpful, offering timely assistance whenever needed.“

September 26, 2024

OT

Olivia T

Marketing assistantEntertainment, 11 - 50 employeesUsed the software for: 1-2 years.

“I love the endless list of possibilities in the platform. If you want new leads, engagement or just a fun game for your costumers, there's many options.“

March 4, 2024

NS

Nikita S

Digital Marketing SpecialistTransportation/Trucking/Railroad, 10,001+ employeesUsed the software for: 1-2 years.

“Ease to navigate and opportunity to set up landings as you want“

March 19, 2024

## Showing most helpful reviews

Showing 1-25 of 32 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jesper F.  
Digital designer  
Retail  
Used the software for: 2+ years

### "Great tool with innovative setup"

September 15, 2022

5.0

Leadfamly is easy to use, has a lot of different game types and opportunities. And the support is fast and very helpful if you ever need som help.

Pros

How easy it is to implement graphic, like videos, gifs, images and use of css for a better game experience

Cons

I'm looking forward to see some previews of the font I'm using, when setting up font styles. We use a lot of custom fonts, that sometimes doesn't look as planned.

Review Source

SL

Sabine L.  
Project Coordinator  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "Intuitive and user-friendly "

September 26, 2024

4.0

My overall experience with Playable has been positive. The platform offers an intuitive and user-friendly interface, making it easy to create engaging, gamified experiences without requiring deep technical knowledge. The customization options allowed me to tailor the games to match our brand. A standout aspect of my experience has been the support. Both my success manager and the chat support team have been incredibly effective and helpful, offering timely assistance whenever needed. They've helped me resolve issues multiple times, ensuring smooth use of the platform.

Pros

Simple, intuitive interface that makes it easy to create interactive video content. High level of personalization options.

Cons

Creating and refining high-quality, effective games can take more time than anticipated.

Review Source

MLW

Magdalena Lidia W.  
m  
Management Consulting  
Used the software for: Less than 6 months

### "Horrible"

July 4, 2023

1.0

Long path of figure out that nothing wokrs.

Pros

Nothing about this tool. Waste of time and money.

Cons

After 25 hours, created 4 games, and none of them works. I spent plenty of time to figure out simple steps.They should hire UX designer with experienced. Because I can't collect leads.I have talk with their team, but I can see they don't know how to use this program either.

Reason for choosing Playable

it wasn't my decision, but company. Thanks God. I can change it. I reccomened others to do it.

Review Source

Response from Playable

July 21, 2023

Hi Magdalena, we're sorry to hear you haven't had a good experience with the Playable platform. We've tried getting in contact with you multiple times over the past month to discuss and help solve your challenges, but we haven't heard back. We're here to help - please get in contact with your CS Manager or via hello@playable.com.

TF

Tim F.  
Chief Innovation Officer  
Marketing and Advertising  
Used the software for: 6-12 months

### "A great platform that has been very well thought out."

April 17, 2024

5.0

Our overall experience has been very positive. It can take time to sell it in to clients, but once a client is on board they become strong advocates themselves and often repeat purchasers... Every game we have built so far for our clients has been easy to build... And getting easier every time!... And has performed exceptionally well for our clients delivering impressive engagement stats and exceeding the clients' targets.

Pros

There is an awful lot to like about Playable. It is a great platform that has been very well thought out... But the elements I value most are the range of games to select from, the sophistication of the platform in terms of reporting, personalisation, performance management etc... But best of all the ease of use when building games... Oh, and the absolutely first class support!

Cons

There's not a lot to dislike, but I guess you can always target price. If it was even lower cost it would be even better!

Review Source

SK

Salem K.  
Product support specialist  
Venture Capital & Private Equity  
Used the software for: 1-2 years

### "Gamification"

June 4, 2024

5.0

Pros

Helped in driving sales , increase engagement

Cons

Nothing really , as the support team helps a lot

Review Source

TS

Tanja S.  
E-mail og SoMe specialist  
Consumer Goods  
Used the software for: Less than 6 months

### "New but satisfied customer "

April 23, 2024

5.0

Pros

I love how customizable it is, and the wide array of different game types!

Cons

The learning curve is quite steep, but luckily the support chat is very helpful

Alternatives considered

[Sleeknote](https://www.capterra.com/p/145068/Sleeknote/)[Scratcher](https://www.capterra.com/p/249137/Scratcher/)

Review Source

GR

Garrett R.  
CMO  
Internet  
Used the software for: 6-12 months

### "Easy-to-use & impactful CMS and Gamified Marketing Tool"

April 1, 2022

5.0

Leadfamly is changing the gamified and playable campaign space, I love the science and the impact it has on business and how easy they are to work with. Highly recommended.

Pros

I love the ease of use and the team at Leadfamly, they go over and above and with the experience on the team, you are sure to have out-of-this-world results and fun all around. Also, the pricing for value is excellent for a marketing technology tool with this ROI.

Cons

I would only request a but more development on the dashboards, but currently set up also works, I'm just a data nerd, but it integrates to my other tools so no problems just a suggestion.

Alternatives considered

[Scratcher](https://www.capterra.com/p/249137/Scratcher/)[Qualifio](https://www.capterra.com/p/147199/Qualifio/)

Reason for choosing Playable

The team, data, and platform.

Review Source

RB

Ruben B.  
Digital Sportsmarketeer  
Marketing and Advertising  
Used the software for: 2+ years

### "Review playable - Spring campaign meeting "

February 27, 2024

5.0

Pros

The possibilties to capture data, the possibility to style everything to your own desire

Cons

In the beginning it’s hard to get to know how playable works and how to customize it

Review Source

VR

Verified Reviewer  
Konsulent  
Education Management  
Used the software for: 1-2 years

### "Highly recommended for education and campaigns"

September 15, 2022

4.0

We are happy users - we are now able to reach more members and inform them about our offers and products ant our website etc. We are planning to use the games for non members (recrutement) and organizing purposes.

Pros

We have a lot of members (60.000) that we need to be in contact with and activate and support. We use the games for education and knowledge (information).

Cons

We need to buy extra features and support sometimes

Reason for choosing Playable

We are now able to create our own games any time we like in the userfriendly website - we can do it whenever we want to - without any computerskills. The Leadfamly website is easy to use.

Review Source

Trine Møhring L.  
Content Marketing Specialist  
Newspapers  
Used the software for: Less than 6 months

### "Playable Review"

March 19, 2024

5.0

Pros

I think Playable is very user-friendly and manageable. The design is cool and supports the user experience.

Cons

I am overall satisfied with the platform. I sometimes find the Dashboard a little confusing, but these are small things.

Review Source

JK

Jonas K.  
marketing assistant  
Farming  
Used the software for: 6-12 months

### "Best marketing campaign tool out there"

October 30, 2018

5.0

Creating marketing campaigns with Lead:Famly's marketing platform, saved us a lot of money. Usually we Coded the campaigns our selves.

Pros

Easy to use platform for creating marketing campaigns Great customer service, quick answers and quality help.

Cons

I can not come up with anything bad about this software.

Review Source

DV

Dea V.  
Ecommerce Manager  
Publishing  
Used the software for: 2+ years

### "Great tool for gamification"

September 15, 2022

5.0

Games - especially knowledge and luck games really encourages our users participation, it generates more loyal customers and we can see more long-term interest in our brand. Win win!

Pros

LeadFamly helps us make fun games with ease; all marketing employees has access and can create (simple) campaigns with no prior introduction. The LeadFamly support team via chat and phone is extraordinary helpfull. Iframing games on our website is easy. The academy, webinars and design specifications makes it possible to create all games with no prior training.

Cons

Integrations to other systems required an online meeting with support. So many games that have different specifications - easy but makes you reuse certain games over others.

Review Source

OT

Olivia T.  
Marketing assistant  
Entertainment  
Used the software for: 1-2 years

### "Great way to gameification"

March 4, 2024

5.0

I'm happy with Playable, their opportunities, support and many inspirational webinars. Overall a great platform.

Pros

I love the endless list of possibilities in the platform. If you want new leads, engagement or just a fun game for your costumers, there's many options.

Cons

There's so many possibilities and not time enough for everything. Support is very helpful to support and make the process shorter

Review Source

HB

Heather B.  
Marketing Automation Executive  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Great platform for games"

March 19, 2024

5.0

Pros

I love the amount of games available in the different categories - makes it easy to select a game for any event or campaign. The support from Playable is also great, the live chat function is quick to respond and offer advice or help based on the problem - often a quick link to a help article is enough

Cons

Nothing comes to mind for this question

Review Source

RJ

Riina J.  
Graphic designer  
Design  
Used the software for: 2+ years

### "Great platform"

February 27, 2024

4.0

Overall experience has been great! The support in the platform makes it easy to use.

Pros

Easyusability and the customerservice in the platform is super!

Cons

Would hope that the mobilefirst way of thinking would be more present

Review Source

NS

Nikita S.  
Digital Marketing Specialist  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Great platform with amazing Customer Support"

March 19, 2024

5.0

Pros

Great platform that doesn’t require a lot of experience in web Helpful staff that is willing to help to improve your campaigns Ease to navigate and opportunity to set up landings as you want I would like to specifically give a shotout to \[sensitive content hidden\] who is always extremely friendly, supportive and helpful when it comes to new campaign set up and testing.

Cons

can’t think of cons, as company always improves

Review Source

NF

Nicoline F.  
App content and gamification manager  
Consumer Goods  
Used the software for: 6-12 months

### "Very happy about the platform and the service"

September 15, 2022

5.0

Very positive about the use - easy to build competitions and very easy to get in touch with the support

Pros

The easy use - you dont have to be that technical to set up the campaigns, which is a huge pro

Cons

Some functions are a little to static and not so flexible

Review Source

LG

Luuk G.  
Digital gamification  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Techonomy starter "

March 19, 2024

5.0

It boosts my creativity and makes me into an actual campaign developer. I use it for so many instances and organisations it’s fun to work with.

Pros

You can create mini games en interactieve content so Quickly and in not even programmer it’s actually insane.

Cons

Sometimes previews are buggy, but I get that.

Review Source

LC

Liam C.  
Website Manager  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Great company with fantastic support!"

March 19, 2024

5.0

Pros

We have worked with Playable for many years now and I couldn’t recommend them highly enough. They allow us reach our engagement and conversion goals through the use of their fantastic suite of games. Also, Playable live support is unrivalled, with a brilliant response time and great knowledge base.

Cons

The suite of games are brilliant but it would be great if there were more on a regular basis/more frequently.

Review Source

RN

Rayvano N.  
Digital Marketing Specialist  
Leisure, Travel & Tourism  
Used the software for: 6-12 months

### "Playable in tourism"

February 27, 2024

4.0

Pros

I like the fact that it is easy to use. Especially when I have to create the game.

Cons

Sometimes there is no explanation what the functions are within the app.

Review Source

MT

Mette T.  
Senior Projektleder  
Marketing and Advertising  
Used the software for: 2+ years

### "Great software and excellent customer service!"

September 15, 2022

4.0

Pros

Large selection of game types and a good chat support

Cons

Not always that intuitive to use. Many bugs when daily use...

Review Source

PB

Piotr B.  
Digital Marketing Specialist  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Great gamification platform"

February 27, 2024

5.0

A great gamification platform, making this process way easier and approachable, without any necessity for a coding resources.

Pros

I like the variety of games and the quick customer support helping you setting up the games itself and thing around that. They also advice about the types of games and tips about the efficiency.

Cons

Sometimes some games are not perfect, like the slot game, where when you win, you win on the first try. However, these are minor things and overall it’s really good.

Review Source

OT

Olivia T.  
Digital Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great for easy game making"

April 3, 2024

4.0

Pros

The ease of making games and the selection of game types available means that we can keep variety in what’s used and test what works best

Cons

There are limitations, such as changing the colour of a sentence in a larger piece of text in a pop over or how interactive you can make some of the components of the game

Review Source

LB

Lars B.  
Marketing Specialist  
Hospital & Health Care  
Used the software for: 6-12 months

### "Excellent tool to create engagement with your customers"

February 24, 2022

5.0

Leadfamly is one of our most important tools in achieving loyal customers.

Pros

Leadfamly contains a lot of ease-of-use tools that creates high engagement with our customers. And if we face a challenge, we can allways count on the the fast and high-skilled support-team.

Cons

LeadFamly contains so many options, that it can be difficult to master it all.

Reason for choosing Playable

Leadfamly had so many more opportunities.

Review Source

DS

Derrick S.  
Digital Marketing Specialist  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Excellent gamification platform"

March 19, 2024

5.0

It’s overall been a great experience building games with Playable.

Pros

Playable’s platform offers a good variety of game templates to choose from based on your company’s needs. You deploy a game in a relatively short amount of time.

Cons

There could be more game type options or additional features available for those that have used the platform for many years.

Review Source

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